scholarly journals The strategies of the Internet-Marketing instruments choice in accordance with the business model of the company on the web

2021 ◽  
Vol 5 (2) ◽  
pp. 75-83
Author(s):  
Oksana Yashkina ◽  
◽  
Mykyta Saveliev ◽  
Keyword(s):  
Business Models ◽  
Internet Marketing ◽  
The Internet ◽  
Web Resource ◽  
The People ◽  
Short Period ◽  
High Level ◽  
Use Of Internet ◽  
The Web

The aim of the article is to classify and form strategies of the commercial companies’ and non-commercial organisations’ promotion on the web. The results of analyses. During the analyses of the business models on the web, there were distinguished next possible strategies of the Use of Internet-Marketing instruments: Narrow specialization strategy – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. Narrow specialized clicks on the web-resource are specified requests of the user, that could contain professional terms. This kind of user-transitions belong to the people, who understand the subject deeply and can easily form necessary request, using search-engine. Narrow specialization strategy with the elements of reputation instruments – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. The main feature of the companies, that use narrow specialization strategy with the elements of reputation instruments, is that they have to have positive reputation, to wake up the interest of the user. Another main feature is that the companies sell the product, that could be freely scaled in a short period of time in comparison with a companies, that have got big productions. It is an element of publicity, that allows to reach first places in new segments. Wide specialization strategy – this strategy is appropriate for the companies, that want to drive more traffic to the web-resource, because this traffic is a source of companies’ income. The aim of the web-site is to answer to the information requests of the users, to encourage them to visit the web-resource and to reach the needed information through the watching of the advertising. Mixed specialization strategy – this strategy is appropriate for the companies, that have to use the large amount of the Internet-Marketing instruments due to the high level of the competition on the market. This type of the strategy requires larger amount of variable-costs, that’s why the level of the profit margin is low or middle. In this case, companies do want to increase their profit, selling their product to the big amount of consumers. This segment has a high level of competition. The synergy of reputation and publicity strategy – this strategy is appropriate for the non-commercial organisations, that have got an aim to educate their target audience or to collect the narrow- specialized information on their web-resource. The costs of the organisation are covered by the donation or by the month-fee. The administration of the organization is interested to support and expand their reputation, to wake up an interest in the larger amount of potential users. Conclusions and perspectives for further research. The classification of the business-models strategies on the web lets commercial companies and non-commercial organisations optimize their marketing processes, save resources, maximize the effectivity of the communication with their audience, in accordance with their aims

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals Machine learning: Enhancing the Perception of the Computer

2020 ◽  
Vol 9 (4) ◽  
pp. 758-761
Keyword(s):  
Machine Learning ◽  
Computer Training ◽  
Internet Traffic ◽  
The Internet ◽  
Popular Method ◽  
Exponential Increase ◽  
Computer Teaching ◽  
Traffic Detection ◽  
The Web

The advancement of technology and networking allows the use of the Web incredibly important. There is thus an exponential increase in data and information via the Internet. This flow thus is a beneficial field of study which can be defined accurately. Internet traffic detection is a very popular method of identifying information. Although so many methods have been successfully developed for classifying internet traffic, computer training technology among them is most popular. A short study of the classification of Internet traffic on various managed and non-regulated computer teaching systems was undertaken by many researchers. This paper will give various ideas to the other researcher’s and help them to learn a lot about machine learning

A Survey of Trust Use and Modeling in Real Online Systems

2013 ◽  
pp. 167-196
Author(s):  
Paolo Massa
Keyword(s):  
Social Relationships ◽  
Information Overload ◽  
The Internet ◽  
Online Systems ◽  
Trust Relationships ◽  
Different Types ◽  
Concept Of Information ◽  
The Web ◽  
Trust Information

This chapter discusses the concept of trust and how trust is used and modeled in online systems currently available on the Web or on the Internet. It starts by describing the concept of information overload and introducing trust as a possible and powerful way to deal with it. It then provides a classification of the systems that currently use trust and, for each category, presents the most representative examples. In these systems, trust is considered as the judgment expressed by one user about another user, often directly and explicitly, sometimes indirectly through an evaluation of the artifacts produced by that user or his/her activity on the system. We hence use the term “trust” to indicate different types of social relationships between two users, such as friendship, appreciation, and interest. These trust relationships are used by the systems in order to infer some measure of importance about the different users and influence their visibility on the system. We conclude with an overview of the open and interesting challenges for online systems that use and model trust information.

