scholarly journals Irony as a Political Demarcation Tool of the New Russian Nationalists

2020 ◽  
Vol 4 (3) ◽  
pp. 304
Author(s):  
Anastasia V. Mitrofanova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Qualitative Analysis ◽  
Target Audience ◽  
Self Determination ◽  
Main Function ◽  
Political Discourses ◽  
Gray Area ◽  
Analysis Of Narratives

The article discusses how and why the new nationalists, who call for political self-determination of Russians but share some ideological concepts with liberals, use stiob - a form of ironic parody based on overidentification and decontextualisation, resulting in destruction of the authoritative discourse. Their entertaining, or educational-cum-entertaining projects, located in the gray area between politics and counterculture, strive to undermine domineering political discourses (liberal, neo-Soviet, leftist, official patriotic, and old nationalist) and to go beyond the left-right dichotomy. The author concludes that the main function of stiob and other forms of irony for the new nationalists is negative identification. Ambivalence of the language of stiob simultaneously attracts the target audience of nationalists (“those in the know”) and does not prevent solidarizing with any political platform when needed. The article is based on qualitative analysis of narratives produced by nationalist social media influencers, including fiction, essays, talks, lectures, interviews, live broadcasts, posts in blogs, social networks and messengers.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

scholarly journals Exploring How Influencer and Relationship Marketing Serve Corporate Sustainability

2020 ◽  
Vol 12 (11) ◽  
pp. 4392 ◽  
Author(s):  
Carmen Berne-Manero ◽  
Mercedes Marzo-Navarro
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Multivariate Analysis ◽  
Relationship Marketing ◽  
Essential Role ◽  
Corporate Sustainability ◽  
Target Audience ◽  
Customer Engagement ◽  
Customer Acquisition

Influencer marketing furthers the goals of relationship marketing. Companies use influencers to advertise their products through social networks such as Instagram. This digital advertising is aimed at shifting the company’s goals from customer acquisition to retention and commitment. While several articles provide interesting advances analyzing social media and sustainability goals, research about influencer types and their impact on engagement preserving corporate sustainability is limited. Thus, the objectives of this study are: (1) Select general influencer traits as positive characteristics in promoting a product; (2) analyze them for micro and macro influencer scenarios; (3) explore potential differences in their adequacy determining customer engagement and preserving corporate sustainability. Credibility, pleasantness, and emotions are the criteria analyzed through multivariate analysis applied over two independent samples of followers. Pleasantness and appearance in the macro influencer scenario and perceived integrity in that of the micro influencer appear to conflict with the desired transparency of the message, while transmission of emotions plays an essential role in both scenarios. This is a very important finding. Companies should assess candidate influencers’ emotional projection skills, in addition to evaluating the brand sponsorship costs and defining the target audience for the advertisement, always under the premise of preserving corporate sustainability.

scholarly journals Consumo e interacciones de las noticias publicadas en redes sociales por los diarios españoles y europeos

Tripodos ◽  
2021 ◽  
pp. 135-156
Author(s):  
Luis Mañas-Viniegra ◽  
Ismael López-Cepeda ◽  
Javier Sierra-Sánchez
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Young People ◽  
Qualitative Analysis ◽  
Redes Sociales ◽  
News Stories ◽  
Digital Journalism ◽  
Social Media Engagement ◽  
Digital Newspapers

