scholarly journals Marketing behaviour of sugarcane nursery owners of Maharashtra

2021 ◽  
Vol 17 (2) ◽  
pp. 495-501
Author(s):  
A.M. Chavai ◽  
S.B. Hemgire

Sugarcane is main important cash crop. It is one of major crop of earning foreign exchange. The green tops of cane used as a fodder for cattle. Also sugarcane industry provides employment to a larger number of peoples. Now-a-days sugarcane nursery emerges as a new enterprise mainly in rural society. Nursery techniques involve raising seedlings, management and marketing for economical use. These techniques are useful in increasing success rate and reducing manual work. Also nursery seedlings increase germination percentage, useful for maintaining optimum plant population. The use of inputs like water, fertilizer etc., is also low. Hence, nursery is the starting point for successful planting. Successful nursery growing not only requires knowledge, skill and accuracy in the production but also in the marketing. Therefore, marketing of seedlings seems as a special significance in the sugarcane nursery. Marketing is one of the post production activity, which consistently influences the extent and nature of growing as well as profits to nursery owners. Under the present circumstances, there is a need for development of efficient marketing system along with efficient production management in the whole range of marketing activities including packing, transportation techniques, distribution and product standardization. Keeping the above facts in view, the present study was conducted in the year 2020 at Kolhapur district of Maharashtra State with the objectives; to study personal, socio-economic and psychological characteristics of the sugarcane nursery owners, to analyze the marketing behaviour of the sugarcane nursery owners, to find out relationship between personal, socio-economic and psychological characteristics with their marketing behaviour. The “Ex-post-facto” research design was used for the study .The study was conducted purposively in Kolhapur district of Maharashtra state. From Kolhapur district two tehsils namely Shirol and Hatkangale were selected. Seven villages from each tehsil and then ten respondents from each village were selected by nth method of random sampling to comprise a sample of 140 respondents. The data was collected and analyzed with the help of well-structured interview schedule by personal interview with the sugarcane nursery owners and suitable statistical tools. From the research study it was found that majority (65.01 %) of the sugarcane nursery owners were found to be middle age group (36 to 55 years), 52.16 per cent were educated upto secondary school, most (62.87 %) of the respondents had medium (17-30 years) farming experience, more than half (70.01 %) of respondents had fair irrigation status, half of respondents (52.87 %) had marginal size of land holding (Upto 1.00 ha), most (67.15 %) of the nursery owners had small area under nursery, more than half (57.05 %) of the respondents had medium annual income (Upto Rs.758667). The study also revealed that more than one half (67.87%) were grouped under medium level of sources of information, 60.72 per cent of nursery owners had medium level of innovativeness, 62.15 per cent of respondents were grouped under medium level of risk orientation and 72.15 per cent of respondents had medium level of marketing orientation. It was observed that more than half (57.87 %) of sugarcane nursery owners had medium marketing behaviour. Study revealed that the selected independent variables viz., education, land holding, area under nursery, annual income, irrigation status, source of information, risk orientation and marketing orientation were in positive and strongly significant relationship with their marketing behaviour. Whereas, the variable age had negative and non-significant correlation with marketing behaviour, similarly farming experience had positive and non-significant correlation with marketing behaviour of sugarcane nursery owners.

2020 ◽  
pp. 137-145
Author(s):  
S. K. Jamanal ◽  
K. V. Natikar ◽  
S. V. Halakatti

The study was conducted in Karnataka State during 2017-18 by using “Ex-post- facto” research design. Belgavi, Dharwad, Haveri and Vijayapura districts were selected purposely based on more number of insured farmers. Further, two taluks from each district and from each taluk three villages (i.e. total 24 villages) were selected randomly. Sample size for the study was 240. The findings of the study revealed that, majority of the farmers (53.33%) belonged to middle age, 35.42% of them had received middle school education, majority of the insured farmers (94.16%) were not participated in any training, 47.08% of the respondents belonged to medium annual income category and 39.58% of the insured farmers borrowed loan less than 49000 rupees. About 56.67% of the insured farmers belonged to medium land holding category, medium farming experience (37.50%), medium annual income category (47.08%), medium level of extension contact (43.75%), medium level of mass media exposure (44.16%), medium scientific orientation (42.08%), medium category of risk orientation (52.50%) and medium category of organizational participation (45.83%). More than fifty % (51.25%) of the insured farmers belonged to high perception level with respect to extent of climate variation followed by medium (29.58%) and low (19.17%).


2021 ◽  
Vol 110 ◽  
pp. 3-8
Author(s):  
Daniela Alice Manolescu ◽  
Adrian Ioana ◽  
Daniela Tufeanu ◽  
Claudiu Nicolicescu ◽  
Bogdan Florea ◽  
...  