Shopping Agent Web Sites

2011 ◽  
pp. 222-231
Author(s):  
Ming Wang
Keyword(s):  
Web Sites ◽  
Internet Marketing ◽  
Agent Technology ◽  
The Internet ◽  
Price Information ◽  
Comparison Shopping ◽  
Online Shoppers ◽  
Software Programs ◽  
The Web

This chapter introduces the shopping agent technology as a new Internet marketing trend. The recent development of shopping agent Web sites has offered online shoppers an excellent comparative shopping environment. Shopping agent Web sites, also called shopping agents or shopping bots, are software programs that search the Internet stores on the Web and find products that meet a buyer’s specifications. Not only do these agent Web sites bring comparative product and price information from individual merchants’ Web sites, but also provide the online merchant ratings to customers. In summary, these agent Web sites take a query, search the Web sites of individual merchants that may have the product sought, bring back the results, and present them in a consolidated and compact format that allows comparison shopping at a glance.

The Munich Rent Advisor: A success for logic programming on then Internet

2001 ◽  
Vol 1 (3) ◽  
pp. 303-319 ◽  
Author(s):  
THOM FRÜHWIRTH ◽  
SLIM ABDENNADHER
Keyword(s):  
Logic Programming ◽  
World Wide ◽  
Partial Information ◽  
Verbal Description ◽  
The Internet ◽  
User Group ◽  
Important Ingredient ◽  
The People ◽  
The World ◽  
High Level

Most cities in Germany regularly publish a booklet called the Mietspiegel. It basically contains a verbal description of an expert system. It allows the calculation of the estimated fair rent for a flat. By hand, one may need a weekend to do this task. With our computerized version, the Munich Rent Advisor, the user just fills in a form in a few minutes, and the rent is calculated immediately. We also extended the functionality and applicability of the Mietspiegel so that the user need not answer all questions on the form. The key to computing with partial information using high-level programming was to use constraint logic programming. We rely on the Internet, and more specifically the World Wide Web, to provide this service to a broad user group, the citizens of Munich and the people who are planning to move to Munich. To process the answers from the questionnaire and return its result, we wrote a small simple stable special-purpose web server directly in ECLiPSe. More than 10,000 people have used our service in the last three years. This article describes the experiences in implementing and using the Munich Rent Advisor. Our results suggest that logic programming with constraints can be an important ingredient in intelligent internet systems.

scholarly journals Internet Marketing in the Brand Technologies of the Tourism Industry

2019 ◽  
Vol 8 (11) ◽  
pp. 2858-2861
Keyword(s):  
Big Data ◽  
Online Advertising ◽  
Internet Marketing ◽  
Tourism Industry ◽  
The Internet ◽  
Online Behavior ◽  
Media Study ◽  
Use Of Internet ◽  
Modern Technologies ◽  
Future Plans

Due to global digitalisation, Internet marketing has long become an integral part of any effective marketing campaign. According to a Zenith Media study, the growth of the global online advertising market in 2019 is only 10%, which is the lowest increase since 2001. Rest and travel is one of the most popular and discussed topics on social networks. We share new impressions, vivid photos, videos, stories, and 90% of them somehow affect the tourism industry. The global digitalization and widespread use of mobile gadgets has changed the very essence of online behavior. We spend most of our free time on the Internet, we are happy to talk about future plans and remember them after their implementation. Thanks to modern technologies and specialized platforms, advertising campaigns on the Internet are launched in a matter of minutes, receiving instant feedback in the form of comments, applications and even sales. Internet marketing has tremendous mechanisms for targeting, analyzing and processing big data. Therefore, the future of the brand, especially in the field of tourism, depends on the use of Internet marketing by enterprises.

