scholarly journals Under the Influence: Advertisers’ Impact on the Content of Swiss Free Newspapers

2017 ◽  
Vol 5 (2) ◽  
pp. 31-40
Author(s):  
Colin Porlezza
Keyword(s):  
Logistic Regression ◽  
Media Management ◽  
Public Attention ◽  
Advertising Expenditure ◽  
Editorial Content ◽  
News Organizations ◽  
The Media ◽  
Theoretical Frame ◽  
Historic Approach ◽  
German Part

The study focuses on whether and to what extent advertisers influence the editorial content of free newspapers in the German part of Switzerland. The contribution analyzes, grounded on an historic approach, the most competitive period in Switzerland, 2008, when not less than five freesheets were competing for advertisers and public attention. By using Altmeppen’s (2006) organizational theory, the paper offers a theoretical frame able to describe the vanishing co-orientation between the media management and the newsroom, a trend that aggravates commercialization processes in news organizations. In a situation of economic turmoil, so the hypothesis, newsrooms are more inclined to positively adapt the valence of their coverage about their main advertisers in order to keep them in the portfolio. Using a content analysis, the author examined the editorial coverage of six among the most important advertisers of Swiss free newspapers, carrying out an aggregated statistical analysis based on logistic regression. The study revealed that free newspapers with a strong market orientation display a higher chance to publish positive facts and evaluations about advertisers with a high advertising expenditure.

Prime Ministers and the Public

2018 ◽  
Author(s):  
Patrick Weller
Keyword(s):  
Prime Minister ◽  
Significant Part ◽  
Media Management ◽  
Prime Ministers ◽  
The Public ◽  
Electoral Campaigns ◽  
Technological Capacity ◽  
The Media

Prime ministers are the key campaigners for their governments, not just in electoral campaigns, but every day and in every place. Media management has become a continuing and significant part of the prime ministers’ activities; it is a daily, indeed an hourly, pressure. Speeches have to be planned. The pressure has changed the tone and priorities of governing. It has dangers as well as benefits. Media demands have become more immediate, more continuous, and more intrusive. Prime ministers must respond. The same technical changes allow prime ministers to interact with their voters in a way that bypasses journalists and other intermediaries. They are writ large in campaigns. They are never out of mind or out of sight. Re-election is always a consideration for tactics and strategy. The public leader, the ‘rhetorical prime minister’, is shaped by the demands of the media and organized by the technological capacity.

The Strategies of Television Broadcast During the Covid-19 Pandemic: A Case Study on Indonesian Television

2021 ◽  
Vol 37 (2) ◽  
pp. 243-256
Author(s):  
Gammara Lenggo Geni ◽  
◽  
Rizki Briandana ◽  
Farid Hamid Umarella ◽  
◽  
...  
Keyword(s):  
Management Strategy ◽  
Qualitative Approach ◽  
Media Management ◽  
Television Industry ◽  
Television Station ◽  
Media Companies ◽  
Work From Home ◽  
Depth Interview ◽  
The Media

This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research.

Epidemics and History: Multiple Approaches to the Subject

2021 ◽  
pp. 5
Author(s):  
Dmitriy Mikhel
Keyword(s):  
20Th Century ◽  
Great Influence ◽  
Medical Knowledge ◽  
Public Attention ◽  
Medical Texts ◽  
Quarter Century ◽  
History Of ◽  
The Media ◽  
New Generation ◽  
The 19Th Century

The problems of epidemics have increasingly attracted the attention of researchers in recent years. The history of epidemics has its own historiography, which dates to the physician Hippocrates and the historian Thucydides. Up to the 19th century, historians followed their ideas, but due to the progress in medical knowledge that began at that time, they almost lost interest in the problems of epidemics. In the early 20th century, due to the development of microbiology and epidemiology, a new form of the historiography of epidemics emerged: the natural history of diseases which was developed by microbiologists. At the same time, medical history was reborn, and its representatives saw their task as proving to physicians the usefulness of studying ancient medical texts. Among the representatives of the new generation of medical historians, authors who contributed to the development of the historiography of epidemics eventually emerged. By the end of the 20th century, they included many physician-enthusiasts. Since the 1970s, influenced by many factors, more and more professional historians, for whom the history of epidemics is an integral part of the history of society. The last quarter-century has also seen rapid growth in popular historiography of epidemics, made possible by the activation of various humanities researchers and journalists trying to make the history of epidemics more lively and emotional. A great influence on the spread of new approaches to the study of the history of epidemics is now being exerted by the media, focusing public attention on the new threats to human civilization in the form of modern epidemics.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals Imaginários sociais sobre as favelas cariocas: o turismo-cultural do museu de favela e seus modos de ativação digital

