scholarly journals “Militancy” Concept-Sphere’s Semiolinguistic Actualization in Advertising Discourse

2020 ◽  
pp. 139-149
Author(s):  
Daria Kurenova ◽  
Andrey Olyanich
Keyword(s):  
Computer Games ◽  
Typical Characteristic ◽  
Manufacturing Companies ◽  
Research Experience ◽  
Discursive Practices ◽  
Discursive Space ◽  
Psychological Phenomenon ◽  
Cultural Phenomenon ◽  
Cyber Space ◽  
Advertising Discourse

The paper focuses on the clusters of signs that support semiosis of belligerency and contribute to actualization of the concept-sphere "Militancy" in creolized advertising texts. The objectives of this study were to summarize the global research experience on the semiolinguistic and lingua-cultural phenomenon of advertising in connection with relevant discursive practices in the form of a creolized (poly-coded) text, to describe the Militancy's use as the psychological phenomenon in the semiosis of advertising through the cognitive conglomerate "Militarity", which is represented as the concept-sphere in the totality of such concepts as "War", "Weapon", "Ammunition", "Hostilities" "Aggression", " Demolition", "Homicide " ("Termination of Life").The substantial, figurative and valuable characteristics of the entire concept-sphere were considered in their connection with the constituent concepts. The authors pointed that militarity is a typical characteristic of modern ludic culture and it is actively exploited by advertising creative actors in formation of a semiotically saturated multi-code advertising text by means of an extensive cluster of militaronyms that denotes warfare and incorporates relevant aggressive images into the advertising discourse, thereby reinforcing and broadcasting ideas of achieving victory "in the fronts" of the advertising wars, in the "battles" of brands, or manufacturing companies. It is proved that militancy is reflected in the nominations and names of computer games and is supported in the semiosis of cyber space through using militaronyms (demolitonyms; instrumentatives; impetocaptives; locatives). Militancy in the semiolinguistic and discursive space of cinema advertising is discovered through semiosis of armabellitonyms and demolitonyms.

Considerations Regarding the Development of the eSports Phenomenon

2020 ◽  
Vol 65 (4) ◽  
pp. 109-118
Author(s):  
Constantin Răzvan Barbu Mihai ◽  
George Bogdan Burcea ◽  
Dragoş Laurenţiu Diaconescu ◽  
Marius Catalin Popescu ◽  
Ioan Turcu ◽  
...  
Keyword(s):  
North America ◽  
Computer Games ◽  
Cultural Phenomenon ◽  
A Share

ABSTRACT. Esports (Electronics Sports or short for esports, e-sports) is the term used in multiplayer computer games competitions, most of them organized and dedicated to professional players. Nowadays, esports has become a real industry, generating profits for the hardware companies, for the event organizers, but especially for the players, who can reach record receipts from the awards given at different events around the. Esports has slowly evolved into a cultural phenomenon. Across Asia, North America and Europe, the best pro gamers are competing for a share in hundreds of thousands of dollars at each tournament, watched by thousands if not millions of people around the globe. The present paper aims to present some theoretical aspects regarding the connection between sport and society, and also the development of electronic sport in Romania.

scholarly journals Information psychological war as discursive practice on the pages of fiction

2019 ◽  
pp. 57-71
Author(s):  
Ada Alexandrovna Bernatskaya
Keyword(s):  
Social Criticism ◽  
Discursive Practice ◽  
Material Object ◽  
Discursive Practices ◽  
Cultural Phenomenon ◽  
Key Concepts ◽  
Philosophical Aspect ◽  
Object Of Study ◽  
The Individual ◽  
Selection Of

The purpose of the article is to outline the specifics of the discourse of information psychological war on the material of fiction.As a result of consistent interpretation of the key concepts as the basis of the linguo-philosophical aspect of the study, it is concluded that information psychological war as a socio-and linguo-cultural phenomenon responds to all the features and categories of discourse. The object of this research consists in the implementation of the information psychological war subtype, the dominant attribute of which is the material / object of study (a combination of aesthetic function with a number of social ones) and the content heterogeneity of the text as a condition for the potential realization of any discourses in it. The author raises an is sue about the scientific and ethical pro and contra of the research of fiction from the information psychological war perspective. The conclusion is made about the necessity of introducing the factor of “degree” of confrontation / struggle and, accordingly, the study of the fiction for the individual symptoms / features of information psychological war.The conditions and criteria for their establishment in specific practices are formulated.The article presents the targets of information psychological war in the discursive practices studied earlier by the author.In conclusion, the criteria for the selection of fiction texts in the aspect of information psychological war and the criteria for distinguishing information psychological war symptoms from social criticism are summarized.

scholarly journals Learning to mediate: Teacher appropriation of dynamic assessment

2016 ◽  
Vol 21 (5) ◽  
pp. 632-651 ◽  
Author(s):  
Kristin J. Davin ◽  
José D. Herazo ◽  
Anamaría Sagre
Keyword(s):  
Professional Development ◽  
Second Language ◽  
Teacher Preparation ◽  
Dynamic Assessment ◽  
Discursive Practices ◽  
Discursive Space ◽  
Before And After ◽  
Distinguishing Features

