scholarly journals Theoretical aspects of management of tourism industry development

2021 ◽  
pp. 128-135
Author(s):  
A. T. Tleuberdinova ◽  
A. T. Aldabergenova
Keyword(s):  
Tourism Industry ◽  
Competitive Advantages ◽  
Project Approach ◽  
Industry Development ◽  
Development Management ◽  
Leading Role ◽  
Definition Of ◽  
Tourism Services ◽  
Theoretical Foundations

This article is devoted to the description of the theoretical foundations of tourism development management. Based on the theoretical review, the authors reveal the content of the key concepts “development”, “development management”, “tourism industry development management”. The authors try to explain the factors of the progressive direction of development, the multiple nature of the development of the industry, its dependence on the level of development of its enterprises. The article reflects various approaches of the modern management theory, emphasizes the understanding of the current definition of “sustainable development”, reveals the trinity of its tasks, assesses the possibility of application in modern conditions of Kazakhstan. The authors assess the existing opinions regarding the development of the project approach reflecting the management vision. The authors consider the actions of management that ensure the development and competitive advantages of tourism. The article presents the vision of the tourism industry development management system proposed by the authors, describes its components, the mechanism of functioning, and the sequence of actions. The authors noted the principles of managing the development of tourism in the country. The article notes the need for interaction of all parties interested in the development of the industry, and outlines the leading role of public administration. The authors proposed measures to stimulate innovative mechanisms for the development of the industry and increase the competitiveness of tourism services.

Strategic map for the development of tourism industry in the Republic of Azerbaijan

2020 ◽  
Vol 1 (1) ◽  
pp. 102-107
Author(s):  
Ulfat Aliyev ◽  
Keyword(s):  
Tourism Industry ◽  
High Quality ◽  
Local Markets ◽  
Tourism Sector ◽  
The Republic ◽  
Tourism Services

The article highlights the important role of tourism in the development of specialized tourism industry in the Republic of Azerbaijan. The Strategic Roadmap aims to support the development of the tourism sector within the stipulated time, providing high quality and competitive tourism services in international and local markets.

The Role of Aggression in Somatic Symptom Formation

1974 ◽  
Vol 5 (4) ◽  
pp. 449-460 ◽  
Author(s):  
Herman Musaph
Keyword(s):  
Somatic Symptom ◽  
Behavior Pattern ◽  
Operational Definition ◽  
Psychosomatic Disorders ◽  
Leading Role ◽  
Specific Meaning ◽  
Definition Of ◽  
Symptom Formation ◽  
Critical Consideration

In searching for an operational definition of aggression, five different aspects of the concept of aggression are described: aggression as an instinct, as a behavior pattern, as an emotion, as a trait of character and as a defense. Discussion of the role of aggression is made very difficult because there still exist a great many unsolved fundamental problems in quantifying each aspect of the concept. Behaviorists and psychophysiologists have made important contributions toward solving the problem of quantification. The meaning of aggression for psychosomatic disorders has been intensively studied by psychoanalysts. The psychoanalytic model poses two hypotheses which are subject to critical consideration, namely: 1) the therapeutic meaning of the abreaction of repressed and suppressed strangulated affects [1] and 2) the pensée opératoire [2]. Psychotherapeutic practice is often disappointing in providing answers, but we can look for clarification by studying the specific meaning of patient-doctor relationships in which aggression as an emotion in interaction plays a leading role. In many cases the onset of the somatic symptom may be iatrogenic; the course and recovery may also be dependent on this or analogous relationships.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

scholarly journals THE PSYCHOLOGICAL ROLE OF ETHNIC IDENTITY IN GLOBALIZATION CONDITIONS

2020 ◽  
pp. 31-34
Author(s):  
Predko Victoriia
Keyword(s):  
Ethnic Identity ◽  
Identity Formation ◽  
Psychological Adaptation ◽  
Ethnic Identity Formation ◽  
Leading Role ◽  
National Values ◽  
The Times ◽  
Definition Of ◽  
The Individual

