Motion Graphic Case Studies on the Advertisements by Analysing Visual Communication Elements

2013 ◽  
Vol null (26) ◽  
pp. 301-310
Author(s):  
강태임
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Motion Graphic

Visual Communication to Improve Relationship Quality in Spousal Caregivers of Individuals With Alzheimer's Disease

2019 ◽  
pp. 59-76
Author(s):  
Nola Freeman
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Relationship Quality ◽  
Case Studies ◽  
Art Therapy ◽  
Visual Communication ◽  
Spousal Caregivers ◽  
Positive Interactions ◽  
Couple Dynamics ◽  
Therapy Interventions

The study investigated the effectiveness of an art therapy intervention in improving relationship quality of spousal caregivers and their spouses with Alzheimer's Disease (AD). Two single case studies were conducted, each composed of a caregiver and spouse with AD. Intervention consisted of three art therapy sessions based on visual communication, or the mutual creation of artwork. Relationship quality was measured throughout the study using clinical notes, pretest and posttest, and caregiver daily reports of positive interactions with their spouse. Couple dynamics were found to influence how positively each art therapy directive was viewed; however, both caregivers noted valuing art therapy interventions for providing recreation and socialization. The intervention resulted in increased positive interactions in both case studies.

Visual Communication to Improve Relationship Quality in Spousal Caregivers of Individuals with Alzheimer’s Disease

2013 ◽  
Vol 3 (3) ◽  
pp. 96-111
Author(s):  
Nola Freeman
Keyword(s):  
Alzheimer’S Disease ◽  
Alzheimer's Disease ◽  
Relationship Quality ◽  
Case Studies ◽  
Art Therapy ◽  
Visual Communication ◽  
Single Case ◽  
Spousal Caregivers ◽  
Positive Interactions ◽  
Couple Dynamics

The study investigated the effectiveness of an art therapy intervention in improving relationship quality of spousal caregivers and their spouses with Alzheimer’s Disease (AD). Two single case studies were conducted, each composed of a caregiver and spouse with AD. Intervention consisted of three art therapy sessions based on visual communication, or the mutual creation of artwork. Relationship quality was measured throughout the study using clinical notes, pretest and posttest, and caregiver daily reports of positive interactions with their spouse. Couple dynamics were found to influence how positively each art therapy directive was viewed; however, both caregivers noted valuing art therapy interventions for providing recreation and socialization. The intervention resulted in increased positive interactions in both case studies.

From Overlay to Interplay

2021 ◽  
pp. 200-223
Author(s):  
Nina Lyons ◽  
Matt Smith
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Communication Medium ◽  
Original Meaning ◽  
Communication Devices ◽  
Digital Narrative

This chapter explores the unique characteristics of AR as a visual communication medium while also considering the diverse and potentially powerful meanings that can be created by using it in conjunction with established visual communication devices such as posters. The chapter evaluates a number of current projects that have utilised this type of digital narrative. It also explores the theories of visual communication to understand how posters communicate in order to leverage the same techniques for AR. Using three case studies, the authors examine how AR, when used in conjunction with a printed poster, can subvert the original meaning of the poster to create a new meaning for the viewer and ultimately create the surreal.

scholarly journals Aspek Keunikan dan Komunikasi Visual pada Stiker LINE (Studi Kasus: Stiker “Cony Special Edition”, “Soekirman Si Tukang Parkir”, dan “Baba Kiko”)

2019 ◽  
Vol 5 (01) ◽  
pp. 48-62
Author(s):  
Elda Franzia
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Design Research ◽  
Visual Object ◽  
Special Edition ◽  
User Interest ◽  
Visual Communication Design ◽  
Communication Design ◽  
Line Design

