Colta.Ru Online Publication In The Modern Media Space: The Kulturtrager Function

2021 ◽  
Author(s):  
Stanislava A. Bazikyan
Keyword(s):  
Online Publication ◽  
Modern Media ◽  
Media Space

PECULIARITIES AND CONDITIONS OF ACTIVITY OF BOOK PUBLISHING HOUSES OF UKRAINE IN THE MODERN MEDIA SPACE

2018 ◽  
Author(s):  
Tetyana Jezhyzhanska
Keyword(s):  
Information Technologies ◽  
Rapid Development ◽  
Book Publishing ◽  
Cultural Development ◽  
The Internet ◽  
Modern Media ◽  
Media Space ◽  
The World ◽  
The Status ◽  
Book Publishers

In the information society the status of information is changing: this main value of global civilization becomes an important resource of socio- economic, technological and cultural development. The rapid development of virtual technologies and the growing number of Internet users in Ukraine and in the world causes the new challenges to communication of each organization. The book publishers are also obliged to respond to these processes. However, the works devoted directly to publishers’ communication in the modern media space are still lacking in Ukraine. The objective of the article is to clarify peculiarities and conditions of the activities of Ukrainian book publishers in today’s media space which is an important issue today. It is analyzed the literature and sources on this issue and it is ascertained the theoretical and practical possibilities to take into account the trends in the world of modern media in the PR-activity of book publishers. Also the prospects for further scientific study and practical use of PR-communications in the activity of publishers are determined. The analysis of current changes in the modern information space allows us to trace the general tendencies: the new subject and object areas are formed; the number of subjects is expanded; the new formats of interaction within the system of communications of the organization and in society as a whole are created. That means that publishing house’s PR-communications are complicated by the emergence of new elements, such as active audience, social networks as communication channels, promotions on the Internet and others. PR communication in the Internet space is the most effective and inexpensive tool for interaction of publishers with active audiences. Thus, the activation of PR communication in the modern media space is associated with the emergence of the latest information technologies, online media as well as development of Internet. The use of online channels of Internet for communication with the target audience of publishing organizations has certain advantages over traditional media. At the same time, it is necessary to take into account the information saturation of media space, which complicates the way of PR-messages of book publishers to the reader.

scholarly journals Audiobook, audio podcast, audio series – modern formats of the media space

Bibliosphere ◽  
2020 ◽  
pp. 56-63
Author(s):  
V. Yu. Bal
Keyword(s):  
The Novel ◽  
Sound Design ◽  
Media Environment ◽  
Cognitive Aspect ◽  
Modern Media ◽  
Research Material ◽  
Technical Base ◽  
Media Space ◽  
The Media ◽  
Qualitative Changes

The article discusses modern audioformats – audiobook, audio series and audio podcast. Now these formats have gained great popularity and demand, considerable market weight with their own segment, the growth of which experts note. The research material is audio products of the modern market, which reflect the trends in the development of audio literature in the current media environment. The scientific novelty of the work consists in the consideration of an audiobook, an audio series and an audio podcast in the context of a new stage in the development of audio culture. The problem of popularity of the studied audio products is considered in direct dependence on audio reading. It is understood as a modern modification of auditory reading, as a reader’s practice due to the qualitative changes in the material and technical base for creating audio records, for their copying and use. The analysis of audio formats in the informational, sociocultural and cognitive aspect of the modern media consumption allows the determination new editorial approaches to the work with audio texts. Conclusions are as follows: one can observe the tendency to transit from voicing printed texts to creating texts specially for voicing; there is a reduction in the novel form, stories become popular; the editing of audio books and audio series requires support from sound design principles; the editorial and director’s task on preparing podcasts is associated with the compositional alignment of several voices of storytellers, forming a single ideological and thematic field.

scholarly journals Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space

2018 ◽  
pp. 35-46 ◽  
Author(s):  
Tetiana Yezhyzhanska
Keyword(s):  
Book Publishing ◽  
Media Content ◽  
Communication Policy ◽  
Modern Media ◽  
Media Space ◽  
The Media ◽  
Publishing Houses ◽  
Book Publishers ◽  
Effective Source

The influence of readers on the communication of the publishing organization in the modern media space was analysed in this study. The main objective was to find out the role of readers in the communication of book publishers in Ukraine. To achieve the objective of the study, the author used the method of analysis of scientific sources and the method of scientific generalization. The author also applied the method of observation through polling the visitors of the Book Arsenal in Kyiv and the Book Forum in Lviv during 2016-2018. It was explored that among the visitors of the largest Ukrainian book publishing forums, one-third of the active media consumers were interested in the events of the book publishing market, they created and distributed media content by themselves. It was proved that active consumers became prosumers and effectively influenced the communication policy of the publishing houses. It was recommended to the publishers’ PR-managers to properly consider modern changes in the media space which influence the readership activity, to adopt a culture of interaction with the readers, to use them as an effective source of dissemination of information about book novelties, and to try turn them into promoters of the publishing houses’ brands.

scholarly journals TRANSFORMATION PROCESSES OF THE SERVE OF THE TELEVISION INTERVIEW IN THE MODERN MEDIA SPACE

2021 ◽  
pp. 95-102
Author(s):  
Victoriia Haludzina-Horobets
Keyword(s):  
Social Networks ◽  
Social Dynamics ◽  
Special Role ◽  
Video Content ◽  
Modern Media ◽  
Social Communications ◽  
Media Space ◽  
Television Interview ◽  
User Friendly ◽  
Transformation Processes

The purpose of the article. The study examines the transformational processes of the genre of television interview in the modern media space, in particular, the "migration" of television interviews on Youtube. The methodology consists of the application of such general scientific methods as: synthesis, analysis, generalization, comparison, which allowed to explore the features of the genre of television interview in the context of social communications, as well as the transformation processes of the genre. The scientific novelty of the work is that the article clarifies the place and role of television interviews in the mass media, outlines the transformational processes of the studied genre, substantiates the "migration" of the TV interview genre to the online platform YouTube, also comprehends the new principle of using the TV genre. interviews - as part of author's programs using infotainment techniques. Conclusions. Recently, due to the rapid growth of the Internet, YouTube has become the largest user-friendly online video hosting service that allows users to share video content. You can also create your own video content with YouTube. YouTube allows you to interact with other users through the exchange of textual information through comments, to be in contact with a large number of people who are interested in similar issues. YouTube easily syncs with popular social networks, further disseminating information. Modern television is deprived of all this. Therefore, social networks such as YouTube, create new social dynamics and play a special role in disseminating information, as well as cause the transformation processes of certain genres.

scholarly journals Lingvoecology of ethnic stereotypes of the modern media space

2015 ◽  
Vol 2 (3) ◽  
pp. 91-96
Author(s):  
N.V. Turanskaya
Keyword(s):  
Ethnic Group ◽  
Information Resources ◽  
Ethnic Stereotypes ◽  
Linguistic Resources ◽  
Modern Media ◽  
Media Space ◽  
Media Texts ◽  
National Corpus

This article touches upon the ethnic stereotypes of the category of persons a separate ethnic group. According to the Russian National Corpus (NKRYA), information resources of Runet, and media texts are analyzed the lingvoecology of the use of linguistic resources.

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