scholarly journals Współpraca przedsiębiorstw turystycznych z uczelniami - wyniki badania empirycznego

e-mentor ◽  
2021 ◽  
Vol 89 (2) ◽  
pp. 34-43
Author(s):  
Marcin Olszewski ◽  
Keyword(s):  
Operating Time ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Academic Knowledge ◽  
Service Companies ◽  
New Development ◽  
Image Improvement ◽  
Complex Forms ◽  
Sustainable Competitive Advantages

The growing importance of the cooperation between enterprises and universities stems from the continuous search for new development sources and the need to ensure sustainable competitive advantages. However, research on the role of universities for service enterprises is still relatively rare. This article aims to identify the scope and character of cooperation between enterprises and universities, as well as the attitudes of entrepreneurs towards such cooperation. Based on empirical research carried out on the sample of 383 enterprises from the tourism industry, it was found that relatively high involvement (declared by 54.6% of entities) in relations with universities results mainly from the fact that they are based on less complex forms of transfer such as student internships or participation in conferences. It was also identified that the size and operating time significantly differentiate the use of academic knowledge in enterprises. The results show that service companies have a positive perception of cooperation with universities and definitely more often recognise the advantages of such collaboration. The most important of them is the increase in the employees' competences and image improvement due to universities' contacts. Intensifying the benefits of cooperation requires an increase in the importance of more advanced knowledge transfer mechanisms such as commissioned research or spin-off companies.

scholarly journals Współpraca przedsiębiorstw turystycznych z uczelniami - wyniki badania empirycznego

e-mentor ◽  
2021 ◽  
Vol 89 (2) ◽  
pp. 34-43
Author(s):  
Marcin Olszewski ◽  
Keyword(s):  
Knowledge Transfer ◽  
Operating Time ◽  
Competitive Advantages ◽  
Academic Knowledge ◽  
New Development ◽  
Advanced Knowledge ◽  
High Level ◽  
Sustainable Competitive Advantages ◽  
Transfer Mechanisms

The growing importance of the cooperation between enterprises and universities stems from the continuous search for new development sources and the need to ensure sustainable competitive advantages. However, research on the partnership between the universities and service enterprises is still relatively rare. The study presented in this article aimed to recognize the scope and character of cooperation between universities and service enterprises represented by the tourism businesses, as well as the attitudes of entrepreneurs towards such collaboration. The research was carried out on a sample of 383 enterprises. Its results revealed a relatively high level of cooperation (declared by 54.6% of entities) mainly in two simple forms: students’ internships and participation of business representatives in conferences organized by academia. They also allowed identifying that the size and operating time significantly differentiate the use of academic knowledge in enterprises. The results show that the overall perception of cooperation between the tourist businesses and universities is positive, and its advantages are well recognized. The most important among them is the increase in the employees’ competences and improving the company image due to contacts with academia. However, the more significant benefits of such cooperation may be achieved only when more advanced knowledge transfer mechanisms are applied, such as commissioned research or spin-off companies.

The Role of Internal Communication in Commitment Management

2012 ◽  
pp. 162-172
Author(s):  
José Antonio Carazo
Keyword(s):  
Human Capital ◽  
Internal Communication ◽  
Competitive Advantages ◽  
Overhead Cost ◽  
Hierarchical Levels ◽  
Sustainable Competitive Advantages ◽  
Special Relevance ◽  
Over Time ◽  
Means Of Production

The economic situation in the last few years has forced companies to adjust their workforces and reduce hierarchical levels. They have also had to undertake overhead cost and expense adjustment programmes, including salary freeze and the reduction of training budgets, amongst others; all of it within an environment where human capital has acquired special relevance. It has been shown that individuals represent enterprises’ main asset, the element that can generate sustainable competitive advantages over time. Power has changed hands; it no longer lies in the traditional means of production, but in knowledge. And knowledge resides in people. Knowledge and people are the new engines of economy. The management of individuals, which is nothing but the management of their intangibles and the need to attract and retain talent, becomes especially important in this context. Commitment management is one of the most effective policies to achieve this aim. Managers must implement policies to commit employees to not only retain them, but also encourage them to do their best. The best tool to achieve this necessary commitment is internal communication. This chapter aims to offer a conceptual reflection on commitment management and analyses the state of internal communication in Spanish companies. The purpose is to establish a link between the emphasis placed by companies on achieving their employees’ commitment and internal communication as a tool that can help to reach that goal.

