scholarly journals The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential

2020 ◽  
pp. 28-34
Author(s):  
Olena Sushchenko ◽  
Nadiya Dekhtyar ◽  
Iryna Chernysh
Keyword(s):  
Tourism Development ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
Resource Potential ◽  
Territorial Marketing ◽  
Potential Development ◽  
Domestic Tourism ◽  
Tourism Resource ◽  
Tourist Infrastructure ◽  
Destination Brand

The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic marketing of territories are determined. The use of "portfolio" strategy in territorial marketing is proposed. The general tools of territorial marketing are given. It is substantiated that the Kharkiv region has a significant resource potential for the domestic tourism development. To form a positive image of Kharkiv as a tourist destination the implementation of an image marketing strategy is proposed. The competitive advantages of Kharkiv as an attractive tourist destination, a perspective center of exhibition and congress activities are determined.

scholarly journals Tourism Potential of the Territory and His Development as the Basis for Youth Events

2020 ◽  
Vol 9 ◽  
Author(s):  
Vita Alexandrovna Fomenko
Keyword(s):  
Natural Resource ◽  
Tourism Development ◽  
Special Role ◽  
Present Stage ◽  
Resource Potential ◽  
Tourism Sector ◽  
Social Potential ◽  
Tourist Infrastructure ◽  
Tourism Potential ◽  
Labor Potential

The article is devoted to the study of the urgent topic of the development of tourism potential as a basis for youth events. A model of the system of tourism potential components is presented, which includes the natural resource potential of the tourism sector, historical and cultural potential, infrastructure potential, financial potential, information potential, investment potential, managerial potential, social potential of the tourism sector, labor potential. Due to the fact that the tourism potential of the territories is a system, its main features are distinguished: dynamism, hierarchy, ability to transform, inversion, development, etc. Due to the fact that at the present stage, potential management problems are becoming more complicated, included in the tourist potential of the territories, the management of territories in the field of tourism development, including its potentials, should develop as a synthesis of two aspects: improving scientific and practical activities and developing management phenomena as art. A special role is given to youth events, highlighting the largest and most important ones that are developing in certain parts of Russia. These regions have the most powerful tourism potential and tourist infrastructure.

THE ROLE OF STRATEGIC MARKETING PLANNING IN REPOSITIONING THE OPATIJA RIVIERA ON THE TOURIST MARKET

2003 ◽  
Vol 9 (1) ◽  
pp. 153-165
Author(s):  
Romina Alkier Radnić ◽  
Daniela Gračan
Keyword(s):  
Tourism Development ◽  
Marketing Mix ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
Marketing Planning ◽  
Comparative Advantages ◽  
The Creation ◽  
Available Resources

The Opatija Riviera is a tourist destination with a longstanding tourist tradition, and in its tourism development up to date it has not yet achieved such results as could be expected based on its available resources and other comparative advantages. Tourism in the Opatija Riviera is lagging behind modem tourist trends. Hence, the primary objectives of this destination in its future tourism development should be the shaping of an identifiable, top-quality tourist product, the creation of its own identity, and the deliberation of tourism from the viewpoint of the destination, as the basis of tourism prosperity. With the aid of marketing mix activities, it is crucial to reposition the Opatija Riviera as an attractive and competitive tourist destination with a recognisable image, capable of attracting potential tourists. Through carefully directed marketing planning and with a view to tourism prosperity, the Opatija Riviera, as a tourist destination, will be able to achieve the required level of imagination, originality and variety with regard to the competition.

scholarly journals Assessment of Tourism Resource Potential at Buriram Province, Thailand

2016 ◽  
Vol 12 (10) ◽  
pp. 27
Author(s):  
Mayuree Nasa ◽  
Fatimah Binti Hassan
Keyword(s):  
Tourist Destination ◽  
Resource Potential ◽  
Site Assessment ◽  
Tourist Attractions ◽  
Tourist Destinations ◽  
The North ◽  
Cultural Sites ◽  
Tourism Resource ◽  
Score Method ◽  
Weighted Score

