Rethinking the Attention Economy

2018 ◽  
pp. 1-14
Author(s):  
Matthew Hindman
Keyword(s):  
Interest Rate ◽  
Digital Media ◽  
The Internet ◽  
Attention Economy ◽  
Attention Economics ◽  
The Web

This chapter argues that digital survival depends on “stickiness”—firms' ability to attract users, to get them to stay longer, and to make them return again and again. Stickiness is like a constantly compounding Internet interest rate, in which a small early edge in growth creates a huge long-term gap. The chapter also argues that building a better version of attention economics starts with a key problem: our understanding of the Internet has been lopsided. The forces that disperse digital attention are widely understood, while the forces of concentration are not. The chapter shows that the models of the attention economy that this book proposes are quite general, with much of its evidence coming from the commercial sphere of the Web and digital media—where the dynamics of the attention economy are particularly stark, and where the online dynamics are not so different from familiar offline patterns. But one of the biggest contributions of these models is illuminating areas of the Web that go beyond purely commercial content.

Out loud: The experience of literature in the digital space

Book 2 0 ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 245-255 ◽  
Author(s):  
Marina Warner
Keyword(s):  
Digital Media ◽  
World Wide ◽  
Hate Speech ◽  
Electronic Media ◽  
The Internet ◽  
Present Climate ◽  
Digital Platforms ◽  
Digital Space ◽  
The World ◽  
The Web

In the present climate of discouragement that threatens all of us who hold the Humanities dear, one of the worst threats, or so it seems, has been the dumbing down consequent on digital media and the rise of hate speech on digital platforms. I want to offer some countervailing reflections and hopes, and explore the activity and the potential of the World Wide Web as a forum for literature; in spite of the instinctive recoil and bristling horror I feel for social media as currently used, it is possible to consider and reframe the question of reading on the web. Doing so leads to the questions, what is literature and can literature be found beyond the printed book? It is my contention – perhaps my Candide-like hope – that the internet is spurring writers on to creating things with words that are not primarily aimed at silent readers but at an audience that is listening and viewing and feeling, and maybe also reading all at the same time, participating in word events channelled through electronic media.

Craigslist Gigs, Class Politics, and a Gentrifying Internet

2020 ◽  
pp. 90-112
Author(s):  
Jessa Lingel
Keyword(s):  
Digital Media ◽  
Digital Tools ◽  
The Internet ◽  
Short Term ◽  
Class Politics ◽  
Class Bias ◽  
The Poor ◽  
Job Searching

This chapter looks at the hustle to find work on craigslist. Using interviews with craigslist users recruited through the site's gigs section, the chapter puts craigslist job searching in the context of shifting norms around work, like the reliance on digital tools to find employment, and moving away from long-term careers toward a string of short-term gigs. Understanding craigslist's jobs and gigs also points to a discussion of class. Many participants saw craigslist as part of the “poor people's internet,” and described a form of stigma around the jobs found on the site. While early narratives around the internet assumed that access to digital media could overcome class divides, the class bias associated with craigslist's gigs shows how these assumptions fall flat.

scholarly journals Perception of “Fake News” and Potentially Manipulative Content in Digital Media—A Generational Approach

Societies ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 3
Author(s):  
Dragana Trninić ◽  
Anđela Kuprešanin Vukelić ◽  
Jovana Bokan
Keyword(s):  
Digital Media ◽  
Media Literacy ◽  
Thematic Analysis ◽  
Qualitative Methodology ◽  
Future Generations ◽  
The Internet ◽  
Fake News ◽  
The Media ◽  
Online Access

The presence of “fake news” and potentially manipulative content in the media is nothing new, but this area has largely expanded with the emergence of the Internet and digital media, thus opening itself up to anyone who has online access. As a result, there is an increasing amount of such content in the media, especially in digital media. This paper deals with the perception of fake news and potentially manipulative content by various generations—in particular, the perceptions of the young and the middle-aged generations, with the focus being on their ability to recognise, verify, and relate to such content. The results of this study were gained by means of a qualitative methodology applied to focus groups in Bosnia and Herzegovina. The results are presented through a thematic analysis of the differences in perception of “fake news” between these generations, firstly in terms of their apprehension and interpretation of it, and secondly in terms of their relation to it. The authors conclude that both generations lack competence concerning media literacy, and that providing education in the field of digital media might offer a long-term solution for building resistance to “fake news” for future generations.

