A Social Semiotic Approach to Multimodal Discourse of the Badge of Xi’an Jiaotong University

2016 ◽  
Vol 6 (8) ◽  
pp. 1596
Author(s):  
Yang Yang
Keyword(s):  
Visual Imagery ◽  
Visual Communication ◽  
Systemic Functional Linguistics ◽  
Theoretical Framework ◽  
Functional Linguistics ◽  
Multimodal Discourse ◽  
Semiotic Approach ◽  
Literal Expression

Using the school badge of Xi’an Jiaotong University as an example, this article aims to unravel that both literal expression and visual imagery have the ideographic function. The analysis in this article primarily utilizes the theoretical framework of the visual communication grammar, which is developed by Kress & Van Leeuwen from Halliday’s systemic functional linguistics. By analyzing the representational, interactive, and compositional meaning of the school badge, this article shows that school badges have rich connotations and the ability to interpret them should be attached importance. Furthermore, this article aims to make a little contribution to the interpretation of school badges.

scholarly journals “And this is the view from outside my window”: On text and image interplay in university website blogs

2017 ◽  
Vol 18 (2) ◽  
pp. 81-93 ◽  
Author(s):  
Renáta Tomášková
Keyword(s):  
Discourse Analysis ◽  
Institutional Environment ◽  
Systemic Functional Linguistics ◽  
Text And Image ◽  
University Websites ◽  
Functional Linguistics ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Verbal Content

Abstract The paper focuses on the institutional website as a complex genre with a relatively discontinuous inner structure, which is, however, coherent and cohesive, and unified by a common communication goal(s). The website is viewed as a discourse colony consisting of independent but related components realized in an array of subgenres, some of which are typical of the academic/institutional environment while others come from different discourse domains and are employed as embedded genres. The paper focuses on the blog as an embedded genre, its forms and functions within university websites, and particularly on its potentially multimodal character, i.e. the interplay of the verbal content of the blog and the non-verbal elements, esp. photographs, which co-create the producer’s message to the addressee. Drawing upon the recently developed field of multimodal discourse analysis within Hallidayan Systemic Functional Linguistics, particularly Martinec and Salway’s model, the paper explores the level to which the modes are integrated and the ways they contribute to meaningmaking in the genre.

scholarly journals OFFICIAL PEDAGOGY, FOREIGN LANGUAGE TEACHING AND LITERACY: A FUNCTIONALIST PERSPECTIVE

2016 ◽  
Vol 3 (Special) ◽  
pp. 131
Author(s):  
BEL A. NEDDAR
Keyword(s):  
Foreign Language ◽  
Functional Activity ◽  
Systemic Functional Linguistics ◽  
Language Teaching ◽  
Theoretical Framework ◽  
Foreign Language Teaching ◽  
Language Teachers ◽  
Foreign Language Teachers ◽  
Functional Linguistics ◽  
Educational Requirement

The theoretical framework that informs this paper is systemic functional linguistics (Halliday, 1994, Mathiessen, 1995 and Halliday and Mathiessen, 2004). This paper is not meant to be a guide for foreign language teachers on how to teach with a list of prescriptive tips to be adequately followed, but meant to highlight the importance of language teaching as a social functional activity. It stresses the need for a particular type of literacy that helps learners reflect on the ideational content of the educational input, questions beliefs and settled practices of their societies, and dwells on the educational requirement for any country to join the socio-economic revolutionary processes of Globalisation.

Thematic Organization and the Analysis of Selected Online Academic Scientific Journals' Site

2010 ◽  
pp. 376-388
Author(s):  
Foluke Olayinka
Keyword(s):  
Information Structure ◽  
Systemic Functional Linguistics ◽  
Theoretical Framework ◽  
Scientific Journals ◽  
Functional Linguistics ◽  
New Information ◽  
The Given

This chapter analyses the thematic organization of the instruction to authors’ section of selected online academic scientific journals’ sites. Fifteen scientific journals were selected randomly from different fields in the sciences. The theoretical framework for the study is provided by Systemic Functional Linguistics. The results showed that the marked theme had a higher occurrence than the unmarked theme. The marked themes were realized by adverbials and grammatical subjects. The unmarked themes were realized by subjects and predicates. Simple themes had a higher occurrence than multiple themes while interpersonal themes had more frequency than textual themes. The editors observed the given-new information structure as there was a low occurrence of entirely new information. The derived theme pattern was mostly used while the split-theme pattern had the least occurrence. The results show that the editors of these journals made use of these structures to organize their message logically and coherently.

