scholarly journals Generation Z and Organizational Listening on Social Media

2020 ◽  
Vol 8 (2) ◽  
pp. 185-196 ◽  
Author(s):  
Hanna Reinikainen ◽  
Jaana T. Kari ◽  
Vilma Luoma-aho
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Institutions ◽  
Online Survey ◽  
Global Climate ◽  
Public Authorities ◽  
Generation Z ◽  
Non Governmental Organizations ◽  
Age Cohort ◽  
The Uk

Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build relationships with them. However, critics have lamented that these attempts often fail and that young people’s trust in institutions, brands, and organizations continues to decline. This article asks how young people perceive organizational listening on social media and whether their perceptions are related to their trust in the information shared by brands and other organizations on social media. Data for the study were gathered through an online survey in Finland and the UK. The respondents (N = 1,534), aged 15–24, represent the age cohort known as Generation Z. The results show that organizational listening is connected to higher levels of perceived benefits from social media as well as higher levels of trust in the information that brands, public authorities, and non-governmental organizations share on social media. The results highlight the role of competent listening on social media, bolstering the previous literature connecting both organizational listening and trust with higher levels of participation and engagement online.

scholarly journals Survey of young people in one region of the UK on accessing COVID-19 information (SOCIAL)

2021 ◽  
Vol 5 (1) ◽  
pp. e000942
Author(s):  
Oliver G P Lawton ◽  
Sarah A Lawton ◽  
Lisa Dikomitis ◽  
Joanne Protheroe ◽  
Joanne Smith ◽  
...  
Keyword(s):  
Social Media ◽  
Young People ◽  
Significant Role ◽  
Online Survey ◽  
Descriptive Statistics ◽  
Sources Of Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Education Gaps ◽  
The Uk

COVID-19 has significantly impacted young people’s lives yet little is known about the COVID-19 related sources of information they access. We performed a cross-sectional survey of pupils (11–16 years) in North Staffordshire, UK. 408 (23%) pupils responded to an online survey emailed to them by their school. Descriptive statistics were used to summarise the data. Social media, accessed by 68%, played a significant role in the provision of information, despite it not being considered trustworthy. 89% felt that COVID-19 had negatively affected their education. Gaps in the provision of information on COVID-19 have been identified.

scholarly journals Mental Health, Information and Being Connected: Qualitative Experiences of Social Media Use during the COVID-19 Pandemic from a Trans-National Sample

Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 735
Author(s):  
Schoultz Mariyana ◽  
Leung Janni ◽  
Bonsaksen Tore ◽  
Ruffolo Mary ◽  
Thygesen Hilde ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Information ◽  
Online Survey ◽  
Negative Impact ◽  
National Study ◽  
Free Text ◽  
Cross Sectional ◽  
Mental Health Information ◽  
The Uk

Background: Due to the COVID-19 pandemic and the strict national policies regarding social distancing behavior in Europe, America and Australia, people became reliant on social media as a means for gathering information and as a tool for staying connected to family, friends and work. This is the first trans-national study exploring the qualitative experiences and challenges of using social media while in lockdown or shelter-in-place during the current pandemic. Methods: This study was part of a wider cross-sectional online survey conducted in Norway, the UK, USA and Australia during April/May 2020. The manuscript reports on the qualitative free-text component of the study asking about the challenges of social media users during the COVID-19 pandemic in the UK, USA and Australia. A total of 1991 responses were included in the analysis. Thematic analysis was conducted independently by two researchers. Results: Three overarching themes identified were: Emotional/Mental Health, Information and Being Connected. Participants experienced that using social media during the pandemic amplified anxiety, depression, fear, panic, anger, frustration and loneliness. They felt that there was information overload and social media was full of misleading or polarized opinions which were difficult to switch off. Nonetheless, participants also thought that there was an urge for connection and learning, which was positive and stressful at the same time. Conclusion: Using social media while in a shelter-in-place or lockdown could have a negative impact on the emotional and mental health of some of the population. To support policy and practice in strengthening mental health care in the community, social media could be used to deliver practical advice on coping and stress management. Communication with the public should be strengthened by unambiguous and clear messages and clear communication pathways. We should be looking at alternative ways of staying connected.

