scholarly journals THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

2020 ◽  
Vol 2020 ◽  
pp. 981-983
Author(s):  
Giuliana Guazzaroni

Virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are increasingly being used by educational institutions and museums worldwide. Visitors of museums and art galleries may live different layers of reality while enjoying works of art augmented with immersive VR. Research points out that this possibility may strongly affect human emotions. Digital technologies may allow forms of hybridization between flesh and technological objects within virtual or real spaces. They are interactive processes that may contribute to the redefinition of the relationship between identity and technology, between technology and body (Mainardi, 2013). Interactive museums and art galleries are real environments amplified, through information systems, which allow a shift between reality, and electronically manipulated immersive experiences. VR is emotionally engaging and a VR scenario may enhance emotional experience (Diemer et al., 2015) or induce an emotional change (Wu et al., 2016). The main purpose of this chapter is to verify how art and VR affect emotions.


2021 ◽  
Vol 26 ◽  
pp. 262-277
Author(s):  
Angeliki Sideraki ◽  
Athanasios Drigas

This paper examines the issue of artificial intelligence and its association with autism. More specifically, at a first level, reference is made to the concept of artificial intelligence, but also to concepts that are directly related and are an extension of it. In addition, the various areas in which the use of artificial intelligence is identified are presented, while the concept of autism and its connection to technology are also analyzed. As research progresses on artificial intelligence and the diagnosis of autism. More specifically, the role of artificial intelligence is now particularly active in diagnosing various disorders including autism. Innovative methods are involved in this process. The following is a summary of research that can help people diagnose autism more easily with the help of machine learning and other technologies. The presence of genetics plays a crucial role as through the identification of different genes of people with autism several conclusions have been drawn. Finally, there are some studies that have studied the role of artificial intelligence in the treatment and intervention of autism. These include robots with artificial intelligence, virtual reality (VR), chatbots, etc. and whether all of this is considered effective for the development and empowerment of children in areas with difficulties such as speech and socialization.


Author(s):  
Anindya Ghose

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to this book's author, this two-way exchange can benefit both customers and businesses. Drawing on extensive research and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, the book describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, the book argues, the smartphone plays the role of a personal concierge. The book identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and examines how these forces operate, separately and in combination. It highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.


2022 ◽  
pp. 291-302
Author(s):  
Chitra Krishnan ◽  
Richa Goel ◽  
Vikas Garg

The first thing in our minds when we talk about tourism and travel is how convenient the technologies have all made it for us. Artificial intelligence in the travel business is already developing enormous importance. The advanced applications of AI and robotics will certainly provide a rich experience to the customers of the traveling industry. Some of the well-known applications including language translators, chat-bots, virtual reality, and many more are certainly showing a huge impact and their effectiveness when applied in the travel and tourism industry. The study mainly aims to define the tourism sector in India and its impact on the tourist industry by emerging technologies, such as artificial intelligence. It will also define how tours and travel are safer and more secure in the future.


2021 ◽  
Vol 11 (10) ◽  
pp. 4624
Author(s):  
Andrea Zingoni ◽  
Juri Taborri ◽  
Valentina Panetti ◽  
Simone Bonechi ◽  
Pilar Aparicio-Martínez ◽  
...  

Specific learning disorders affect a significant portion of the population. A total of 80% of its instances are dyslexia, which causes significant difficulties in learning skills related to reading, memorizing and the exposition of concepts. Whereas great efforts have been made to diagnose dyslexia and to mitigate its effects at primary and secondary school, little has been done at the university level. This has resulted in a sensibly high rate of abandonment or even of failures to enroll. The VRAIlexia project was created to face this problem by creating and popularizing an innovative method of teaching that is inclusive for dyslexic students. The core of the project is BESPECIAL, a software platform based on artificial intelligence and virtual reality that is capable of understanding the main issues experienced by dyslexic students and to provide them with ad hoc digital support methodologies in order to ease the difficulties they face in their academic studies. The aim of this paper is to present the conceptual design of BESPECIAL, highlighting the role of each module that composes it and the potential of the whole platform to fulfil the aims of VRAIlexia. Preliminary results obtained from a sample of about 700 dyslexic students are also reported, which clearly show the main issues and needs that dyslexic students experience and these will be used as guidelines for the final implementation of BESPECIAL.


2004 ◽  
Vol 63 (3) ◽  
pp. 143-149 ◽  
Author(s):  
Fred W. Mast ◽  
Charles M. Oman

The role of top-down processing on the horizontal-vertical line length illusion was examined by means of an ambiguous room with dual visual verticals. In one of the test conditions, the subjects were cued to one of the two verticals and were instructed to cognitively reassign the apparent vertical to the cued orientation. When they have mentally adjusted their perception, two lines in a plus sign configuration appeared and the subjects had to evaluate which line was longer. The results showed that the line length appeared longer when it was aligned with the direction of the vertical currently perceived by the subject. This study provides a demonstration that top-down processing influences lower level visual processing mechanisms. In another test condition, the subjects had all perceptual cues available and the influence was even stronger.


2020 ◽  
Vol 17 (6) ◽  
pp. 76-91
Author(s):  
E. D. Solozhentsev

The scientific problem of economics “Managing the quality of human life” is formulated on the basis of artificial intelligence, algebra of logic and logical-probabilistic calculus. Managing the quality of human life is represented by managing the processes of his treatment, training and decision making. Events in these processes and the corresponding logical variables relate to the behavior of a person, other persons and infrastructure. The processes of the quality of human life are modeled, analyzed and managed with the participation of the person himself. Scenarios and structural, logical and probabilistic models of managing the quality of human life are given. Special software for quality management is described. The relationship of human quality of life and the digital economy is examined. We consider the role of public opinion in the management of the “bottom” based on the synthesis of many studies on the management of the economics and the state. The bottom management is also feedback from the top management.


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