scholarly journals Marketing Strategy in Wine Tourism: Tradition Versus Innovation

2020 ◽  
Vol 4 (3) ◽  
pp. 6-12
Author(s):  
Alla Levitskaia ◽  
◽  
Nadejda Ianioglo ◽  
Svetlana Curaxina ◽  
◽  
...  

The tools and technologies of traditional marketing cannot ensure the effective functioning of companies in the field of tourism and services. In this regard, the use of digital marketing technologies becomes a prerequisite for successful tourism activity. The results of the study confirm that the use of the digital marketing strategy approach in Moldovan wineries is at an initial stage while global trends prove the effectiveness of their application in the development of competitive advantages of wine tourism. In this article the authors consider it important and relevant to develop potential in the Republic of Moldova through the implementation of a digital marketing strategy in wine tourism promotion activity. Key words: wine tourism, digital strategy, mobile marketing.

2018 ◽  
pp. 21-29
Author(s):  
A. Symak ◽  
Y. Babina

The objective of this study is to review and systematize the artistic and stylistic features of the collections of students of the «Fashion Design» specialty of the Faculty of Fine Arts and Design of Ion Creangă State Pedagogical University in the context of expanding the ethno cultural space and preserving the folk traditional culture of Moldova. The methods of comparative analysis, systematic approach, the critical analysis of publications on selected topics, analytical processing and systematization of the collected information base of the study with photo-illustrative material are used in the paper. The collections of young Moldavian designers, the graduates of Ion Creangă State Pedagogical  University in Chisinau, have been analyzed; conceptual trends in the modern art of design and fashion in the country, which are based on the individual creative interpretation by young designers of artistic images, have been researched. The significance of the incorporation of folk motives and elements of the culture of Moldova in the work of designers is highlighted. Thus, there is an active interrelation between the traditionalism and modernity, authenticity and global trends; every day, historical, stage/festive and popular Moldavian costume in modern trends in the clothing design of the Republic of Moldova. It was determined that, in addition to the ethno-collections, collections in vintage and dandy styles are also relevant, as well as the embodiment of story-lines and characters from fairy tales, myths, and legends of Moldova when creating collections. It is shown that the Moldavian fashion industry, as the art of fashion design, is at the sufficiently high level and is actively developing, giving preference to the revival of the cultural heritage of the country. The current trends in the development of the fashion market in the Republic of Moldova are determined on the basis of the analysis of creative clothing collections by young designers, graduates of the Faculty of Fine Arts and Design of «Ion Creangă» State  Pedagogical University. The research results contribute to creating a more holistic picture of the priorities in modern clothes design in Moldova. In practice these studies can be used in the process of teaching the disciplines of the artistic and aesthetic cycle, mainly in modeling/designing costumes, as well as enriching the professional experience of young designers.


2018 ◽  
Vol 13 (3) ◽  
pp. 158-164
Author(s):  
Serghei Cebanu ◽  
◽  
Mariana Tutunaru ◽  
Raisa Deleu ◽  
Angela Cazacu-Stratu ◽  
...  

Author(s):  
Stefan Tibuleac

This article analyzes the most current security issues for the Republic of Moldova that are part of the regional security context of Eastern Europe –the region that can be considered the epicenter of international tensions through which the„geopolitical line of fracture”passes. The geographical position of the Republic of Moldova makes this state particularly sensitive to any negative trends in theregion. Growing of international tensions creates security threats and complicates economic development. From a historical point of view, Moldova has repeatedly fallen victim by the confrontation of the great powers. Therefore, the Republic of Moldova has a vital interest in preventing a new conflict in Eastern Europe. This article is based on a number of assumptions made by changes in the European security environment, such as the „shift of weight” to the East, strategic uncertainty, increasing the role of non-state actors, the situation in eastern Ukraine, etc. Based on these assumptions, this article makes an attempt to outline the potential role of the Republic of Moldova in the Eastern European security system, taking into account the desideratum for integration of the republic into the European Union. Other relevant factors will be taken into account for shaping the role of the Republic of Moldova in the European security system, namely: the security deficit; the impact of NATO and EU security policy; the rebirth of the project to create a regional defense alliance, etc. This article will largely take into account the military aspects of security. Keywords: Republic of Moldova, national security, Eastern Europe, NATO, Intermarium, defence, threats, risks, challenges


Author(s):  
R. T. Kamilova ◽  
J. A. Kamilov

Relevance. Characteristics of eruption of secondary teeth is of diagnostic and prognostic interest, is the basis for implementation of targeted therapeutic and preventive measures among children. No research has ever been carried out in Uzbekistan to study an age and gender regional features of secondary teeth eruption. The aim is to determine the timing and symmetry of secondary teeth eruption in children of the city of Tashkent of the Republic of Uzbekistan and comparative assessment with the children of different cities of Russia.Materials and methods. 3,834 children between 3 and 17 years were conducted dental examination. A comparative analysis was made of the initial, intermediate and final periods of eruption of secondary teeth for children of Uzbekistan (Tashkent city) and Russia (Saratov, Izhevsk and Sergach).Results. In Tashkent children of both gender, in most cases, lower teeth were erupted before than their antagonists. In girls, teeth were erupted earlier than their male counterparts. At the initial stage of eruption, asymmetry was more pronounced in boys than in girls, while in the middle and final stages it was more pronounced in the opposite direction. Observed asymmetry of antimere’s teeth were indicated left-handed permanent dentition in boys and right-handed in girls. Children of Tashkent city were observed permanent dentition in one group of teeth 1-16 months earlier, and in others – 1-24 months later than their peers in Russian cities. Revealed differences were more pronounced among boys than among girls. Children in Tashkent differed more from their peers in Sergach and less from those in Izhevsk. Conclusions. Regional peculiarities of permanent dentition in children of Tashkent city and revealed expressed differences with indicators of Russian children are the basis for development of separate age and  gender normative assessment permanent dentition tables for children of Uzbekistan. 


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