<p>The objective of this paper is to assess the resource potentials for tourism and potential tourist destinations in the province of Buriram, Thailand. Buriram province is located in the North-eastern part of Thailand, about 410 km northeast of Bangkok. Indicators and evaluative standards for resource potential assessment were determined, and altogether the total of 31 sites were assessed by a simple weighted score method, one of the popular methods for evaluating the potential of tourism sites. The total number of indicators used was 45. The results revealed that eight sites were categorized into the natural tourist destination, ten sites were the historical tourist destination, ten sites were the cultural tourist destination, and another three were the sport-recreational tourist destination. These three sport-recreational sites, known as I-Mobile Stadium, Chang International Circuit, and Play La Ploen Boutique Resort and Adventure Camp, were the latest attractions because there were built within the last five years, but consequently have become among the most popular tourist attractions in the area. The site assessment revealed that tourism sites in Buriram province had a potential overall score of 2.23 (moderate level) from the highest score of 3.00. Approximately 39% of the total tourism sites have higher potential. According to the analysis of sites and tourism activities, Buriram is highly suitable for the educational tour in historical and cultural sites, and sports destination.</p><p> </p>

scholarly journals BUILDING A DOMESTIC DESTINATION BRAND: A CASE OF SERBIA

TEME ◽  
2020 ◽  
pp. 929
Author(s):  
Milivoj Teodorović ◽  
Jovan Popesku ◽  
Danijel Pavlović
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Future Research ◽  
Critical Area ◽  
Tourist Destination ◽  
Causal Relations ◽  
Domestic Tourism ◽  
Research Findings ◽  
Destination Brand

This paper uses the customer-based brand equity (CBBE) model to empirically evaluate the brand equity of Serbia as a tourist destination, its underlying dimensions and interrelated causal relations from the perspective of domestic visitors. The study is in line with the previous research findings and brings new insights into the destination’s analysis; it shows that the Serbian domestic tourism market has not yet developed the critical area of destination image and empirically proves the importance of awareness as the most important dimension of the CBBE of the Serbian domestic tourism market. The implications of the Serbian domestic destination tourism market are evaluated, and future research avenues based on the outcomes are highlighted.

scholarly journals PENGEMBANGAN POTENSI WISATA AGRO DI KAWASAN CONDET KELURAHAN BALEKAMBANG JAKARTA TIMUR

2018 ◽  
Vol 6 (2) ◽  
pp. 59-69
Author(s):  
Nahri Nurul Azriati ◽  
Devi Roza K. Kausar
Keyword(s):  
Spatial Patterns ◽  
Qualitative Method ◽  
Tourism Development ◽  
Endemic Plants ◽  
Tourist Destination ◽  
Conservation Area ◽  
Nature Tourism ◽  
Tourist Destinations ◽  
Housing Area ◽  
Potential Development

Jakarta as tourist destinations in Indonesia to implement various types of travel include cultural, historical and ecotourism. For examples of nature tourism in Jakarta is the issue of potential development of the Ciliwung River as a nature-based tourist destination. One segment which is a conservation area in the Watershed is Fruit of Condet, East Jakarta. Lahan Buah Condet is the only farm remaining pockets of the vast Condet set at DCI Jakarta Governor Decree No.DIV-1511/E/74. Potential tread such as endemic plants typical namely Salak and Duku Condet. Their Jakarta Governor Decree No. 646 2016 to further accelerate the implementation of the settlement and development of Lahan Buah Condet as a tourist destination as well as agrotourism area in East Jakarta. Problems in development of agrotourism is limited plantations, easily flooded, access to the plantations in the housing area residents and utilization of spatial patterns that are less well maintained, it is feared to cause damage to plantations. This research used qualitative method. By combining variable of agrotourism, conservation, and considering the potential of the land, found a solution how the concept of agrotourism in the form attractions, accessibilities, amenities, ancillary and institutions in Lahan Buah Condet can be suitable with the concept of consideration factors for agro tourism development.

