scholarly journals FİKİR LİDERİNİN AĞIZDAN AĞIZA PAZARLAMA YOLUYLA TÜKETİCİ SATIN ALMA DAVRANIŞI ÜZERİNDEKİ ETKİSİ: AKILLI TELEFON KULLANICILARI ÜZERİNE BİR ÇALIŞMA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmet UYAR
Keyword(s):  
Word Of Mouth ◽  
Smart Phone ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Communication Model ◽  
Leader Influence ◽  
Meaningful Relationship ◽  
Questionnaire Form ◽  
Buying Behaviour

The purpose of this study is to reveal how those who are considered to be leaders of opinion in society influence the buying behaviour of consumers through word-of-mouth marketing. For this purpose, the concepts of opinion leader and word-of-mouth marketing are defined, and the role of opinion leaders in the multi-step communication model is addressed. Within the scope of the study, a questionnaire was administered to some smart phone users relevant to the issue. The questionnaire form was administered to 388 consumers. The frequency and percentage distributions of the obtained data were calculated, the t-test and Variance (ANOVA) Analysis were utilised for comparative analyses, and a correlation analysis was carried out to determine the relationship between word-of-mouth marketing and opinion leaders. The findings obtained indicate that opinion leaders have a significant influence on the buying process of consumers and that there was a meaningful relationship between mouth-to-mouth marketing and opinion leader influence.

scholarly journals Komunikasi dan Motif Penggunaan Toah Masjid Kecamatan Depok Yogyakarta

2020 ◽  
Vol 1 (2) ◽  
pp. 48-55
Author(s):  
Alen Manggola
Keyword(s):  
Qualitative Research ◽  
Interpersonal Communication ◽  
Social Communication ◽  
Phenomenological Theory ◽  
Opinion Leaders ◽  
Communication Model ◽  
Two Stage ◽  
Regional Office ◽  
Call To Prayer

The purpose of this study was to determine the communication and motives for the use of Toah Masjid, Depok Yogyakarta District. This study uses qualitative research using description analysis methods. The theory used is a two-stage communication model and a phenomenological theory put forward by Alfred Schutz. The results of this study indicate that the application of guidelines for the use of loudspeakers in the mosque can be identified through two-stage communication that is established between the Regional Office with the instructor and from the instructor to the mosque Takmir. Two-stage communication using Interpersonal Communication and Social Communication. The important role of policy counselors as gatekeepers and opinion leaders in public policy socialization. Conclusion, the motive of using mosque loudspeakers to the outside other than the call to prayer in several mosques in the Sub-district of Depok, such as reading prayers, dhikr, prayers, prayers and announcements because they have not received policy socialization, no one has questioned their use, to attract the attention of others. Keywords: Communication, Motives, Mosque Toah

scholarly journals The Role of the Opinion Leader Research Process in Informing Policy Making for Improved Nutrition: Experience and Lessons Learned in Southeast Asia

2020 ◽  
Vol 4 (6) ◽  
Author(s):  
Amy Weissman ◽  
Tuan T Nguyen ◽  
Hoa T Nguyen ◽  
Roger Mathisen
Keyword(s):  
Policy Making ◽  
Child Nutrition ◽  
Opinion Leader ◽  
Research Process ◽  
Lessons Learned ◽  
Opinion Leaders ◽  
Care Practice ◽  
Infant And Young Child ◽  
Timor Leste

ABSTRACT Opinion leader research (OLR) has been widely used in public health to identify influential persons or organizations to affect health care practice, inform policy-making processes, and help shape communication strategies. We used OLR to gather information related to barriers and possible solutions to guide strategic engagement for strengthening policy making for improved maternal, infant, and young child nutrition (MIYCN) practices in 5 Southeast Asian countries—Cambodia, Laos, Indonesia, Timor-Leste, and Thailand. In most countries, MIYCN policies and policymaker interest exist, but effective implementation and/or enforcement of current policies is weak. This article aims to share our experience in and lessons learned from using OLR as an advocacy tool: It helped identify opinion leaders with interest and influence to affect nutrition-related policies, it raised opinion leaders’ interest in MIYCN, and it identified themes that would help generate political priority setting. Based on our experience, we recommend OLR as a strategic activity for informing and generating support for MIYCN policy-making processes.