The notion of quality is defined as the totality of the attributes and essential aspects by virtue of which one is what it is, distinguishing itself from the other things. The article has as its starting point the definition of quality according to SR EN ISO 9001:2015. This standard defines the quality like „the set of properties and features of a product or service that gives it the ability to meet the expressed and implied needs of the customers”. Our article treats three categories of expressed and implicit necessities: the expressed and implied needs of clients, as beneficiaries of Products/Work/Services (P/W/S); the expressed and implied necessities of an efficient production management; the expressed and implicit necessities of society as a whole. In the article we present and analyze the components of quality (decalogue of quality) and the correlations between them. The quality term involves two main aspects (components), namely: utility, expressed by degree of utility (this component quantifies the extent to which the P/W/S meets the customer's needs and consequently sells). Technical component (intrinsic), which refers strictly to the technical characteristics of P/W/S. It is obvious that there is mutual dependence between the two components of the concept of quality (biunivoc).


Author(s):  
Shashidhar K. Baraker ◽  
K. C. Lalitha ◽  
K. V. Manjunath ◽  
Dadimi Anilkumar Reddy

Aim: To assess the Knowledge level of Onion growers on Improved Onion production technologies and to find out the Relationship between personal, socio economical and psychological characteristics of onion growers with their knowledge level. Study Design: “Ex-post facto” research design. Place and Duration of the Study: The present study was conducted during 2017–18 in Gadag district of Karnataka. Methodology: Two villages from each of the four Taluks of Gadag district were randomly selected and from eight villages, 15 respondents were selected from each village by adopting random sampling method to form a sample of 120 farmers. Data was collected from the respondents by personal interview method using a pre-tested structured interview schedule. Results: Majority of the farmers have medium level (42.50%) of knowledge followed by high level (31.66) of knowledge. Further study revealed that farmers had cent percent knowledge on seed rate, time of sowing, irrigation and weeding, whereas low level of knowledge on transplanting (10%), fertilizer dose (10%) and plant protection (15%). Independent variables like, Education, Mass media exposure, Extension contact, Management Orientation were have significant relationship with knowledge level of onion growers at 1 per cent level of significance, While Age, Farming experience, Innovativeness, Extension participation, Social participation and Risk Orientation at 5 per cent level of significance and variables such as Family size, Land holding , Area under Onion cultivation, Annual income exhibit non-significant relationship with knowledge level of onion growers. Conclusion: Significant portion of respondents were having medium level of knowledge with most of the independent variables contributing significantly towards their knowledge level on improved onion production technologies.


2022 ◽  
Vol 58 (1) ◽  
pp. 189-191
Author(s):  
Saurabh Singh ◽  
B. K. Gupta ◽  
B. P. Mishra ◽  
Gaurav Shukla ◽  
Saurabh S. Raghubanshi ◽  
...  

India being predominantly agriculture and agripreneurs play vital and important role in theagricultural value chain. In today’s changing scenario, skills in entrepreneurship developmenthave become important and Skill Development of Rural Youth is a flagship scheme of theGovernment of India. The study was conducted in Banda district of Bundelkhand regionof Uttar Pradesh to study the entrepreneurial behaviour of youths and its impact on socio-economic status of youths. Total 90 respondents were selected through proportionaterandom sampling from three youth training centers of Banda district. The data were collectedwith the help of pre-structured schedule and entrepreneurial behaviour of youths wasassessed by seven components of entrepreneurial behaviour. It was found that the majority(66.67%) of respondents had medium level of entrepreneurial behaviour. Further, the socio-economic profile attributes like education, land holding, material possession, occupation,annual income and sources of information utilization were positively and significantlycorrelated with entrepreneurial behaviour of youths.


Author(s):  
Bolleboina Shilpa ◽  
P. P. Bhople

The present study was carried out in Akola District of Vidarbha region in Maharashtra state. Three talukas namely Akola, Balapur and Telhara of Akola district were purposively selected for the study as they were having self help groups which were actively running, reaping profits and sustaining their livelihoods when compared to other talukas in Akola district. Total 120 respondents were selected for the present study. An exploratory design of social research was used. Majority of self help group members were young and middle age, possessing marginal land holding, having medium level of social participation and exposed to medium level of sources of information.


Author(s):  
Smit Smarak Mishra ◽  
Dipak Kumar Bose ◽  
Jahanara Jahanara

Villages and its farmers are the base of Odisha. But, when farmers suffer from ailments, they have to pay heavy economic, social and emotional price. Financial hazard and health related expenses led the farmer to suffer in poverty. Whereas, Biju Krushak Kalyan Yojana (BKKY) brought as a solution to farmers for their health security. The study was conducted in Angul district of Odisha under ex-post facto research design. 120 respondents from 10 villages of Angul block in Angul district of Odisha was selected for the study. Primary data were collected from the respondents with the help of pre-tested semi-structured interview schedule through personal interview. Data collected were subjected to statistical analysis and the identified that majority of the respondents were middle aged, illiterate, earns medium level of annual income, with medium level of mass media exposure and extension contact. Further added that, respondents reported positive impact on BKKY and socio-economic characteristics like education, income, mass media exposure and extension contact has positive and significant association with the impact of BKKY among the farmers. It was suggested to create awareness among farmers on benefits of BKKY, providing quality health consultations, proper knowledge at timely manner.


