scholarly journals 15. Social Networks as a Communication Tool from Children’s Perpective: A Twitter Experience

2015 ◽  
pp. 180-199
Keyword(s):  
Social Networks ◽  
Communication Tool

Using Social Networks to Create and Share Experiences in Creative Tourism

2017 ◽  
pp. 260-277
Author(s):  
Róbert Štefko ◽  
Martin Mudrík
Keyword(s):  
Social Networks ◽  
Slovak Republic ◽  
Historical Context ◽  
Marketing Communication ◽  
Communication Tool ◽  
Future Growth

The presented chapter deals with creative tourismwhich is often considered marginal, however is a form of tourism with the great potential for future growth. The Slovak Republic has, thanks to the historical context, all necessary preconditions to exploit this potential. There is a large number of customs and traditions, which can be attractive to visitors by their nature, historical or cultural-religious value. There is also a big potential to create new experiences, spirituality, singing, dancing in customs and traditions. Religious and pilgrimage sites are also sites where visitors can experience strong emotions. Sharing these experiences on social networks is quite frequent during the last decades. This chapter therefore deals with the legal possibilities of sharing these experiences by using social networks that represent a powerful marketing communication tool.

scholarly journals The use of social networks in a higher education establishment

2018 ◽  
Vol 55 ◽  
pp. 03003 ◽  
Author(s):  
Nina Berman
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Educational Institution ◽  
Effective Interaction ◽  
Education Institution ◽  
Educational Environment ◽  
Educational Process ◽  
Information Space ◽  
Communication Tool ◽  
The Subject

The use of social networks as an element of the electronic educational environment in the educational institution and their influence on the formation of the information space of a higher education establishment is considered in this paper. Organization of effective interaction of participants in the educational process is an actual task of management. The subject of this analysis are social networks in the information space of a higher education institution. The possibilities and functions of social networks as a communication tool are analyzed.

Veracity assessment by single and multi-source identification algorithms during the crisis

2021 ◽  
pp. 1-10
Author(s):  
P. Suthanthiradevi ◽  
S. Karthika
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Theoretical Approach ◽  
High Probability ◽  
Source Detection ◽  
Communication Tool ◽  
Graph Theoretical Approach ◽  
Access To Data ◽  
Significant Opportunity ◽  
Analyze Data

Social networks have become a popular communication tool for information sharing. Twitter offers access to data and provides a significant opportunity to analyze data. During pandemics, Twitter becomes a big source for the dispersal of unverified information. In social media, it is difficult to find the sources of rumors. To tackle this problem the authors have developed a hybrid rumor centrality algorithm for rumor source detection in social networks. The authors propose an S-RSI algorithm for identifying a single rumor centre and an M-RSI algorithm for identifying the propagations of multiple rumor centres in the thread of conversation. The proposed rumor centrality algorithm efficiently predicts the rumor disseminating possibilities in a conversation tree with the aid of graph theoretical approach. The authors have evaluated the performance of the algorithms on the PHEME dataset containing seven real-time event conversational trees based on the tweet messages. The results show that the proposed is best suitable in finding the rumor source centre with a high probability in social media during a crisis.

scholarly journals Y, X, Z KARTOS: PASAULIO BE SIENŲ IDĖJOS FORMAVIMAS NAUDOJANTIS SOCIALINIAIS TINKLAIS (LIETUVOS ATVEJIS)

2010 ◽  
Vol 3 (2) ◽  
pp. 170-183 ◽  
Author(s):  
Rasa Levickaitė
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Communication Tool ◽  
Time And Space ◽  
Short Survey ◽  
The World ◽  
Survey Results ◽  
Technological Impact ◽  
Insight Into

