“To be real honest, I’m just like you”: analyzing the discourse of personalization in online sermons

Author(s):  
Clint Bryan ◽  
Mohammed Albakry

AbstractThis paper investigates the discourse of LifeChurch.tv, an American evangelical megachurch – headed by the influential pastor Craig Groeschel – whose sermons are accessed by thousands of followers on the Internet. The study is based on the transcripts of a five-year period of online preaching (177 sermons). The goal was to apply the framework of critical discourse analysis (CDA) to digital sermons, particularly focusing on examining the elements of personalization in this relatively new form of “net” evangelism. Groeschel’s “hyper-personalized” style of preaching, we argue, utilizes strategies intended to lessen any perceived barriers between the speaker and his virtual congregation. The study discusses the implications for the commodification and mediatization of religion in the digital age.

2018 ◽  
Vol 19 (2) ◽  
Author(s):  
RODOLFO G. S. P. G. PRATES ◽  
ISABELA L. SANTOS ◽  
JARDEL N. MARTINS ◽  
FABIANA S. A. MARTINS ◽  
FELIPE F. COUTO

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.


2019 ◽  
Vol 15 (2) ◽  
Author(s):  
Ayu Lestari Siregar ◽  
Busmin Gurning ◽  
Didik Santoso

This study examined 21 (twenty one) Internet memes taken from instagram wall of Meme Comic Indonesia (MCI). This studies applied Multimodal Critical Discourse Analysis promoted by Van Leeuwen which particularly in this study was the merger between Three Dimensional of Fairclough and Visual Grammatical of Kress and Van Leeuwen. The results of this study revealed five kinds of stereotyped language about women which are women’s personality traits, women’s cooking domestics behaviour, women’s physical appearances, women’s teaching occupation and women’s driving motorcycle behaviour which considered as new kind of stereotype about women. It is also revealed that the process of realization of stereotyped language about women is by seeing the context of the features used by the creator of the internet memes. The reasons of using stereotyped language about women as humour can be seen as critics and warning attemptions by the creator of the internet memes.Key words: Stereotyped Language about Women, internet memes, Multimodal Critical Discourse Analysis


2019 ◽  
Vol 1 (1) ◽  
pp. 54-63
Author(s):  
Mohammed Al-Mahfedi

This paper aims to explore Helen Cixous’ postmodernist trends in her formulations of a new form of writing known as ecriture feminine. The paper attempts to validate the view that Cixous’ “The Laugh of the Medusa” is regarded as the manifesto of postmodern feminism. This is done by attempting a critical discourse analysis of Cixous' narrative of ecriture feminine. Deploying a multifaceted-framework, ranging from postmodernism to psychoanalysis through poststructuralist theory and semiotics, the study reveals Cixous' metamorphosing and diversified trend of feminist writing that transposes the subversion of patriarchy into a rather bio-textual feminism, known as bisexuality. The paper highlights the significance of Cixous’ essay as a benchmark of postmodern feminism.


2018 ◽  
Vol 6 ◽  
pp. 94-105
Author(s):  
Edna Cristina S. Santos

Adolescents all over the world have communicated with one another through the Internet by means of personal sites called Blogs, in which they say what they think and feel about life, and interact electronically with people from different places. This is a new mode of literacy which is leading adolescents to writing spontaneously about diverse topics. They use multimodal texts in which they integrate different types of semiosis. In this paper, we will examine the language of this new genre according to critical discourse analysis (Fairclough, 1992), genre analysis (Bakhtin, 1992) and systemic functional linguistics (Halliday, 1985).


2018 ◽  
Vol 22 (1-2) ◽  
pp. 54-67
Author(s):  
Madhu Neupane

Blended learning that combines face-to-face and online educational delivery can occur at activity, course, program, and institution level. In this study, course-level blending in Critical Discourse Analysis (CDA) course was examined. The students of face-to-face mode were enrolled in Moodle. However, their participation in Moodle was optional (i.e. low level of blending). Data collected from a class test and end-of-semester questionnaire survey suggest that blending does have a positive effect on learning achievement and students do perceive blending positively. Overall, the study shows optimism towards the prospects of blended learning. However, for the successful integration of Moodle, easy access to the Internet and orientation for using Moodle are to be ensured.Journal of NELTA ,  Vol. 22, No. 1-2, 2017 December, page: 54-67