Author(s):  
. Sajina ◽  
Y. J. Singh ◽  
P. K. Maurya

The study was undertaken to analyze the information sources utilized and their degree of credibility as perceived by the fish farmers in three districts of Manipur viz., Imphal East, Imphal West and Thoubal. These districts were purposively selected following an ex-post-facto research based on the prevalence of fish farmers. A sample of 60 fish farmers were selected randomly from the districts; twenty (20) from each district. A structured interview schedule was used to collect the information through personal interview. Information sources were categorized broadly into three scores: 3-Regularly’, ‘2-Occasionally’, ‘1-Rarely’ and their credibility as 3-Highly Credible; 2-Moderately Credible; 1-Least Credible. The study revealed that among all the personal contact methods, majority of the respondents sought information from friends and neighbours, followed by contact with progressive fish farmers & opinion leaders, and contact with line departments with mean scores of 2.46, 2.32 and 1.67 respectively. Among the group contact methods, group discussion & meeting was the most frequently used information source by the fish farmers with mean score 2.74 followed by discussion with fish farmers and training programmes with mean scores of 2.54 and 1.77 respectively. Among the mass contact methods, radio was the most frequently used source of information with 2.88 mean score followed by newspaper and television with mean scores of 2.21 and 1.97 respectively. Friends and neighbours, contact with progressive fish farmers & opinion leaders and personal contact with faculty/ scientist were perceived as the most credible sources of information among all the personal contact methods with 2.98, 2.38 and 2.34 mean scores respectively. Among the group contact methods, group discussion & meeting was perceived as the most credible information source by the fish farmers with 2.76 mean score. Discussion with fish farmers served as the second most frequently used source with 2.53 mean score followed by training programmes with mean score 1.77. Among the mass contact methods, radio was the most frequently used with 2.84 mean score followed by television and internet with mean scores of 2.39 and 2.19 respectively.


2021 ◽  
Vol 14 (1) ◽  
pp. 187
Author(s):  
Danielle Zaror Miralles

Traditionally, the legislative practice has been described from the moment the bills enter the Assemblies or Parliaments until they are promulgated into law, but there is a lot of opacity regarding what the doctrine knows about the previous moment, that is, the pre-legislative procedures, which finally determine the way in which a problem will be approached legislatively, the content that these texts will develop and who has influenced the strategy deployed. This note seeks to make visible certain practices within the administration that allow understanding which is the starting point of a bill, how the knowledge of the administration members is structured and some of its problems, which are the sources of information for the elaboration of diagnoses, what should be the previous steps for the creation of a regulation and the existence of an institutionality that gives certainty, who influences the drafting of a legal text, what have some Latin American countries done to advance on this issue and how an evidence-based bill should be structured so that its result is close to the optimum expected in terms of legal effectiveness and transparency and accountability to citizens. Finally, this note concludes on the benefits derived from the strengthening of administrative capacity that allow generating, structuring and articulating technical, impartial and transparent information to promote evidence-based laws whose follow-up and evaluation allow assess their ex post effectiveness.


2021 ◽  
Vol 9 (4) ◽  
pp. 158-162
Author(s):  
G. B. Bhosale ◽  

The present study explored characteristics of farmers using the information and communication technology (ICT) for seeking agricultural information. The study was conducted in Marathwada region of Maharashtra state during the year 2020-21. Two districts namely, Parbhani and Hingoli were selected randomly from Marathwada region. Two talukas from each selected district and four villages from each talukas were selected randomly for the study. From each selected village, ten farmers those having mobile phones with internet facilities and engaged in agricultural operations were selected randomly, in this way total 160 respondents were considered for the study. An Ex-post-facto research design was followed for the study. Data was gathered using a well-structured interview schedule created with the study's objectives in mind. The collected data was analyzed, classified and tabulated. Statistical tools such as frequency, percentage, mean, standard deviation, and coefficient of correlation were used to interpret findings and draw conclusions. The detailed analysis of profile characteristics of farmers indicated that majority of the farmers were medium aged (55.63%), educated up to middle school level (44.38%), small land holder (41.87%), medium size family (60%), medium level of annual income i.e. Rs. 41,233 to Rs. 3,19,268 (87.5%), medium farming experience (60.63%), medium level of innovativeness (36.25%), medium level of social participation (51.25%), medium level of mass media exposure (50.63%), medium level of scientific orientation (55.62%), medium level extension contact (54.38%).


Author(s):  
Prakash Kumar Rathod

An ex-post-facto exploratory study was conducted to assess the attitude of dairy farmers towards cultivation of green fodder crops and constraints faced by them for fodder cultivation in Bidar district of Karnataka, India using an attitude scale through personal interview method. The study reported that majority of the respondents had medium level of favorable attitude towards green fodder cultivation and the variables education and scientific orientation of the farmers was found to be significantly correlated with attitude towards green fodder cultivation. The respondents perceived that non-availability of inputs and scarcity of water was the major constraints for cultivation of fodder in the study area. The study concluded that, there is a need to educate the farmers about green fodder cultivation and feeding through various extension approaches for improved dairy production in the study area.


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