Academic conferences promotion process and social media. Modeling of the problem

The use of social media at academic conferences is expanding, and platforms such as Twitter are used to share meeting content with the world. Pathology conferences are no exception, and recently, pathology organizations have promoted social media as a way to enhance meeting exposure. A social media committee was formed ad hoc to implement strategies to enhance social media involvement and coverage at the 2018 and 2019 annual meetings of the Association of Pathology Chairs. This organized approach resulted in an 11-fold increase in social media engagement compared to the year prior to committee formation (2017). In this article, the social media committee reviews the strategies that were employed and the resultant outcome data. In addition, we categorize tweets by topic to identify the topics of greatest interest to meeting participants, and we discuss the differences between Twitter and other social media platforms. Lastly, we review the existing literature on this topic from 23 medical specialties and health care fields.

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‘Had a lovely week at #conference2018 ’: An Analysis of Interaction through Conference Tweets

RELC Journal ◽

10.1177/0033688219896862 ◽

2020 ◽

Vol 51 (1) ◽

pp. 33-51

Author(s):

María José Luzón ◽

Sofía Albero-Posac

Keyword(s):

Social Media ◽

Applied Linguistics ◽

Scholarly Communication ◽

Language Practices ◽

Multimodal Texts ◽

Central Concern ◽

Semiotic Resources ◽

Share Information ◽

Academic Conferences

Twitter has become a common feature of academic conferences, used by organizers to provide information about the conference and by attendees to engage in discussion about the conference topics, share information, and create social links and networks within the community. This study examines the tweets from two conferences in Applied Linguistics in order to analyse the networked language practices of scholars using Twitter during conferences. More specifically, in this study we address the following questions: (i) what are the purposes for which scholars in this disciplinary community use Twitter during conferences? (ii) how are different semiotic resources (e.g. linguistic forms, pictures, videos, embedded slides) combined to orchestrate meaning and achieve these various rhetorical purposes? We also look at how Twitter features (hashtags, replies, retweets, mentions) contribute to these rhetorical purposes. The analysis reveals that tweets are mostly intended to create and maintain cohesive links or to encourage peers to perform specific actions. In order to achieve these functions scholars compose their tweets by using a variety of (linguistic and non-linguistic) expressions of stance and engagement (Hyland, 2005). We suggest that, given the increasingly important role of social media for scholarly communication, a central concern of EAP courses should be to help students develop the competence of composing multimodal texts. Scholars need to understand the ways in which the multiple semiotic resources available to them in social media can be used effectively to engage other members of the community in these new digital contexts.

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Utilizing Social Media to Spread Knowledge: The Association of Pathology Chairs Experience at the 2018 Annual Meeting

Academic Pathology ◽

10.1177/2374289520901342 ◽

2020 ◽

Vol 7 ◽

pp. 237428952090134

Author(s):

Dana Razzano ◽

Yonah C. Ziemba ◽

Adam L. Booth ◽

Priscilla Markwood ◽

Christina T. Hanos ◽

...

Keyword(s):

Social Media ◽

Annual Meeting ◽

Media Use ◽

Positive Impact ◽

Educational Content ◽

Social Media Use ◽

Shared Content ◽

Academic Conferences

Participants at academic conferences frequently use social media to disseminate educational content learned while at the meeting. Although most agree that this activity is harmless, some have expressed concern regarding the accuracy of the shared content and whether it truly reflects the intent and message of the speaker. As part of the goals of the APC 2018 social media committee to promote excellence through social media, a study was conducted to measure the perceived accuracy of tweets that represented an opinion or statement from a speaker and was shared during the annual meeting. Tweets shared on Twitter using the meeting hashtag (#APCPRODS2018) were collected and a survey unique to each speaker was created, to which 54% responded. The majority of speakers regarded the use of Twitter at the conference as beneficial in spreading their intended message in an accurate way. This study exemplifies the positive impact that social media use can have at academic meetings.