scholarly journals The Prevalence of Rough Sleeping and Sofa Surfing Amongst Young People in the UK

2016 ◽  
Vol 4 (4) ◽  
pp. 60-72 ◽  
Author(s):  
Anna Clarke
Keyword(s):  
Young People ◽  
Online Survey ◽  
Partial Information ◽  
The Uk

Whilst data on statutory homelessness is well recorded in the UK, there is a lack of data on informal homelessness (such as ‘sofa surfing’) and rough sleeping, other than that which relies on partial information and street counts. This paper presents findings from a recent online survey of young people and helps to fill this gap. It found that rates of sofa surfing and rough sleeping among young people were much higher than previously thought. Twenty-six percent of young people (aged 16–25) had slept rough at some point in their life and 35 percent had ‘sofa surfed’ (stayed with friends or family on their floor or sofa because they had nowhere else to go). The paper explores the implications of this for how we conceptualise homelessness. It suggests that homelessness may often be neither cause nor consequence of wider forms of exclusion, but that we may need to explore further the factors that enable some people to move swiftly out of homelessness more easily than others.

scholarly journals Analysis of Sources for Information Gathering Before Visiting a Festival in the Case of Generation Z

2021 ◽  
Author(s):  
Tamás Iványi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Online Survey ◽  
Information Sources ◽  
Financial Burden ◽  
Exploratory Research ◽  
Multiple Sources ◽  
Music Festivals ◽  
Generation Z ◽  
Use Of Information Sources

In recent years, festivals have become an essential part of summer activities for many members of Generation Z. Programs that last several days also mean significant financial burden for young people, so they gather information from multiple sources before decision-making. The purpose of the study is to examine which information sources – especially social media – and which motivations have become significant in the context of festival tourism's decision process.An online survey was conducted as part of and exploratory research over four consecutive years dealing with the use of information sources and the importance of the music festivals' characteristics targeting the Hungarian Generation Z attendees of festivals. Besides the descriptive statistics cluster analysis and ANOVA tables were used.It can be emphasized that in the case of festival tourism, the influence and usage of social media, relying on the opinions of acquaintances and friends is much more significant in the decision-making phase than in the case of traditional tourism. The program and the leading performers are not the only important factors, but meeting friends, the atmosphere of the festival, and reasonable value for money are also significant. Three groups of users could be identified: those who are mainly browsing official websites and search engines, those who try to make decisions based on earlier experiences, and those who are also looking at social media sites and digest several types of content to make the decision. Organisers of festivals should understand the differences among these groups to create better communication strategies.

scholarly journals Illicit Drug Markets, Consumer Capitalism and the Rise of Social Media: A Toxic Trap for Young People

2019 ◽  
Vol 27 (4) ◽  
pp. 591-610 ◽  
Author(s):  
Keir Irwin-Rogers
Keyword(s):  
Social Media ◽  
Young People ◽  
Illicit Drug ◽  
Drug Distribution ◽  
Drug Markets ◽  
Drug Dealing ◽  
Consumer Capitalism ◽  
Online Social Media ◽  
Media Platform ◽  
The Uk

Abstract This article explores young people’s involvement in illicit drug markets in England. It focuses in particular on why young people become involved in illicit drug distribution, the extent to which their involvement is predicated on adults’ use of threats and violence, and how young people frame the morality of drug dealing. The article’s findings are based on a unique dataset generated by a six-month period of online social media platform analysis, alongside additional data drawn from periods of observation, focus groups and interviews with young people and professionals. In short, I argue that drug prohibition, consumer capitalism, severe levels of inequality, and emerging problems associated with the rise of online social media are combining to produce a toxic trap that is dragging tens of thousands of young people into street-level drug dealing. Considered in this context, the inadequacy of the UK government’s response to some of the main harms associated with illicit drug markets is clear: children and young people will continue to be coerced and exploited until either drug markets are legalized and regulated, or they have realistic opportunities to pursue lives that offer genuine meaning, decent levels of income, and levels of status and respect that are comparable to those provided by drug distribution.