AbstrakAplikasi LINE melakukan inovasi dalam mengikat ketertarikan penggunanya, antara lain dengan mengembangkan stiker LINE melalui Sticker Shop. Stiker LINE menjadi salah satu objek visual yang menarik dalam penelitian desain komunikasi visual. Penelitian ini mengambil studi kasus tiga buah stiker yang berbeda sumbernya, yaitu stiker karakter “Cony Special Edition”, stiker kompetisi “Soekirman Si Tukang Parkir” dan stiker kreator “Baba Kiko”. Rumusan masalah pada penelitian ini adalah bagaimana aspek keunikan atau daya tarik desain stiker LINE dan penyampaian komunikasi visualnya serta peluang pengembangan desain stiker LINE ke depannya. Tujuannya adalah memahami aspek keunikan atau daya tarik dan aspek komunikasi visual pada ketiga stiker LINE tersebut. Penelitian dilakukan dengan metode studi kasus eksploratif. Pengumpulan data dilakukan melalui observasi visual, survei responden dan wawancara narasumber. Analisis dilakukan dengan pengkategorian dan pengkoordinasian data. Data tersebut selanjutnya dianalisis dengan metode deskriptif untuk mendeskripsikan faktor-faktor yang mempengaruhi keunikan dan komunikasi visual pada stiker LINE. Hasil penelitian berupa pemahaman bahwa aspek keunikan pada ketiga stiker terletak pada daya tarik ekspresi dan karakter stiker tersebut. Ekspresi berkaitan dengan aspek komunikasi visual stiker LINE yang digunakan untuk menyampaikan perasaan dan pesan tertentu. Pengembangan stiker LINE secara variatif berpotensi sejalan dengan minat pengguna terhadap ragam stiker baru berupa visual diam dan bergerak untuk menambah daya tarik pada stiker tersebut.  Kata Kunci: desain, stiker, LINE, keunikan, komunikasi visual  AbstractThe LINE apps developed innovation to engaged user’s interest by developing the LINE sticker through Sticker Shop. The LINE sticker is an interesting visual object in visual communication design research. This research case studies are three stickers from different sources, which are “The Cony Special Edition” LINE sticker, “The Soekirman si Tukang Parkir” LINE sticker, and “The Baba Kiko” LINE sticker. The problem of this research is the attractiveness aspect and the visual communication design aspect of sticker LINE design, also the opportunity of developing sticker LINE design. The goal is to understand the attractiveness aspect and visual communication design in those three case studies. The research method is explorative case study method. The analysis is doing by categorizing and coordinating data and analyzing data with descriptive method to describe factors that influence the attraction and visual communication in the LINE sticker. The result is the understanding of LINE sticker attractiveness aspect which are expression and sticker’s character. Expression related to visual communication aspect of the sticker that use to convey certain feeling and message. Further exploration and development of LINE sticker is potential as user interest for variety of new sticker are expand.  Keywords: design, sticker, LINE, attractiveness, visual communication

scholarly journals Mana mātātuhi

2021 ◽  
Vol 53 (1) ◽  
Author(s):  
Dr. Johnson Witehira
Keyword(s):  
Nineteenth Century ◽  
New Zealand ◽  
Cultural History ◽  
Case Studies ◽  
Visual Communication ◽  
Written Language ◽  
Visual Communication Design ◽  
Communication Design ◽  
Aotearoa New Zealand ◽  
History Of

This article follows the growth of written communication by Aotearoa New Zealand's indigenous Maori. The research focuses on nineteenth century developments, linking four significant areas of Maori writing--tuhi rerehua (calligraphy), tuhi motumotu (printing), tuhi waitohu (lettering), and tatai kupu toi (typography)--into a continuous whakapapa (genealogy) of what might be described as hoahoa whakairoiro Maori. Through a number of fascinating case studies, the research sheds light on the distinctive history of Maori lettering and typography. While some of these subjects have been explored separately within the literature of Maori cultural history, none have connected these practices into a definitive Maori tradition of creating and using letterforms for the purpose of visual communication. Importantly, this work also introduces a number of new kupu Maori relating to Maori visual communication design. For the indigenous Māori of Aotearoa New Zealand, written language remains a relatively new method for communicating and storing information.

Contributions of Information Design to Popular Scientific Communication

2021 ◽  
pp. 57-74
Author(s):  
Juliana Rocha Franco ◽  
Izabela Silva Pinho
Keyword(s):  
Case Studies ◽  
Visual Communication ◽  
Scientific Communication ◽  
Information Design ◽  
Target Audience ◽  
Plain Language ◽  
Scientific Content

In a world increasingly saturated with data, scientific communication's success in reaching its target audience is linked to its ability to organize and represent information. Through semiotics concepts, this chapter explores the possibilities of information design as a set of tools for planning the exhibition of scientific content effectively. Information design is an area of knowledge that focuses on the human component's concern and the ergonomic aspects of visual communication. The chapter brings two case studies on infographics and on how information design is applied in popular scientific communication. The research will show that information design, associated with the precepts of plain language, can offer substantial contributions to the work of those who intend to disseminate science to non-specialized audiences.

scholarly journals Analisis Branding Haka Dimsum Melalui Komunikasi Visual

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 36
Author(s):  
Hokky Putra Pangestu ◽  
Wulan Purnama Sari
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Visual Communication ◽  
Research Method ◽  
Technological Advancement ◽  
The Public ◽  
Digital Era ◽  
Important Activity