Environment and atmosphere of night tourism based on the local wisdom: A case study of Berastagi

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Selly Veronica ◽  
Nurlisa Ginting ◽  
AmyMarisa
Keyword(s):  
Field Observation ◽  
Local Community ◽  
Tourism Development ◽  
Primary Data ◽  
Tourist Destination ◽  
Innovative Strategy ◽  
Depth Interview ◽  
Social Environmental ◽  
Descriptive Method

Night tourism development comes up as an innovative strategy for tourism development in this current intense competition. There are four main elements in night tourism, namely economic, social, environmental, and night atmosphere. Berastagi is the most popular tourist destination in Karo Regency, Sumatera Utara, Indonesia, which already have night tourism destination but unfortunately undeveloped yet. Night tourism development in Berastagi must be with the local wisdom approach to maximize its benefit. Karonese as the majority ethnic of the local community in this area potential to be developed on its night tourism. This paper only analyzes the environmental and night atmosphere aspects in Berastagi’s night tourism, which based on local wisdom. Qualitative primary data from field observation and depth interview results have been analyzed by using the descriptive method. The study shows that involving local wisdom in developing the environment and night atmosphere can give the typical identity for the night tourism in Berastagi.Night Tourism

Effects of tourism development on economic growth: An empirical study of China based on both static and dynamic spatial Durbin models

2021 ◽  
pp. 135481662110211
Author(s):  
Honghong Liu ◽  
Ye Xiao ◽  
Bin Wang ◽  
Dianting Wu
Keyword(s):  
Economic Growth ◽  
Spillover Effect ◽  
Tourism Development ◽  
Spillover Effects ◽  
Policy Implications ◽  
Long Term Effects ◽  
Spatial Spillover ◽  
Domestic Tourism ◽  
Inbound Tourism ◽  
Spatial Spillover Effect

This study applies the dynamic spatial Durbin model (SDM) to explore the direct and spillover effects of tourism development on economic growth from the perspective of domestic and inbound tourism. The results are compared with those from the static SDM. The results support the tourism-led-economic-growth hypothesis in China. Specifically, domestic tourism and inbound tourism play a significant role in stimulating local economic growth. However, the spatial spillover effect is limited to domestic tourism, and the spatial spillover effect of inbound tourism is not significant. Furthermore, the long-term effects are much greater than the short-term impact for both domestic and inbound tourism. Plausible explanations of these results are provided and policy implications are drawn.

scholarly journals Economic uncertainty and tourism consumption

2020 ◽  
pp. 135481662098151
Author(s):  
Canh Phuc Nguyen ◽  
Su Dinh Thanh ◽  
Bach Nguyen
Keyword(s):  
Economic Development ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Negative Impact ◽  
Positive Impact ◽  
Tourism Development ◽  
Economic Uncertainty ◽  
Middle Income ◽  
Domestic Tourism

This study examines the influence of economic uncertainty on tourism. The key hypothesis to test is that while economic uncertainty reduces outbound tourism, it may boost domestic tourism due to the economic-stagnant effects. Utilizing the framework of the theory of reasoned action to analyze a global sample of 124 countries over the period 1996–2017, we find some initial evidence showing that an increase in economic uncertainty encourages domestic tourism while reducing outbound tourism in the global sample. Notably, while these effects are consistent in the upper-middle-income economies, an increase in uncertainty has a positive impact on both domestic and outbound tourism in lower-middle-income economies and a negative impact on both domestic and outbound tourism in higher-income economies. The key implementation of this study is that tourism development is not always associated with economic development and stability; sometimes it could be a signal of economic stagnancy and inactiveness.