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MEMAHAMI STRUKTUR JARINGAN MEDIA SOSIAL SEBAGAI CARA STRATEGIS PERIKLANAN DI ERA EKONOMI DIGITAL

Journal Pekommas ◽

10.30818/jpkm.2017.2020110 ◽

2017 ◽

Vol 2 (1) ◽

pp. 99

Author(s):

Christiany Juditha

Keyword(s):

Social Media ◽

Digital Economy ◽

Purchase Intentions ◽

Power Relationships ◽

Network Congestion ◽

Social Media Networks ◽

Product Service ◽

Modern Business ◽

Promotion Process ◽

Company Accounts

Advertising in online media is now a modern business phenomenon, along with the growing e-commerce in the era of digital economy. The penetration of social media is so high provides an opportunity for manufacturers to promote products/services through social media. Still not directly drive the purchase intentions of social media users themselves to a product due to some problems that arise, among others, issues of privacy and trus and incomprehension manufacturer of the structure of social media networks make a small promotional impact. The purpose of this study was to determine the structure of social media networks as a strategic way of advertising in the era of digital economy (Instagram of Tokopedia, Traveloka, Lazada, Ayu Ting Ting, Syahrini, Riaricis and Hanggini). This study uses content analysis with qualitative approach that uses the concept of social media structures network category by Shin et al. The results showed that tie srenght, density network, centrality network, and homophile intertwined in the overall studied Instagram account when promoting a product/service. It's just that there are similarities and differences between the accounts of companies and individuals. Seventh this account has the power relationships and network congestion during the promotion process occurs. But the company accounts tend to be less receiving comments. Instead of interactions that occur tend to be higher on account of the company. The entire account owner is also a key man as the main channel of information play an important role in the network sale of product/service. The similarity of characteristics between the account owner and followers are also reflected in the promotion process.Periklanan di media online kini menjadi fenomena bisnis modern, seiring dengan tumbuh pesatnya e-commerce di era ekonomi digital. Penetrasi media sosial yang begitu tinggi juga memberikan peluang bagi produsen untuk mempromosikan produk/jasa melalui medsos. Meski demikian tidak langsung menggerakan niat beli pengguna karena beberapa masalah antara lain soal privasi dan kepercayaan juga ketidakpahaman produsen terhadap struktur jaringan media sosial membuat dampak promosi kecil. Tujuan penelitian ini adalah untuk mengetahui struktur jaringan media sosial sebagai cara strategis periklanan di era ekonomi digital (iklan di Instagram Tokopedia, Traveloka, Lazada, Ayu Ting Ting, Syahrini, Riaricis dan Hanggini). Penelitian ini menggunakan metode analisis isi dengan pendekatan kualitatif dengan konsep kategori struktur jaringan media sosial Shin dkk. Hasil penelitian menunjukkan bahwa kategori kekuatan hubungankepadatan jaringansentralitas jaringanserta kesamaan karekteristik terjalin dalam keseluruhan akun Instagram yang diteliti saat mempromosikan produk/jasa. Hanya saja ada kesamaan dan perbedaan antara akun perusahaan dan perorangan. Ketujuh akun ini memiliki kekuatan hubungan dan kepadatan jaringan pada saat proses promosi terjadi. Tetapi akun perusahaan cenderung lebih sedikit menerima komen. Sebaliknya interaksi yang terjadi cenderung lebih tinggi pada akun perusahaan. Semua pemilik akun juga merupakan orang kunci sebagai saluran utama informasiyang berperan penting dalam jaringan promosi produk/jasa. Kesamaan karekteristik antara pemilik akun dan followers juga tergambar dalam proses promosi.

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Implementasi Manajemen Promosi Kbih dalam Meningkatkan Minat Bimbingan Jamaah Haji

Tadbir: Jurnal Manajemen Dakwah ◽

10.15575/tadbir.v2i3.438 ◽

2017 ◽

Vol 2 (3) ◽

pp. 247-266

Author(s):

Saepurrahmat Saepurrahmat ◽

Ruhiyat Ruhiyat ◽

Asep Iwan Setiawan

Keyword(s):

