scholarly journals Innovative multimedia project – the exemplification of the concept of technological entrepreneurship

2016 ◽  
Vol 8 (2) ◽  
pp. 38-46
Author(s):  
Ewa Badzińska
Keyword(s):  
New Technologies ◽  
Business Environment ◽  
Empirical Method ◽  
Fleet Management ◽  
Start Up ◽  
Commercial Enterprise ◽  
Technological Entrepreneurship ◽  
Commercial Organizations ◽  
Scientific Purpose

Abstract The scientific purpose of the study is an attempted synthesis of the concept of technological entrepreneurship. The cognitive aim of the publication is to present the functionality of an innovative technological solution the uses authorial applications and interactive devices designed and commercialized by the analyzed technology start-up. The application of the empirical method of a case study has made it possible to characterize the essence of technological entrepreneurship and illustrate the progress and development of the studied phenomenon in business practice. The functionality of an innovative multimedia project has been presented as the exemplification of technological entrepreneurship in cooperation between commercial enterprise and business environment institutions. It has been pointed to measurable economic and social outcomes achieved by the company as a result of conscious implementation of the concept of technological entrepreneurship. Case studies in the field of technological entrepreneurship should develop the existing theory and provide explanations of the hitherto unrecognized phenomena. The author proposes the understanding of technological entrepreneurship as a process that combines the elements of academic and intellectual entrepreneurship with the entrepreneurship of commercial organizations implementing new technologies in the market environment. The designed innovative multimedia project supports the management of information for travelers and information regarding fleet management in public transport.

scholarly journals The Clarion: A Social Enterprise Disrupting School Stationary Industry for Sustainability

2021 ◽  
pp. 251660422199515
Author(s):  
A. V. Ramana Acharyulu ◽  
Vaishali Agarwal ◽  
Manoj Prabhakar
Keyword(s):  
Elementary Education ◽  
Social Enterprise ◽  
Educational Institutions ◽  
Rural Villages ◽  
Start Up ◽  
Commercial Enterprise ◽  
Governmental Institutions ◽  
Education Delivery ◽  
Social Marketing Campaigns

Clarion Education and Skills Private Limited Patna, is a start-up promoted to address the school stationery demand–supply gap in the rural elementary education delivery system and cater to the needs of the rural school children in the states of Bihar, Jharkhand and West Bengal. This case documents the way Clarion pursued disrupting the school notebooks market, with a goal of making a notebook affordable at one-sixth the existing cost of a notebook in the marketplace in 2016. Clarion was promoted by The Better World Foundation (BWF), Patna, a social enterprise working in the area of rural elementary education in Bihar. BWF was of the view that the challenges of school stationery supply chain need to be addressed through a commercial enterprise only, so as to drive changes in the sector, so that BWF could focus on its core objective of creating and developing meaningful elementary educational institutions in the remote rural villages in Bihar, India. This case study details the strategy of Clarion in developing a business model to break the shackles of high-priced branded notebooks by linking the advertising of social marketing campaigns with insertions in the notebook covers, and thus converting the notebook into an advertising medium, and meticulously campaigning for supply of affordable notebooks through various governmental and non-governmental institutions. Clarion challenged the competitive forces on one side and pursued building a cost leadership position for itself through cost-value trade-off initiatives on the other.

scholarly journals Use of the Smart Store for Persuasive Marketing and Immersive Customer Experiences: A Case Study of Korean Apparel Enterprise

2017 ◽  
Vol 2017 ◽  
pp. 1-17 ◽  
Author(s):  
Hyunwoo Hwangbo ◽  
Yang Sok Kim ◽  
Kyung Jin Cha
Keyword(s):  
Augmented Reality ◽  
New Technologies ◽  
New Technology ◽  
Business Environment ◽  
Interactive Systems ◽  
Online Retailing ◽  
Online Retail ◽  
Doing Business ◽  
Retail Business

Information technology’s introduction of online retail has deeply influenced methods of doing business. However, offline retail has not changed as radically in comparison to online retailing. Recently, studies in computer science have suggested new technology that can support offline retailers, including sensors, indoor positioning, augmented reality, vision, and interactive systems. Retailers have recently shown interest in these technologies and rapidly adopted them in order to improve operational efficiency and customer experience in their retail shops. Marketing studies also address immersive marketing that employs these technologies in order to change ways of doing offline retail business. Even though there is much discussion concerning new trends, technologies, and marketing concepts, there is, as of yet, no investigation that comprehensively explains how they can be combined together seamlessly in the real world retail environment. This paper employs the term “smart store” to indicate retail stores equipped with these new technologies and modern marketing concepts. This paper aims to summarize discussions related to smart stores and their possible applications in a real business environment. Furthermore, we present a case study of a business that applies the smart store concept to its fashion retail shops in Korea.