scholarly journals Pengembangan Model Sosialisasi Jaminan Kesehatan Nasional Melalui Peran Opinion Leader

2018 ◽  
Author(s):  
Jurnal ARISTO
Keyword(s):  
Health Insurance ◽  
National Health Insurance ◽  
National Health ◽  
Rural Areas ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Analysis Model ◽  
The Government ◽  
The Village

This study aims to develop a model of socialization of the National Health Insurance through the role of Opnion Leader. The development of socialization model of National Health Insurance through the role of Opinion Leader is important because with the inclusion of communication technology in Rural areas has led to the emergence of social distance between opinion leaders (Opinion Leader) with the community. Although acknowledged that opinion leaders in Indonesia are still very instrumental in influencing the attitude and behavior of followers in the village. This research is also important to assist the Ponorogo Regency Government in implementing the National Health Insurance (JKN) Act organized by Social Security Administering Board (BPJS). This research is a continuation of research of Opnion Leader role which shows that its role is very high in socialization about Naional Health Insurance in the village. This research uses qualitative research paradigm. Data collection techniques used are in-depth interviews, observation and dukumentasi.Teknik Determination Informants using snowball technique, ie without determining the number of informants but based on information provided in accordance with the data required. Then the method of data analysis using Interactive Analysis Model. The results of research and discussion can be concluded that the Government set a target that in 2019 all Indonesian people have registered and have a card of National Health Insurance - Kartu Indonesia Sehat (JKN-KIS). So it has become a necessity for the socialization model that can really touch the people so that the target of the government can be achieved. Because JKN-KIS has become the thing that is needed by the society in carrying out their life to be healthy and prosperous and has been poured in Government regulation, the socialization model used belongs to the Represif socialization model. This socialization runs in one direction from one person to another. The implementation of the socialization of JKN-KIS should not only be the responsibility of the central and regional governments but the responsibility of all parties including the community as a whole. Through the role of Opinion Leader both formally and formally in the village community is needed because Opinion Leader is very close to the community and the place to ask related to all aspects of village life, in addition to understanding JKN-KIS there is awareness to become a participant of JKN-KIS both government-financed As well as pay dues independently.

scholarly journals PERAN OPINION LEADER DALAM SISTEM DAKWAH (Analisis Difusi Jaringan Komunikasi)

2018 ◽  
Vol 2 (2) ◽  
pp. 184
Author(s):  
Hasyim Hasanah
Keyword(s):  
Social System ◽  
Qualitative Method ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Behavior Changes ◽  
The People ◽  
The Media ◽  
And Behavior ◽  
Attitudes And Behavior

<p><em>Th</em><em>i</em><em>s paper aims to explain the role of opinion leader in dakwah activities through the analysis of communication network diffusion. This paper uses a descriptive qualitative method, with a network analysis approach. The results showed that opinion leaders playan important role in accelerating and slowing the process of diffusion of dakwah information. The higher the ability of people to influence others, the higher the effort also in influencing behavior changes that  occur in  that  person.  This is because  the  opinion  leader has the characteristic of making himself a media through innovation into society as a social system. An opinion leader also becomes a reference for media behavior (media behavior). That is, when the opinion leader is a Dai, he is a information disseminator of dakwah information that makes himself as one of the media forming behavior to change the order of values, attitudes, and behavior of people in a systematic and structured. Double role of a Dai to achieve social system changes and realize the life of the people who Sallam, hasanah, and thayyibah, and getting of Ridho Allah SWT.</em></p><p><em>---------------------------------------------------------------------------------------</em></p><p>Tulisan ini bertujuan untuk menjelaskan peran opinion leader dalam dakwah Islam melalui analisis difusi jaringan komunikasi. Tulisan ini menggunaakan metode kualitatif  deskriptif  dengan  pendekatan analisis jaringan. Hasil penelitian menunjukkan bahwa para pemimpin opini memegang peranan penting dalam mempercepat maupun memperlambat proses difusi informasi dakwah. Semakin tinggi kemampuan orang mempengaruhi orang lain, maka akan semakin tinggi pula usahanya dalam memengaruhi perubahan perilaku yang terjadi pada orang tersebut. Hal ini dikarenakan opinion leader memiliki karakteristik menjadikan dirinya sebagai media lewatnya  inovasi  ke dalam masyarakat sebagai  sebuah  sistem  sosial.  seorang opinion leader juga menjadi rujukan bagi perilaku media <em>(media behavior).</em> Artinya, ketika opinion leader adalah  seorang  dai,  maka  ia merupakan penyebar informasi  dakwah yang menjadikan dirinya sebagai salah satu media pembentuk perilaku untuk mengubah tatanan nilai, sikap, dan perilaku umat secara sistematis dan terstruktur.  Peran ganda seorang dai guna mencapai perubahan sistem sosial dan mewujudkan kehidupan umat yang salam, hasanah dan thayyibah serta memperoleh ridha Allah SWT.</p><p><em><br /></em></p>

