scholarly journals Systematic Analysis of the Current Academic Research on Social Media Marketing

2017 ◽  
Vol 64 (s1) ◽  
pp. 15-27 ◽  
Author(s):  
Martin Klepek
Keyword(s):  
Social Media ◽  
Academic Research ◽  
Theory Development ◽  
Research Field ◽  
Future Research ◽  
Systematic Analysis ◽  
Technical Ability ◽  
The Social ◽  
Communication Habits ◽  
Future Theory

Abstract With the advent of social media where customers have the technical ability to upload own content the change occurred in some of the communication habits online. This world of constant communication is a challenge for businesses as well researchers. Academic research in this area is bringing valuable insights into people attitudes and behaviour on the social media. What is the current situation and where the research field is heading is a question of high importance. This study uses the systematic approach to reviewing the literature and to show the development of publications produced at Czech universities. Although the results show an increasing number of studies, Czech research is lagging behind other similar countries. Compared with the best countries, it is lagging behind in the number of quotations per article. On the basis of these analyses, suggestions for future research that can help to promote future theory development are proposed.

scholarly journals Social Media Use Among Young People in China: A Systematic Literature Review

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110164
Author(s):  
Lian Tang ◽  
Siti Zobidah Omar ◽  
Jusang Bolong ◽  
Julia Wirza Mohd Zawawi
Keyword(s):  
Social Media ◽  
Young People ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Media Use ◽  
Academic Research ◽  
Future Research ◽  
Research Topics ◽  
Social Media Use ◽  
Systematic Analysis

The widespread use of social media has promoted extensive academic research on this channel. The present study conducts a systematic analysis of extant research on social media use among young people in China. This systematic literature review aims to identify and bridge gaps in topics, theories, variables, and conceptual frameworks in studies of social media usage among young people in China. The study aims to develop a cause–effect framework that shows the causal relationships among research structures. The PRISMA method is used to review 20 articles drawn from the Scopus and Google Scholar databases. From the analysis, 10 major research topics, eight theories or models, and a complete framework of causal relations emerge. It is recommended that future research on social media should include a greater diversity of types of social media, investigate a wider range of research topics, and adopt different theories or models. Researchers should also implement a more complete and detailed systematic method for reviewing literature on social media research in China.

Investor relations in the era of social media: systematic literature review of social media as a strategic corporate disclosure tool

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohammed Nuseir ◽  
Amer Qasim
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Information Disclosure ◽  
Research Field ◽  
Future Research ◽  
Corporate Disclosure ◽  
Content Type ◽  
The Social ◽  
Negative Perceptions

Purpose This paper aims to systematically review how corporations are increasingly using social media to strategically disseminate information to investors, including different research tracks, then identify the gaps to propose future research opportunities. Design/methodology/approach The authors searched for relevant scholarly work on Scopus and Google Scholar databases published during the period 2000–2020 in English. Both quantitative and qualitative papers were reviewed. Articles were filtered based on their relevance to the study's goal, resulting in the selection of 84 articles. A total of 16 articles were selected for inclusion in the systematic review. Findings In light of the existing studies’ limitations, this paper derives and summarizes 16 leading future research tracks. Results indicated that corporations could use social media to reduce information asymmetry between managers and investors. Nevertheless, social media for information disclosure purposes is used in a strategic way, whereby only positive news and voluntary information are disseminated. Research limitations/implications The implications for investors are that they can make better decisions by engaging in the process of “the wisdom of crowd,” which is facilitated by reciprocal communication. The implications for corporations are that sharing earning information through social networking platforms presents them with an opportunity to effectively manage their investors by reducing negative perceptions and increasing market response. Originality/value As far as we know, this is the first paper that uses a systematic literature review over the social media research field.

