scholarly journals STEREOTYPED LANGUAGE ABOUT WOMEN ON INTERNET MEMES OF MEME COMIC INDONESIA (A Multimodal Critical Discourse Analysis)

2019 ◽  
Vol 15 (2) ◽  
Author(s):  
Ayu Lestari Siregar ◽  
Busmin Gurning ◽  
Didik Santoso
Keyword(s):  
Discourse Analysis ◽  
Personality Traits ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
The Internet

This study examined 21 (twenty one) Internet memes taken from instagram wall of Meme Comic Indonesia (MCI). This studies applied Multimodal Critical Discourse Analysis promoted by Van Leeuwen which particularly in this study was the merger between Three Dimensional of Fairclough and Visual Grammatical of Kress and Van Leeuwen. The results of this study revealed five kinds of stereotyped language about women which are women’s personality traits, women’s cooking domestics behaviour, women’s physical appearances, women’s teaching occupation and women’s driving motorcycle behaviour which considered as new kind of stereotype about women. It is also revealed that the process of realization of stereotyped language about women is by seeing the context of the features used by the creator of the internet memes. The reasons of using stereotyped language about women as humour can be seen as critics and warning attemptions by the creator of the internet memes.Key words: Stereotyped Language about Women, internet memes, Multimodal Critical Discourse Analysis

scholarly journals NO-VALUE GENERATION? SUCCESS IS AN 'EXACT SCIENCE' THAT EVERYONE CAN LEARN!

2018 ◽  
Vol 19 (2) ◽  
Author(s):  
RODOLFO G. S. P. G. PRATES ◽  
ISABELA L. SANTOS ◽  
JARDEL N. MARTINS ◽  
FABIANA S. A. MARTINS ◽  
FELIPE F. COUTO
Keyword(s):  
Discourse Analysis ◽  
Social Organization ◽  
Critical Discourse Analysis ◽  
No Value ◽  
Design Methodology ◽  
Critical Discourse ◽  
The Internet ◽  
Exact Science ◽  
The Media ◽  
The Voice

ABSTRACT Purpose: The general objective is to critically analyze the ideologies and constructions of management ideology in the Internet blog called Geração de Valor (Generation of Value), behind the discourse of success. Originality/value: The pop-management phenomenon has been widespread in the Brazilian context. It leads individuals to look for formulas of excel and achieve success as entrepreneurs. One of the disseminators of this ideology has been Geração de Valor. This article innovates when dealing with thematic without prima donna behaviors or fanciful romanticism. Design/methodology/approach: This article aims to analyze texts available on Geração de Valor through critical discourse analysis (CDA). Findings: We conclude that the voice of the businessman and blogger Flávio Augusto da Silva is nothing more than one of several voices, including in administration, that seek to defend the cult of personal victory and disdain for the collectivist practices of social organization. This kind of analysis is still scarce in this field of study, as they require enriched readings of the text in terms of context and intertextuality. Critical analyses contradict hegemonic visions and sharpen the reader's critical sense. Also, they are useful in highlighting the cult following that Administration has been receiving by the media.

scholarly journals THE CRITIQUES AND IDEOLOGIES SHARED IN THE INAUGURATION SPEECH OF DONALD TRUMP (A STUDY OF CRITICAL DISCOURSE ANALYSIS)

2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Linguistic Features ◽  
Three Dimensional Model ◽  
Donald Trump ◽  
Political Aspect ◽  
Political Condition

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>

scholarly journals Written Text on Pakistani Vehicles: A Critical Discourse Analysis

2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Issues ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Motor Vehicles ◽  
Three Dimensional Model ◽  
Written Text ◽  
The People ◽  
The Social

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.

scholarly journals A linguagem dos blogs: um gênero textual emergente

2018 ◽  
Vol 6 ◽  
pp. 94-105
Author(s):  
Edna Cristina S. Santos
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Systemic Functional Linguistics ◽  
Critical Discourse ◽  
Genre Analysis ◽  
The Internet ◽  
Multimodal Texts ◽  
Functional Linguistics ◽  
The World ◽  
Different Types

Adolescents all over the world have communicated with one another through the Internet by means of personal sites called Blogs, in which they say what they think and feel about life, and interact electronically with people from different places. This is a new mode of literacy which is leading adolescents to writing spontaneously about diverse topics. They use multimodal texts in which they integrate different types of semiosis. In this paper, we will examine the language of this new genre according to critical discourse analysis (Fairclough, 1992), genre analysis (Bakhtin, 1992) and systemic functional linguistics (Halliday, 1985).