Libraries and Digital Media

2016 ◽  
pp. 163-177
Author(s):  
Jessica R. Olin
Keyword(s):  
Social Media ◽  
World Wide Web ◽  
Open Access ◽  
Digital Media ◽  
World Wide ◽  
Public Libraries ◽  
The Internet ◽  
The World ◽  
Short And Long Term

Both academic and public libraries have, since the inception of the internet and the world wide web, experienced a seismic level of change when compared to the past. The impacts of such specific issues as social media, open access, and the digital divide, and how they change both the short and long term operations and planning for libraries, are considered here through the lens of recent research on these topics. Some attention is also given to gaps in the current research and recommendations are made for further study. Particular attention is given to ways in which these issues overlap for academic and public libraries.

Exploring the Digital Attitude

Glimpse ◽  
2019 ◽  
Vol 20 ◽  
pp. 99-105
Author(s):  
Stacey O’Neal Irwin ◽  
Keyword(s):  
World Wide Web ◽  
Digital Media ◽  
World Wide ◽  
The Internet ◽  
Human Beings ◽  
Marshall Mcluhan ◽  
Web 3.0 ◽  
The World ◽  
Tv Shows ◽  
The Web

In the early days of the Internet, philosophers, consumers, engineers, and futurists wondered what Web 1.0, the initial stage of the world wide web, might look like. At the time, there was not even a space called the world wide web, let alone the moniker “Web 1.0.” As the Internet flourished, consumers were spun into its sticky, silky residue. More connections and devices heralded in Web 2.0, including changes in both the form and the content of digital media. Now, with Web 3.0 right around the corner as we head into the thirtieth year of widespread web use, we explore the digital attitude adopted towards digital media in contemporary society. The idea of an attitude suggests the typical way we are feeling about a certain thing at the time. How do users and consumers and human beings in general assess their digital media use and understanding? Lines blur between where contents and forms begin and end. The digital media “content” needs a device and the “device” needs content to engage the consumer/user. Form comes through technological, electronic, digital, and device driven ways. Content proliferates through media through a variety of user generated programming, visuals, sound, apps, games, TV shows, billboards, and software. The combination of these elements provides digital media with its spreadable and participatory nature. This reflection considers the digital attitude as it relates to the human-technology experience approaching the Web 3.0 era. Does the web+digital+media’s ubiquity highlight or in some way name a new or different kind of in-between and taken-for granted attitude? Ideas from of Don Ihde, Alfred Schutz and Thomas Luckman, Marshall McLuhan, and Peter-Paul Verbeek are considered.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Courting the Youth Vote in 2008: The Obama Effect

2009 ◽  
Vol 5 ◽  
Author(s):  
Lindsey C Bohl
Keyword(s):  
Presidential Elections ◽  
Voter Registration ◽  
The Internet ◽  
The Past ◽  
Several Variables ◽  
High Turnout ◽  
Short And Long Term ◽  
Use Of The Internet ◽  
Youth Vote

This paper examines a few of the numerous factors that may have led to increased youth turnout in 2008 Election. First, theories of voter behavior and turnout are related to courting the youth vote. Several variables that are perceived to affect youth turnout such as party polarization, perceived candidate difference, voter registration, effective campaigning and mobilization, and use of the Internet, are examined. Over the past 40 years, presidential elections have failed to engage the majority of young citizens (ages 18-29) to the point that they became inclined to participate. This trend began to reverse starting in 2000 Election and the youth turnout reached its peak in 2008. While both short and long-term factors played a significant role in recent elections, high turnout among youth voters in 2008 can be largely attributed to the Obama candidacy and campaign, which mobilized young citizens in unprecedented ways.

Sign in / Sign up

Export Citation Format

Share Document