Several cognitive factors are singled out because of their strong influence on the way in which the abilities of blind people are perceived, namely: the spread phenomenon, position of the observer, expectation discrepancy, restricting environmental opportunities in accord with expectations, attribution to person versus environment. In the affective area, negative emotional factors (pity, fear, uneasiness, guilt) and positive emotional factors (genuine sympathy, respect, appreciation, warm interpersonal relationships) are discussed. Ambivalence (the presence of both positive and negative components) is seen as contributing to the variability of behavior toward blind people. Finally, guidelines for the improvement of attitudes and environmental opportunities are outlined. Of special significance for the education of the public is the approach based on the coping framework as opposed to the succumbing framework. Integrating blind persons with sighted persons into as many activities as possible is supported. The vigorous engagement and leadership in programs for the blind by blind people working collaboratively with sighted people are also stressed.