scholarly journals An Integrative Definition and Framework to Study Gossip

2020 ◽  
Author(s):  
Terence Daniel Dores Cruz ◽  
Annika Nieper ◽  
Martina Testori ◽  
Elena Martinescu ◽  
Bianca Beersma
Keyword(s):  
Multidimensional Scaling ◽  
Social Life ◽  
Theory Development ◽  
Building Blocks ◽  
Future Research ◽  
The Social ◽  
Definition Of ◽  
Future Theory ◽  
Conceptual Confusion

The omnipresence of workplace gossip makes understanding gossip processes imperative to grasp social life in organizations. Although gossip research has recently experienced an upsurge across the social sciences, findings regarding the consequences of gossip are conflicting. A potential reason is that gossip is conceptualized in myriad different manners in the scientific literature, causing conceptual confusion and rendering theoretical integration impossible. In order to resolve this, we systematically reviewed 6114 scientific articles on gossip and identified 324 papers that define gossip. From the definitions we extracted two essential characteristics of gossip on which there seems to be good agreement within the literature, namely (1) that gossip is communication between humans involving a sender, receiver, and target, and (2) that the target is absent or unaware of the communicated content. These formed the basis of a broad, integrative definition of gossip: a sender communicating to a receiver about a target who is absent or unaware of the content. Furthermore, our review revealed that some definitions discuss characteristics on which there is less agreement: gossip valence (from negative to neutral to positive) and formality (from informal to intermediate to formal). We propose incorporating these characteristics in a multidimensional scaling framework that can guide future research. Our broad, integrative definition of gossip and the multidimensional scaling framework provide the building blocks for a systematic, integrated knowledge base on the role of gossip in human social life, which can foster future theory development and hypothesis testing, and thereby ultimately help organizations to manage gossip.

scholarly journals An Integrative Definition and Framework to Study Gossip

2021 ◽  
pp. 105960112199288
Author(s):  
Terence D. Dores Cruz ◽  
Annika S. Nieper ◽  
Martina Testori ◽  
Elena Martinescu ◽  
Bianca Beersma
Keyword(s):  
Social Life ◽  
Theory Development ◽  
Building Blocks ◽  
Future Research ◽  
Dimensional Scaling ◽  
The Social ◽  
Definition Of ◽  
Future Theory ◽  
Conceptual Confusion

The omnipresence of workplace gossip makes understanding gossip processes imperative to understand social life in organizations. Although gossip research has recently increased across the social sciences, gossip is conceptualized in disparate ways in the scientific literature. This conceptual confusion impedes theoretical integration and providing practical advice. To resolve this, we systematically reviewed 6114 scientific articles on gossip and identified 324 articles that define gossip. From these definitions, we extracted two essential characteristics of gossip on which there seems to be agreement within the literature, namely, (1) that gossip is communication between humans involving a sender, a receiver, and a target, and (2) that the target is absent or unaware of the communicated content. These two characteristics formed the basis of a broad, integrative definition of gossip: a sender communicating to a receiver about a target who is absent or unaware of the content. Furthermore, some definitions include characteristics on which there is less agreement: gossip valence (from negative to neutral to positive) and formality (from informal to intermediate to formal). We incorporate these characteristics in a dimensional scaling framework that can guide future research. Our broad, integrative definition of gossip and the dimensional scaling framework provide the building blocks for a systematic, integrated knowledge base on the role of gossip in human social life in general as well as in organizations. This can foster future theory development and hypothesis testing, ultimately helping organizations to manage gossip.

scholarly journals #ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms

2020 ◽  
Vol 1 ◽  
pp. 18-35
Author(s):  
Brendan O'Hallarn ◽  
James Strode
Keyword(s):  
Social Media ◽  
Survey Data ◽  
Real World ◽  
Sport Management ◽  
Media Use ◽  
Academic Research ◽  
Perceived Benefits ◽  
Media Technologies ◽  
Social Media Site ◽  
The Social

As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

The Intellectual Structure in Brands and Branding Research

2015 ◽  
pp. 167-200
Author(s):  
Jiaxun He ◽  
Cheng Lu Wang
Keyword(s):  
Brand Management ◽  
Developed Countries ◽  
Intellectual Structure ◽  
Future Research ◽  
Research Paradigm ◽  
Systematic Analysis ◽  
The Social ◽  
Publication Time ◽  
Future Research Directions ◽  
Social Sciences Citation Index