Social Media ◽

Case Studies ◽

Print Media ◽

Word Of Mouth ◽

Internet Media ◽

Qualitative Descriptive ◽

Promotion Process

Penelitian ini bertujuan untuk mengetahui bagaimana proses promosi yang dilakukan oleh KBIH Assyakur melalui impelementasi dari bauran promosi periklanan, penjulan personal dan dari mulut ke mulut dalam meningkatkan minat jamaah untuk melakukan bimbingan di KBIH Assyakur. Metode yang digunakan dalam penelitian ini yaitu kualitatif deskriptif adalah berupa penelitian dengan metode penelitian studi kasus (case study). Penelitian ini memusatkan diri secara intensif pada satu obyek tertentu yang mempelajarinya sebagai suatu kasus. Dimana Subjek dalam penelitian ini adalah KBIH Assyakur yang didalamnya terdapat pengurus, pengelola, pengguna jasa, yang dapat dijadikan sumber informasi. Hasil penelitian dan analisis data manajemen promosi yang dilakukan oleh KBIH Assyakur melalui periklanan, dengan media cetak (brosur), media internet (website), media sosial (facebook). Penjualan perorangan dan promosi dari mulut ke mulut yang dilakukan oleh alumni-alumni yang sudah pernah dibimbing di KBIH Assyakur, promosi dengan menggunan dari mulut ke mulut adalah promosi yang paling effektif yang dilakukan oleh KBIH KBIH Assyakur Batununggal Kota Bandung. ABSTRACT This study aims to determine the promotion process carried out by KBIH Assyakur through efforts from advertising, personal sales and from the mouth into increasing interest in conducting guidance in KBIH Assyakur. The method used in this study is qualitative descriptive namely case studies with case studies (case studies). This research focuses on one particular side that studies it as a case. Where the subjects in this study are KBIH Assyakur in which there are administrators, managers, which can be used as information. The results of research and analysis of promotion management data conducted by KBIH Assyakur through advertising, with print media (brochures), internet media (website), social media (Facebook). Sales of individuals and word of mouth promotions conducted by alumni who have been mentored at KBIH Assyakur, promotion by word of mouth is the most effective promotion conducted by KBIH KBIH Assyakur Batununggal in Bandung.

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KOMIK SEBAGAI SARANA KOMUNIKASI PROMOSI DALAM MEDIA SOSIAL

Jurnal Nawala Visual ◽

10.35886/nawalavisual.v1i1.1 ◽

2019 ◽

Vol 1 (1) ◽

pp. 1-8

Author(s):

Gede Lingga Ananta Kusuma Putra ◽

Gede Pasek Putra Adnyana Yasa

Keyword(s):

Social Media ◽

Digital Technology ◽

Internet Use ◽

The Internet ◽

Comic Strip ◽

Promotional Activity ◽

Effective Choice ◽

Digital Processes ◽

Promotion Process

Comics are one of the most effective promotional media because they have pictures, text and storylines. The present development of comics is not only made through conventional processes but can also be done in digital processes. This comic gain is taken to carry out the promotion process. The development of the internet today is very rapid. With the help of internet use it can allow an individual to interact with other individuals without any distance limitations. Social media is one of the developments in digital technology that makes it easy for someone to communicate with people without the distance of their location. Social media is an effective publication tool in the publication of comics that contain promotional content so that messages can be received by the wider community. Comics have various types according to their needs, and one of them is the Comic Strip. In the Comic Strip is an effective choice in carrying out a promotional activity. Stripm comics are a type of comic that only consists of a few panel images. However, when viewed in terms of its contents, this comic has revealed the idea of complete content. With the advantages of Comics and social media, comic publications on social media are one of the effective choices in making a promotion.

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Pemanfaatan Media Sosial Sebagai Media Promosi Dalam Pemasaran Produk Pada Koperasi Tahu Dan Tempe

Majalah Ilmiah Bijak ◽

10.31334/bijak.v16i2.516 ◽

2019 ◽

Vol 16 (2) ◽

pp. 142-145

Author(s):

Diana Novita ◽

Agus Herwanto ◽

Meiyanti Nurchaerani

Keyword(s):

