scholarly journals Pharma industry social communication in Italy: quantitative and qualitative analysis of data from a Social Observatory

ABOUTOPEN ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 35-47
Author(s):  
Francesco Tissoni ◽  
Giulia Venditti ◽  
Martina Canzano
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Qualitative Analysis ◽  
Social Communication ◽  
Over The Counter ◽  
Otc Drugs ◽  
The Social ◽  
Social Advertising ◽  
Glaxo Smithkline

Introduction. We developed a Social Observatory in the HealthCare (HC) & Pharma sector to better understand how the focus by Pharma companies on social communication has been implemented, following the new legislation that allows social advertising for over the counter (OTC) drugs. Methods and results. Activity on social networks between 01/06/2018 and 31/05/2019 has been analysed. The social channels monitored were: Facebook, Instagram, LinkedIn, Twitter and YouTube. Activity from 13 companies with HQ in Italy (Abiogen, Alfasigma, Angelini, Chiesi, Doc Generici, Dompé, Italfarmaco, Kedrion, Mediolanum, Menarini, Molteni, Recordati, Zambon) and 16 companies with HQ elsewhere (Abbvie, Amgen, Amway, Bayer, Gilead, GSK - Glaxo SmithKline, J&J/Janssen, Merck Serono, MSD, Nature’s Bounty, Novartis, P&G, Pfizer, Reckitt Benckiser, Roche, Sanofi) was captured and analysed using both quantitative and qualitative techniques. Italy HQ companies seem to use these channels to a lesser extent compared to companies HQs elsewhere. Examples of all the different Brand characters (i.e. Friendly, Playful, Warm, etc), tones (personal, honest, humble, etc) and purposes (engage, entertain, educate, etc) were captured and discussed in detail in the article. Conclusions. Pharma companies have a wide-ranging approach to communicating through social media. These data represent an important baseline to carefully analyse the evolution of social communication of HC&Pharma sector in Italy.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Privacy in Social Media

2021 ◽  
Vol 7 (1) ◽  
pp. 7-13
Author(s):  
Jeffry Hirawan ◽  
Itmam Al Rasyid
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Private Information ◽  
Common People ◽  
The Social ◽  
Debt Collectors

Nowadays social networks become very common. People use social media to keep people in touch, businesses, organizations, and many more. The information you share with your friends in the social media allows them easily to keep in touch with you. However beside friends, colleges, relatives, there are many people that are interested in the private information on social media.  Identity thieves, scam artists, debt collectors, stalkers, companies use social networks to gather information. Companies that use social networks for getting information about people are intended to personalize their services for the users and to sell to advertisement. In this paper we will discuss the advantage and disadvantage of using social media and what kind of information is safe to post and how to protect it.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

scholarly journals Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

2021 ◽  
pp. 23-31
Author(s):  
Foued Sabbagh ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Communication Networks ◽  
Social Communication ◽  
Direct Impact ◽  
Campaign Management ◽  
Electronic Products ◽  
Internet Users ◽  
Electronic Marketing ◽  
Electronic Advertising

This paper aims to show that the marketing and management of advertising campaigns have contributed in a positive and growing way since the nineties until now bring in targeted customers and increase sales of electronic products. Social communication networks are transformed into the promoting and marketing advertising forum in order to automatically attract customers without the need for traditional sales methods. In this sense, electronic marketing represents the space of commercial transactions of the future. Therefore, this type of marketing and the management of campaigns promoting social media via social networks have a direct impact on internet users by the effect of electronic advertising.

scholarly journals The Social Media in the Projection of Regional Startups: Observations of the Profile of the Companies in the Social Networks

2017 ◽  
Vol 5 (3) ◽  
pp. 421-434
Author(s):  
Paulo Henrique Martins Desidério ◽  
Ibsen Mateus Bittencourt ◽  
José Carlos Marques ◽  
Carlos Antonio Cardoso Sobrinho ◽  
Renato Neder
Keyword(s):  
Social Networks ◽  
Social Media ◽  
The Social

scholarly journals tugas review artikel

2019 ◽  
Author(s):  
Arlika Anindya Putri
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Firm Performance ◽  
Positive Impact ◽  
Social Capital Theory ◽  
Capital Theory ◽  
Mediating Role ◽  
The Social

Purpose – The purpose of this study is to develop a structural equation model to explain the complexrelationship between social network and firm performance by introducing the mediating role of trust, sellingcapability and pricing capability.Design/methodology/approach – The research model with hypothesis development was derived basedon the literature. To provide empirical evidence, this study carried out a survey in which the data wereequated with a list of questionnaires with a random survey of 380 small and medium enterprises (SMEs) inthe Indonesian context.Findings – This study indicates that the use of social media in management process will not affect theincreasing firm performance, unless the firms build trust upon social networks. The social network with trustallows the firms to gain a pricing capability and a selling capability, which brings a positive impact on firmperformance. The results also show that the selling and the pricing capabilities become essential following theutilizing the social media, which concerns on trust building.Research limitations/implications – This study focused on the small-to-medium context, which hasconventionally provided an exemplary site for the development of social capital theory but raises issues ofgeneralizability across different contexts.Practical implications – To the managers, it is advisable to encourage their employees to consciouslyexploit the selling capability by enhancing the business networks via social media to achieve the firmperformance.Originality/value – This paper contributes to the social capital theory by explaining the mediating role oftrust in the complex relationship between social network and firm performance. This study provides evidencethat trust plays a pivotal role in social networks, which enable the observed firms to achieve the performance.

KAJIAN SINTAKSIS DALAM PENGGUNAAN FRASA DI JEJARING SOSIAL FACEBOOK

Buana Bastra ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 18-23
Author(s):  
Gosita Ifantias Meisawitri ◽  
Luluk Isani Kulup
Keyword(s):  
Social Media ◽  
Noun Phrase ◽  
Social Communication ◽  
Research Data ◽  
Middle Level ◽  
Arbitrary System ◽  
Verb Phrase ◽  
The Social ◽  
The Status ◽  
Data Source

Every human being would socialize with other humans. Humans interact by using a tool called language. Language itself is often inerpreted as arbitrary system sounds symbol, languageis universal, that language has meaning or has intention to nonvey something. Language as a meansof social communication can be illustrated in the social network facebook. The phrase is notpredicative and does not have verb and phrases are groups of words. The phrase can be dividedinto phrases and phrases eksosentrik and endosentrik. The use of the phrase alone is consideredless sufficiet when used to make facebook social media users use the appropriate phrase. Facebookuser community consists of some society levels, the top level society, middle level society andbottom level society. Many Facebook users do not care about it because each of them has a styleand language in their own words. No exception educated people, for example, teachers also use alot of slang phrase because era development factors which one of them is language. This studyused a qualitative approach because the research aimed to explain itself and to describe errors ofphrase using that appear in the facebook social media. This research data was screenshot of thestatus sentences .The data source was facebook. Based on the findings of the data and data analysis,it is found some the use of noun phrase, verb phrase, the adjecive phrase, numeralia phrases andprepositional phrase as its function in facebook. According to Samsuri, There are five kinds ofphrases: (1) noun phrase, (2) verb phrase, (3) the adjective phrase, (4) the numeralia phrase, and(5) prepositional phrase. Thus, it can be concluded that there are some the use of phrase thatappears in the status which is written by facebook users.  

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