Consumer Behavior Factors in the Sharing Economy in Russia: the Case of Airbnb

2019 ◽  
Vol 2019 (2) ◽  
pp. 43-63 ◽  
Author(s):  
Nazar Tishchenko ◽  
Olga Tishchenko ◽  
Vera Rebyazina ◽  
Yulia Slobodchuk
Keyword(s):  
Cluster Analysis ◽  
Consumer Behavior ◽  
Empirical Research ◽  
Business Model ◽  
Quantitative Research ◽  
Sharing Economy ◽  
Behavioral Patterns ◽  
Quantitative Survey ◽  
Qualitative And Quantitative ◽  
Depth Interviews

The paper discusses the main approaches to the sharing economy definition, the characteristics of the sharing economy business model, as well as drivers and barriers that consumers of the sharing economy face. Empirical research includes the survey of the Airbnb customers. A series of in-depth interviews followed by quantitative survey are conducted to identify the factors that determine the consumers behavior in the sharing economy. As a result of qualitative and quantitative research, four groups of factors are revealed: economic, social, personal, and environmental. In addition, as a result of cluster analysis, five clusters of consumers are identified: economical, socially active, supporters of new sensations, initiative and home. The results are of great interest to researchers and management practitioners in order to form a deeper understanding of the expectations and behavioral patterns of the Russian customers in a shared economy.

scholarly journals The Trials and Tribulations of Applied Triangulation: Weighing Different Data Sources

2016 ◽  
Vol 12 (2) ◽  
pp. 166-181 ◽  
Author(s):  
Florian G. Kern
Keyword(s):  
Quantitative Research ◽  
Political Power ◽  
Data Sources ◽  
Qualitative And Quantitative ◽  
Practical Research ◽  
The Status ◽  
Analytical Strategies ◽  
Depth Interviews ◽  
Shed Light ◽  
Illustrative Application

Researchers employ triangulation to increase the validity of inference in qualitative and quantitative research. Leuffen, Shikano, and Walter have presented guidance as to which strategies to use when triangulating data sources. In this article, I explore how their findings can be translated for practical research purposes. I offer an illustrative application concentrating on the political power of traditional political authorities in Uganda and Tanzania. I analyze the status quo of political power and the preferred political power of traditional leaders. To triangulate, I use three sources: (1) constitutional-legal texts, (2) the Afrobarometer survey, and (3) in-depth interviews. I shed light on possible problems and analytical strategies for triangulation in practice, with a specific focus on convergence and divergence of sources.

scholarly journals Ameliorating the Plight of Awaiting-trial Inmates in Ebonyi State, Nigeria Through Reasonable Bail Conditions

2020 ◽  
Vol 28 (4) ◽  
Author(s):  
Benjamin Okorie Ajah ◽  
Emmanuel Ekeoma Uwakwe ◽  
Bonaventure N. Nwokeoma ◽  
Cyril O. Ugwuoke ◽  
Rebecca Ginikanwa Nnamani
Keyword(s):  
Criminal Justice ◽  
Data Collection ◽  
Police Officers ◽  
Justice System ◽  
Quantitative Research ◽  
Sampling Techniques ◽  
Qualitative And Quantitative ◽  
Multi Stage ◽  
Depth Interviews ◽  
Economic Capacity

Bail is a privilege granted to suspects at the discretion of a court. The court exercises this discretion to give temporary freedom to crime suspects pending the conclusion of court trial. Where the bail conditions become stringent, unattainable or out of reach for suspects, suspects overreach themselves and this defeats the moral intentions of ‘bailing’ and the law. This paper discusses how awaiting-trial inmates are the most victimized by the challenges of the criminal justice system in Ebonyi State and how easing bail conditions for awaiting-trial inmates could reduce suspects’ costs of victimization. Using qualitative and quantitative research approaches, a sample of 1498 respondents comprising 623 awaiting-trial inmates, 617 police officers, 145 prison officers and 113 court staff was drawn from Ebonyi State. Multi-stage and purposive sampling techniques were used to reach the respondents. Questionnaire and in-depth interviews were instruments for data collection. Findings confirmed that keeping suspects in prisons longer than necessary is traumatic to suspects. Key recommendations include easing of bail conditions for awaiting-trial inmates by cutting the high bail prices to match the economic capacity of Ebonyi State’s neighborhood or relaxing bail terms that could enable inmates to meet bail requirements.