En un contexto en el que la lectura de la prensa ha disminuido en la última década y en el que casi la mitad de los jóvenes no lee nunca, las redes sociales proporcio­nan tráfico hacia las noticias publicadas online y posibilidades de una mayor in­teracción con los públicos. Se realiza, por ello, un análisis cuantitativo y cualitativo sobre el contenido publicado en las redes sociales por los diez principales diarios es­pañoles y europeos, en los que las mayo­res interacciones se hallan en la sección de Cultura, Social y Sucesos, destacando el rendimiento de El País y La Vanguardia en redes sociales con respecto a los diarios europeos. Es más relevante la afinidad te­mática con las publicaciones que la can­tidad, y los accesos a los diarios digitales desde WhatsApp están creciendo, debien­do aprovechar el potencial de las stories en Instagram, para lo cual será necesario adaptar la narrativa. Consumption and Engagement of News Published on Social Networks by Spanish and European NewspaperIn a context of declining readership over the last decade when nearly half of young people never read, social networks provide traffic to online published news stories and possibilities for greater interaction with au­diences. For this reason, a quantitative and qualitative analysis is being carried out with regard to content published on so­cial networks by the ten principle Spanish and European newspapers, in which the greatest amount of interaction is found in the section related to Culture, Society and Events, highlighted by the performance of El País and La Vanguardia on social net­works when compared to European news­papers. Affinity with the topics published is more important than quantity, and access to digital newspapers through WhatsApp is growing as a result of the need to take advantage of the potential of Instagram stories, for which it will be necessary to adapt the narrative.Key words: digital journalism, social media, engagement, news.Palabras clave: periodismo digital, re­des sociales, interacción, noticias.

scholarly journals More than recycled snippets of news

AILA Review ◽  
2020 ◽  
Vol 33 ◽  
pp. 204-226
Author(s):  
Daniel Pfurtscheller
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Design Patterns ◽  
Text And Image ◽  
Political Discourses ◽  
Digital News ◽  
Facebook Pages ◽  
News Sharing

Abstract Focusing on Facebook pages from public broadcasters in Austria, Germany, and Switzerland, this paper looks at ways in which written quotations and snippets of news are reused and shared in social media posts. Drawing on recent theorization of digital quotations as recontextualized discourse, the study deals with a specific genre of digital news: quote cards. The qualitative analysis identifies common design patterns, examines the functions of quote cards and shows how text and image are remixed and integrated into multimodal offerings, providing affordances for news-sharing practices and responses into political discourses.

Unpacking (the) secret: Anonymous social media and the impossibility of networked anonymity

2018 ◽  
Vol 20 (11) ◽  
pp. 4177-4194 ◽  
Author(s):  
Tzlil Sharon ◽  
Nicholas A John
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Qualitative Analysis ◽  
The Other ◽  
Anonymous Communication ◽  
The Real ◽  
The One ◽  
Depth Interviews

This study focuses on the perceptions and practices of anonymous communication with friends enabled by tie-based anonymous apps. Based on qualitative analysis of in-depth interviews with users of the application Secret, the strategies deployed by interviewees in order to de-anonymize other users are emphasized and placed within the broader context of the real-name web. The article shows that Secret was not only based on pre-existing social networks but also drew on the network as a structure of thought. The concept of networked anonymity is introduced to account for the ways that anonymous actors imagine one another as “someone,” rather than as an unknown “anyone.” As such, the survivability of this communicative model is inherently limited by competing forces—the drive to connectivity, on the one hand, and to anonymity, on the other.

scholarly journals Dialects and the Use of Foreign Graphic System in Computer-Mediated Comunication (Study Base of Examples on the Social Network "Facebook")

2020 ◽  
Vol 6 (1) ◽  
pp. 180-194
Author(s):  
Mariyan Petrov ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Computer Mediated Communication ◽  
Graphic System ◽  
Mediated Communication ◽  
Online Social Media ◽  
Computer Mediated ◽  
The Social ◽  
Study Base

The report shall consider the use of а foreign graphic system in the informal communication on the online social media Facebook and the possibility for determination of the dialectical affiliation, based on the graphic differences by the spelling of the jat vowel. Conclusions for this opportunity are drawn. Keywords: computer-mediated communication, social networks, dialects, jat vowel

scholarly journals COVID-19 Pandemic Impact on Substance Misuse: A Social Media Listening, Mixed Method Analysis

