1 Iconic mental spaces in Social Media. A methodological approach to analysing visual biographies

2021 ◽  
pp. 1-32
Author(s):  
Roswitha Breckner
Keyword(s):  
Social Media ◽  
Methodological Approach ◽  
Mental Spaces

AN EXPLORATION OF GENDER DIFFERENCES IN TEENAGERS’ USE, CONSUMPTION AND DIGITAL PRODUCTION

2020 ◽  
Author(s):  
Corina-Maricica Seserman ◽  
Daniela Cojocaru
Keyword(s):  
Gender Differences ◽  
Social Media ◽  
Data Collection ◽  
Gender Identity ◽  
Online Survey ◽  
Peer Group ◽  
Methodological Approach ◽  
Digital Content ◽  
Media Consumption ◽  
The Way

Today’s teenagers have a very close relationship with ICTs and the digital space related to them, as they have impacted the way the youth constructs their sense of self and the tools they use to perform their carefully constructed identity. One key element which influences the way one constructs their views by themselves is within the boundaries set by their biological sex and therefore through the behaviors associated with their asigned gender. Through the symbolic interactionist lense, or more specifically through Goffman's dramaturgical theory on the manner in which one presents him/herself in society, this paper looks at the manner in which teenagers use social media platforms and at the way they consume and create digital content in order to present their gender identity. The way teenagers consume and produce digital content differs and depends on how they interpret their ideals of femininity and masculinity, which are afterwards reproduced in the content they post on their social media pages. Therefore this research is an attempt to understand what are the factors teenagers take in account when consuming and producing content. What gender differences can be observed in regards to new media consumption? What difference can be observed in online activity behaviors between males and females? How do they feel about their gender identity concerning fitting in with their peer group? A mix-methodological approach was engaged in the data collection process. In the first stage of the research highschool students (n=324) from the city of Suceava (Romania) participated in taking an online survey. The initial intent was to meet with the young respondents in person, but due to the COVID-19 pandemic this was deemed impossible. For the second stage of data collection, six of the participants who took the online survey were invited to participate in a focus group designed to grasp a better understanding of the results from the previous stage. The discovered findings uncover engaging gender similarities and differences in social media consumption and the type, subject, matter and style in which they posted their content, but also in regards to the performance of the self between the online and offline space.

Theoretical and Methodological Approaches to Studying Digital Feminist Activism

2019 ◽  
pp. 24-41
Author(s):  
Kaitlynn Mendes ◽  
Jessica Ringrose ◽  
Jessalynn Keller
Keyword(s):  
Social Media ◽  
Political Economy ◽  
Textual Analysis ◽  
Methodological Approach ◽  
The Political ◽  
Structured Interviews ◽  
Feminist Activism ◽  
Approaches To Studying ◽  
Critical Technology ◽  
Key Terms

In this chapter, we outline our conceptual framework, addressing key theories that underpin our analysis, including, affect and related concepts, including affective solidarity, networked affect, and affective publics. We also introduce key terms from critical technology studies, including platform vernacular and other concepts relevant to the political economy of social media. After providing further information on the six case studies described in the Introduction, including their reason for selection and methods used, the chapter details our unique methodological approach, which draws insights from a range of interdisciplinary tools, including feminist ethnographic methods, thematic textual analysis, semi-structured interviews, surveys, and online observations.

scholarly journals The use of Twitter for innovation in business markets

2020 ◽  
Vol 38 (5) ◽  
pp. 587-601
Author(s):  
Helen Cripps ◽  
Abhay Singh ◽  
Thomas Mejtoft ◽  
Jari Salo
Keyword(s):  
Social Media ◽  
Peer Interactions ◽  
Methodological Approach ◽  
Relationship Building ◽  
Business Relationships ◽  
Structured Interviews ◽  
Content Type ◽  
B2b Marketing ◽  
Individual Level ◽  
The Individual

PurposeThe purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approachThis study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.FindingsThe research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implicationsAs this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implicationsThis research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/valueThis study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.

