scholarly journals Formation and Implementation of a Tourist Destination Development Strategy Based on Territorial Marketing Conception

2021 ◽  
Vol 12 (3) ◽  
Author(s):  
Nina Polyakova ◽  
Vitalii Zaleshin ◽  
Vladimir Polyakov ◽  
Xu Wang
Keyword(s):  
Development Strategy ◽  
Tourist Destination ◽  
Winter Sports ◽  
Winter Tourism ◽  
Winter Olympics ◽  
Territorial Marketing ◽  
Increasing Demand ◽  
Run Up ◽  
A Site ◽  
Tourism Services

The article examines and estimates the possibility of applying the conception of territorial marketing when planning and managing the development of tourist destination. In real terms, territorial marketing recognizes branding as a key element of territory promotion. Branding of destinations, being well-developed in theory, is widely applied. Since 2003, China has introduced a system of touristic sites classification that ranks destinations from the lowest A-level to the highest 5A. The latter marks a site as world famous landmark, which means a considerable increase in tourist flow. In the run-up to the Winter Olympics, winter sports and tourism are gaining popularity in China. International Tourism Investment Association operates a winter sports center in Heilongjiang Province. Following the increasing demand for winter tourism services, the company has decided to implement a development strategy for Finshuishan Mountain Winter Sports Center to raise the destination to 5A-level. The project involved working out a program of a complex territorial marketing strategy, and operationally, the goal has been achieved. However, due to formal reasons, namely, the COVID-19 pandemic, the Winter Sports Center cannot be classified as 5A.

scholarly journals Beach Development Strategy as Tourism Destination in Tabanan Bali

2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Community Leaders ◽  
Analysis Method ◽  
Tourist Destination ◽  
Factor Matrix ◽  
Tourist Destinations ◽  
The Government ◽  
Suitable Potential

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

Produk Pariwisata Berbasis Ekologi di Ha Long Bay, Vietnam

2019 ◽  
Vol 13 (1) ◽  
pp. 31-42
Author(s):  
Siti Hamidah
Keyword(s):  
Development Strategy ◽  
International Organizations ◽  
Action Plan ◽  
Secondary Data ◽  
Analysis Data ◽  
Tourist Destination ◽  
Heritage Sites ◽  
Management Board ◽  
Tourist Destinations ◽  
Long Bay

Ha Long Bay is one of eminent tourist destinations in Vietnam. This destination has been attaining international recognition for its landscape beauty and uniqueness, besides its  geological values inside the region. There has been an increasing number on tourist arrivals since Ha Long Bay declared as UNESCO Heritage Sites in 1994. However, the increasing of tourist visitors teamed with some problematic issues related to environment and certain conflicts between tourism and protection to natural heritage. This paper discussed the issues and government efforts to manage Ha Long Bay tourist destination. Research Method used is qualitative and descriptive data analysis. Data sources derived from primary and secondary data. The result of the research shows that Vietnamese Government has issued Strategy on Vietnam’s Tourism Development until 2020, Vision to 2030 and Vietnam’s Sustainable Development Strategy for 2011-2020. Ha Long Bay Management Board becomes the leading sector in Ha Long Bay management, which has been doing partnership with international organizations, involving local government, private sectors and local communities. These become an important point for the implementation of Action Plan for Preservation of the Ha Long Bay Heritage, to achieve quality tourism and sustainability of Ha Long Bay environment.

scholarly journals DEVELOPMENT STRATEGIES OF UBUD VILLAGE AS A CULTURAL M.I.C.E. (MEETING, INCENTIVES, CONVENTIONS, EXHIBITIONS) DESTINATION IN BALI

Jurnal IPTA ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. 84
Author(s):  
I GPB Sasrawan Mananda ◽  
Luh Gede Leli Kusuma Dewi
Keyword(s):  
Qualitative Analysis ◽  
Development Strategy ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Travel Agent ◽  
Mass Tourism ◽  
Tourist Destinations ◽  
Analysis Technique ◽  
High Season ◽  
Further Development

The concept of mass tourism has two seasons namely high season and low season to determine the number of tourist visits each year, therefore the tourism industry to try to conduct a vigorous promotion by carrying out activities that can bring tourists to stay in one tourist destination. One of the activities that entrepreneurs do in the low season is to conduct activities M.I.C.E. (Meetings, Incentives, Conventions and Exhibitions). This research uses descriptive qualitative analysis technique by applying the participatory principle involving M.I.C.E stakeholders, destination manager, travel agent managers and tourists. Ubud Village as a tourist destination also has potential for M.I.C.E activities has not had a convention bureau, this is due to the characteristics of the tourists who come to Ubud and the needs required by the tourism industry managers are different from other tourist destinations in Bali such as Badung regency and Denpasar municipality. During this time, the implementation activities of M.I.C.E. dominated by incentives tourism activities (56.57%), exhibitions (31.72%) and meetings (11.71%). The SWOT results concluded that Ubud Village is still S> W and O?T thus requiring internal consolidation, but seeing O?T has potential for further development. Development strategy were using grand strategy which make the results such as growth, dominance, and maximum investment.

scholarly journals Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria

2020 ◽  
Vol 12 (22) ◽  
pp. 9664
Author(s):  
Pamela Wicker ◽  
Bernd Frick
Keyword(s):  
Willingness To Pay ◽  
Contingent Valuation Method ◽  
Sporting Events ◽  
Alpine Skiing ◽  
Winter Sports ◽  
Winter Olympics ◽  
Sport Policy ◽  
Valuation Method ◽  
Sport Finance ◽  
Nordic Skiing

This study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys (n = 2289), the contingent valuation method was employed, and the respondents were presented with two scenarios asking for their willingness-to-pay for live broadcasts and long-term athlete development. The aggregate willingness-to-pay amounted to €42 million (for live broadcasts) and about €800 million (for athlete development). However, only about 20% of the residents expressed a positive willingness-to-pay. The respondents’ willingness-to-pay is not only determined by well-studied factors like consumption capital, intangible factors, and socio-demographics, but also by life satisfaction. The willingness-to-pay for live broadcasts is comparably higher for alpine skiing, while the willingness-to-pay for athlete development is higher for Olympic winter sports athletes. The findings have implications for sport policy and sport finance, highlighting the challenge of turning public sport consumption into a willingness to contribute financially to sustainable athlete development.