LITERA ◽  
2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Endang Sumarti

This study on the political strategy in the language use in Susilo BambangYudhoyono’s speeches is focused on the language behaviors. The data were collected from the internet sources containing his speeches in several occasions with regard to political policies during his presidency. The data were analyzed using the critical discourse analysis approach. The results show that his political strategy in the language use is reflected in the uses of words, sentences, and figures of speech. The language use helps public understandings of the conditions that Indonesian people are now facing and supports his presidency. From the language praxis, his political strategy in the language use is relevant to language behaviors in general.


2017 ◽  
Vol 23 (4) ◽  
pp. 258-267 ◽  
Author(s):  
Dawn Bounds ◽  
Kathleen R. Delaney ◽  
Wrenetha Julion

BACKGROUND: The Internet has emerged as a major expediter of the commercial sex (CS) industry. While use of web-based CS industry sites is brisk, the full extent of their impact remains unclear particularly how they influence users’ views of the CS industry. OBJECTIVE: This research study sought to uncover the nuances of buyers’ interactions on an online CS website. DESIGN: Six hundred sixty-six online posts from 363 unique members were collected and analyzed using critical discourse analysis. RESULTS: Via the use of language and dialogue, particular ways of thinking about and talking about buying sex are normalized and reinforced. Evident within these discursive patterns are mechanisms by which assumptions are forwarded, perceptions shaped, and authority established. CONCLUSIONS: Information about how CS industry websites establish beliefs, relationships, and practices among its users may increase understanding of how the CS industry seeks to gain acceptance in the American culture and normalize its activities.


Author(s):  
Tatiana Kanasz ◽  

The aim of the qualitative research carried out on the basis of critical discourse analysis is to check the ways of presenting the problems of immigrants from Eastern Europe (mainly Ukrainians and Belarusians) in the opinion-forming Polish press during the pandemic. Attention was paid to the issues of work, stay and its legalization, health and discrimination. 36 articles were analyzed in the period March–October 2020, which appeared in the Internet editions of „Polityka”, „Gazeta Wyborcza”, „Rzeczpospolita”, „Krytyka Polityczna”, as well as the Biznes Interia.pl and eGospodarka.pl portals. The type of problems of immigrants, agency of immigrants, relations between immigrants and the host society were taken into account. The obtained results were compared with the previous images of immigrants in the Polish press discourse before the pandemic in order to answer the question: does the pandemic deepen the stereotypical image of immigrants from Eastern Europe


Author(s):  
Christophe Emmanuel Premat

The article deals with the creation of a hacktivist channel in France in 2013. The channel pretends to evaluate the information and invite critical guests that are not considered in traditional media. The aim of the article is to study how this channel presents the guests and the topics to see if there is a journalistic innovation. By using the tools of critical discourse analysis and conversational analysis, it is possible to describe the way the guests are presented and connected to the topic promoted by the article. The scenography is also worth being described as the guests have long interviews with a hidden journalist without any montage. In reality, the technique is all the more interesting as it allows the guest to correct his/her reputation. The development of a prior ethos to a discursive ethos is important as the channel can take an advantage of its original position in the sphere of media. Last but not least, the focus on those techniques helps to see if this kind of critical media is a new form of alternative journalism.


Author(s):  
Michael Nycyk

What is posted on the Internet about a person’s identity and reputation has the potential power to affect others’ perceptions of them. This study aims to understand and describe how this occurs by undertaking a Critical Discourse Analysis (CDA) of the website Lamebook. It asks in what ways people’s online identity and reputation are shaped by others, or by one’s self, that may influence others’ opinions about them and how is this being done? The results suggest several characteristics of power relations are being exercised by people against others and themselves that harm their identity and reputation. These are achieved through gossiping and spreading rumours to persuade readers to believe harmful information about others and themselves. This study demonstrates the importance of being aware of how Internet users present themselves online and the potentially harmful consequences this has when viewed by a potentially large and unknown audience. The implications of this study advise Internet users to consider carefully potential negative outcomes to one’s identity and reputation from negative information and illustrate how others possess power to shape these in a harmful way.


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