The Strategies of Television Broadcast During the Covid-19 Pandemic: A Case Study on Indonesian Television

2021 ◽  
Vol 37 (2) ◽  
pp. 243-256
Author(s):  
Gammara Lenggo Geni ◽  
◽  
Rizki Briandana ◽  
Farid Hamid Umarella ◽  
◽  
...  
Keyword(s):  
Management Strategy ◽  
Qualitative Approach ◽  
Media Management ◽  
Television Industry ◽  
Television Station ◽  
Media Companies ◽  
Work From Home ◽  
Depth Interview ◽  
The Media

This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research.

scholarly journals Analisis Kritis Program Tayangan Asing di Televisi Swasta Indonesia

2021 ◽  
Vol 10 (1) ◽  
pp. 101-119
Author(s):  
Sari Rahmani ◽  
Irma Suryani
Keyword(s):  
Critical Thinking ◽  
Data Collection ◽  
Total Content ◽  
Qualitative Approach ◽  
Television Programs ◽  
Television Station ◽  
Role Of The State ◽  
The Media ◽  
Study Case

Indonesia telah mengatur pembatasan tayangan asing di layar stasiun televisi dalam negeri. Regulasi tersebut tertuang dalam Undang-Undang Penyiaran Nomor 32 Tahun 2002 Pasal 36 ayat 2 yang mewajibkan setiap stasiun televisi untuk menayangkan sekurang-kurangnya 60% tayangan produksi domestik. Penelitian ini bertujuan untuk menganalisis permasalahan tayangan asing di televisi Indonesia dalam perspektif kritis industri budaya. Metode yang dilakukan adalah metode kualitatif studi kasus. Pengambilan data dari berbagai studi dokumen dan wawancara. Data yang telah dikumpulkan dianalisis dengan teknik pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa stasiun televisi swasta melanggar ketentuan mengenai muatan tayangan asing. Ada dua masalah utama tayangan asing di televisi Indonesia. Masalah pertama adalah lemahnya peran negara terhadap penyiaran di Indonesia. Kedua adalah masalah ekonomi media khususnya terkait dengan pekerja media.   Indonesia issued the law regarding the limitation of foreign television programs in 2002. In Article 36, paragraph 2 of Law No. 32/2002 stated that every television station is obligated to broadcast domestic programs at least 60 percent of the total content. This research aimed to analyze foreign programs in Indonesia through a critical thinking perspective. This research adopted a study case, qualitative approach. Data collection was done through interviews, documents study. The collected data were analyzed by data collection, reduction, display, and conclusion drawing. The findings showed that  The results showed that private television stations violated the provisions regarding the proportion of foreign programs. There were two main problems that emerge from foreign programs in private TV stations. The first problem was the weak role of the state in broadcasting in Indonesia. The second was the problem of the media economy, especially related to media workers.

scholarly journals EKONOMI POLITIK MEDIA: PADA PEMBERITAAN MENJELANG PEMILIHAN GUBERNUR BANTEN 2017 OLEH RADAR BANTEN DAN BARAYA TV

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 155
Author(s):  
Achmad Nashrudin P
Keyword(s):  
Political Economy ◽  
Qualitative Approach ◽  
The Political ◽  
Media Relations ◽  
Economic Interests ◽  
Political Economy Of Media ◽  
Political Interests ◽  
Depth Interview ◽  
The Press ◽  
The Media

Research on Political Economy of Media: At the news ahead of elections for the governor of Banten in 2017 by Radar Banten and Baraya TV, phenomenon triggered by the loosening of the values of objectivity and independence of the mass media in carrying out its functions as set in the Press Law and the Broadcasting Law. At the time of the campaign, the candidates for governor and lieutenant governor are competing to get the “place ‘and is known well as sell to prospective election promise to get sympathy. At the time, the media seemed to forget the function and position. This study aims to determine the phenomenon of media relations with the candidates and how the phenomenon of the political economy of media in both institutions (Radar Banten and Baraya Pos) at the time before the election for governor of Banten in 2017. This study uses this study used a qualitative approach, with the constructivist paradigm and using the method of data collection through the depth-interview, the informant was elected. The results of the study illustrate that media relations (relations between) media with prospective relatively loose, drawn from observations and interviews show that the two media are “very affectionate” with the candidates, and the media policy in lifting more headlines have suggested the economic interests vis a vis political interests.