This article is based on sociological insight into the concept of up‐to‐date world without borders: technological impact and social networking. Generations X, Y and Z are discussed according to three categories: social, technological and historical environment. The survey results are provided representing the Lithuanian case. Six areas are analysed: 1) country of residence (a survey has been carried out among Lithuanians through social networks Facebook, Twitter, LinkedIn, and MySpace); 2) age (generation) share; 3) number of social network connections ("friends"); 4) type of social network associates; 5) demand of physical meeting with social network associates; and 6) frequency of social networking. Out of 812 Lithuanians (social network users) who participated in a short survey the conclusion might be offered that they follow same digital trends and changes happening all over the world. Social networking may be part of every communication tool one uses; those tools in the very essence change how people interact with each other. In this case social networking loses categories of time and space providing the concept of the world without borders. Y, X, Z kartos: pasaulio be sienų idėjos formavimas naudojantis socialiniais tinklais (lietuvos atvejis) Santrauka Straipsnyje remiamasi sociologinėmis įžvalgomis, kaip socialiniai tinklai šiandien padeda formuoti pasaulio be sienų idėją. Straipsnyje aptariamos paskutinių penkiasdešimties metų X, Y ir Z kartos trimis aspektais: remiantis socialine, technologine ir istorine aplinka. Pateikiami tyrimo, atlikto Lietuvoje 2010 m., naudojant socialinius tinklus, rezultatai. Tyrimo metu aiškintasi šešios sritys: 1) gyvenamoji šalis (visi tyrime dalyvavę respondentai buvo lietuviai, klausimynas buvo platinamas per socialinius tinklus Facebook, Twitter, LinkedIn ir MySpace); 2) pasiskirstymas pagal amžių; 3) kontaktų skaičius socialiniuose tinkluose; 4) kontaktų tipas socialiniuose tinkluose; 5) fizinio susitikimo poreikis su socialinių tinklų dalyviais; 6) dalyvavimo socialiniuose tinkluose dažnis. Iš 812 lietuvių, socialinių tinklų vartotojų, atsakymų matoma, kad Lietuvoje vyrauja pasaulio socialinių tinklų tendencijos, vyksta komunikacijos ir medijų pokyčiai. Socialiniai tinklai gali būti žmonių naudojamos komunikacijos priemonių dalis, kurios iš esmės keičia žmonių bendravimo įpročius. Remiantis

scholarly journals Comparing Facebook as an interactive communication tool for companies in LatAm and worldwide

2020 ◽  
Vol 33 (3) ◽  
pp. 119-136 ◽  
Author(s):  
Paul Capriotti ◽  
Ileana Zeler
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Communication Strategies ◽  
Communication Tool ◽  
Interactive Communication ◽  
Interaction Rate ◽  
Communication Approach ◽  
Informative Approach

Social networks have changed the communication rules between companies and their stakeholders. Facebook became an important tool of communication strategies to promote interaction and dialogue. The objective of this study is to analyze how companies in LatAm and worldwide are managing the interaction with their stakeholders on Facebook. For this paper, 159 corporate profiles and 32,760 posts were analyzed through the methodology of content analysis. The categories selected were communication approach, communication resources, interaction level, and interaction rate. Results illustrate that the communication of companies in LatAm and worldwide mainly involves an informative approach on Facebook. The content disseminated by companies is not promoting interaction with the stakeholders. In contrast, companies are managed in a unidirectional way, meaning that it is not managed to establish and strengthen relationships, but rather to get visibility.

scholarly journals Theoretical Understanding of Social Networks As a Modern Digital Marketing Tool for the Hotel and Tourism Business

2021 ◽  
Vol 20 (2) ◽  
pp. 24-31
Author(s):  
Elena M. Kryukova ◽  
Keyword(s):  
Social Networks ◽  
Hospitality Industry ◽  
Minimum Cost ◽  
Digital Marketing ◽  
Success Factor ◽  
Communication Tool ◽  
Theoretical Understanding ◽  
Marketing Tool ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

The article is devoted to the study of modern digital marketing tools of the tourism and hospitality industry, namely, social media technology – social networks. Currently, the promotion of goods or services through social networks has a global trend. First of all, this is due to the fact that social networks have long influenced business, allowing them to inform a potential audience about the features and benefits of a product or service. The main feature of this marketing tool, which attracts any entrepreneur, is the minimum cost. For the tourism and hospitality industry, where “impressions” are a key success factor, social networks are presented as an effective marketing communication tool that provides high-quality transfer of information, impressions, recommendations of industry opinion leaders, reflected in user content, social networks that are key for the consumer in making a decision about buying.