Spread the Green Word: A Social Community Perspective Into Environmentally Sustainable Behavior

2019 ◽  
Vol 51 (5) ◽  
pp. 561-589 ◽  
Author(s):  
Nathaniel Geiger ◽  
Janet K. Swim ◽  
Leland Glenna
Keyword(s):  
Social Network ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Proenvironmental Behavior ◽  
Social Community ◽  
Environmentally Sustainable ◽  
Social Communities ◽  
Leader Influence ◽  
Social Network Structure ◽  
Sustainable Behavior

Engagement in proenvironmental behavior can be understood in part by considering how individuals operate as members of social communities and are influenced by these communities. In the present work, we use social network analysis to explore how social network structure predicts proenvironmental behavior. We consider three types of behaviors—(a) private, (b) public nonorganizational, and (c) organizational behaviors—and consider the potential for (i) behavioral diffusion and (ii) two types of opinion leader influence for each of these three behaviors within a religious social community. Results are consistent with patterns indicating diffusion for public nonorganizational and organizational, but not private behaviors. In contrast, being well connected with many opinion leaders to whom one would go for advice (but not simply being friends with these individuals) is associated with greater engagement in all three types of proenvironmental behavior.

CONSTRAINED OPINION LEADER INFLUENCE IN AN ELECTORAL CAMPAIGN SEASON: REVISITING THE TWO-STEP FLOW THEORY WITH MULTI-AGENT SIMULATION

2007 ◽  
Vol 10 (02) ◽  
pp. 233-250 ◽  
Author(s):  
FRANK C. S. LIU
Keyword(s):  
Communication Networks ◽  
News Media ◽  
Great Influence ◽  
Opinion Leader ◽  
Flow Theory ◽  
Opinion Leaders ◽  
The Public ◽  
Step Flow ◽  
Leader Influence ◽  
Agent Simulation

The conventional wisdom derived from the two-step flow theory suggests that opinion leaders have great influence on their followers. However, it has been difficult for social scientists to measure and describe the extent to which political opinion leaders influence voters, especially when voters today access multiple information sources like communication networks and self-selected news media. This paper fills this gap by using agent-based modeling to represent what the two-step flow theory describes about opinion leader influence and refines the theory based on the findings. First, opinion leader influence does not diffuse to the public without homogeneous communication networks. Second, opinion leader influence usually does not diffuse widely to the public because it inevitably faces resistance from self-strengthening communication networks.

scholarly journals Efektivitas Website Desa Malasari Dan Peran Internet Opinion Leader (Effectiveness of Malasari Village Website and Role of Internet Opinion Leader)

2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Siska Mulyawaty ◽  
Pudji Muljono ◽  
Kudang Boro Seminar
Keyword(s):  
Social Media ◽  
Information Quality ◽  
Information Dissemination ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Survey Method ◽  
Test Analysis ◽  
Website Quality ◽  
The Village

