scholarly journals Shifting Social Norms to Reduce Open Defecation in Rural India

2018 ◽  
Author(s):  
Varun Gauri ◽  
Tasmia Rahman ◽  
Iman Sen
2020 ◽  
pp. 1-25
Author(s):  
VARUN GAURI ◽  
TASMIA RAHMAN ◽  
IMAN K. SEN

Abstract Toilet ownership in India has grown in recent years, but open defecation can persist even when rural households own latrines. There are at least two pathways through which social norms inhibit the use of toilets in rural India: (1) beliefs/expectations that others do not use toilets or latrines or find open defecation unacceptable; and (2) beliefs about ritual notions of purity that dissociate latrines from cleanliness. A survey in Uttar Pradesh, India, finds a positive correlation between latrine use and social norms at baseline. To confront these, an information campaign was piloted to test the effectiveness of rebranding latrine use and promoting positive social norms. The intervention targeted mental models by rebranding latrine use and associating it with cleanliness, and it made information about growing latrine use among latrine owners more salient. Following the intervention, open defecation practices went down across all treatment households, with the average latrine use score in treatment villages increasing by up to 11% relative to baseline. Large improvements were also observed in pro-latrine beliefs. This suggests that low-cost information campaigns can effectively improve pro-latrine beliefs and practices, as well as shift perceptions of why many people still find open defecation acceptable. Measuring social norms as described can help diagnose barriers to reducing open defecation, contribute to the quality of large-scale surveys and make development interventions more sustainable.


2018 ◽  
Vol 35 (1) ◽  
pp. 23-53 ◽  
Author(s):  
Cristina Bicchieri ◽  
Peter McNally

Abstract:This essay investigates the relationships among scripts, schemata, and social norms. The authors examine how social norms are triggered by particular schemata and are grounded in scripts. Just as schemata are embedded in a network, so too are social norms, and they can be primed through spreading activation. Moreover, the expectations that allow a social norm’s existence are inherently grounded in particular scripts and schemata. Using interventions that have targeted gender norms, open defecation, female genital cutting, and other collective issues as examples, the authors argue that ignoring the cognitive underpinnings of a social norm can hamper the effectiveness of behavioral interventions.


2011 ◽  
Vol 23 (1) ◽  
pp. 3-20 ◽  
Author(s):  
Naisargi N. Dave

Why are activists, activists? In this article I address that question, as well as what it means for an ethnographer to ask it. Based on fieldwork with lesbian and gay activists in New Delhi, I argue that activism emerges as ethical practice, and that ‘ethical practice’ consists of three affective exercises: problematizing established social norms, inventing alternatives to those norms, and creatively practicing those newly invented relational possibilities. But the political institutions that activists must engage in order to effect the transformations that they seek are far from conducive to the cultivation of the ethical practice that is at the heart of activism, and this article is partly an ethnography of this tension. I study this tension by tracing a series of key movements in Indian lesbian activism from 1987 to 2008, bookended by the public revelation of two married policewomen in rural India and a Gay Pride parade in central Delhi. Through this narrative, I show how each new shift in activism demands the foreclosure of possibilities and practices that emerged before it. On a reflexive note, I draw a parallel between activism as a fraught, contested undoing and remaking of its very premises and ethnography of activism as entailing the same.


BMJ Open ◽  
2019 ◽  
Vol 9 (9) ◽  
pp. e030152 ◽  
Author(s):  
Sangita Vyas ◽  
Nikhil Srivastav ◽  
Divya Mary ◽  
Neeta Goel ◽  
Sujatha Srinivasan ◽  
...  

ObjectivesTo investigate differences in reported open defecation between a question about latrine use or open defecation for every household member and a household-level question.SettingRural India is home to most of the world’s open defecation. India’s Demographic and Health Survey (DHS) 2015–2016 estimates that 54% of households in rural India defecate in the open. This measure is based on a question asking about the behaviour of all household members in one question. Yet, studies in rural India find substantial open defecation among individuals living in households with latrines, suggesting that household-level questions underestimate true open defecation.ParticipantsIn 2018, we randomly assigned latrine-owning households in rural parts of four Indian states to receive one of two survey modules measuring sanitation behaviour. 1215 households were asked about latrine use or open defecation individually for every household member. 1216 households were asked the household-level question used in India’s DHS: what type of facility do members of the household usually use?ResultsWe compare reported open defecation between households asked the individual-level questions and those asked the household-level question. Using two methods for comparing open defecation by question type, the individual-level question found 20–21 (95% CI 16 to 25 for both estimates) percentage points more open defecation than the household-level question, among all households, and 28–29 (95% CI 22 to 35 for both estimates) percentage points more open defecation among households that received assistance to construct their latrines.ConclusionsWe provide the first evidence that individual-level questions find more open defecation than household-level questions. Because reducing open defecation in India is essential to meeting the Sustainable Development Goals, and exposure to open defecation has consequences for child mortality and development, it is essential to accurately monitor its progress.Trial registration numberRegistry for International Development Impact Evaluations (5b55458ca54d1).


2014 ◽  
Vol 37 (7) ◽  
pp. 1181-1184 ◽  
Author(s):  
Anita Raj ◽  
Mohan Ghule ◽  
Madhusudana Battala ◽  
Anindita Dasgupta ◽  
Julie Ritter ◽  
...  

2019 ◽  
Vol 2 (1) ◽  
pp. 47-57
Author(s):  
Sandeep Kumar Sinha ◽  
Pradeep Chaudhry

Open defecation is a major blot on India’s overall reputation as an emerging economy as it still remains stubbornly widespread across rural India. The present paper outlines the economic and psychological aspects of toilets construction and their sustainable usage in two districts of the state of Biharviz. Gopalganj& Bhagalpur. Bihar’s performance is not up to the mark with respect to the sanitation figures among other states of India. It was found that households owning a government constructed latrine,still defecate in the open. Study evidences support a preference for open defecation; many survey respondents reported that open defecation was more comfortable and desirable than latrine use. Old people prefer going outside as they are used to this routineand do not mind defecating in the open for the rest of their lives.The study was conducted with an objective to better understand and assess the issues and strategies of behavioural change, policies present in the system and suggesting suitable recommendations to address the issue of sustenance of open defecation free status in the state.


Author(s):  
Sheetal Das

Open defecation and contamination of drinking and bathing water has been an endemic sanitarily problem in India in 2014 India was the country with the highest number of people practicing open defecation around 530 million people. Swachh Bharat mission campaign launched on 2 October 2014. 0n birth anniversary of Mahatma Gandhi aim to eradicated open defecation by 2 October 2019. The 150th anniversary of the birth of Mahatma Gandhi by constructing 90 million toilets in rural India. At projected cost of 1.96 lack crore (us$2). The national campaign spanned 4,041statutory cities and town. Conceived in March 2014 a sanitation conference organized but UNICEF India and the Indian institute of technology. As part the laager totals sanitation campaign which the Indian government launched in 1999.


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