The thematic structure of homepages: An exploratory systemic-functional account

Semiotica ◽  
2016 ◽  
Vol 2016 (210) ◽  
pp. 105-127
Author(s):  
Leong Ping Alvin
Keyword(s):  
Systemic Functional Linguistics ◽  
Social Semiotics ◽  
Thematic Structure ◽  
Linguistic Features ◽  
Multimodal Texts ◽  
Functional Linguistics ◽  
Semiotic Approach ◽  
Point Of Departure

AbstractThe visual social semiotic approach, based on Halliday’s systemic functional linguistics (SFL), is widely used in studies on multimodal texts. As SFL is a framework focusing on the functions of language, several SFL categories are re-conceptualized in visual social semiotics to handle the analysis and interplay of extra-linguistic features; other categories, however, are excluded. A consequence is that any insights offered by these excluded categories in multimodal texts remain obscured. This paper focused on one such category, theme, as a generator of expectations. It analyzed the thematic structure of twenty homepages to show that the different SFL themes are applicable and evident in such multimodal texts. It underscores the importance of theme as a point of departure of any discourse, textual or otherwise, allowing us to form expectations about how the rest of the discourse may be acceptably developed.

scholarly journals La fuerza en la construcción del marco teórico en artículos científicos: un análisis desde la lingüística sistémico-funcional

2020 ◽  
Vol 25 (1) ◽  
pp. 75-91
Author(s):  
Norma Patricia Barletta ◽  
Diana Chamorro ◽  
Jorge Mizuno
Keyword(s):  
Academic Writing ◽  
Systemic Functional Linguistics ◽  
Applied Linguistics ◽  
Theoretical Framework ◽  
Spanish Language ◽  
Research Articles ◽  
Theoretical Frameworks ◽  
Functional Linguistics ◽  
Authorial Voice

Opposite to what is traditionally stated, the theoretical framework often constitutes an independent section in research articles. Therein writers establish the theoretical tradition that supports their research and make an account of the theoretical and research developments in their discipline, specifically, in their topic of research, thus establishing a dialogue with other voices. This article examines how writers organize their theoretical framework by means of verbal clauses using the resources of the graduation subsystem proposed by the systemic functional linguistics to express force —which will help them to construct their authorial voice. This study analyzed the verbal clauses and the graduation resources of the theoretical frameworks in 20 research articles in Spanish language published in Colombian journals from the area of applied linguistics. Findings show the variety of resources deployed by writers in their verbal clauses to strengthen their commitment to their tenets, especially in prominent places of their theoretical framework, such as the macroTheme, hyperThemes, macroNew and hyperNew. Awareness of these theoretical framework features may be relevant for teaching academic writing.

scholarly journals A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement

2019 ◽  
Vol 10 ◽  
pp. 1523-1534 ◽  
Author(s):  
Shuting Liu
Keyword(s):  
Discourse Analysis ◽  
Public Service ◽  
Systemic Functional Linguistics ◽  
Functional Linguistics ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse

On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.

scholarly journals Right or Wrong? An Image for Immigrants: An Interpersonal Multimodal Discourse Analysis of MIA’s Music Video “Paper Planes”

2020 ◽  
Vol 3 (2) ◽  
pp. 57-66
Author(s):  
Rosy Michelle Peña Chan
Keyword(s):  
Discourse Analysis ◽  
Minority Groups ◽  
Systemic Functional Linguistics ◽  
Music Video ◽  
The Public ◽  
Functional Linguistics ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Depth Analysis