A Critical Discourse Analysis of the Campaign Speech of a Ghanaian Opposition Leader

2020 ◽  
Vol 10 (10) ◽  
pp. 1279
Author(s):  
Joshua Addy ◽  
Emmanuel Amo Ofori
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Language Politics ◽  
Dimensional Model ◽  
Three Dimensional Model ◽  
Campaign Speeches

Referring to politicians’ use of language to promote their ideologies before, during and after elections, campaign speeches represent a key genre in political discourse. In this study, we examine the campaign speech of a Ghanaian opposition leader, Nana Akufo-Addo, at the manifesto launch of his party. We analyze his use of language to create identity and solidarity with the electorate, with the aim of persuading them to accept and support his ideas and ultimately vote for him. Drawing on Fairclough’s three-dimensional model of critical discourse analysis (CDA), the study revealed that Nana Addo utilised the pronouns I, you, our and we and repetition to create a positive bond, identify and show solidarity with the electorate. Also, these strategies were aimed at persuading voters to endorse him as the most credible candidate for the position of president. This study contributes to CDA research on the nexus between language, politics and society.

scholarly journals Political Humor in Ibn Mammātī's Kitāb al-Fāshūsh fi Aḥkām Qarâqûsh (The Decisions of Qarâqûsh)

2020 ◽  
Vol 6 (1) ◽  
pp. 482-511
Author(s):  
Ibrahim Dowaidar
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Defense Mechanism ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Three Dimensional Model ◽  
Political Leaders ◽  
Political Humor ◽  
The People ◽  
Egyptian History

AbstractThis study is an attempt to investigate medieval humor in the Ayyubid period (1171–1250). In a period of constant wars, terrible plagues, and turmoil, Ibn Mammātī wrote a pamphlet entitled Kitāb al-Fāshūsh fi Aḥkām Qarâqûsh (stupidity, or the decisions of Qarâqûsh). It is a small volume which contains words and actions that Qarâqûsh could have said or done. The book is written as an attempt to ridicule one of the most important political leaders of the Ayyubid state Emir Qarâqûsh Ibn ‘Abd Allāh al-Asadī (surnamed as Bah’āaddīn Qarâqûsh) (n.d. – April 1201). The book is so influential that historical facts are overshadowed, and overwhelmed by the humorous anecdotes that branded Qarâqûsh forever as a symbol of a lunatic tyrant. This manuscript, however, is believed to be one of the oldest books on political humor in the Egyptian history (Al-Najjār 1978: 56). Therefore, using a critical discourse analysis perspective, the study seeks to examine and analyze humor and jokes in selected anecdotes from Ibn Mammātī’s book. I have drawn upon the three-dimensional model of discourse analysis developed by Norman Fairclough (1992a, 1995a, 1995b, 2001, 2003). The study aims to prove that this pamphlet has been used in the entire Islamic world in different epochs as a defense mechanism against all the ruthless sultans, kings, rulers, and presidents. I claim that these jokes have served as a sort of recreation for the people, as a means of peaceful protest, and as a silent cry against oppression and tyranny.

scholarly journals Rhetorical Strategy and Linguistics Features in E-Petition Through Change.org

2019 ◽  
Vol 13 (4) ◽  
pp. 239
Author(s):  
Nurrahma Restia Fatkhiyati ◽  
Suharno Suharno
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Three Dimensional ◽  
Critical Discourse ◽  
Rhetorical Strategy ◽  
Emotional Appeals ◽  
Rhetorical Questions ◽  
And Linguistics ◽  
Logical Connectors