scholarly journals An adaptive media strategy for influencing crowd behaviour

2019 ◽  
Vol 2 (1) ◽  
pp. 56-76 ◽  
Author(s):  
Rasha Hassan ◽  
Yasser Ibrahim
Keyword(s):  
Management Strategy ◽  
Media Management ◽  
Content Type ◽  
Agent Based ◽  
Crowd Dynamics ◽  
Political Beliefs ◽  
The Media ◽  
Smart Media ◽  
The Impact ◽  
Crowd Formation

Purpose Media has always been used as a key manipulator of public agendas, political beliefs and individuals’ attitudes. The purpose of this study is to investigate the impact of three adaptive media strategies on the pattern and dynamics of potential crowds. Design/methodology/approach An agent-based approach is used to simulate the three adaptive media strategies on the pattern and dynamics of potential crowds. During the experiments, the media broadcast is intensified to gather momentum for crowd movements or is lessened to maintain the budget. Findings The results show that a slight change in the media management strategy could lead to a radical different impact on the crowd dynamics. The results also show that a quite smart media strategy could outperform a strategy with an unlimited budget. Finally, the structure of the society shows a significant influence on the crowd dynamics than it could be inferred. Originality/value The model presents an explanatory toolkit for the crowd complexity. The results provide deep insights into the crowd formation and a basis for understanding the influence of media and the impact of its strategies on the crowd dynamics.

scholarly journals KETIKA PARADIGMA POSITIF MENDAMPINGI PARADIGMA NON-POSITIF DALAM RISET AKUNTANSI

2018 ◽  
Vol 16 (4) ◽  
pp. 409-432
Author(s):  
Mohamad Suyunus
Keyword(s):  
Qualitative Approach ◽  
Interview Data ◽  
Quantitative Approach ◽  
Research Approach ◽  
Case Study Method ◽  
Accounting Research ◽  
National Symposium ◽  
Interpretive Paradigm ◽  
Depth Interview

On the last Accounting National Symposium at Banjarmasin, a quantitative accounting research approach was still dominating in the paper presentation, eventhough this event had been conducted more than a decade. So, why the quantitative approach or positive paradigm is still strong enough in its position and having a good track of development during the penetration of a qualitative approach? By understanding the positivist accounting researcher’s thought about qualitative approach, a gap could be seen and then used for developing both approaches simultaneously. This research is on the area of an interpretive paradigm and using case study method. By using in-depth interview, data are collected from informan at Gadjah Mada University, Brawijaya University, and Airlangga University. The results, all informan accept the qualitative approach or a multiparadigm accounting research with a certain note, especially regarding to the research stages. Besides, they think about the need for a dialogue between quantitative and qualitative researchers.

scholarly journals An Analysis of Integrated Occupational Health Effort Posts (Pos UKK) Policy In Fishermen’s Group in Lumajang RegencyAn Analysis of Integrated Occupational Health Effort Posts (Pos UKK) Policy in Fishermen’s Group in Lumajang Regency

2019 ◽  
Vol 2 (12) ◽  
pp. 281
Author(s):  
Ayu Wulandari ◽  
Isa Ma'rufi ◽  
Hadi Prayitno
Keyword(s):  
Health Policy ◽  
Occupational Health ◽  
Delphi Method ◽  
Qualitative Approach ◽  
Policy Study ◽  
Case Study Design ◽  
Depth Interview ◽  
Resolution Strategy ◽  
Policy Problems