Most of the time, the opinion that people have regarding immigrants is based on what media, press, and news offer to the public. The music video “Paper Planes” by MIA demonstrates some of the stereotypes that society has for people according to their identity, and the singer represents it with the most outstanding characteristics of the minority groups in America. To conduct a more in-depth analysis of the music video and lyrics of MIA, I will provide an interpersonal multimodal discourse analysis. The analysis is based on the theories proposed by Halliday (1978) on systemic functional linguistics and Machin (2010) for the visual semiotic framework. The results demonstrate how the discourse used in the song transmits the perspectives people create regarding immigrants and perpetuate them.

scholarly journals “BÁNH TRÔI NƯỚC” AND THREE ENGLISH VERSIONS OF TRANSLATION: A SYSTEMIC FUNCTIONAL COMPARISON

2018 ◽  
Vol 34 (4) ◽  
Author(s):  
Hoang Van Van
Keyword(s):  
Systemic Functional Linguistics ◽  
Theoretical Framework ◽  
Functional Linguistics ◽  
Lexical Choice ◽  
Similarities And Differences ◽  
John Balaban

This paper is concerned with a comparison of the three English versions of translation: “The Floating Cake” translated by John Balaban, “The Cake That Drifts In Water” translated by Huỳnh Sanh Thông and “Floating Sweet Dumpling” translated by Marilyn Chin with the source poem “Bánh trôi nước” by the Vietnamese renowned poetess Hồ Xuân Hương. The theoretical framework employed for analysis and comparison of the texts is systemic functional linguistics. The results show that there are both similarities and differences between the translated versions and the source poem, and between the translated versions in terms of ideational, interpersonal and textual meanings. The results also indicate that there are more differences in lexical choice (the choice of words and groups/phrases) than in syntactic choice (the choice of transitivity, mood, and thematic patterns) between the three translated versions and the original poem, and between the three translated versions.

Interpersonal functions of interjections

2020 ◽  
Author(s):  
Yi Jing
Keyword(s):  
English Language ◽  
Systemic Functional Linguistics ◽  
Theoretical Framework ◽  
Systematic Analysis ◽  
Functional Linguistics ◽  
A Minor

Abstract Motivated by the frequent omission of interjections from film subtitles, this study investigates the interpersonal functions of interjections, and seeks to disentangle their meaning relations. Based on the analysis of interjections from six English language films under the theoretical framework of Systemic Functional Linguistics (SFL), the study primarily classifies the functions of interjections in terms of whether the interjections independently realize moves in exchange. The function of the interjection which realizes a move on its own is described at the semantic stratum in terms of a minor speech function, and the function of the interjection which realizes a move together with a clause is described at the lexicogrammatical stratum in terms of an optional clausal function referred to as a ‘latched function’. The study highlights the distinction between latched functions and their agnate minor speech functions, and offers more delicate accounts of the functions of interjections. It proposes a system network of the minor speech functions, which can facilitate a more systematic analysis of the functions realized by interjections. This study contributes to the SFL description of English interjections, and can offer methodological insights into further research on the functionality of interjections.

Genre and Literacy-Modeling Context in Educational Linguistics

1992 ◽  
Vol 13 ◽  
pp. 141-172 ◽  
Author(s):  
James R. Martin
Keyword(s):  
Systemic Functional Linguistics ◽  
Applied Linguistics ◽  
Spoken Language ◽  
Theoretical Framework ◽  
General Question ◽  
Annual Review ◽  
Ongoing Research ◽  
Functional Linguistics ◽  
Educational Linguistics ◽  
Literacy Initiatives

Christie (1992), in the previous year's volume of the Annual Review of Applied Linguistics, reviewed literacy initiatives in Australia which drew on systemic functional linguistics, focusing on three themes: differences between speech and writing, written genres, and the study of spoken language. This paper is designed to complement her review, highlighting ongoing research within the same general theoretical framework, and focusing on the general question of modeling context in educational linguistics.

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