scholarly journals PERSEPSI DAN MOTIVASI WISATAWAN YANG BERKUNJUNG KE DAYA TARIK WISATA JEMBONG DI KABUPATEN BULELENG

Jurnal IPTA ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 76
Author(s):  
Martina Minnie Anggela ◽  
Ni Made Oka Karini ◽  
Ni Made Sofia Wijaya
Keyword(s):  
Research Finding ◽  
Research Method ◽  
Local Community ◽  
Tourism Development ◽  
Ancillary Services ◽  
Tourist Attraction ◽  
Tourist Destination ◽  
Information Center ◽  
Push And Pull ◽  
Tourist Information

The aim of this research is to determine the tourist perceptions and motivation that visit to Jembong tourist destination. This research was conducted at the Jembong tourist destination, Jembong District, Ambengan Village, Sukasada District, Buleleng Regency. The research method used is descriptive quantitative by distributed questionnaires to two hundred and twenty fivetourist that visiting Jembong tourist destination in Jembong district, Ambengan Village. A questionnaire consisted of twenty threestatements that refer to the theory of tourism development, which are tourist attraction, amenities, access and ancillary services and eighteen statements of tourist motivation that refer to the push and pull theory motivation. The potential tourist attraction in Jembong tourist destination are waterfall, trekking, and nature. The facilities are bathroom and change room, trash bin, restaurant, parking area, and gazebo. Local community who has an authority to make signboard and provided stairs and trail to facilitate tourists toward waterfall and trekking. Tourist information center made simultaneously with entrance ticket counter Jembong tourist destination. Promotion media at Jembong tourist destination are brochure, email and instagram. Maps of Jembong tourist destination is available in google maps therefore tourist easier toward Jembong tourist destination. The results of this research finding the higher of push motivation and pull motivation is related with beauty nature that suitable with the higher tourist perception to attraction are freshness air and beauty nature in Jembong tourist destination.

MODERN PROGRESS OF EVENTFUL TOURISM TRENDS ІN ZAKARPATTIA

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 125-135
Author(s):  
Natalia PANKIV ◽  
Keyword(s):  
Web Sites ◽  
Small Towns ◽  
Resource Potential ◽  
Government Program ◽  
History Of ◽  
Tourist Infrastructure ◽  
Regional Centers ◽  
The Government ◽  
International Status ◽  
History Of Study

Theoretical principles and history of study of eventful tourism, his classification, and also modern state of this sphere, are considered in the article. Progress of eventful tourism trends are analysed on Zakarpattia and it is set that during the last years there are positive tendencies in relation to their development, in particular: the specialized tour operators that offer corresponding tours and the new objects of eventful rest are opened appear. It is educed that Zakarpattia is extraordinarily rich in traditions and ethnic colour and has considerable advantages for development of eventful tourism, as here is considerable tourist-recreational potential. In villages and small towns Zakarpattia the most various and interesting festivals and holidays pass that, it is possible conditionally to divide into three groups-guilty, gastronomic and folklore. Lately large popularity was purchased by the tours of flowers on Zakarpattia. Eventful tourism is perspective on Zakarpattia, with inexhaustible resource potential, and the programs of festivals are saturated, original and interesting and profitable. They assist to socio-economic development of area, popularization of potential tourist resources among a population. Important pre-condition of organization of festival tourism is the timely informing and advertising of events, popularity to information about her and organization of her systematic realization. Most permanent festivals have own web-sites, on that there is information about realization and program of measures, tourist infrastructure, transport report. Forming of positive image of region and increase of amount of tourists is assisted by tourist-informative centers that accumulate information about tourist-recreational suggestions. Without regard to plenty of festivals international status is had only separate from them. Therefore, in order to attract the attention of tourists to Zakarpattia, it is expedient to create the government program of assistance and development of festival motion and distinguish the regional centers of festival tourism. Such regional centers can be cities that are selected on the principle of scale and the possibility of representation of an event. Such centers in the region can be Uzhgorod, Beregovo, Rakhiv, Mukachevo.

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