E-Marketing on Online Social Networks and Ethical Issues

2014 ◽  
pp. 926-940
Author(s):  
Gajendra Sharma ◽  
Li Baoku
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Ethical Issues ◽  
Personal Information ◽  
Online Social Network ◽  
Communication Tool ◽  
Initial Product ◽  
Marketing Tool ◽  
Market Needs

Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion and potential challenging issue as well as needs of ethical standards. The paper adopts a broad literature review relating to e-marketing on online social networks and ethics. This study examines that the ethical issues such as acts, regulations and policies that govern privacy, the collection of personal information and the protection of a user's identity are crucial when using social network for e-marketing and business promotion. As a communication tool the online social networks play a key role to reach initial product adopters and maintain interaction and collaboration with customers for market promotion.

E-Marketing on Online Social Networks and Ethical Issues

2012 ◽  
Vol 2 (4) ◽  
pp. 1-14 ◽  
Author(s):  
Gajendra Sharma ◽  
Li Baoku
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Online Social Networks ◽  
Ethical Issues ◽  
Personal Information ◽  
Low Cost ◽  
Online Social Network ◽  
Communication Tool ◽  
Initial Product ◽  
Marketing Tool

Online social network is any electronic tool or application that provides information, allowing collaboration, interaction, and sharing information among users. The social network can be utilized as an e-marketing tool with low-cost and effective source of medium for marketers to identify market needs, customer experiences, competitive movements, and trends. The purpose of this paper is to study the significance of online social networks based on web 2.0 technologies on e-marketing promotion and potential challenging issue as well as needs of ethical standards. The paper adopts a broad literature review relating to e-marketing on online social networks and ethics. This study examines that the ethical issues such as acts, regulations and policies that govern privacy, the collection of personal information and the protection of a user’s identity are crucial when using social network for e-marketing and business promotion. As a communication tool the online social networks play a key role to reach initial product adopters and maintain interaction and collaboration with customers for market promotion.

Social Media and Social Networking

2018 ◽  
pp. 144-167
Author(s):  
Ahmed Elazab ◽  
Mahmood A. Mahmood ◽  
Hesham Ahmed Hefny
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Real Time ◽  
Current Situation ◽  
Communication Tool ◽  
Emerging Trends ◽  
Active Communication

Social media is a powerful communication tool that facilitates the interaction and provide an efficient interconnection among different roles in many fields such as business and media. The power of social media forced its responsibility for the vast dissemination of different information during real time events. Many social networks have emerged since the 90s; however, many of these networks have been abandon while the success of others in providing intelligent and active communication made them the most famous recently. Some examples of these successful social networks are Facebook, and Twitter. In this research, we provide the readers with the main concepts of social media and social networks, and their relation with other fields. We also discuss the current situation with providing the emerging trends and challenges of both fields.

ICT-Enabled Communication Tools for the Elderly

2016 ◽  
pp. 182-206
Author(s):  
Hassan Saidinejad ◽  
Fabio Veronese ◽  
Sara Comai ◽  
Fabio Salice
Keyword(s):  
Social Networks ◽  
Social Life ◽  
Potential Benefit ◽  
Social Contact ◽  
The Elderly ◽  
Communication Model ◽  
Communication Tool ◽  
Communication Tools ◽  
Personal Assistant ◽  
Elderly Users

Elderly population is growing all over the globe. Social life (social contact, social support, social participation) and communication are important factors for ageing well. Research has shown the potential benefit of ICT-enabled communication tools and social networks for the elderly. The number of elderly people appearing on social networks is increasing. However, not all the available tools are effective for the elderly users. In this chapter, authors propose a communication model for the elderly. Focusing mainly on the locality of the users, a social communication tool for the elderly is proposed which is built around six main features: proximity, proactivity, less content more contact, visual map-based interface, gamification of support, and personal assistant.

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