scholarly journals Effective Genre Classification - Understanding Url And Webpage Attributes For Classification

2019 ◽  
Vol 8 (2S11) ◽  
pp. 2011-2016
Keyword(s):  
The Internet ◽  
Web Pages ◽  
Web Page ◽  
Exchange Method ◽  
Genre Classification ◽  
Internet Application ◽  
Reliable Classification ◽  
Time Eating ◽  
The Web

With the boom in the number of internet pages, it is very hard to discover desired records effortlessly and fast out of heaps of web pages retrieved with the aid of a search engine. there may be a increasing requirement for automatic type strategies with more class accuracy. There are a few conditions these days in which it's far vital to have an green and reliable classification of a web-web page from the information contained within the URL (Uniform aid Locator) handiest, with out the want to go to the web page itself. We want to understand if the URL can be used by us while not having to look and visit the page due to numerous motives. Getting the web page content material and sorting them to discover the genre of the net web page is very time ingesting and calls for the consumer to recognize the shape of the web page which needs to be categorised. To avoid this time-eating technique we proposed an exchange method so one can help us get the genre of the entered URL based of the entered URL and the metadata i.e., description, keywords used in the website along side the title of the web site. This approach does not most effective rely upon URL however also content from the internet application. The proposed gadget can be evaluated using numerous available datasets.

Internet Usage, Motives and Advertisements

2014 ◽  
Vol 5 (4) ◽  
pp. 37-49
Author(s):  
Manoocher Niknam ◽  
Kobra Najafi ◽  
Azamosadat Hoseini ◽  
Sima Amirpoor ◽  
Parisa Bahmandar ◽  
...  
Keyword(s):  
Online Advertising ◽  
Demographic Variables ◽  
Internet Usage ◽  
The Internet ◽  
Advertising Agencies ◽  
Significant Relation ◽  
Internet Users ◽  
Use Of Internet ◽  
To Receive ◽  
The Web

This study explains the internet usage among Iranian users. Therefore it has been tried to give basic answers to this question that: What is the Iranians main use for internet and not shopping online? Based on this, by thoroughly analyzing the literature of internet users and develop a comprehensive theoretical model, the use of internet was tested in the web domain. The results indicate that; there is a significant relation between the demographic variables (age, education) and the motivations for using the Internet, also results show that in Iran, men and women use the internet for more searching motivations, and one of the major reasons that Iranian users do not shop online is the mistrust to receive that product. This study was done on a descriptive–analytical basis and based on the achievements of this research, it was recommended to advertising agencies that by using the indicators identified how to make appropriate steps in order to provide online advertising.

A Survey of Trust Use and Modeling in Real Online Systems

2011 ◽  
pp. 51-83 ◽  
Author(s):  
Paolo Massa
Keyword(s):  
Social Relationships ◽  
Information Overload ◽  
The Internet ◽  
Online Systems ◽  
Trust Relationships ◽  
Different Types ◽  
Concept Of Information ◽  
The Web ◽  
Trust Information

This chapter discusses the concept of trust and how trust is used and modeled in online systems currently available on the Web or on the Internet. It starts by describing the concept of information overload and introducing trust as a possible and powerful way to deal with it. It then provides a classification of the systems that currently use trust and, for each category, presents the most representative examples. In these systems, trust is considered as the judgment expressed by one user about another user, often directly and explicitly, sometimes indirectly through an evaluation of the artifacts produced by that user or his/her activity on the system. We hence use the term “trust” to indicate different types of social relationships between two users, such as friendship, appreciation, and interest. These trust relationships are used by the systems in order to infer some measure of importance about the different users and influence their visibility on the system. We conclude with an overview of the open and interesting challenges for online systems that use and model trust information.

Sign in / Sign up

Export Citation Format

Share Document