The research explored what types and how rhetorical strategy correlated with the linguistics features in e-petitions through Change.org entitled “KPK dalam Bahaya”. The data were e-petitions collected through Change.org. The analysis was holistically descriptive and included in qualitative research. The approach used critical discourse analysis by Fairclough that was using Fairclough’s three-dimensional framework and the strategy of rhetoric by Aristotle. Those theories helped the researcher to find out how the rhetorical strategy and the linguistics features created persuasive meaning. The findings indicate that euphemism, metaphor, connectives, logical connectors, rhetorical questions, and modality support the rhetoric strategy constructing the meaning beyond the words. Through one of the rhetoric strategies, pathos persuades the readers to agree to the argument and sign the e-petitions. Due to the emotional appeals, all of these language instruments help the rhetoric to provoke the readers significantly.

scholarly journals Should we Bend towards Blending? How?

2018 ◽  
Vol 22 (1-2) ◽  
pp. 54-67
Author(s):  
Madhu Neupane
Keyword(s):  
Discourse Analysis ◽  
Blended Learning ◽  
Critical Discourse Analysis ◽  
Questionnaire Survey ◽  
Critical Discourse ◽  
Easy Access ◽  
The Internet ◽  
Face To Face ◽  
Educational Delivery ◽  
Positive Effect

Blended learning that combines face-to-face and online educational delivery can occur at activity, course, program, and institution level. In this study, course-level blending in Critical Discourse Analysis (CDA) course was examined. The students of face-to-face mode were enrolled in Moodle. However, their participation in Moodle was optional (i.e. low level of blending). Data collected from a class test and end-of-semester questionnaire survey suggest that blending does have a positive effect on learning achievement and students do perceive blending positively. Overall, the study shows optimism towards the prospects of blended learning. However, for the successful integration of Moodle, easy access to the Internet and orientation for using Moodle are to be ensured.Journal of NELTA ,  Vol. 22, No. 1-2, 2017 December, page: 54-67

scholarly journals ANALISIS WACANA KRITIS STRATEGI POLITIK PENGGUNAAN BAHASA DALAM PIDATO PRESIDEN SUSILO BAMBANG YUDHOYONO

LITERA ◽  
2013 ◽  
Vol 9 (1) ◽  
Author(s):  
Endang Sumarti
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Language Use ◽  
Critical Discourse ◽  
Analysis Approach ◽  
The Political ◽  
The Internet ◽  
Political Strategy ◽  
Figures Of Speech

This study on the political strategy in the language use in Susilo BambangYudhoyono’s speeches is focused on the language behaviors. The data were collected from the internet sources containing his speeches in several occasions with regard to political policies during his presidency. The data were analyzed using the critical discourse analysis approach. The results show that his political strategy in the language use is reflected in the uses of words, sentences, and figures of speech. The language use helps public understandings of the conditions that Indonesian people are now facing and supports his presidency. From the language praxis, his political strategy in the language use is relevant to language behaviors in general.

scholarly journals A Critical Discourse Analysis on Beauty Product Advertisements

2019 ◽  
Vol 2 (1) ◽  
pp. 41-57
Author(s):  
Sri Susanti
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Three Dimensional ◽  
Social Practices ◽  
Critical Discourse ◽  
Dimensional Approach ◽  
The Social ◽  
Discourse Strategies ◽  
Textual Features

This research is aimed at describing the use of language in beauty ads (Pantene and Garnier ads), elaborating the way of the strategy are used in persuading the consumers and investigating the reason for the use of strategies. This is a descriptive qualitative method in which the data were collected from the advertisements of Pantene and Garnier. The collected data are the words, phrases, clauses, sentences that are used in ads. The data were analyzed according to Fairclough’s three dimensional approach of discourse analysis; they are textual features, discursive features, and social feature. The findings of this study show that the language used in Pantene and Garnier advertisements appear very interesting in building image to the audience and were successful in utilizing the various discourse strategies to gain people’s attraction to buy the product being advertised. For the social practices, the words found in their advertisement are considered have control or power over people.

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