The article is devoted to a theoretical analysis of the problem of ethnic identity and its main mechanisms. The driving factor in the life of the ethnic group is its ethnic identity, which is an important component of socialization and a leading factor in the further development of the individual, its productive functioning in society. The article analyzes the main provisions on the definition of ethnic identity. The basic functions and structure of ethnic identity are considered, its psychological role is determined. The process of ethnic identity formation in the times of globalization changes is characterized. Its leading role in socio- psychological adaptation, maintaining the mental health of the individual and maintaining state integrity are determined. The important role of ethnic identity in the formation of ethno-national values that regulate the living space of society is emphasized. The article presents the relationship of ethnic identity with the ethnic mentality of the population.

scholarly journals Writers as Leaders of Nation: Typological Convergence of I. Franko and P. Kulish

2019 ◽  
pp. 14-29
Author(s):  
Yevhen Nakhlik
Keyword(s):  
State Building ◽  
Point Of View ◽  
Creative Work ◽  
Late Period ◽  
Leading Role ◽  
Age Related ◽  
The Social ◽  
Definition Of ◽  
The Right

The article draws a parallel between P. Kulish’s and I. Franko’s disposition to the age-related ideological autorevision. It is argued that, experiencing evolution of the worldview and creative work, revising his own early radical social impulses caused by the ‘national radical stage’ (Franko’s definition) of liberation movement in Halychyna, mature Franko in 1896 – 1907 got closer to the views of P. Kulish, especially those of the late period of his life (1874 – 1897). Like the latter, Franko defended the right to worldview evolution and changing views. These typological coincidences consisted also in the movement from the center-left forces to the right-centered ones; the transition to the primacy of the national idea over the social one; the drastic national self-criticism and simultaneous emphasis on the nation-building and state-building; gradual reorientation from the idea of social revolutionary development of society to evolutionary progress and moderate “means and ways of acting and speaking” (as Franko called it); the warnings against admiring communist illusion, against ochlocracy; and, finally, in the focus on the leading role of the nationally conscious Ukrainian intellectuals in the liberation struggle. Ideological and formal parallels between Franko and Kulish were revealed not only in the letters and journalism, but also in Franko’s practice of grounding his works on the materials of the national, biblical and Christian history and mythology (i. e. literary historicism and mythologism, focused on the present, the future and the author’s personality; symbolic autobiography). From this point of view it is worth to compare:  “Pisnia Budushchyny” (“Song of Future”) – “Try Braty” (“Three Brothers”); “Pokhoron” (“Funeral”), “Ivan Vyshenskyi” – “Velyki Provody” (“Great Farewell Procession”), “Marusia Bohuslavka”, “Dramovana Trylohiia” (“Drama-like Trilogy”); “Moisei” (“Moses”) – “Mahomet i Khadyza” (“Muhammad and Hadiza”), “Duma-Perestoroha, Velmy na Potomni Chasy Potribna” (“Warning Refl ections that will be Needed in Future”); “Strashnyi Sud” (“The Last Judgement”) – “Kulish u Pekli” (“Kulish in Hell”); “Slavianska Oda” (“Slavic Ode”) – “Tsarski Slova” (“Royal Words”).

scholarly journals ENHANCING THE REGION’S INVESTMENTS ATTRACTIVENESS FROM THE PERSPECTIVE OF REGIONAL MARKETING

2021 ◽  
Author(s):  
Maryna Resler ◽  
◽  
Volodymyr Hoblyk ◽  
Olesya Havrylets ◽  
◽  
...  
Keyword(s):  
Investment Project ◽  
Target Audience ◽  
Point Of View ◽  
Competitive Advantages ◽  
Strategic Objectives ◽  
Economic Agents ◽  
Territorial Marketing ◽  
Individual System ◽  
Theoretical Foundations