scholarly journals CONCEPTUAL BASES OF FORMATION AND DEVELOPMENT OF COMPETITIVE ADVANTAGES OF DESTINATIONS ON THE TOURISM MARKET

2020 ◽  
Author(s):  
Karyna Tymoshenko ◽  
Keyword(s):  
Local Population ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Important Condition ◽  
Economic Entity ◽  
Competitive Relations ◽  
The Subject ◽  
Points Of View

The article explores the issues of formation and development competitive advantages of destinations, based on the concept of competitive advantages of nations, which was put forward by M. Porter, the characteristics of countries and regions are considered as destinations as subjects of competitive relations in the field of tourism. Through the presented determinants of the competitive advantages of the tourism market, the proposed provisions are analyzed from various points of view of economic theory, paying attention to the factor conditions of competitive advantages and identifying a number of features that determine them, noting that the speed and efficiency of their creation and renewal are of great importance. It is concluded that modern ideas about the role of tourism in the development of society and the national economy make certain adjustments to the main provisions of M. Porter's concept of competition. Particular attention is paid to the need to assess the contribution of competitive advantages in the competitiveness of the subject and their preliminary differentiation by levels: mega-, macro-, meso- and microlevels. The competitiveness of an economic entity operating within a certain level can be ensured only if there is a competitiveness of an economic entity at a higher level. Thus, the state actually creates a legislative and budgetary basis for the functioning of the tourism industry. In this regard, it has been established that it is necessary to develop public-private partnerships in the field of tourism as one of the most effective forms of concentration of resources of government, business and the local population. Further, the formation and development of the competitive advantages of a destination is considered in the aspect of referring to one of the two main concepts of sustainable competitive advantage, paying more attention to the formation of strategic competitive advantages, differentiating them according to a number of characteristics and based on the types of competitiveness. It is argued that the competitiveness of the destination must be considered in conjunction with the life cycle of the destination, adhering to the cluster concept of the competitiveness of the territory. At the same time, it is argued that competition is an important condition for the effective functioning and development of a destination.

scholarly journals Strategic Implications of Corporate Social Responsibility in Hotel Industry: A Comparative Research between NH Hotels and Meliá Hotels International

2012 ◽  
Vol 2 (4) ◽  
pp. 37 ◽  
Author(s):  
Marina Mattera ◽  
Alberto Moreno Melgarejo
Keyword(s):  
Comparative Research ◽  
Hotel Industry ◽  
Triple Bottom Line ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Bottom Line ◽  
Wide Scale ◽  
Key Aspects ◽  
Corporate Social ◽  
Sustainable Competitive Advantages

<p>The hospitality industry serves millions of people globally and is a multibillion-dollar industry with a significant growth expectation in the upcoming years. The Spanish tourism industry is one of the most developed sectors of the nation, being one of the main contributors to the country’s GDP. On a world wide scale, and specifically in the European context, there is a rising awareness for firms’ actions to be responsible towards the environment and the community in which they operate. Based on “triple bottom line” guidelines, companies’ mission in such a context is achieving competitive advantage by means of a business model considering three key aspects: people, profit, and planet. Considering the hospitality industry’s characteristics, it becomes essential to fulfill these new requirements to achieve sustainable competitive advantages. This exploratory study will outline which are the best practices of two main Spanish hotel corporations: NH Hotels and Meliá Hotels International. By pointing out actions undertaken by the most important firms of the sector, they can serve as an example and be replicated by other firms, thus increasing sustainability practices, improving understanding of triple bottom line, minimizing negative social as well as environmental footprint, and enhancing positive firms’ impacts in their operating contexts.<strong></strong></p>

The Role of Internal Marketing in Creation of Sustainable Competitive Advantages

2011 ◽  
Vol 6 (4) ◽  
pp. 364-374 ◽  
Author(s):  
S.R. Seyed Javadein ◽  
H. Rayej ◽  
M. Estiri ◽  
H. Ghorbani
Keyword(s):  
Internal Marketing ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantages

Sustainable Competitive Advantage in E-Commerce and the Role of the Enterprise System

2013 ◽  
pp. 303-319
Author(s):  
Petra Schubert ◽  
Susan P. Williams ◽  
Ralf Woelfle
Keyword(s):  
Competitive Advantage ◽  
Research Data ◽  
Competitive Advantages ◽  
Sustainable Competitive Advantage ◽  
Resource Based View ◽  
Systems Research ◽  
Information Systems Research ◽  
Sustainable Competitive Advantages

