scholarly journals Textual Artifact of Advertising: A Thrust of Halliday’s Mood System Resources

2019 ◽  
Vol 19 (3) ◽  
pp. 407-454 ◽  
Author(s):  
Taofeek O. Dalamu

ABSTRACT This paper argued that advertising contains variegated texts that theoretical terminologies are capable of exemplifying. Thus, ten beverage advertisements, among other types were chosen for analysis. Halliday’s mood exchange resources decomposed the texts into meaningful components, which were further calculated with tables and graphs. The calibration indicated that Complement (official milk, Uncle Thomas), Adjunct (with *826#, of Akwa Ibom), and Predicator (Dial, Drink) were dominant grammatical forms of semiosis sometimes appearing without the Subject and Finite elements. Moreover, the examination revealed exchanges initiated in the “interactions” as operating in the spheres of half-constitutive and half-ancillary organs that are significantly associated with socio-cultural norms. Prominent in the text were features of products, personal benefits and textual exaltations. Theoretical mediums, as this study suggests, would serve to uncover communication details to influence the authorities on advertising regulations.

Spring cell models are presented which derive from the natural description of simplex finite elements, that is in conformity with the geometry of the triangle in the plane and of the tetrahedron in space. Thereby, the spring cells are interpreted as part of the finite elements. The deduction of two spring cells as defective substitutes is demonstrated for the triangular element. One approximates the flexibility matrix of the element, the other approximates the stiffness matrix. The performance with respect to the finite element is analyzed, the issue of elastic anisotropy is discussed. In space, the spring cell substitute of the tetrahedral element is derived from the flexibility matrix, an inherent difference to the plane case is pointed out. Remarks on the implication of plasticity are added. The account gives a brief summary of recent work on the subject.


PMLA ◽  
2002 ◽  
Vol 117 (3) ◽  
pp. 465-478 ◽  
Author(s):  
Christine Ferguson

This essay challenges two established critical assumptions about late Victorian literary decadence: first, that decadence represented a sterile and ultimately failed attempt to defy social and cultural norms and, second, that the movement was antithetical to the scientific culture of the nineteenth century. Decadence is instead shown to be the logical consequence of a scientific spirit that, by the end of the century, increasingly ignored the demands of utilitarianism and fixated on the pursuit of experimental knowledge for its own sake, regardless of the consequences. Thus, the “failures” of the subject that so frequently mark the end of accounts of decadence such as Wilde's The Picture of Dorian Gray, Collins's Heart and Science, and Machen's The Great God Pan represent the triumph of a historically specific experimental ethos that valued the transcendence of conventional epistemology over the discovery of useful knowledge.


2020 ◽  
Vol 108 (164) ◽  
pp. 229-240
Author(s):  
Małgorzata Czerny

The article discusses Islamic ethics and the impact it has on the professional ethics of Muslim auditors. Based on studies of the available literature on the subject and the Qur’an, the paper identifies the source of Muslim ethics and indicates that its perspective is slightly different from the perspectives known in the West. It also identifies the ethical principles which should be followed by a Muslim auditor. The analysis of the sources indicates that Islamic ethics and the understanding of certain principles and rules in Mus-lim countries differ (for cultural and religious reasons) from the perspective commonly adopted in other countries, hence the belief that it is necessary to create their own code of ethics for professionals, such as auditors. Attempting to assess how cultural norms affect professional ethics, based on a selected example of professional audit practitioners in Muslim countries, the article may be a prelude to further research in this direction, not necessarily in relation to the Islamic cultural circle.


2014 ◽  
Vol 29 (1) ◽  
pp. 5-14
Author(s):  
Edyta Rola ◽  
Michał Kowalik

Abstract A phenomenon that causes damage to the anchor is exceeding the ultimate strength limit, that may occur as a result of the collision. The subject of this paper is shape of an ensuring an adequate level of reliability. In order to determine loads acting on restraint system, the simulation in MADYMO environment has been made. There has been given characteristics of acceleration impulse in time representing process of real head-on collision. To the preparation of geometry, strength calculation and results visualization, there was used an environment of HyperWorks and ANSYS. The anchor dimensions were optimized using response surface method. The calculation performed with finite elements method (FEM) allowed for shape improvement of initial model. Optimization resulted in increasing of safety factor for 60%.


2003 ◽  
Vol 125 (09) ◽  
pp. 58-60
Author(s):  
Robert O. Woods

MJT Lewis has published a work that is a combination of classical scholarship and pragmatic experimentation, Surveying Instruments of Greece and Rome. Among other things, he has undertaken a comprehensive study of the limits of accuracy that are attainable using modern reconstructions of ancient instruments. Graceful Roman arches, built about 2,000 years ago, held up a carefully crafted water course more than 50 km long, from a rural spring to the city of Nimes. The chorobates was a tool used to get a horizontal reference by sighting along the top. A modern writer, who tried it, doubts its usefulness. The Roman practice of reducing a problem of irregular shapes to a series of manageable-sized orthogonal blocks may have been primitive; however, it got remarkable results. The recent interest in applying modern analytic and experimental techniques to the study of ancient engineering has inspired a good deal of research. Hubert Chanson, a reader in the Department of Civil Engineering at the University of Queensland in Australia, has published several papers on the subject and has mounted an introductory website, ‘Some Hydraulics of Roman Aqueducts’. The site gives numerous references to other literature, including experimental work by himself and V Valenti in 1995.