From Data Analytics to Data Hermeneutics. Online Political Discussions, Digital Methods and the Continuing Relevance of Interpretive Approaches

2016 ◽  
Vol 2 (2) ◽  
pp. 95-112 ◽  
Author(s):  
Paolo Gerbaudo
Keyword(s):  
Social Media ◽  
Data Analytics ◽  
Methodological Approach ◽  
Social Contexts ◽  
Protest Movements ◽  
Qualitative Approaches ◽  
Holistic Understanding ◽  
Data Points ◽  
Digital Politics ◽  
The One

Abstract To advance the study of digital politics it is urgent to complement data analytics with data hermeneutics to be understood as a methodological approach that focuses on the interpretation of the deep structures of meaning in social media conversations as they develop around various political phenomena, from digital protest movements to online election campaigns. The diffusion of Big Data techniques in recent scholarship on political behavior has led to a quantitative bias in the understanding of online political phenomena and a disregard for issues of content and meaning. To solve this problem it is necessary to adapt the hermeneutic approach to the conditions of social media communication, and shift its object of analysis from texts to datasets. On the one hand, this involves identifying procedures to select samples of social media posts out of datasets, so that they can be analysed in more depth. I describe three sampling strategies - top sampling, random sampling and zoom-in sampling - to attain this goal. On the other hand, “close reading” procedures used in hermeneutic analysis need to be adapted to the different quality of digital objects vis-à-vis traditional texts. This can be achieved by analysing posts not only as data-points in a dataset, but also as interventions in a collective conversation, and as utterances of broader “discourses”. The task of interpretation of social media data also requires an understanding of the political and social contexts in which digital political phenomena unfold, as well as taking into account the subjective viewpoints and motivations of those involved, which can be gained through in-depth interviews, and other qualitative social science methods. Data hermeneutics thus holds promise for a closing of the gap between quantitative and qualitative approaches in the study of digital politics, allowing for a deeper and more holistic understanding of online political phenomena.

Psychosocial functions of social media usage in a disaster situation: A multi-methodological approach

2014 ◽  
Vol 34 ◽  
pp. 28-38 ◽  
Author(s):  
German Neubaum ◽  
Leonie Rösner ◽  
Astrid M. Rosenthal-von der Pütten ◽  
Nicole C. Krämer
Keyword(s):  
Social Media ◽  
Methodological Approach ◽  
Media Usage ◽  
Disaster Situation

scholarly journals ВИКОРИСТАННЯ ЕЛЕКТРОННИХ СОЦІАЛЬНИХ МЕРЕЖ У ПРОЦЕСІ ПІДГОТОВКИ МАЙБУТНІХ ЛІКАРІВ ДО ПРОФЕСІЙНОЇ ДІЯЛЬНОСТІ ТА ФАХОВОЇ КОМУНІКАЦІЇ

2016 ◽  
Vol 53 (3) ◽  
pp. 88
Author(s):  
Liubov V. Maniuk
Keyword(s):  
Social Media ◽  
Methodological Approach ◽  
Skills Training ◽  
Positive Influence ◽  
Educational Institutions ◽  
Communicative Skills ◽  
Media Usage ◽  
Advantages And Disadvantages ◽  
Self Study ◽  
Higher Medical Education

The article states the pedagogical problems of social media usage in studying at higher medical educational institutions, analyses the role and functions of a tutor in the learning process, grounds the advantages and disadvantages of social media implementation in higher medical education, describes the experience of social networks usage in professional and communicative skills training of future physicians in Ukraine and abroad. It has been proved that implementation of social media aids to realize the student-oriented methodological approach. Furthermore, it benefits from the conservative learning methods in which the student does not have the same possibilities of open access to information, global networking sites, international cooperation and collaboration. Social media have the positive influence on the development of future physicians, ready to the professional challenges, continuous individual learning and self-study.

scholarly journals The Morphology and Differentiation of the Content of International Debate on Renewable Energy. A Bibliometric Analysis of Web of Science, Scopus, and Twitter

Energies ◽  
2021 ◽  
Vol 14 (21) ◽  
pp. 7094
Author(s):  
Katarzyna Sanak-Kosmowska ◽  
Jan W. Wiktor
Keyword(s):  
Social Media ◽  
Renewable Energy ◽  
Key Words ◽  
Bibliometric Analysis ◽  
Renewable Energy Sources ◽  
Methodological Approach ◽  
Main Trend ◽  
Energy Sources ◽  
Scientific Publications ◽  
Scientific Papers