2021 ◽  
Vol 11 (7) ◽  
pp. 907
Author(s):  
Davide Arillotta ◽  
Amira Guirguis ◽  
John Martin Corkery ◽  
Norbert Scherbaum ◽  
Fabrizio Schifano
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Drug Use ◽  
Qualitative Analysis ◽  
Drug Users ◽  
Time Frame ◽  
Psychotropic Substances ◽  
Use Patterns ◽  
Drug Use Patterns ◽  
Restrictive Measures

The restrictive measures adopted during the COVID-19 pandemic modified some previously consolidated drug use patterns. A focus on social networks allowed drug users to discuss, share opinions and provide advice during a worldwide emergency context. In order to explore COVID-19-related implications on drug trends/behaviour and on most popular psychotropic substances debated, the focus here was on the constantly updated, very popular, Reddit social platform’s posts and comments. A quantitative and qualitative analysis of r/Drugs and related subreddits, using a social media listening netnographic approach, was carried out. The post/comments analysed covered the time-frame December 2019–May 2020. Between December 2019 and May 2020, the number of whole r/Drugs subreddit members increased from 619,563 to 676,581 members, respectively, thus increasing by 9.2% by the end of the data collection. Both the top-level r/Drugs subreddit and 92 related subreddits were quantitatively analysed, with posts/comments related to 12 drug categories. The drugs most frequently commented on included cannabinoids, psychedelics, opiates/opioids, alcohol, stimulants and prescribed medications. The qualitative analysis was carried out focussing on four subreddits, relating to some 1685 posts and 3263 comments. Four main themes of discussion (e.g., lockdown-associated immunity and drug intake issues; drug-related behaviour/after-quarantine plans’ issues; lockdown-related psychopathological issues; and peer-to-peer advice at the time of COVID-19) and four categories of Redditors (e.g., those continuing the use of drugs despite the pandemic; the “couch epidemiologists”; the conspirationists/pseudo-science influencers; and the recovery-focused users) were tentatively identified here. A mixed-methods, social network-based analysis provided a range of valuable information on Redditors’ drug use/behaviour during the first phase of the COVID-19 pandemic. Further studies should be carried out focusing on other social networks as well as later phases of the pandemic.

scholarly journals Pharma industry social communication in Italy: quantitative and qualitative analysis of data from a Social Observatory

ABOUTOPEN ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 35-47
Author(s):  
Francesco Tissoni ◽  
Giulia Venditti ◽  
Martina Canzano
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Qualitative Analysis ◽  
Social Communication ◽  
Over The Counter ◽  
Otc Drugs ◽  
The Social ◽  
Social Advertising ◽  
Glaxo Smithkline

Introduction. We developed a Social Observatory in the HealthCare (HC) & Pharma sector to better understand how the focus by Pharma companies on social communication has been implemented, following the new legislation that allows social advertising for over the counter (OTC) drugs. Methods and results. Activity on social networks between 01/06/2018 and 31/05/2019 has been analysed. The social channels monitored were: Facebook, Instagram, LinkedIn, Twitter and YouTube. Activity from 13 companies with HQ in Italy (Abiogen, Alfasigma, Angelini, Chiesi, Doc Generici, Dompé, Italfarmaco, Kedrion, Mediolanum, Menarini, Molteni, Recordati, Zambon) and 16 companies with HQ elsewhere (Abbvie, Amgen, Amway, Bayer, Gilead, GSK - Glaxo SmithKline, J&J/Janssen, Merck Serono, MSD, Nature’s Bounty, Novartis, P&G, Pfizer, Reckitt Benckiser, Roche, Sanofi) was captured and analysed using both quantitative and qualitative techniques. Italy HQ companies seem to use these channels to a lesser extent compared to companies HQs elsewhere. Examples of all the different Brand characters (i.e. Friendly, Playful, Warm, etc), tones (personal, honest, humble, etc) and purposes (engage, entertain, educate, etc) were captured and discussed in detail in the article. Conclusions. Pharma companies have a wide-ranging approach to communicating through social media. These data represent an important baseline to carefully analyse the evolution of social communication of HC&Pharma sector in Italy.

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