Smart contracts to enable sustainable business models. A case study

2020 ◽  
Vol 58 (8) ◽  
pp. 1601-1619
Author(s):  
Francesca Dal Mas ◽  
Grazia Dicuonzo ◽  
Maurizio Massaro ◽  
Vittorio Dell'Atti
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Smart Contracts ◽  
Sustainable Business ◽  
Content Type ◽  
Blockchain Technology ◽  
Start Up ◽  
Social Proof ◽  
Sustainable Business Models

PurposeThe objective of this study is to deepen how blockchain technology through smart contracts can support the development of sustainable business models (SBMs). Particularly, the authors aim to determine the key elements enabling SBMs by applying smart contracts.Design/methodology/approachThe research context focusses on the case study of SmartInsurance, which is a fictitious name for a start-up in the insurance sector and the real name of which is not to be revealed. The start-up was able to collect 18m euros in 80 s in a crowdfunding operation, using smart contracts and a revolutionary business model. Internal as well as external documents of different sources are analysed and coded to gather information about the company, its values and its business and what it pursues with employing blockchain technology.FindingsThe results show how smart contracts can reduce the costs of transactions, increase social trust and foster social proof behaviours that sustain the development of new SBMs.Originality/valueThis study contributes to both the transaction cost theory and social proof theory, showing how new technologies such as the blockchain can provide a fresh perspective to support the development of SBMs.

India's Entrepreneurial Path to Green Market Solutions in Waste Management

2021 ◽  
pp. 1-15
Author(s):  
Heather C. Webb
Keyword(s):  
Waste Management ◽  
New Technologies ◽  
Green Economy ◽  
Green Market ◽  
Start Up ◽  
The Government ◽  
Policy Agendas ◽  
Market Solutions ◽  
Start Ups

New technologies and increasing opportunities in sustainable development propel start-ups in the green economy. For an emerging economy such as India, the government is focusing heavily on creating a green economy through changes and development of its governmental policies to strengthen green practices among entrepreneurs and other businesses. Specifically, though, India is focused on creating more marketable solutions for the bottom-of-the-income population. Nonetheless, for green entrepreneurs, starting a business is not easy and even more difficult within the workings of sustainability and other external barriers. Barriers may include weak institutional frameworks, weak supply chains, lack of infrastructure, or lack of regulations, which are more problematic in emerging economies. The chapter defines green entrepreneurship and the green economy while discussing India's policy agendas and path towards green market solutions. It then presents a case study about a green start-up, Carbon Masters, and their path towards an innovative waste management solution.

scholarly journals Business Models Amid Changes in Regulation and Environment: The Case of Finland–Russia

2020 ◽  
Vol 12 (8) ◽  
pp. 3393 ◽  
Author(s):  
Oskari Lähdeaho ◽  
Olli-Pekka Hilmola
Keyword(s):  
Business Models ◽  
New Technologies ◽  
Business Environment ◽  
Manufacturing Companies ◽  
Business Climate ◽  
Case Study Approach ◽  
Structured Interviews ◽  
Study Approach ◽  
The Impact

Changes in regulation are affecting the international business environment. In this study the impact of regulation changes and ways to benefit from those in Finland and Russia are examined. Logistics and manufacturing companies are studied using the case study approach including ten semi-structured interviews (Finland and Russia) and a survey (Southeast Finland), further supported by an additional survey for logistics sector companies (Southeast Finland). The changes in the business environment have created a fragmented market with a growing number of actors. Three business models (blockchain-based, platform-based and innovative subcontracting-based), capitalizing on the growing number of actors, were incepted in the interview phase and evaluated in the survey phase with companies. These models are integrable with the circular economy, a relevant practice according to the studied companies. Blockchain was perceived as a still immature technology. Further study revealed that the companies are not well prepared for environmental demands in logistics, and the overall volumes and business climate between the analyzed countries have not improved. Additionally, those companies do not actively pursue the possibilities of new technologies. The impact of regulatory changes in this region has not been examined closely with a case study approach. This study helps to explain the current trends in an established market.