Utilization of Information and Communication Technology (ICT) is one solution to deliver information of governance and public services optimally to the village level. This research aimed to analyze website visitor characteristics, dimensions of website quality, role of internet opinion leader, and effectivenes of village website, also to analyze the correlation between three variables with effectiveness of village website. This study used correlational approach of quantitative. Data analysis used descriptive and inferential statistical analysis, also t-test analysis. Collecting data used a survey method by spreading e-questionnaire to 40 website visitors of two sample groups, active members of Facebook accounts Pewarta Desa Malasari and commenters on website. Based on the characteristics of website visitors, only indicator of monthly income and frequency of accessing website correlated significantly with effectiveness of village website. Information quality has strongest correlation with the effectiveness of village website, especially on the cognitive effects. The role of internet opinion leaders has no significant correlation with effectiveness of village website. Other findings showed that Facebook account of Pewarta Desa Malasari and Aji Panjalu acted as active internet opinion leaders. Village website can be effective as development information dissemination media by fullfil dimensions of website quality, and maximize the role of internet opinion leaders via social media. The use of social media has become important in supporting the existence of the village website, so it can do further research to see the relationship with the effectiveness of communication.Key words: effectivenness, village website, Facebook, internet opinion leader

scholarly journals Pengembangan Model Sosialisasi Jaminan Kesehatan Nasional Melalui Peran Opinion Leader

2018 ◽  
Author(s):  
Jurnal ARISTO ◽  
Niken Lestarini
Keyword(s):  
Health Insurance ◽  
National Health Insurance ◽  
National Health ◽  
Rural Areas ◽  
Opinion Leader ◽  
Opinion Leaders ◽  
Analysis Model ◽  
The Government ◽  
The Village

This study aims to develop a model of socialization of the National Health Insurance through the role of Opnion Leader. The development of socialization model of National Health Insurance through the role of Opinion Leader is important because with the inclusion of communication technology in Rural areas has led to the emergence of social distance between opinion leaders (Opinion Leader) with the community. Although acknowledged that opinion leaders in Indonesia are still very instrumental in influencing the attitude and behavior of followers in the village. This research is also important to assist the Ponorogo Regency Government in implementing the National Health Insurance (JKN) Act organized by Social Security Administering Board (BPJS). This research is a continuation of research of Opnion Leader role which shows that its role is very high in socialization about Naional Health Insurance in the village. This research uses qualitative research paradigm. Data collection techniques used are in-depth interviews, observation and dukumentasi.Teknik Determination Informants using snowball technique, ie without determining the number of informants but based on information provided in accordance with the data required. Then the method of data analysis using Interactive Analysis Model. The results of research and discussion can be concluded that the Government set a target that in 2019 all Indonesian people have registered and have a card of National Health Insurance - Kartu Indonesia Sehat (JKN-KIS). So it has become a necessity for the socialization model that can really touch the people so that the target of the government can be achieved. Because JKN-KIS has become the thing that is needed by the society in carrying out their life to be healthy and prosperous and has been poured in Government regulation, the socialization model used belongs to the Represif socialization model. This socialization runs in one direction from one person to another. The implementation of the socialization of JKN-KIS should not only be the responsibility of the central and regional governments but the responsibility of all parties including the community as a whole. Through the role of Opinion Leader both formally and formally in the village community is needed because Opinion Leader is very close to the community and the place to ask related to all aspects of village life, in addition to understanding JKN-KIS there is awareness to become a participant of JKN-KIS both government-financed As well as pay dues independently.

scholarly journals Il virus incontrollato dell’infodemia

2020 ◽  
Vol 11 (2) ◽  
pp. 127-136
Author(s):  
Igor Scognamiglio ◽  
Diana Salzano
Keyword(s):  
Agenda Setting ◽  
Online Communication ◽  
Opinion Leaders ◽  
Communication Model ◽  
Fake News ◽  
Critical Perspective ◽  
Digital Education ◽  
Media Construction ◽  
The Media

The aim of the present paper is to argue, from a critical perspective, the theme of fake news and online misinformation about Covid19 disease and to investigate the role of infodemic (developed in mainstream and online communication) in determining a difficult management of behaviors and emotions. Moreover, the paper aims to investigate the role of the new opinion leaders of online communication (more experienced users or communicators at the service of mainstream information agencies), able to facilitate the interpretation of events. These particular types of stakeholders breathe new life into the “two steps flow of communication” model theorized by Katz and Lazarsfeld (1955). Furthermore, through the thought of Castells and the agenda setting paradigm, the paper emphasizes the role of the media construction of news and of the theming and indexing processes in the representation of the Covid19 epidemic. In this regard, the infodemic is analyzed as a hyper-thematization process. The news framing operation about the Coronavirus disease is important to understand how fear spreads and how much is fondamental the role of media (and digital) education to properly manage news.

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