2016 ◽  
Vol 1 (1) ◽  
pp. 61
Author(s):  
Mônica Machado
Keyword(s):  
Material Culture ◽  
Digital Technologies ◽  
Cultural Tourism ◽  
Cultural Objects ◽  
The Social ◽  
The Media ◽  
Theoretical Frame ◽  
Cultural Contradictions ◽  
The Relationship

Esse artigo objetiva refletir sobre as representações sociais das favelas cariocas em registros midiáticos ao longo os últimos anos, o crescente movimento do Favela-tour e seus paradoxos, bem como as suas implicações conceituais. Em seguida reflete sobre as experiências do turismo cultural do Museu de Favela, com destaque para o processo de criação do hotsite Museu de Favela Tour como dispositivo que faz circular o capital cultural comunitário. Todas essas noções associam-se aos pressupostos teóricos da cultura material, como um campo da antropologia que estuda as correlações entre objetos e inventários socioculturais e avança para o estudo da sub-linha da pesquisa da antropologia digital, onde as relações entre sujeitos sociais e tecnologias são imaginadas como reelaborações da sociabilidade que precedem a essa tradição e se predispõem a revelar as contradições sociais já dispostas na cultura.Social narratives about slum in Rio:the cultural-tourism in favela museum and digital activismAbstract This article aims to analyse favelas in Rio and also the media records about this issue, arguing that the Favela-tour concept can be seen as paradoxal process. Then will be debated Favela Museum’s cultural tourism heritage, highlighting the process of creating the Favela Museum Tour’s hotsite as a way of spread the favela’s legacy. All these notions are associated with the theoretical frame of material culture as a field of anthropology and links between socio-cultural objects and inventories. This research is called digital anthropology where the relationship between social and technology subject are imagined as re-workings of sociability that precedes this tradition, where the digital technologies are predisposed to share the social-cultural contradictions.

scholarly journals Public Attitudes Towards Omani Media Coverage of “Gono” Cyclone Crisis

2015 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Obaid Said Al- Shaqsi
Keyword(s):  
Media Coverage ◽  
Communication Theory ◽  
Public Attitudes ◽  
Behavioral Responses ◽  
Survey Study ◽  
Media Management ◽  
Situational Crisis Communication Theory ◽  
The Media ◽  
Media Performance ◽  
The Relationship

This survey study aimed at investigating the relationship between Omani media management of the 2007 Gono cyclone crisis and people’s behavioral responses and their attitudes towards media performance. The study was founded on the general principles of the Situational Crisis Communication theory and Stakeholders theory. A convenient sample of 140 affected individuals from three different places in Oman participated in this study. The results indicated that 96% of the informants followed Omani media warnings about the cyclone. The results also showed a positive correlation between respondents’ belief that the media have provided them with swift and transparent messages and addressed their interests and emotional concerns on one hand, and adopting positive behavioral responses, on the other hand. Overall, respondents were satisfied with Omani media performance during the different stages of the cyclone crisis. 

scholarly journals Click off: How digital has disrupted New Zealand sports journalism

2021 ◽  
Author(s):  
◽  
Greg Michael Stutchbury
Keyword(s):  
News Media ◽  
Digital Technology ◽  
Digital Technologies ◽  
Sports Journalism ◽  
Editorial Content ◽  
Digital Space ◽  
Print News ◽  
The Media ◽  
The Relationship ◽  
Depth Interviews