This article examines how four second language (L2) teachers’ discursive practices changed as they attempted to implement dynamic assessment (DA) in their classrooms. Classroom artifacts, lesson recordings, and reflections from two pre-service teachers and two in-service teachers, both before and after a professional development series on DA, were included in the analysis. Findings revealed that all teachers’ approaches to mediation changed. In Pre-DA lessons, teachers defaulted to recasts when attempting to provide mediation. Following the DA professional development series, all teachers expanded the discursive space by providing more prompts and fewer recasts. However, findings illustrated that the four teachers appropriated DA to varying degrees, suggesting that some may have required additional mediation to appropriate all of the distinguishing features of DA. We discuss implications of these findings for teacher preparation.

scholarly journals DESIGNING CHILDHOOD IN RUSSIA IN THE LATE XIX - EARLY XX CENTURIES: FROM THEORY TO THE STUDY OF DISCURSIVE PRACTICES (ON THE EXAMPLE OF CHILDREN'S PERIODICAL PRESS FOR MIDDLE AND OLDER AGE)

2021 ◽  
Vol 10 (34) ◽  
Author(s):  
E.V KRAVCHENKO ◽  
Keyword(s):  
Discourse Analysis ◽  
Children And Youth ◽  
Political Environment ◽  
Discursive Practices ◽  
Periodical Press ◽  
Discursive Space ◽  
The Social ◽  
Children's Magazines ◽  
Analytical Review ◽  
Mental Space

Aim: general analytical review of the design of childhood on the pages of periodicals for children and youth of the late XIX - early XX centuries. The work reveals the main theoretical aspects of researching the texts of children's magazines within the framework of discourse analysis, identifying and describing the main characteristics of discursive practices. In order to explicate the content of the image of childhood, we singled out and analyzed the representations reflected in journalistic articles in the genre of journalism. In pre-revolutionary Russia, the organization of discursive space in children's magazines played a huge role, since the content of magazines particularly influenced children's socialization through the organization of leisure, cognitive, and communicative activities and defined the child's mental space. As a result, various models of child design were identified that revealed the transformation of the child's image under the influence of the social and political environment of that time.

Is Nationalism Legitimate? A Sociological Perspective on a Philosophical Question

1996 ◽  
Vol 22 ◽  
pp. 93-108
Author(s):  
Liah Greenfeld
Keyword(s):  
Point Of View ◽  
List Type ◽  
Philosophical Question ◽  
Type Number ◽  
Sociological Perspective ◽  
Psychological Phenomenon ◽  
Cultural Phenomenon ◽  
Automatic Response

To answer, or even consider, the question ‘Is nationalism legitimate?', whether from the sociological or ethical, philosophical point of view, it is first necessary to define what nationalism is or, in other words, to understand its nature and the source of its appeal. As concerns nationalism's definition, there are several points, in regard to which there exists among the students of the phenomenon more or less general agreement, but which, nevertheless, should be emphasized at the outset:Nationalism is a modem phenomenon: for most of its recorded history humanity has not known it; it emerged quite recently and therefore cannot be seen as an automatic response to some universal need; its very historicity presupposes that it is essentially a cultural and not a psychological phenomenon, and that, as any cultural phenomenon, it can develop, take various forms within certain limits, and disappear.

scholarly journals SPECIFIC CHARACTER OF RECREATIONAL FUNCTION IN DISCOURSE OF CONVERGENT RADIO

2020 ◽  
pp. 42-47
Author(s):  
Лариса Ивановна Ермоленкина
Keyword(s):  
Social Network ◽  
Discourse Analysis ◽  
Social Institutions ◽  
Discursive Practice ◽  
Cultural Changes ◽  
Discursive Space ◽  
Communication Practice ◽  
Radio Channels ◽  
Modern Media ◽  
Advertising Discourse