This paper aims to identify a bibliometric profile, presenting the results of research and debates in social media on renewable energy sources (RES). It analyses current scientific publications (2019–2021) and tweets posted in July 2021 by international Twitter users. The subject of the study is an analysis of key words in articles, the results of research, and the content of tweets (hashtags #renewables) related to renewable energy (RE) as well as an assessment of the morphology of content and the degree of its differentiation in the analysed data resources. The conducted analysis facilitates an assessment of similarities of key words in scientific papers and the content of debates in social media—on Twitter, a global platform. In its methodological dimension, the work is based on a bibliometric analysis (articles in both bases) and the analysis of Twitter data. This methodological approach allows for identifying the main trend, profile, and bibliometric characteristics of scientific papers representing two streams of information: articles in bases and the content (hashtags) of authentic and unguided international debates on Twitter. The focus on this platform results from a great popularity of social media as a platform for social debate, expressing comments and opinions and providing an opportunity to gain understanding of social, cultural, and environmental issues related to renewable energy sources from the perspective of social media participants. The objective of the paper and the proposed methodological approach relates to a knowledge gap in the area of renewable energy, and, more specifically, climate change and sustainable development.

scholarly journals Brazilian funk as the herald of a new social order: a semiotic analysis of the internet music video “Beijinho no ombro” and its reception in social media

2016 ◽  
Vol 12 (1) ◽  
pp. 8-20
Author(s):  
Ricardo Nogueira de Castro Monteiro
Keyword(s):  
Social Media ◽  
Social Order ◽  
Methodological Approach ◽  
Natural Extension ◽  
Music Video ◽  
Semiotic Analysis ◽  
Analytical Treatment ◽  
New Social Order ◽  
Generative Approach

The present article aims to analyze the music video “Beijinho no ombro” – a major Brazilian social media phenomenon that reached more than 9 million Youtube views in 3 months in 2014 –, discussing both the processes by which homologies between categories of expression and content are established – the so called Hjelmslev’s “commutations” – and suspended – the Danish linguist’s concept of “syncretism” (Hjelmslev, 2003) – in the audiovisual text, and the effects of meaning created thereby. The analytical treatment assimilates also some of Éric Landowski’s contributions to the discussions about the intersubjective interactions regimes (Landowski, 1997, 2006) and their impact on the study of the socalled states of soul deeply developed by Greimas and Fontanille in their Sémiotique des passions (Greimas & Fontanille, 1993). The object analysis intends moreover to illustrate a methodological approach proposed by the author and that may be applied to various corpora regarding the audiovisual repertory. Such an approach, a natural extension of Greimas’ treatment of the plane of content and Floch’s developments into the plane of expression (Floch, 1984, 1993), offers as a contribution the proposition of a methodology that, departing from the figures of expression and their homologations and semi-symbolic relations with categories of content, will then detect their projections in each one of the three levels of the generative path. Thus, not only the role of the means of manifestation in the process of generation of effects of meaning can be better evaluated, but also the possibilities of a generative approach that includes the textual structures – rather than the explicit exclusion that appears in the Dictionary of semiotics (Greimas & Courtés, 1991:208) – can be further discussed.

scholarly journals Optimizing Fixation Filters for Eye-Tracking on Small Screens

2021 ◽  
Vol 15 ◽  
Author(s):  
Julia Trabulsi ◽  
Kian Norouzi ◽  
Seidi Suurmets ◽  
Mike Storm ◽  
Thomas Zoëga Ramsøy
Keyword(s):  
Social Media ◽  
Eye Tracking ◽  
Eye Gaze ◽  
Methodological Approach ◽  
Detection Algorithm ◽  
Validity And Reliability ◽  
Consumer Responses ◽  
Detection Algorithms ◽  
Total Fixation ◽  
Fixation Detection

The study of consumer responses to advertising has recently expanded to include the use of eye-tracking to track the gaze of consumers. The calibration and validation of eye-gaze have typically been measured on large screens in static, controlled settings. However, little is known about how precise gaze localizations and eye fixations are on smaller screens, such as smartphones, and in moving feed-based conditions, such as those found on social media websites. We tested the precision of eye-tracking fixation detection algorithms relative to raw gaze mapping in natural scrolling conditions. Our results demonstrate that default fixation detection algorithms normally employed by hardware providers exhibit suboptimal performance on mobile phones. In this paper, we provide a detailed account of how different parameters in eye-tracking software can affect the validity and reliability of critical metrics, such as Percent Seen and Total Fixation Duration. We provide recommendations for producing improved eye-tracking metrics for content on small screens, such as smartphones, and vertically moving environments, such as a social media feed. The adjustments to the fixation detection algorithm we propose improves the accuracy of Percent Seen by 19% compared to a leading eye-tracking provider’s default fixation filter settings. The methodological approach provided in this paper could additionally serve as a framework for assessing the validity of applied neuroscience methods and metrics beyond mobile eye-tracking.

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