The Prison and the Postcolony: Contested Memory and the Museumification of Sŏdaemun Hyŏngmuso

2017 ◽  
Vol 22 (1) ◽  
pp. 33-67
Author(s):  
Russell Burge
Keyword(s):  
Urban Planning ◽  
South Korea ◽  
Political Context ◽  
The Political ◽  
Japanese Empire ◽  
Political Dissent ◽  
South Korean ◽  
Japanese Colonial ◽  
Run Up ◽  
A Site

Abstract Seoul’s Sŏdaemun Prison is famous in South Korea today as a site of heroic resistance where Korean anticolonial activists were martyred at the hands of Japanese colonial officials. This narrative is complicated, however, by the fact that the prison continued to be used after the fall of the Japanese Empire as a tool to suppress political dissent, right up until its final decommissioning in 1987. This study inquires into the political context surrounding Sŏdaemun Prison’s decommissioning and finds that the decision was made by the Chun Doo Hwan administration in the run-up to the Seoul Olympics and was more concerned with the erasure of contemporaneous political excesses than the preservation of colonial memory. Sŏdaemun Prison’s transformation into a site of colonial tourism in the following decade was carried out as part of a larger move in urban planning to overwrite the memory of the postcolonial authoritarian past, a process that reveals much about the limitations and contradictions of South Korean democratization.

scholarly journals Segmentation and Perceived Value of a Tourist Destination: The Case of Dominican Republic

2017 ◽  
Vol 8 (5) ◽  
pp. 59-72 ◽  
Author(s):  
María de los Ángeles Tenor Peña ◽  
Jesús Claudio Pérez Gálvez ◽  
Tomás López-Guzmán ◽  
Miguel Jesús Medina Viruel
Keyword(s):  
Dominican Republic ◽  
Perceived Value ◽  
Tourist Destination ◽  
Attitudinal Loyalty ◽  
Essential Tool ◽  
Degree Of Satisfaction ◽  
Tourism Services

AbstractThe main objective of this paper is to make an analysis of the relationships between three fundamental constructs in every tourist destination - the perceived value of the attributes of destination, satisfaction and loyalty. Taking into account the perceived value of the tourists who visit this country, three types of visitors have been identified that are considered valid and useful for segmenting the Dominican Republic as a tourist destination: a high perception tourist, a tourist average and a low perception tourist. The attributes valued by the tourists reveal that the perceptive dimension relates to the tourism services and infrastructures of a destination discriminate in a significant way in the degree of satisfaction and attitudinal loyalty declared by the visitors. The conclusions show the need to consider the perceived value of the satisfied and loyal tourist as an essential tool for the Dominican Republic to continue to grow as a tourist destination.

scholarly journals The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential

2020 ◽  
pp. 28-34
Author(s):  
Olena Sushchenko ◽  
Nadiya Dekhtyar ◽  
Iryna Chernysh
Keyword(s):  
Tourism Development ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
Resource Potential ◽  
Territorial Marketing ◽  
Potential Development ◽  
Domestic Tourism ◽  
Tourism Resource ◽  
Tourist Infrastructure ◽  
Destination Brand

The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic marketing of territories are determined. The use of "portfolio" strategy in territorial marketing is proposed. The general tools of territorial marketing are given. It is substantiated that the Kharkiv region has a significant resource potential for the domestic tourism development. To form a positive image of Kharkiv as a tourist destination the implementation of an image marketing strategy is proposed. The competitive advantages of Kharkiv as an attractive tourist destination, a perspective center of exhibition and congress activities are determined.

scholarly journals A hazai egészségturizmus minőségügyi értékelése

2011 ◽  
Vol 6 (1-2) ◽  
pp. 120-125
Author(s):  
Tibor Marosi ◽  
Pál Molnár
Keyword(s):  
Tourism Industry ◽  
High Rate ◽  
Thermal Waters ◽  
Health Tourism ◽  
Tourist Destination ◽  
Quality Management Systems ◽  
Wellness Tourism ◽  
Tourism Services ◽  
Outer Environment

In recent years, the role of health tourism has become more significant in Hungary due to growing health awareness, good domestic conditions and the increasingly completed health services. Beside the conditions Hungary has long traditions and internationally accepted references in this area, nowadays wellness tourism is becoming increasingly popularHungary is one of the biggest source of thermal waters, thus health tourism can be a vital part of the domestic tourism industry. The developments of health tourism services are also important for tourist destination. In this paper an overall assessment was done about the services belong to health tourism. Applying a questionnaire survey the evaluation of a Hungarian practice was accomplished, and about 100 wellness hotel were involved, from all parts of Hungary. The results indicate that quality management systems are applied in high rate, but requirements are not determined or applied precisely. Also important establishment is that wellness hotels take the necessary steps to shape up the inner and outer environment perfectly, but feedbacks and direct surveys of guests are missing in many cases. The competition is strong in the market of health tourism, if Hungary means to strengthen his position has pay more attention for implementation of quality practice.

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