Digital era is a phenomenon that happening in the present and digital era is a technological advancement that is used by everyone. Haka Dimsum in conducting promotions in the digital era is the most important activity. The goal promotional activities carried out by Haka Dimsum is to trigger branding, it serves to provide an identity that has a characteristic of the product. To do the branding, Haka Dimsum creates contents in the form of photos and videos. Contents presented to the public, the contents have a role to convey the message by visual communication. This can be helped by using social media, especially Instagram because there are many users. This research discusses about, how to do branding analysis by Haka Dimsum with visual communication.This research method is done by way of case studies theory, which means learning more about a process in this research. This research aims to determine and describe the branding analysis conducted by Haka Dimsum through visual communication. The results of this research, can be seen with the interesting content like to tell a story and entertaining, can make audiences interested with the sales of product and interesting content is the most important part to do selling activity. Era digital adalah fenomena yang terjadi pada masa kini.  Era ini merupakan kemajuan teknologi yang dimanfaatkan oleh semua orang. Haka Dimsum dalam melakukan promosi di era digital merupakan kegiatan terpenting. Kegiatan promosi yang dilakukan Haka Dimsum mempunyai tujuan untuk branding, hal tersebut berfungsi untuk memberikan identitas agar mempunyai ciri khas terhadap produk. Untuk melakukan branding Haka Dimsum membuat konten berupa foto dan video, konten yang disajikan kepada khalayak mempunyai peran untuk menyampaikan pesan yaitu dengan cara komunikasi visual. Hal tersebut dapat dibantu dengan menggunakan media sosial terutama Instagram karena penggunanya banyak. Penelitian ini mempunyai tujuan untuk mengetahui dan menggambarkan analisis branding yang dilakukan Haka Dimsum melalui komunikasi visual. Metode penelitian ini dilakukan dengan cara studi kasus yang berarti mempelajari lebih lanjut tentang suatu proses dalam penelitian ini. Penelitian ini dilakukan agar mengetahui dan menggambarkan branding Haka Dimsum melalui komunikasi visual. Hasil penelitian ini dapat diketahui bahwa dengan konten yang menceritakan dan menghibur dapat membuat khalayak tertarik dengan produk yang dijual dan betapa pentingnya ketika menjual produk dengan menggunakan ide konten yang menarik.

Corporate Sustainability: Challenge to Managerial Orthodoxies

2003 ◽  
Vol 9 (1) ◽  
pp. 2-11 ◽  
Author(s):  
Dexter Dunphy
Keyword(s):  
Case Studies ◽  
Corporate Sustainability ◽  
Central Place ◽  
Marked Contrast ◽  
Sustainability Management

ABSTRACTThis paper addresses the issue of corporate sustainability. It examines why achieving sustainability is becoming an increasingly vital issue for society and organisations, defines sustainability and then outlines a set of phases through which organisations can move to achieve increasing levels of sustainability. Case studies are presented of organisations at various phases indicating the benefits, for the organisation and its stakeholders, which can be made at each phase. Finally the paper argues that there is a marked contrast between the two competing philosophies of neo-conservatism (economic rationalism) and the emerging philosophy of sustainability. Management schools have been strongly influenced by economic rationalism, which underpins the traditional orthodoxies presented in such schools. Sustainability represents an urgent challenge for management schools to rethink these traditional orthodoxies and give sustainability a central place in the curriculum.

Short-Form Application of the Screening Test of Spanish Grammar and the Northwestern Syntax Screening Test to Latino Children

1978 ◽  
Vol 9 (4) ◽  
pp. 220-235
Author(s):  
David L. Ratusnik ◽  
Carol Melnick Ratusnik ◽  
Karen Sattinger
Keyword(s):  
New York ◽  
Case Studies ◽  
Metropolitan Area ◽  
Screening Test ◽  
Normative Data ◽  
Short Form ◽  
Latino Children ◽  
Data Application ◽  
York Metropolitan Area ◽  
Multiple Regression Technique

Short-form versions of the Screening Test of Spanish Grammar (Toronto, 1973) and the Northwestern Syntax Screening Test (Lee, 1971) were devised for use with bilingual Latino children while preserving the original normative data. Application of a multiple regression technique to data collected on 60 lower social status Latino children (four years and six months to seven years and one month) from Spanish Harlem and Yonkers, New York, yielded a small but powerful set of predictor items from the Spanish and English tests. Clinicians may make rapid and accurate predictions of STSG or NSST total screening scores from administration of substantially shortened versions of the instruments. Case studies of Latino children from Chicago and Miami serve to cross-validate the procedure outside the New York metropolitan area.

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