scholarly journals Dynamic capabilities from an institutionalist viewpoint

2017 ◽  
Vol 15 (spe) ◽  
pp. 445-461
Author(s):  
José Bonfim Albuquerque Filho ◽  
Sergio Bulgacov ◽  
Márcia Ramos May
Keyword(s):  
Dynamic Capabilities ◽  
New Technologies ◽  
Environmental Changes ◽  
Business Environment ◽  
Institutional Response ◽  
The Social ◽  
Normative Order ◽  
Continuous Use ◽  
Digital Newspaper

Abstract The purpose of this paper is to elucidate the effects of strategic, technical and institutional response, in the perspective of dynamic capability facing environmental changes, considering that the literature has few references on how institutional factors contribute to a firm’s dynamic capabilities. A case study was conducted on the oldest journalistic enterprise in Brazil. It was found that the organizational practices with dynamic capabilities were conditioned by mechanisms and factors that have extrapolated intentions, expectations, and planning skills of the firm’s own Board of Directors. The new social structure found in the organization is based on the interpretations of the journalists themselves, regarding the social reality of the field of journalism, was supported by the coherent interpretative schemata of some managers in order to reduce the uncertainty caused by institutional demands of the rapidly changing reading habits of people. The study revealed that strategic practices such as making the newspaper known at schools, development of a digital newspaper, showed the influence of institutions as a new normative order, social responsibility, greater legitimacy, and at the same time, a higher capacity of the organization to adapt to its business environment. These aspects, reflect a cultural structure that is reproduced at the company in its practices for the continuous use of new technologies and new social demands.

Tomato Jos adventure: competition amidst growing pains

2018 ◽  
Vol 8 (2) ◽  
pp. 1-25
Author(s):  
Fardeen Dodo
Keyword(s):  
Social Enterprise ◽  
Social Impact ◽  
Business Environment ◽  
Processing Industry ◽  
Content Type ◽  
Tomato Paste ◽  
Start Up ◽  
Growing Pains ◽  
Tomato Processing

Subject area Entrepreneurship. Study level/applicability This case is designed for teaching entrepreneurship at master’s level. Depending on students’ interests and exposure levels however, it can be applied to teaching undergraduate entrepreneurship courses that are taken after at least the two basic entrepreneurship courses. Case overview Nigeria’s tomato industry is one of the most dysfunctional in the entire nation’s economy. Although the country is West Africa’s largest tomato producer, nearly half of the produced tomatoes rot on the way to the market, which makes Nigeria heavily reliant on imported tomato paste. Amidst growing concerns among stakeholders of the need to address the dysfunction of the tomato industry, Tomato Jos emerged as the earliest social impact venture in the tomato paste industry. Nigeria’s changing macro-economic conditions clearly call for a tomato processing industry and the entry of Tomato Jos is well timed. Within a span of two years, the company successfully raised $600,000 in equity, debt and grant financing that has catered for start-up expenses and expansion to 150 hectares of farmland. The company plans on raising an additional $25m to cater for their planned Stage III growth. Amidst growing excitement over the entry of Tomato Jos in the industry with a social enterprise, Africa’s top business tycoon, Aliko Dangote, announced entry into the tomato processing industry with a major tomato processing facility in the same region as Tomato Jos. The Dangote Group of companies is seen as very tough competition to contend with, due to their sheer size, political leverage and financial capital. This case study primarily teaches how multiple aspects of start-up entrepreneurship may be handled rather than being taught separately as is often the case in mainstream business education. Entrepreneurs in the field rarely confront real challenges in this way. This case study introduces a practice of teaching a collection of key aspects of entrepreneurship, their nuances and inter-relationships in an integrated fashion. Expected learning outcomes The overarching objective of this case is to teach students how to interpret the shifts in industry position resulting from the entry of an important competitor within the larger context of growing a social venture. At the end of the case study analysis, students will be able to analyze the effects of changing forces and conditions in a country’s business environment on a start-up social enterprise; interpret the shifts in a venture’s industry position after the entry of an important competitor; identify appropriate funding sources and financing strategies to fuel the growth of a social enterprise; identify areas of a start-up’s business model that need improvement and/or iteration to support faster growth; and develop an effectuation-based strategy for a growing venture. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 3: Entrepreneurship.