The present study analyzes the suboptimal implementation of the Integrated Occupational Health Effort Post (Pos UKK) Policy in Fishermen’s Group in Lumajang Regency. The purpose of the study was to analyze the health policy in the form of Regent Regulation no. 18 of 2018 on Integrated Occupational Health Effort Post. This study applied qualitative approach with case study design. The data were collected through in-depth interview with the actor of the policy, triangulated with field observation and documentation. The present study employed Delphi method, it was aimed at formulating, prioritizing, and designing resolution strategy of policy problems. The result of the analysis found four variables affecting performance and impact of the decentralized policy. Study on these four variables was useful for understanding the suboptimal implementation of integrated pos UKK policy in fishermen’s group. Keywords: policy analysis; Occupational Health Effort (UKK) Post; Delphi method

scholarly journals Convergent landscape. 39 and a half as (multi) promotional intertext

2020 ◽  
Vol 1 (2) ◽  
pp. 139-155
Author(s):  
Katarzyna Kopecka-Piech
Keyword(s):  
Virtual Reality ◽  
Media Convergence ◽  
Commercial Television ◽  
Television Station ◽  
Media Usage ◽  
Production Distribution ◽  
The Media ◽  
Integrated Media

The purpose of this article is to provide a broader characterisation of the media convergence strategy applied by producers of the Polish commercial television station (TVN) series 39 and a half (39 i pół). In order to examine the convergence strategies of production, distribution, promotion and media usage, this paper analyzes metaphors of landscape, terrain, map and simulacrum. Moreover the concept of convergent (inter)text is proposed. In the case study of 39 and a half the author examines three main strategies implemented by the creators: the promotional virtualisation of reality, making virtual reality more real, and multiplied fiction. Transmedial and synergetic brands illustrate the hybridisation of the convergent and integrated media landscape.

EVALUASI SISTEM ONLINE PUBLIC ACCESS CATALOG PERPUSTAKAAN UMUM DAERAH PROVINSI DKI JAKARTA, CIKINI

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Jusa Junaedi
Keyword(s):  
Data Collection ◽  
Qualitative Approach ◽  
Public Access ◽  
Descriptive Case Study ◽  
Filter System ◽  
Search Results ◽  
Depth Interview

This article will try to analyze and to evaluate the Online Public Access Catalog that is available in Perpustakaan Umum Daerah Provinsi DKI Jakarta, Cikini. This research uses qualitative approach with the method of descriptive case study. The data collection is accumulated through participative observations, in-depth interview with selected informants, and analysis on supporting documents. The result of this research shows that the Online Public Access Catalog that is owned by Perpustakaan Umum Daerah Provinsi DKI Jakarta, Cikini has several problems. It can be seen from the limited choices of searching mode, the usage of INDOMARC indicator codes in describing information bibliography of collection that often cannot be comprehended by public, the search results from the local library’s collections that are mixed with other library’s collections, to collection’s status and filter system that is not available

scholarly journals When the Greedy Giant Tumbling Down: Analyzing Nickelodeon's Spatialization Practice in Indonesia

2018 ◽  
Vol 73 ◽  
pp. 10010
Author(s):  
Ganis Ashari Rizqi
Keyword(s):  
Social Impact ◽  
Strategic Alliance ◽  
Media Industry ◽  
Television Industry ◽  
Media Companies ◽  
Cable Industry ◽  
The Social ◽  
The Media ◽  
Cable Television Industry ◽  
Corporate Community

The developments of technology and globalization have made the emergence of various changes in media industry. In the entertainment sector various children programs can be broadcasted easily in Indonesia through the cable television industry. Unfortunately, the market share of cable industry is currently experiencing sluggishness. It encourages Nickelodeon to apply certain ways to keep its products dominance in Indonesia. Using spatialization approach in the study of the political economy media, this article aims to describe how Nickelodeon, maintains its product dominance to face that condition. From descriptive qualitative analysis conducted on the news in the mass media and the national company website, found the tendency of localizing strategic alliance both with national companies in the media and non-media industries. Cooperation built between Nickelodeon and the media industry (MNC Group) creates Indonesian-language cartoons and special shows for Indonesian children. Meanwhile, cooperation with non-media companies (Telkomsel and Campina) creates a corporate community base that supports the marketing of Nickelodeon products. The implications of Nickelodeon's collaboration with Telkomsel in the creation of mobile applications are discussed in this article as the social impact of spatialization practices resulting in imbalance of accessing information.