Social Media ◽

Raw Materials ◽

Lower Class ◽

Online Marketing ◽

Online Media ◽

Marketing System ◽

Great Opportunity ◽

New Era ◽

The Media ◽

Promotion Process

Marketing is a social and managerial process that makes individuals / groups get what they need and want by creating, offering and exchanging valuable products to other parties. Marketing involves many different activities that add value to the product when the product moves through the system. The current marketing system that is becoming a new trend is the online marketing system. With the emergence of a new era in the field of marketing which is referred to as the digital marfketing era, we entrepreneurs must consider various online media to be used in determining the company's strategic planning. One of the media intended is social media. Social media that is widely used by everyone and is quite popular in Indonesia today is Facebook and Instagram. Indonesia is one country with a high number of Facebook users, certainly has a great opportunity and opportunity to use social media as part of strategic marketing planning. Marketing through online media has many great advantages, one of which is that the costs incurred are relatively cheaper compared to other media in carrying out product promotion activities. In this paper, we discuss the promotion process for tofu and tempeh entrepreneurs in Indonesia. As we know, tofu and tempeh are one of the foods that can be categorized as a companion to the staple food of the Indonesian people. This soy-based food is very popular with all levels of society in Indonesia. However, tempeh and tofu are still categorized as food for the lower class. Meanwhile, we still import raw materials to get tofu and tempeh from abroad. The irony is that sounds, but, that's what happens now. The lack of knowledge of the tofu and tempeh artisans is what makes this commodity not glimpsed by circles other than the middle and lower classes. Therefore, we must educate the artisans of tofu and tempeh and teach them to know the tofu and tempeh globally. Increased knowledge and utilization of social media, one way to help boost the marketing of tofu and tempeh

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Scholars in the Digital Age

Research 2.0 and the Impact of Digital Technologies on Scholarly Inquiry - Advances in Knowledge Acquisition, Transfer, and Management ◽

10.4018/978-1-5225-0830-4.ch001 ◽

2017 ◽

pp. 1-16

Author(s):

Jiahang Li ◽

Christine Greenhow ◽

Emilia Askari

Keyword(s):

Social Media ◽

Digital Age ◽

Future Directions ◽

Digital Era ◽

Academic Publications ◽

Academic Conferences

This chapter will begin by redefining the concept of scholarship in the digital era. The authors will describe and summarize the conceptualization of social scholarship (Greenhow & Gleason, 2015, 2014) and the practices scholars, using social media, typically perform in different contexts. These practices include but are not limited to disseminating information, promoting academic publications and scholarly ideas, and collaborating and connecting with other scholars. Subsequently, the authors provide findings from their research about scholars' social media practice in academic conferences to illustrate the concept of social scholarship. The conclusions synthesize affordances and challenges that social scholars currently face and suggest implications for future directions.

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@Shakespeare and @TwasFletcher: Performances of Authority

Humanities ◽

10.3390/h8010046 ◽

2019 ◽

Vol 8 (1) ◽

pp. 46 ◽

Cited By ~ 1

Author(s):

Nora Williams

Keyword(s):

Social Media ◽

The Other ◽

Associate Dean ◽

University Professor ◽

The One ◽

The Relationship ◽

Academic Conferences

‘@Shakespeare: Trying to keep incognito with #WSCongress16 in town. If a scholar sees me I just say, “Hullo, lovely to meet you. I’m Peter Holland”/@TwasFletcher: Tell them you’re Me!’ (1 August 2016). This article looks at the anonymously-managed @Shakespeare account and its performance of Shakespeare’s authority on social media, in the context of the parody bot account @TwasFletcher. I argue that authority is established and performed by @Shakespeare through interaction with other authoritative accounts, literary in-jokes, engagement with academic conferences, and, most crucially, anonymity. The destabilising or undermining of Shakespeare’s online authority as performed by @TwasFletcher, is especially significant for its lack of anonymity: created by Hofstra University professor and associate dean Vimala C. Pasupathi, @TwasFletcher raises questions about how scholars who are not white, cis-het men make space for themselves within the authority commanded by Shakespeare, especially online. By inserting Fletcher into Shakespeare, Pasupathi herself performs authority in opposition to Shakespeare and the dominant idea of who a Shakespeare scholar should be or what s/he should do. This essay will therefore argue that two meanings of “authority”—recognized as true or valid on the one hand, and domineering, autocratic, or imposing on the other—play out through the relationship between @Shakespeare and @TwasFletcher on Twitter.

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