2022 ◽  
Author(s):  
Muhammad Daffa Soelistijono Putra ◽  
Naila Silvana ◽  
Qoni' Atuzzahra Soegijarso ◽  
Alda Krisna Wardani ◽  
Moses Glorino Rumambo Pandin

Behavior, ethics, and also language are social things. Communication procedures or ethics can be influenced by the cultural norms of particular community groups. In the current era of life, many people still lack knowledge about ethics in language. The focus of the study of this research leads to ethical aspects of language in everyday life and is attached to the subject of this research. This research is descriptive quantitative. The research object was selected based on the knowledge of several people about language ethics. This study aims to find out how essential language ethics is in everyday life.


Author(s):  
Paul F. Steinberg

If you watch a group of children at play in an unstructured situation, soon you will be treated to a microcosm of how societies make rules, boiled down to the essentials. After some random running about, the children will eventually seek to build a social structure in the form of a game. The process unfolds with remarkable swiftness and predictability. By definition, every game requires rules, and these are the subject of considerable haggling at the outset. You have to touch the tree to be safe; no one can go past the rocks. The participation rules are negotiated with special care, because every child knows intuitively that these will affect the outcome. You have more people, so we get the big kid. It is equally fascinating to observe who makes the rules of the game. Over a chorus of competing ideas, the rulemaker is often the oldest or most assertive child, but not always. Someone may make a credible threat based on her resources and the power that accompanies them: It’s my ball and I don’t want to play that game. Alternatively, she may appeal to a source of moral authority recognized by the other players—it’s my house and my birthday party. Once settled, all participants in this miniature society must understand and abide by the rules. Those who break them are subject to a collective outcry from the group and even efforts at third-party enforcement: Mom, Richard keeps cheating! The situation is not so very different from the inner workings of our entire civilization, which is built upon a vast infrastructure of rules. Every business and every community, every religion and nonprofit organization, every terrorist network, taco vendor, and art museum relies on social rules to achieve its ends. Throughout this book we have seen how our lives and our landscapes are shaped by these rules, be they policies or property rights, safety codes or shared cultural norms. We are now ready to take a closer look at a special and very powerful category of rules—I call these super rules—that decide how other rules are made.


2021 ◽  
pp. 47-57
Author(s):  
Susan L. Slocum

Abstract This chapter presents an ethnographic study of female vendors at a Texas Renaissance festival. Ethnography provides a lens through which the systematic study of the people and cultures is undertaken from the point of view of the subject of the study. The author lived and worked with these women for 8 weeks and conducted 12 interviews during that time frame. While not all interviews included women, this chapter presents the subset of data related to gender identities, business responsibilities, and diverse cultural norms of the women operating within the Renaissance festival community. The goal of this chapter is to deconstruct the complex relationship between women as modern agents and the perceptions of historical narratives of a woman's place in community and business. As a first step in understanding female vendors, negotiated identity, and the social constructions that fuel event participation, this chapter encourages future research into the relationship between event success and vendor relationships, as well as the role of women as entrepreneurs and actors on the event stage.


Author(s):  
Jacke Phillips

Aegeanists rather than Egyptologists have investigated Bronze Age Egypto-Aegean relations. Although a few Egyptologists consider these issues in considerable depth, a general lack of communication still exists between the disciplines. Two issues dominate research and debate: cross-cultural chronology and dating, and consideration of the imported goods and tangible/intangible influence of one civilization upon the other. Less controversial is the issue of contact routes and means, with visible remains and intangible cultural norms. This chapter concerns only Egypt and the Aegean, but they cannot be isolated from developments throughout the East Mediterranean world. All median cultures (and others interacting with them) must also be considered in any discussion. This chapter concentrates mostly on developments since 1990, when Bernal’s Black Athena volumes and the ensuing reaction undoubtedly re-stimulated interest in the subject.


2013 ◽  
Vol 23 (1) ◽  
pp. 59
Author(s):  
Melodie J. Fox

It is well-established that classification standards have historically reflected hierarchy, power and knowledge in the culture from which they originate (Olson, 2002). Budd(2003) describes classification as an agent of “symbolic power,” and points out that without seeing classification as a “discursive act,” class differences can be perpetuated (p.28). Placement of subjects in a classification scheme constitutes a rhetorical act that explicates an intentional or unintentional power strategy of the classification scheme’s editors as perpetuators of the dominant culture. As cultural norms shift, so does the classification, creating anontogeny, or what Tennis calls, “the life of the subject overtime” (2007, 2012). If ontogeny tracks the arc of a subject’s position, within each rendition of a classification the concepts proximate to each other to create a “rhetorica lspace” that defines how the concept should be perceived by users of the classification.


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