Art of Connection
The Art of Connection narrates the individual stories of artisans and traders of Kenyan arts and crafts as they struggled to overcome the loss of physical access to roadside market space by turning to new digital technologies to make their businesses more mobile and integrated into the global economy. The book illuminates the lived experiences of marginalized Kenyan businesspeople struggling in the shadow of the country’s international tourism to balance new risks with new types of mobility. These new strategies are balanced against older models of development based on the co-operative industry and ethnic networks. But for many young traders, such models appear outdated and lacking innovation. An array of ethnic and generational politics have led to market burnings and witchcraft accusations as Kenya’s crafts industry struggles to adapt to its new connection to the global economy. To mediate the resulting crisis of trust, the Fair Trade sticker and other NGO aesthetics continue to successfully represent a transparent, ethical, and trusting relationship between buyer and producer. By balancing revelation and obfuscation—what is revealed and what is not—Kenyan art traders can thus make their own roles as intermediaries and the exploitative realities of the global economy invisible. The art of connection is, therefore, a set of strategies for making and maintaining connections by deploying notions of transparency. But as the book illustrates, it is also an artistic motif that represents the importance of ideals of transparency and connections in the world today.