The semantics and functions of Anglicisms and Germanisms in present-day advertising written peninsular Spanish: a comparison

2019 ◽  
Vol 64 (1) ◽  
pp. 23-46
Author(s):  
José Antonio Rodríguez Díaz

Abstract Advertising language in peninsular Spanish has been the subject of extensive study due to its innovative nature and richness of expression. Most attention has been paid to the communication processes involved, its linguistic functions, and its shortening communicative mechanisms at morphological, lexico-semantic and syntactic levels; however, the functions of English and German loanwords and the reasons for their remarkable productivity in advertising written texts have been addressed less frequently. Using data from a 200,000 word personally gathered linguistic corpus extending throughout the period 1998–2007, I focus on the reasons and factors that are responsible for the high productivity of these lexical Anglicisms and the noteworthiness of Germanisms in contemporary press advertising peninsular Spanish. The analysis here examines their semantic nature following a semantic typology adapted for the special tecnolect of advertising. Under discussion will be, among others, the main reasons which may account for the high productivity of loanwords in advertising language with special reference to several examples and a presentation of the results obtained comparing both Anglicisms and Germanisms regarding their semantic categorization and the corresponding considerations that derive from it.

Author(s):  
Pekka Posio

AbstractAlthough both constituent order and variation in the expression of pronominal subjects are well-established research topics in Hispanic and Lusophone linguistics, the placement of pronominal subjects has received relatively little attention in previous research. The goal of the present study is to fill this gap by examining postverbal pronominal subjects in spoken Peninsular Spanish and European Portuguese using data from the Corpus del Español and Corpus do Português, taking into account such factors as verb semantics and transitivity. It is shown that the factors affecting the placement of pronominal subjects differ from those related to nominal subjects, as pronouns typically represent old information in discourse. Pronominal subjects are relatively uncommon in the postverbal position in both languages, but especially in European Portuguese where they appear mostly in grammaticalized constructions (e.g. quotatives). The postverbal placement of pronominal subjects is often related to non-topical status of the subject and serves a backgrounding function in discourse. It is most frequently associated with twoargument verbs characterized by low transitivity.


2013 ◽  
Vol 392 ◽  
pp. 725-729 ◽  
Author(s):  
Rafael José Gomes de Oliveira ◽  
Mauro Hugo Mathias

The application of the HFRT (High-Frequency Resonance Technique), a demodulation based technique, is a technique for evaluation the condition of bearings and other components in rotating machinery. Another technique MED (Minimum Entropy Deconvolution) has been the subject of recent developments for application in condition monitoring of gear trains and roller bearings. This article demonstrates the effectiveness of the combined application of the MED technique with HFRT in order to enhance the capacity of HFRT to identify the characteristic fault frequencies of damaged bearings by increasing the signal impulsivity. All tests were done using data collected from an experimental test bench in laboratory. The Kurtosis value is used as an indicator of effectiveness of the combined technique and the results shown an increase of five times the original kurtosis value with the application of MED filter together with the HFRT.


1999 ◽  
Vol 40 (1) ◽  
pp. 237-244 ◽  
Author(s):  
O. Tünay ◽  
I. Kabdaşlı ◽  
D. Orhon ◽  
G. Cansever

Minimization of water use and reuse applications within industry has recently gained importance within the context of water conservation efforts. The leather tanning industry is one of the subject industries due to large amount of water to be disposed of together with a high pollution load. The leather tanning industry has a complex structure in terms of materials, processes and manufacturing practices. Therefore a systematic approach is required to assess water use practice. In this study, bovine leather processing was taken as an example. An extensive study was conducted as on-site evaluations and questionnaires in the İstanbul Organized Leather Tanning District to assess water use practices, patterns and minimization trends. Results of the study were discussed and important aspects of water minimization practices have been pointed out.


Author(s):  
Dimiter Toshkov

AbstractThe link between age and happiness has been the subject of numerous studies. It is still a matter of controversy whether the relationship is U-shaped, with happiness declining after youth before bouncing back in old age, or not. While the effect of age has been examined conditional on income and other socio-demographic variables, so far, the interactions between age and income have remained insufficiently explored. Using data from the European Social Survey, this article shows that the nature of the relationship between age and happiness varies strongly with different levels of relative income. People in the lowest decile of the income distribution experience a ‘hockey stick’: a deep decline in self-reported happiness until around age 50–55 and a small bounce back in old age. The classic U-curve is found mostly in the middle-income ranks. For people at the top of the income distribution, average happiness does not vary much with age. These results demonstrate the important role of income in moderating the relationship between age and happiness.


2018 ◽  
Vol 2 (4) ◽  
Author(s):  
S. M. Dhawan ◽  
B.M. Gupta ◽  
Sudhanshu Bhusan

The paper maps quantum computing research on various publication and citation indicators, using data from Scopus database covering 10-year period 2007-16. Quantum computing research cumulated 4703 publications in 10 years, registered a slow 3.39% growth per annum, and averaged 14.30 citations per paper during the period. Top 10 countries dominate the field with 93.15% global publications share. The USA accounted for the highest 29.98% during the period. Australia tops in relative citation index (2.0).  International collaboration has been a major driver of research in the subject; 14.10% to 62.64% of national level output of top 10 countries appeared as international collaborative publications. Computer Science is one of the most popular areas of research in quantum computing research. The study identifies top 30 most productive organizations and authors, top 20 journals reporting quantum computing research, and 124 highly cited papers with 100+ citations per paper.