The study identifies ways to increase the investment attractiveness of the region from the point of view of marketing, including defining strategic objectives for the development of the region; and establishing the level of investment attractiveness of the region; increasing the role of marketing in the region’s investment attractiveness. The first part of the article based on the literature on this topic presents the theoretical foundations of investment. The second part uses statistical management and data contained in investment reports to the level of investment attractiveness of the region. The study concluded that it is substantiated that investor’s decisions are influenced by several subjective factors that are quite difficult to measure, and they express an individual system of preferences, partly determined by the investor’s knowledge, including the image of the region. The marketing tools that realization is possible within the limits of regional marketing are considered. Based on regional marketing the competitive advantages of the region are evaluated and maintained, the level of its attractiveness for investments in comparison with other competing regions is determined, and also parameters of competitiveness of administrative-territorial formation as its ability to constant development based on adaptation to market changes. It is proposed during the analysis of investment attractiveness of the region to determine the real investment attractiveness, using the tools of the complex "4P", which allows identifying such features of the investment project (individual region) that characterize it as an investment product. These tools of regional (territorial) marketing can be used effectively to create new competitive advantages of a particular region, to influence the target audience, and thus attract economic agents. The prospects in this direction lie in the transformation of regional (territorial) marketing instruments for use in the formation of new competitive advantages of the region, influencing the target audience and thus increasing the involvement of economic agents.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals GASTRONOMIC BRAND AS AN EFFECTIVE TOOL FOR TOURIST DESTINATION MANAGEMENT

2021 ◽  
Author(s):  
Olena Zelenko
Keyword(s):  
Positive Impact ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Destination Branding ◽  
The Sustainable Development ◽  
Tourist Destinations ◽  
Common Value ◽  
The Creation ◽  
Tourism Services

The article considers the peculiarities of the formation of the gastronomic brand of the territory. It was found that a large number of scientific works on gastronomic branding does not reveal the essence of the stages of formation of such a brand. Despite some successful practices in the use of gastronomic products to promote tourism services, the general recommendations for the use of the gastronomic brand as a tool for managing the development of a tourist destination in the functioning of the tourism industry at the regional level remain undisclosed. Based on the review of previous publications, the purpose of this study is to determine the stages of formation and features of the gastronomic brand to increase the attractiveness and efficiency of tourist destination management. As a result of the study on the role of the gastronomic brand in the process of managing a tourist destination, it was determined: the process of creating a brand should take place in stages, and involves determining the type of territory, identifying the relationship between the number of tourists and their gastronomic needs. historical traditions of ethnic cuisine and the creation of conditions for a harmonious combination of gastronomic brand with the brand of a tourist destination; there is a directly proportional connection between the gastronomic brand of the territory and the brand of the tourist destination: the presence of the former contributes to the sustainable development of the latter; The positive impact of the gastronomic brand on the development of the tourist destination becomes possible due to the harmonization of common value-oriented components implemented in the destination branding as well as during gastronomic branding. Ukraine is just beginning its journey to recognize its gastronomic products, traditions and related historical and cultural heritage. Adherence to the presented recommendations on the creation and gastronomic brands of certain areas will promote their development as tourist destinations, improve the socio-economic situation of the region, and allow to restore the full functioning of the tourism industry after the pandemic crisis.

scholarly journals The role of language means in exerting a manipulative impact on the audience (on the example of BBC radio text)

2019 ◽  
Vol 10 (1) ◽  
Author(s):  
Tatiana Vasilenko ◽  
Elena Belova ◽  
Elena Shevarshinova
Keyword(s):  
Text Structure ◽  
British Broadcasting Corporation ◽  
Prosodic Features ◽  
Wide Audience ◽  
The Public ◽  
Leading Role ◽  
Current Events ◽  
Basic Characteristics ◽  
Definition Of

The article touches upon the concept of manipulation, its basic characteristics, and its role in the modern informational society. The authors point out that alongside the informational function, media texts carry out the pragmatic function, namely, they manipulate the public opinion. According to the authors, manipulation is a more negative than positive phenomenon. Besides, there is a definition of radiotext and some considerations concerning its specific features as compared to other types of mediatexts, namely, wide audience, no video, but only audio, etcetera. British Broadcasting Corporation radiotexts have been chosen by the authors as the object of analysis. The authors have considered some historical aspects that determine the manipulative character of radio news. Also, special attention is paid to their structural and linguistic (grammatical, lexical, prosodic) features which are aimed at forming listeners’ opinion about current events. A number of examples from radiotexts are given and their analysis is conducted. The authors state that alongside the text structure and the choice of material itself much attention should be paid to linguistic means, among which prosody is of the greatest importance. Such elements of prosody as tempo, loudness, the use of various tones in final and non-final prosodic groups and the speaker’s timber influence the audience view of the world and draw the listeners’ attention to particular aspects. At the end of the article the authors make a conclusion that taking into consideration the specific features of radiotexts, linguistic, mainly prosodic means play the leading role in the process of manipulation.

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