1. Rethinking the Attention Economy

2018 ◽  
pp. 1-14
Keyword(s):  
Attention Economy

The Internet Trap

2018 ◽  
Author(s):  
Matthew Hindman
Keyword(s):  
The Internet ◽  
Net Neutrality ◽  
The Public ◽  
Attention Economy ◽  
Digital News ◽  
The Cost ◽  
Over Time

The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This book explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. The book shows how seemingly tiny advantages in attracting users can snowball over time. The Internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, the book explains why the Internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open Internet. It also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The book shows why, even on the Internet, there is still no such thing as a free audience.

The Attention Economy and Esports: An Econometric Analysis of Twitch Viewership

2021 ◽  
pp. 1-14
Author(s):  
Nicholas M. Watanabe ◽  
Hanhan Xue ◽  
Joshua I. Newman ◽  
Grace Yan
Keyword(s):  
Theoretical Approach ◽  
Econometric Analysis ◽  
Scarce Resource ◽  
Structural Factors ◽  
Sport Organizations ◽  
Economic Framework ◽  
Attention Economy ◽  
Growing Body ◽  
And Behaviors ◽  
Using Data

With the expansion of the esports industry, there is a growing body of literature examining the motivations and behaviors of consumers and participants. The current study advances this line of research by considering esports consumption through an economic framework, which has been underutilized in this context. Specifically, the “attention economy” is introduced as a theoretical approach—which operates with the understanding that due to increased connectivity and availability of information, it is the attention of consumers that becomes a scarce resource for which organizations must compete. Using data from the Twitch streaming platform, the results of econometric analysis further highlight the importance of structural factors in drawing attention from online viewers. As such, this research advances the theoretical and empirical understanding of online viewership behaviors, while also providing important ramifications for both esports and traditional sport organizations attempting to capture the attention of users in the digital realm.

Prospecting Facebook: the limits of the economy of attention

2018 ◽  
Vol 41 (3) ◽  
pp. 332-346
Author(s):  
Greg Elmer
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Media Studies ◽  
Attention Economy

This article questions the utility and universality of the attention economy framework in social media studies, specifically as a critique for dominant industry players such as Facebook. The article proposes a speculative theory of political economy, looking to Facebook’s prospectus as a key document and step in the process of social media financialization.

scholarly journals THE STEAM PLATFORM ECONOMY: CAPITALISING FROM PLAYER-DRIVEN ECONOMIES ON THE INTERNET.

2020 ◽  
Author(s):  
Anne Mette Thorhauge
Keyword(s):  
Third Party ◽  
User Generated Content ◽  
The Internet ◽  
Economic Perspective ◽  
Economic Action ◽  
Potential Source ◽  
Attention Economy ◽  
Platform Economy ◽  
Game Platform

With this paper I aim to analyse and discuss the Steam game platform in a platform economic perspective. I will argue that Steam represents a special type of platform economy due to its roots in gaming economies: Steam’s platform economy can be seen as a specific way of capitalising on the player-driven economies that arise within and beyond key game titles offered on the platform. The API offered to third party developers on Steams websites can be described as a ‘palette of monetization strategies’ that run from simple retail models in the game store, over various ways of integrating user generated content in the Steam Workshop to the prospects of harnessing and capitalising from players’ economic action in the Community market. A look some of the most-played games titles shows that this gives rise to a variety of diverse monetization strategies. Many of those monetization strategies move beyond advertising and the attention economy, making players trades another potential source of income. In all cases, of course, Steam gets its share.

Review: Claudio Celis Bueno, The Attention Economy: Labour, Time and Power in Cognitive Capitalism

2018 ◽  
Vol 35 (7-8) ◽  
pp. 331-337
Author(s):  
Ben Turner
Keyword(s):  
Political Economy ◽  
Economic Systems ◽  
Unanswered Question ◽  
Surplus Value ◽  
The Core ◽  
Attention Economy ◽  
Core Concepts ◽  
Immanent Critique ◽  
Political Project ◽  
Labour Time

How should we conceptualise the turn to attention as a means of producing surplus value? Claudio Celis Bueno answers this question through a consideration of the attention economy in the context of a rethinking of Marxist political economy. Bueno accounts for the development of the economisation of attention through the concepts of value, labour and time, but also investigates how the shift to attention requires us to rethink the basis of these terms. Using the attention economy as an example, he develops a method of immanent critique which rejects a-historical understandings of labour, in order to show how the core concepts of Marxist political economy transform across different economic systems. Despite the clarity of this argument, Bueno opens an interesting but unanswered question as to how one transitions from this insight to a positive political project that may not be compatible with immanent critique.

Application and importance of the subject "fundamentals of economy" to geography

ANCIENT LAND ◽  
2021 ◽  
Vol 04 (02) ◽  
pp. 31-34
Author(s):  
Mahirə Adil qızı Cabbarova ◽  
Keyword(s):  
General Education ◽  
Economic Knowledge ◽  
Human History ◽  
Main Field ◽  
Simple Complex ◽  
School Practice ◽  
Modern School ◽  
Attention Economy ◽  
The Subject ◽  
Consumption Demand

Geography is taught in general education schools in an integrated manner with many sciences. The integration of geography with economics attracts more attention. Economy has been the main field of human activity since the early days of human history. The teaching of economic knowledge to students has been in different forms in different years. The study and strengthening of knowledge related to economics is carried out in modern school practice in accordance with the principle of simple-complex. Key words: production, consumption, demand, supply, wages, division of labor, economy

Rethinking the Attention Economy

2018 ◽  
pp. 1-14
Author(s):  
Matthew Hindman
Keyword(s):  
Interest Rate ◽  
Digital Media ◽  
The Internet ◽  
Attention Economy ◽  
Attention Economics ◽  
The Web

This chapter argues that digital survival depends on “stickiness”—firms' ability to attract users, to get them to stay longer, and to make them return again and again. Stickiness is like a constantly compounding Internet interest rate, in which a small early edge in growth creates a huge long-term gap. The chapter also argues that building a better version of attention economics starts with a key problem: our understanding of the Internet has been lopsided. The forces that disperse digital attention are widely understood, while the forces of concentration are not. The chapter shows that the models of the attention economy that this book proposes are quite general, with much of its evidence coming from the commercial sphere of the Web and digital media—where the dynamics of the attention economy are particularly stark, and where the online dynamics are not so different from familiar offline patterns. But one of the biggest contributions of these models is illuminating areas of the Web that go beyond purely commercial content.

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