scholarly journals The Implementation of Tartil Method to Increase Ability in Reciting al-Qur’an for Students of IAIN Raden Intan Lampung

2018 ◽  
Author(s):  
Syafrimen Syafril ◽  
Nova Erlina
Keyword(s):  
Qualitative Approach ◽  
Control Group ◽  
Second Phase ◽  
Two Phase ◽  
Control Group Design ◽  
Group Design ◽  
Case Study Design ◽  
Depth Interview ◽  
Explanatory Mixed Methods

The purpose of this study is to know the implementation of Tartil Method in order to increase the ability of the students of IAIN Raden Intan Lampung in reciting al-Qur’an. This study used two phase of explanatory mixed methods designs. The first phase was quantitative approach using true experiment by having pretest-postest control group design for 66 students who have low ability in reciting al-Qur’an. The second phase was qualitative approach using multi-case single-site case study design involving 9 students who were trained by using Tartil method. The data of the first phase were collected by testing the students to recite al-Qur’an and then the scores were analyzed by using Statistical Package For Social Science [SPSS] Windows 18.0. In the second phase, the data were collected by using in depth-interview and the data from interview were described thematically with Nvivo 8. From the first phase, it was found that there was an increasing ability of reciting al-Qur’an after the implementation of Tartil method. From the second phase, it was found that the reasons why the students could recite Al-Qur’an faster were: [i] the method was easier to follow, [ii] the method was interesting because there were some specific color used to in the material given, [iii] the reciting al-Qur’an was directly applied with the muratal system, [iv] the tajwid was applied in order to make the reciting perfect. The implication of this study was discussed with any theories, concepts and relevance studies.

scholarly journals Komunikasi Persuasif Tentang Kesehatan Mental Melalui Komik Digital (Studi pada Akun Instagram @petualanganmenujusesuatu)

Prologia ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 334
Author(s):  
Priscilla Septhimoranie Hadhinoto ◽  
Roswita Oktavianti
Keyword(s):  
Mental Health ◽  
Data Collection ◽  
Literature Review ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Health Awareness ◽  
Persuasive Communications ◽  
Mental Health Awareness ◽  
The Media

Mental health is an issue labeled as taboo and is very rarely discussed in Indonesia. This issue calls for works in order to spread mental health awareness and one of the ways is by doing persuasive communications through digital comics. The purpose of this research is to study persuasive communications about mental health through digital comics. This research was conducted using qualitative approach and case study method on an Instagram account named @petualanganmenujusesuatu. Data collection techniques used in this research were interview, observation, and literature review. The researches used Persuasive Communications, Mental Health, dan Digital Comics Theory. The results of this research indicate 3 things, the implementation of persuasive communications about mental health through digital comics have 3 types of purposes which are affective, cognitive, and conative purpose. Strategies implied are strategies in composing messages, choosing the channel, and feedback. Persuasive communications about mental health through digital comics is also influenced by the visualization of the comics itself as the media, through character depiction and color selection.Kesehatan mental adalah suatu isu yang masih dianggap tabu dan jarang dibicarakan di Indonesia. Hal ini mendorong upaya untuk menyebarkan kesadaran tentang kesehatan mental, salah satunya dengan melakukan komunikasi persuasif melalui komik digital. Tujuan penelitian ini adalah untuk mengetahui komunikasi persuasif tentang kesehatan mental melalui komik digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus pada akun Instagram @petualanganmenujusesuatu. Teknik pengumpulan data menggunakan wawancara, observasi, dan studi kepustakaan. Teori yang digunakan adalah Teori Komunikasi Persuasif, Kesehatan Mental, dan Komik Digital. Hasil penelitian terdiri atas 3 hal, yaitu pelaksanaan komunikasi persuasif tentang kesehatan mental melalui komik digital memiliki 3 tujuan secara afektif, kognitif, atau konatif. Strategi yang digunakan adalah strategi penyusunan pesan, pemilihan saluran, dan umpan balik. Selain itu, komunikasi persuasif tentang kesehatan mental juga dipengaruhi oleh visualisasi komik sebagai medianya, yaitu melalui penggambaran karakter dan pemilihan warna.  

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