Введение. Современные медийные дискурсы, формируемые на пересечении разных (конкурирующих и взаимодействующих) практик интернета, рекламы, PR-коммуникации и источников СМИ, реализуют семиотическую среду, которая с точки зрения выполняемых функций может быть охарактеризована как монологическая, ориентированная на развлечение аудитории. Эксплозия способов привлечения внимания явно диссонирует с имплозией содержательных доминант дискурса, подвергающихся существенному воздействию развлекательной функции, которую можно охарактеризовать как ценностно-ориентирующую идеологию современных СМИ. Цель статьи – описать специфику развлекательной функции СМИ в дискурсивном пространстве конвергентного радио. Объект исследования – дискурсивная практика конвергентного радио. Материал и методы. Рассматриваются новые формы медийной коммуникации, значимые в аспекте тех технологических и социокультурных изменений, которые обусловили появление конвергентного радио. На материале веб-страниц и социально-сетевых версий радиоканалов анализируются дискурсивные механизмы реализации развлекательной функции. На основе теоретических положений дискурс-анализа и социальной семиотики делается предположение о гедонистическом характере развлекательной функции конвергентного радио. Результаты и обсуждение. Прежде всего гедонистические характеристики распространяются на коммуникационную среду радио, адресаты которого стали полноправными субъектами дискурса и его акторами. Информационный контент конвергентного радио формируется в среде активной коммуникации, в жанрах, которые унаследовали прототипические черты интернет-общения (чат-коммуникации). Если коммуникативный гедонизм как базовый компонент развлекательной функции и основная стратегия взаимодействия с адресатом достаточно хорошо представлен в научной литературе, то акциональный гедонизм рассматривается в этом качестве впервые. Заключение. Проанализированы те способы междискурсивного взаимодействия, которые являются основополагающими для формирования развлекательно-гедонистической функции, моделирующей особый тип отношений субъектов дискурса на основе потребительской идеологии. Сделаны выводы о значимости этого функционального компонента для дискурсивной среды конвергентного радио, в которой границы между развлекательным, информационным и аналитическим становятся очевидно нечеткими. Introduction. This work explores the recreational function of Media also recognized as the recreational function, hedonistic function, function of mental regulation, function of emotional release, etc. by various sources. We suppose that modern media mostly pursue hedonistic aspects of broadcasting as the changed structure and new conditions of functioning increased consumer’s component of address activity. Aim and objectives. The aim of this article is to describe the specifics of the entertainment function of the media in the discursive space of convergent radio. The object of research is the discursive practice of convergent radio. Material and methods. The article considers new forms of media communication that are significant in the aspect of those technological and socio-cultural changes that led to the emergence of convergent radio. Based on the material of web pages and social network versions of radio channels, the discursive mechanisms for the implementation of the entertainment function are analyzed. On the basis of the theoretical provisions of discourse analysis and social semiotics, an assumption is made about the hedonistic nature of the entertainment function of convergent radio. Results and discussion. The work investigates the specialty of the hedonistic function of modern radio discourse. Texts from radio websites and social network versions of entertaining radio channels served as material. From the position of modern semiotics and discourse analysis, the main communicative models between the subjects of discourse, which are formed on the borders of hedonistic strategy of radio, are allotted. A big role was played by advertising discourse and PR both integrated into communication practice by strategies of radio which pursue consumer’s ideology of modern media. Conclusion. Thus the interaction of radio discourse, advertising discourse, and PR provides hedonistic effects of (targeted attention) and participation: based on action and semiotic codes the addressee forms a convenient psychoemotional area of their identity – the consumer of high-quality media products, the user of various services that replace social institutions such as libraries, cinemas, hobby clubs, etc.. In this case the interactive user shows the necessary activeness (for discourse practice) in choosing recreational products and engagement in consumption of such.

The Word's Dispersion: Two Letters and a Parchment in Browning's Poetry

1990 ◽  
Vol 18 ◽  
pp. 95-111 ◽  
Author(s):  
Joseph A. Dupras
Keyword(s):  
Written Language ◽  
First Century ◽  
Discursive Practices ◽  
Cultural Phenomenon ◽  
Book Of Nature ◽  
Poetic Texts ◽  
Better Than

Scientific and hermeneutic studies, which held the attention of Robert Browning7's contemporaries who were sensitive to Christology, made Scripture and the “book of nature” seem even more inscrutable. A prominent theme in many Browning poems, “How very hard it is to be / A Christian” (Easter-Day, lines 1–2), pertains not only to behavior but also to the influence of spoken, written, or printed discourse on historical and canonical matters. In Karshish's epistle to Abib, Cleon's letter to Protus, and multiple analyses of a parchment concerning St. John's death, Christianity appears not just a religious and cultural phenomenon, but a changing philological and interpretive one affected by “the ineptitude of the time, / And the penman's prejudice” (Christmas-Eve 871–72). For Victorians and later readers, anxious about being on the brink of a post-Christian age and therefore inclined to idealize their ancestors' religious confidence, Browning's portraits of Christianity's first century are a chance to review inherited discursive practices. He represents Christianity's vocal and textual foundations to accentuate “hermeneutics, … how poets find authority and means to communicate in written language and how readers derive meaning from poetic texts … or an event qua text.” (Peterson 363). Browning is less troubled by “higher” or “lower” critics, attuned to the perils of logocentrism, than by nervous religious and literary disciples who understand his poetics no better than they adapt to the altered theological climate.

scholarly journals The Mexican albur in ethnopragmatic perspective

2020 ◽  
Vol 32 ◽  
pp. 143
Author(s):  
Justyna Tomczak-Boczko
Keyword(s):  
Social Practice ◽  
Speech Act ◽  
Background Knowledge ◽  
Cultural Norms ◽  
Discursive Practices ◽  
Cultural Scripts ◽  
Cultural Phenomenon ◽  
Linguistic Behaviour

The article aims to provide a semantic explication of the Mexican albur, a fight of words, and the discursive practices that it involves. Albur is described here as a cultural phenomenon, a social practice, a speech act, and a linguistic behaviour. Traditional theories of humour are considered inadequate for its description (they are characterised by a multiplicity of categories, vague criteria, and excessive descriptiveness). The author proposes to use the ethnopragmatic approach, with its cultural scripts, i.e. cultural norms, attitudes and background knowledge, common to a given community and reflected in language.

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