<p>This thesis examined through a political economy framework how New Zealand’s two largest newspaper chains, Fairfax and NZME, have been impacted by the advent of digital technologies and the effects these have had on the practice of sports journalism. Digital technology, falling revenue and increasing pressure from financial owners have all played a part in the restructuring of both Fairfax and NZME’s editorial news operations, especially in the last five years as both companies transitioned to a ‘digital-first’ environment.  Semi-structured, in-depth interviews were conducted with 16 senior journalists who had knowledge of the transition from a print to a digital focus. These interviews highlighted the strategies adopted by both companies as they faced a challenging and evolving marketplace. They also underlined the internal tensions within newsrooms between not only journalists and editorial news managers but also the digital and print operations.  Despite the belief that digital technologies would make the print news media more collaborative and provide greater diversity and plurality, the opposite has occurred. Sports reporting remains highly routinised, coverage diversity is shrinking, and greater control is now exerted by editorial managers over the production of journalistic content. Digital technologies have also impacted the forms of content, with decision making on editorial content and resourcing now strongly influenced by data analytics, although there was still strong resistance to greater interactivity with readers. The relationship between sports organisations and print news media organisations, while considered in theory to be a symbiotic one but in reality, is an area of conflict, has also further deteriorated as sports organisations introduce significantly greater control over the media agenda. An element of this control has also heightened tensions with sports organisations moving into the digital space and competing directly with print news media organisations.</p>

scholarly journals Diverging from News Media: An Exploratory Study on the Changing Dynamics between Media and Public Attention on Cancer in China from 2011-2020

2021 ◽  
Author(s):  
Yangkun Huang ◽  
Xiaoping Xu ◽  
Sini Su
Keyword(s):  
News Media ◽  
Media Coverage ◽  
Cancer Information ◽  
Second Phase ◽  
Media Industry ◽  
Public Attention ◽  
Media Attention ◽  
Starting Point ◽  
The Media ◽  
Cancer Types

Over the past decade, China has witnessed fast-paced technological advancements in the media industry, as well as major shifts in the health agenda portrayed in the media. Therefore, a key starting point when discussing health communication lies in whether media attention and public attention towards health issues are structurally aligned, and to what extent the news media guide public attention. Based on data mined from 73,060 sets of the Baidu Search Index and Media Index on 20 terms covering different types of cancer from 2011 to 2020, the Granger test demonstrates that, in the last decade, public attention and media attention towards cancer in China has gone through two distinct phases. During the first phase, 2011-2015, Chinese news media still held the key in transferring the salience of issues on most cancer types to the public. In the second phase, from 2016-2020, public attention towards cancer has gradually diverged from media coverage, mirroring the imbalance and mismatch between the demand of active public and the supply of cancer information from news media. This study provides an overview of the dynamic transition on cancer issues in China over a ten-year span, along with descriptive results on public and media attention towards specific cancer types.

THE BRANDCASTING ON THE EXAMPLE OF ADVERTORIALS

2021 ◽  
Author(s):  
Aneta Duda
Keyword(s):  
United States ◽  
Content Analysis ◽  
United States Of America ◽  
The United States ◽  
Brand Positioning ◽  
Editorial Content ◽  
Organized Interests ◽  
Analysis Technique ◽  
The Media ◽  
Degree Of Similarity

"This article discusses the concept of brandcasting in the particular case of a controversial advertorial (ADL) - paid messages in the media sponsored by organized interests to create and sustain a favorable environment to pursue their respective goals. An advertorial is an advertisement masquerading as a journalistic article, blurring the dividing line between editorial content and advertorials. Based on the content analysis technique of 284 advertorials of Newsweek, Polityka and Time, the most widely circulated and read weekly newsmagazine in Poland and the United States of America, the author documents the placement of ADL: proportions of commercial and non-commercial content, detailed typologies, brand positioning, sponsor disclosures, the degree of similarity with journalistic texts and corporate and non-corporate interests. The newspaper advertorial borrows, or just steals editorial credibility from the newspaper and pollutes reliable information. There, of course, might be a place for such kind of advertisements, but they should be more thoroughly distinguished form editorial content than is currently the case. As shown in the article, media do not place sponsor disclosures prominently."

Toiling in the Media Data Mines

2011 ◽  
pp. 167-189
Author(s):  
Robert Young
Keyword(s):  
Target Group ◽  
Media Management ◽  
Time And Space ◽  
The Media ◽  
Media Channels ◽  
Media Data

At PHD Canada, we deal in “time and space” — a phrase used when the term “media management” draws blank stares at cocktail parties. There are thousands of people like us, in hundreds of companies like ours, responsible for managing advertising media budgets. We all go to great lengths to create crisp target group definitions for consumer brands. We determine which media channels should be employed in support of our clients’ messages — time and space channels such as TV, radio, magazines, Internet, and newspapers. We recommend when our clients should run the media weight afforded by their budgets. And finally, we recommend how the weight should be distributed throughout the country, in which cities and which regions.

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