Developing and sustaining a competitive advantage from the use of information technology is a topic of concern for information systems research. Mata et al. (1995) present a model that is founded on the resource-based view of the firm. The model is used to discuss factors that lead to competitive advantage in e-commerce companies. This paper explores factors that enable sustainable competitive advantages in B2C retailing. The analysis is based on a single in-depth case study of an Internet pioneer company (LeShop), which was observed by the authors since its inception more than 10 years ago. The research data stems from a series of interviews with managers at LeShop as well as two case studies about the company from two different points in time (2000 and 2009). LeShop is an online pioneer, which began selling groceries on the Internet in Switzerland in April 1998. After a turbulent few years, LeShop is now one of the few successful e-commerce suppliers in the supermarket segment worldwide. The discussion includes an analysis of further critical resources of the company from a resource-based view.

scholarly journals Theoretical aspects of management of tourism industry development

2021 ◽  
pp. 128-135
Author(s):  
A. T. Tleuberdinova ◽  
A. T. Aldabergenova
Keyword(s):  
Tourism Industry ◽  
Competitive Advantages ◽  
Project Approach ◽  
Industry Development ◽  
Development Management ◽  
Leading Role ◽  
Definition Of ◽  
Tourism Services ◽  
Theoretical Foundations

This article is devoted to the description of the theoretical foundations of tourism development management. Based on the theoretical review, the authors reveal the content of the key concepts “development”, “development management”, “tourism industry development management”. The authors try to explain the factors of the progressive direction of development, the multiple nature of the development of the industry, its dependence on the level of development of its enterprises. The article reflects various approaches of the modern management theory, emphasizes the understanding of the current definition of “sustainable development”, reveals the trinity of its tasks, assesses the possibility of application in modern conditions of Kazakhstan. The authors assess the existing opinions regarding the development of the project approach reflecting the management vision. The authors consider the actions of management that ensure the development and competitive advantages of tourism. The article presents the vision of the tourism industry development management system proposed by the authors, describes its components, the mechanism of functioning, and the sequence of actions. The authors noted the principles of managing the development of tourism in the country. The article notes the need for interaction of all parties interested in the development of the industry, and outlines the leading role of public administration. The authors proposed measures to stimulate innovative mechanisms for the development of the industry and increase the competitiveness of tourism services.

scholarly journals ’Business at the speed of light’ – the role of time and speed on business strategy

2010 ◽  
pp. 36-39
Author(s):  
Omri Morag ◽  
Károly Barakonyi
Keyword(s):  
Business Strategy ◽  
Economies Of Scale ◽  
Economies Of Scope ◽  
Competitive Advantages ◽  
Global Village ◽  
Strategic Processes ◽  
The World ◽  
Sustainable Competitive Advantages ◽  
The Impact

The article focuses on the importance of the dimension of time and speed in the world of competitive strategy. In today’s global village, businesses struggle with competitors in the industry to achieve sustainable competitive advantages through the creation of economies of scale and/or economies of scope but also to achieve economy of time. In some industries this is one of the key success points for leadership in the competition. The article describes the trends in the area of the impact of time and speed on the world of strategy and presents the main parameters that influence the speed of the implementation of the strategic processes by companies.

scholarly journals Digital Technologies as a Driver for the Development of The Tourism Industry

2020 ◽  
Vol 159 ◽  
pp. 04002
Author(s):  
Natalia Natocheeva ◽  
Liliya Shayakhmetova ◽  
Aigul Bekkhozhaeva ◽  
Nazgul Khamikhan ◽  
Dolores Pshembayeva
Keyword(s):  
Swot Analysis ◽  
Tourism Development ◽  
Digital Technologies ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
New Form ◽  
The Republic

The article deals with the development of digitalization in the field of tourism. The authors note the motives of the tourist market subjects to use digital technologies. It is pointed out that digitalization is a new form of communication between producers and consumers of tourist services, becoming a source of competitive advantages of tourist organizations. Special attention is paid to the importance of developing eco-tourism in the Republic as the most promising segment. The role of marketing for tourism development is highlighted, the characteristics of the marketing complex and its features for tourist activities are given. The most promising directions of digitalization in the field of tourism are considered. The SWOT analysis of Kazakhstan’s tourism business is given. The study developed recommendations for using broad marketing opportunities for tourism development in the Republic of Kazakhstan.

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