Räume des Experimentierens: Die Einführung von Sprühdrohnen in der digitalen Landwirtschaft

2020 ◽  
Vol 75 (4) ◽  
pp. 325-336
Author(s):  
Dennis Pauschinger ◽  
Francisco Klauser
Keyword(s):  
New Technologies ◽  
Crop Protection ◽  
Actor Network Theory ◽  
Joint Effort ◽  
Private Company ◽  
Start Up ◽  
Policy Experiments ◽  
Knowledge Transfers ◽  
Fruit Plantations

Abstract. This article investigates how new digital technologies are established in agriculture. It does so by drawing upon empirical data from a qualitative case study with a Swiss based but internationally operating start-up that has recently obtained the first authorisation to spray crop protection products on vineyards and fruit plantations with their home-made drone. Conceptually the article takes inspiration in Actor-Network-Theory (ANT) and challenges common understandings of overly urban centred approaches of how new technologies find entry in public policies. The authors argue that instead of seeing a straightforward process of implementing the new drone technology, there has been a joint-effort between the private company and federal institutions to experiment, improve and regulate the functioning of the sprayer drone. A process that is, so is argued, heavily marked by knowledge transfers and formalisations of new private-public alliances, that have been channelled through three particular spatial categories, relating to policy experiments, socio-technical experiments and strategic experiments.

scholarly journals Changes of the business environment in the sector of construction for residential purposes – a case study of the Czech Republic

2012 ◽  
Vol 19 ◽  
pp. 45-54
Author(s):  
Petr Šimáček ◽  
Zdeněk Szczyrba
Keyword(s):  
Czech Republic ◽  
Building Materials ◽  
New Technologies ◽  
Business Environment ◽  
Market Mechanism ◽  
Residential Construction ◽  
Gradual Change ◽  
The Czech Republic ◽  
Legal Frameworks

The transformation of Czech economy after 1989 brought many substantial changes. Gradually, new organizational, institutional and legal frameworks were shaped for the operation of a market mechanism. Similar to a number of other branches, the construction industry transformed significantly. The first half of the 1990 was marked by the restructuring, privatization and subsequent internationalization, which continued in the second half of the decade. Opening of the market towards the west, and the internationalization have brought many innovations. They can be seen for example in the application of new technologies or the implementation of modern building materials. A typical example of these innovations is the boom in construction of low-energy houses. The paper also deals with the gradual change in the residential construction, characterized by the gradual departure from state directives in residential construction, to institutional support of entrepreneurship, to highly integrated residential development.This paper was elaborated under the project GA AV ČR IAA301670901 „Časoprostorová organizace denních urbánních systémů: analýza a hodnocení vybraných procesů“ and project IGA UP PrF_2011_006 „Krajina jako geosystém: změny v časové a prostorové struktuře a jejich hlavní mechanismy“ funded by the Faculty of Science, Palacký University in Olomouc, Czech Republic.

scholarly journals Motives for Multisourcing in the IT Sector

2014 ◽  
Vol 38 (1) ◽  
pp. 46-66
Author(s):  
Barbara Łoboda
Keyword(s):  
Information Technology ◽  
New Technologies ◽  
Business Environment ◽  
Future Research ◽  
Access To Resources ◽  
Correct Method ◽  
Early Stages ◽  
Seamless Service ◽  
Developing Strategies

Abstract Multisourcing is a relatively new phenomenon that began a decade ago as companies began developing strategies to split large information technology (IT) contracts into smaller ones. This provided the opportunity to choose best-of-breed suppliers, who were supposed to collaborate to provide a seamless service to the company. Firms began to multisource when the large IT contracts they had did not bring assumed benefits. At the same time, the business environment was forcing them to be flexible, efficient and able to quickly implement new technologies. The trend to multisource has been growing, so it is worth investigating why companies prefer this form of cooperation. This topic was not a subject of research previously. The goal of the article is to identify, structure and analyze the motives for choosing multisourcing as a model for cooperation between frms. It verifies motives based on IT multisourcing literature. Case study is described, which, following Eisenhardt, is the correct method for early stages of studies on a topic such as multisourcing, which is still in its nascent stages. The identified motives for multisourcing are uncertainty bounding, access to resources, preparedness, effectiveness, learning, and external motives. In any case, companies need to be mature and ready for it, so the motive of preparedness is the most crucial one to realize benefits of this form of cooperation. Knowledge of motives for multisourcing is important for companies that take decisions on service supplier strategy. The article helps to increase understanding of the multisourcing phenomenon and offers a fertile basis for future research.

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