This chapter is based on a comprehensive and systematic analysis of the 30 most-cited articles (adjusting to the length of publication time) on brands and branding, retrieved from the Social Sciences Citation Index (SSCI) database (1975-2008). Following the multidimensional scaling method and social network analysis, the results demonstrate five major subareas, which are characterized with different but interrelated intellectual structures. Among the selected core literature, a few theoretical or empirical articles play a key role in incubating or developing a research paradigm. Based on the analysis results, the authors observe that those five major domains and a relatively small number of seminal papers have important impacts on shaping the research paradigm with a lasting effect on future research directions. On the other hand, the authors argue that existing research on brands and branding has been dominantly focused on Western developed countries while brand management issues in emerging markets have been largely ignored and therefore deserve special attention in future research.

Play It Like Beckham!

2017 ◽  
pp. 43-61
Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Academic Research ◽  
Future Research ◽  
The Internet ◽  
Research Directions ◽  
Media Usage ◽  
Future Research Directions ◽  
The Impact

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

Greta Thunberg’s iconicity: Performance and co-performance in the social media ecology

2020 ◽  
pp. 146144482097541
Author(s):  
Thomas Olesen
Keyword(s):  
Social Media ◽  
Media Ecology ◽  
Systematic Analysis ◽  
Limited Experience ◽  
The Social ◽  
History Of

Greta Thunberg’s meteoric rise from lonely school striker in August 2018 to global icon is one of the most remarkable political phenomena in recent decades, and one full of paradoxes. Thunberg started out with no resources, a child of 15 with limited experience and a history of Asperger’s. Thunberg’s iconic performance seems to have been able to turn these weaknesses into strengths. To understand how this happened, we must situate her analysis within the social media ecology. Two things distinguish this environment from previous phases: iconic protagonists now have wide degrees of control over their own performance, and audiences are no longer mere receptors of iconic performance, but active co-performers. Greta Thunberg is one of the first major political icons to have been fully formed within the new social media ecology. This article provides the first systematic analysis of this dynamic.

Usability: Adoption, Measurement, Value

2020 ◽  
pp. 001872081989509
Author(s):  
Janine D. Mator ◽  
William E. Lehman ◽  
Wyatt McManus ◽  
Sarah Powers ◽  
Lauren Tiller ◽  
...  
Keyword(s):  
Human Factors ◽  
Theory Development ◽  
Data Interpretation ◽  
Future Research ◽  
Domain Specific ◽  
Training Materials ◽  
Aging Populations ◽  
Usability Research ◽  
Future Theory ◽  
Insight Into

Objective We searched for the application of usability in the literature with a focus on adoption, measurements employed, and demonstrated value. Five human factors domains served as a platform for our reflection, which included the last 20 years. Background As usability studies continue to accumulate, there has been only a little past reflection on usability and contributions across a variety of applications. Our research provides a background for general usability, and we target specific usability research subareas within transportation, aging populations, autistic populations, telehealth, and cybersecurity. Method “Usability” research was explored across five different domains within human factors. The goal was not to perform an exhaustive review but, rather, sample usability practices within several specific subareas. We focused on answering three questions: How was usability adopted? How was it measured? How was it framed in terms of value? Conclusion We found that usability is very domain specific. Usability benchmarking studies and empirical standards are rare. The value associated with improving usability ranged widely—from monetary benefits to saving lives. Thus, researchers are motivated to further improve usability practices. A number of data collection and interpretation challenges still call for solutions. Application Findings offer insight into the development of usability, as applied across a variety of subdomains. Our reflection ought to inform future theory development efforts. We are concerned about the lack of established benchmarks, which can help ground data interpretation. Future research should address this gap in the literature. We note that our findings can be used to develop better training materials for future usability researchers.

Sign in / Sign up

Export Citation Format

Share Document