Werkelijkheid, waarneming en rapportage

KWALON ◽  
2014 ◽  
Vol 19 (2) ◽  
Author(s):  
Harrie Jansen
Keyword(s):  
Empirical Research ◽  
Quantitative Research ◽  
Daily Life ◽  
Qualitative And Quantitative ◽  
Crucial Problem ◽  
The Relationship

Reality, observation and reporting. The epistemology of qualitative and quantitative research Reality, observation and reporting. The epistemology of qualitative and quantitative research In recurring debates on philosophical presuppositions, the opposition of qualitative versus quantitative research is often mixed up with other oppositions like positivism versus humanism. Restriction to empirical research may help to clear the debate. With that restriction, qualitative and quantitative research do not differ in their philosophical presuppositions. All empirical research presupposes (1) a reality apart from our senses, (2) the ability of humans to observe reality, (3) the ability to report observations to others, and (4) the ability to test the validity of reports. These presuppositions are necessary and self-evident in daily life, but cannot be proven. One crucial problem is the relationship between reality and language in communicating facts (empirical observations).

Development of a ‘Consumer Perceived Value Scale’ (SPERVAL Scale) in the Context of Services Industry

2012 ◽  
Vol 3 (1) ◽  
pp. 18-42 ◽  
Author(s):  
Jyoti Sikka Kainth ◽  
Harsh V. Verma
Keyword(s):  
Empirical Research ◽  
Quantitative Research ◽  
Perceived Value ◽  
Research Paper ◽  
Dynamic Variable ◽  
Qualitative And Quantitative ◽  
Dining Services ◽  
Potential Applications ◽  
Services Industry ◽  
Empirical Generalizations

Consumer Perceived Value (CPV) is the value derived from the consumption of a product or service. It is perception based and situational. It is said that ‘Value’ lies in the eyes of the beholder. This appreciation conceives CPV as a dynamic variable. This research paper substantiates the CPV construct by understanding the theoretical underpinnings, followed by constructing a scale based on empirical generalizations in the Fine Dining Services Industry context. The multidimensional SPERVAL (Services Perceived Value) scale so generated as a result of the blend of qualitative and quantitative research helps identify ‘Value Indicators’. The SPREVAL scale targets to analyze the consumer’s perceptions towards various dimensions and drivers of the construct. The SPERVAL scale has a variety of potential applications and can serve as a framework for further empirical research in this inevitable area.

scholarly journals Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

2016 ◽  
Vol 11 (2) ◽  
pp. 68-78
Author(s):  
Iliuta Costel Negricea ◽  
Tudor Edu ◽  
Laura Balan
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Consumer Behaviour ◽  
Situation Analysis ◽  
Market Positioning ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Starting Point ◽  
Depth Interviews ◽  
Quantitative Nature

AbstractMarket positioning is not anymore just an outcome of the marketing endeavour but actually the essence of it. Organisations must develop and implement proper market positioning plans if they want to pursue an enduring existence. In this direction, an organisation must perform a brand situation analysis, its results being the starting point of a successful market positioning. This analysis entails collecting data about the brand and its competitors being performed through various qualitative and quantitative research methods. The current study focuses on the use of in-depth interviews, a very important qualitative research instrument, in collecting data necessary to build a market position in the form of inconspicuous consumer behaviour factors, such as perceptions, attitudes and motivations. The peculiarities and advantages of this tool are detailed in an analysis of the Romanian modern retail. The findings through their richness made possible configuring market positions for several companies under study. There is no doubt about the effectiveness of this tool in collecting essential data for an effective market positioning. However, in some instances an organisation might need data of quantitative nature in making market positioning decisions, situations in which the use of the indepth interview should be complemented with a survey.

scholarly journals The Sharing Economy towards Sustainable Tourism: An Example of an Online Transport-sharing Platform

2021 ◽  
Vol 13 (19) ◽  
pp. 10955
Author(s):  
Dalia Perkumienė ◽  
Milita Vienažindienė ◽  
Biruta Švagždienė
Keyword(s):  
Empirical Research ◽  
Quantitative Research ◽  
Negative Impact ◽  
Sustainable Tourism ◽  
Well Being ◽  
Sharing Economy ◽  
Quantitative Research Methods ◽  
Factors Influencing ◽  
Tourism Sector ◽  
The Impact

The sharing economy enables the sustainable development of tourism and at the same time contributes to social well-being and economic growth. It also helps to reduce negative impact on the environment and society, and at the same time reduces costs. The purpose of this study is to find out how the sharing economy can contribute to the development of sustainable tourism. This article is intended to identify the opportunities and benefits of the sharing economy in the tourism sector and to describe the impact of the sharing economy on the travel and tourism sector. To achieve this goal, a systematic scientific analysis of literature and quantitative research methods was applied. Seeking development of sustainable tourism, the authors present a theoretical conceptual model that illustrates the contribution of the sharing economy through benefits and factors influencing sharing economy perspectives in tourism. Empirical research was conducted based on factors influencing sharing economy perspectives in tourism transportation services as one of the sharing economy areas. Analysis of the empirical research results showed that the most important factors influencing the respondents’ choices of the ORSC transport sharing platform were price, general approach and comfort.