1970 ◽  
Vol 9 (1) ◽  
pp. 241-258
Author(s):  
Roman Darowski

Józef Alojzy [Josephus Aloisius] Dmowski was one of the precursors of the nineteenth century renewal of Thomism and this was a few dozen years before the promulgation of Pope Leo XIII's encyclical, Aeterni Patris (1879). He was one of the most famous Christian philosophers of the nineteenth century. His work was also the first extensive philosophy textbook of that time which included a l l the disciplines of the time, published by the Jesuits after the re-establishment of the Order in 1814. (The suppression took place in 1773). Until now Dmowski's philosophy has not been the subject of an extensive study. I aim to remedy this in the present article.


Author(s):  
Richard D. Johnson

Although previous research has suggested that women may be at a learning disadvantage in e-learning environments, this study examines communication differences between women and men, arguing that women’s communication patterns may provide them with a learning advantage. Using data from 303 males and 252 females, this paper discusses gender differences in course communication processes and course outcomes in a web-based introductory information systems course. Results indicate that women communicated more, perceived the environment to have greater social presence, were more satisfied with the course, found the course to be of greater value, and had marginally better performance than men. Despite the challenges facing women in e-learning environments, the results of this study suggest that e-learning environments that allow for peer to peer communication and connectedness can help females overcome some of these disadvantages. Implications for research and practice are also discussed.


2009 ◽  
pp. 1583-1590
Author(s):  
Ruth Woodfield

In the late 1970s, women’s progress and participation in the more traditional scientific and technical fields, such as physics and engineering, was slow, prompting many feminist commentators to conclude that these areas had developed a nearunshakeable masculine bias. Although clearly rooted in the domains of science and technology, the advent of the computer was initially seen to challenge this perspective. It was a novel kind of artefact, a machine that was the subject of its own newly created field: “computer science” (Poster, 1990, p. 147). The fact that it was not quite subsumed within either of its parent realms led commentators to argue that computer science was also somewhat ambiguously positioned in relation to their identity as masculine. As such, it was claimed that its future trajectory as equally masculine could not be assumed, and the field of computing might offer fewer obstacles and more opportunities for women than they had experienced before. Early predictions of how women’s role in relation to information technology would develop were consequently often highly optimistic in tone. Computing was hailed as “sex-blind and colour-blind” (Williams, Cited in Griffths 1988, p. 145; see also Zientara, 1987) in support of a belief that women would freely enter the educational field, and subsequently the profession, as the 1980s advanced. During this decade, however, it became increasingly difficult to deny that this optimism was misplaced. The numbers of females undertaking undergraduate courses in the computer sciences stabilised at just over a fifth of each cohort through the 1980s and 1990s, and they were less likely to take them in the more prestigious or researchbased universities (Woodfield, 2000). Tracy Camp’s landmark article “The Incredible Shrinking Pipeline” (1997), using data up to 1994, plotted the fall-off of women in computer science between one educational level and the next in the US. It noted that “a critical point” was the drop-off before bachelor-level study—critical because the loss of women was dramatic, but also because a degree in computer science is often seen as one of the best preparatory qualifications for working within a professional IT role1. The main aim of this article is to examine how the situation has developed since 1994, and within the UK context. It will also consider its potential underlying causes, and possible routes to improvement.


Author(s):  
Kai R. Larsen ◽  
Daniel S. Becker

After preparing your dataset, the business problem should be quite familiar, along with the subject matter and the content of the dataset. This section is about modeling data, using data to train algorithms to create models that can be used to predict future events or understand past events. The section shows where data modeling fits in the overall machine learning pipeline. Traditionally, we store real-world data in one or more databases or files. This data is extracted, and features and a target (T) are created and submitted to the “Model Data” stage (the topic of this section). Following the completion of this stage, the model produced is examined (Section V) and placed into production. With the model in the production system, present data generated from the real-world environment is inputted into the system. In the example case of a diabetes patient, we enter a new patient’s information electronic health record into the system, and a database lookup retrieves additional data for feature creation.


Author(s):  
Ruth Woodfield

In the late 1970s, women’s progress and participation in the more traditional scientific and technical fields, such as physics and engineering, was slow, prompting many feminist commentators to conclude that these areas had developed a near-unshakeable masculine bias. Although clearly rooted in the domains of science and technology, the advent of the computer was initially seen to challenge this perspective. It was a novel kind of artefact, a machine that was the subject of its own newly created field: “computer science” (Poster, 1990, p. 147). The fact that it was not quite subsumed within either of its parent realms led commentators to argue that computer science was also somewhat ambiguously positioned in relation to their identity as masculine. As such, it was claimed that its future trajectory as equally masculine could not be assumed, and the field of computing might offer fewer obstacles and more opportunities for women than they had experienced before. Early predictions of how women’s role in relation to information technology would develop were consequently often highly optimistic in tone. Computing was hailed as “sex-blind and colour-blind” (Williams, Cited in Griffths 1988, p. 145; see also Zientara, 1987) in support of a belief that women would freely enter the educational field, and subsequently the profession, as the 1980s advanced. During this decade, however, it became increasingly difficult to deny that this optimism was misplaced. The numbers of females undertaking undergraduate courses in the computer sciences stabilised at just over a fifth of each cohort through the 1980s and 1990s, and they were less likely to take them in the more prestigious or research-based universities (Woodfield, 2000). Tracy Camp’s landmark article “The Incredible Shrinking Pipeline” (1997), using data up to 1994, plotted the fall-off of women in computer science between one educational level and the next in the US. It noted that “a critical point” was the drop-off before bachelor-level study—critical because the loss of women was dramatic, but also because a degree in computer science is often seen as one of the best preparatory qualifications for working within a professional IT role1. The main aim of this article is to examine how the situation has developed since 1994, and within the UK context. It will also consider its potential underlying causes, and possible routes to improvement.


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