scholarly journals A Business Model in Spa Tourism Enterprises: Case Study from Poland

2019 ◽  
Vol 11 (10) ◽  
pp. 2880 ◽  
Author(s):  
Adam R. Szromek ◽  
Mateusz Naramski
Keyword(s):  
Business Model ◽  
Quantitative Research ◽  
Business Models ◽  
Excessive Pressure ◽  
Doing Business ◽  
Scientific Issue ◽  
Wide Range ◽  
Tourism Enterprises ◽  
Depth Interviews

This article expands on knowledge about modeling tourism business. The basic scientific problem of the conducted research was the need to modernize the way of doing business in spa tourism enterprises by popularizing the business model and to provide an indication of the elements of the business model that should be grounded in the principles of sustainable spa development. The aim of the article is to present the results of our own research carried out in Polish spa enterprises in 2018. The key scientific issue was to examine the range of use of the business model templates in the management of tourism-treatment activities carried out in spas. Discussing the research results was preceded by a review of the literature on business models and the characteristics of activities carried out by spa tourism enterprises. The conducted research used qualitative methods, especially in-depth interviews, conducted with managers of the largest enterprises of spa tourism in Poland. Quantitative research was also conducted to examine the needs of tourists and patients. Our own scientific research has shown that spa enterprises in Poland very rarely and only within the scope limited to some elements of their activity, use the business model, and are not always aware of the wide range of its applications. As a result of the applications received, a business model dedicated to spa enterprises was developed. The article refers to the overtourism phenomenon in spas and indicates the need to put in business models, which are activities that protect spa areas against excessive pressure on tourism and the exploitation of natural resources.

scholarly journals Why customers stay: reasons and consequences of inertia in financial services

2004 ◽  
Vol 14 (2/3) ◽  
pp. 183-194 ◽  
Author(s):  
Lesley White ◽  
Venkat Yanamandram
Keyword(s):  
Financial Institutions ◽  
Preliminary Data ◽  
Financial Services ◽  
Quantitative Research ◽  
Financial Institution ◽  
Qualitative And Quantitative ◽  
Depth Interviews

This research investigated inertia in a financial‐services context, with particular focus on the reasons for consumers’ dissatisfaction and inert behaviour, and studied customers’ complaining behaviours and past and future inertia. The study utilised a two‐part methodology, including both qualitative and quantitative research. A total of 20 in‐depth interviews provided the preliminary data required for developing a questionnaire that was subsequently completed by 410 respondents. Determinants of dissatisfaction included the number and size of account fees, whilst determinants of inertia were the perception of similarity between financial institutions and the complexity, costs and time inherent in switching. Factors differentiating future inertia and future active customers included the type of account, length of time the account had been held, membership of a number of financial institutions, income and level of consideration given to changing financial institution.

RentYourFashion.com (D)

2015 ◽  
pp. 1-15
Author(s):  
Sanjeev Tripathi ◽  
Rahul Agarwal
Keyword(s):  
Business Model ◽  
Quantitative Research ◽  
Market Research ◽  
Primary Data ◽  
Expert Interviews ◽  
Secondary Research ◽  
Qualitative And Quantitative ◽  
Extensive Analysis

In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion Destination. Based on the secondary research, expert interviews, extensive qualitative and quantitative research the consultants recommended the management to start a clothes and accessories rental service but suggested that the product offering be limited to formal clothes only and offer accessories. Vishal had doubts despite of the go-ahead signal from consultancy. He wondered what recommendations should he accept and which needed further verification.

scholarly journals The impact of attitudes towards influencers amongst millennial fashion buyers

2019 ◽  
Vol 18 (2) ◽  
Author(s):  
Patricia SanMiguel ◽  
Simone Guercini ◽  
Teresa Sádaba
Keyword(s):  
University Students ◽  
Focus Groups ◽  
Empirical Research ◽  
Opinion Leaders ◽  
The Internet ◽  
Qualitative And Quantitative ◽  
Different Types ◽  
The Impact ◽  
Depth Interviews

The aim of this paper is to identify influencers and the way they affect the behavior of millennial buyers in the process of consuming fashion goods. The paper examines the literature on opinion leaders, ranging from the origins of the concept to its developments within the context of the Internet. The shift from influential to influencer and the different types of influencer are examined and certain hypotheses regarding the role of influencers (including all the influential players) regarding fashion-buying millennials are presented. The paper presents the results of qualitative and quantitative empirical research based on focus groups and in-depth interviews with 22 university students. Findings from this research and their implications regarding the different stages of the millennial buying process are discussed.

Sign in / Sign up

Export Citation Format

Share Document