scholarly journals Digital inequalities and social media: experiences of young people in Chile

2017 ◽  
Vol 118 (7/8) ◽  
pp. 372-384
Author(s):  
Sarah McNicol ◽  
Karine Aillerie
Keyword(s):  
Social Media ◽  
Young People ◽  
Information Seeking ◽  
Online Survey ◽  
Ministry Of Education ◽  
School Students ◽  
Content Type ◽  
Related Information ◽  
Use Of Social Media ◽  
Types Of Information

Purpose This paper aims to report the findings from a survey of secondary school students in Chile by exploring their use of social networking services for information-seeking purposes. Design/methodology/approach An online survey was distributed via Chile’s Ministry of Education and 12,354 responses were received. Findings The results indicate that young people in Chile extensively use SNSs, but there are differences in the ways in which they use these services, specifically for information purposes. When considering school-related activities, there are differences in the use of SNSs by students in different types of schools. Those in academic-focussed institutions are more likely to use SNSs for school-related information purposes and are more likely to publish most types of information on SNSs than their counterparts in vocational schools. Research limitations/implications The sample was self-selecting and excluded students without online access to the survey. Practical implications The findings indicate more needs to be done in schools serving lower socio-economic communities to support students’ use of SNSs for information-seeking, especially for academic purposes. Social implications The findings suggest that school-associated social capital may have a role in shaping students’ use of SNSs for information and learning purposes and, potentially, in exacerbating digital inequalities. Originality/value The focus on the use of social media specifically for information-seeking distinguishes this research. The findings challenge possible assumptions about the links between social media use and social class and suggest that differences may be exacerbated by school practices.

scholarly journals Parent priorities for research and communication concerning childhood outcomes following preterm birth.

2021 ◽  
Author(s):  
Lorna Ginnell ◽  
James P Boardman ◽  
Rebecca Reynolds ◽  
Sue Fletcher-Watson
Keyword(s):  
Social Media ◽  
Preterm Birth ◽  
Online Survey ◽  
Early Years ◽  
Research Centre ◽  
First Year ◽  
Preterm Children ◽  
Health Visitors ◽  
Adverse Childhood ◽  
The Uk

Children born preterm (before 37 weeks of gestation) are at risk for several adverse childhood outcomes. Parent priorities for research into these outcomes, and preferences for receiving information about these risks, have not previously been established. 149 parents of preterm children between the ages of 0 and 12 years from around the UK completed an online survey, circulated through social media. Parent priorities for research centre around prevention of difficulties and development of interventions. The majority of parents would prefer for communication to begin within the first year of the child’s life. Parents reported a knowledge gap among health visitors, early years educators and schools. Training for these professionals could improve the experiences of families and children.

scholarly journals Young People's Use of Digital Tools to Support Their Mental Health During Covid-19 Restrictions

2021 ◽  
Vol 3 ◽  
Author(s):  
Claudette Pretorius ◽  
David Coyle
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Young People ◽  
Support Groups ◽  
Online Survey ◽  
Online Resources ◽  
Sensitive Period ◽  
Social Media Platforms ◽  
Mental Health Support ◽  
Google Search

Young adulthood represents a sensitive period for young people's mental health. The lockdown restrictions associated with the COVID-19 pandemic have reduced young people's access to traditional sources of mental health support. This exploratory study aimed to investigate the online resources young people were using to support their mental health during the first lockdown period in Ireland. It made use of an anonymous online survey targeted at young people aged 18–25. Participants were recruited using ads on social media including Facebook, Twitter, Instagram, and SnapChat. A total of 393 respondents completed the survey. Many of the respondents indicated that they were using social media (51.4%, 202/393) and mental health apps (32.6%, 128/393) as sources of support. Fewer were making use of formal online resources such as charities (26%, 102/393) or professional counseling services (13.2%, 52/393). Different social media platforms were used for different purposes; Facebook was used for support groups whilst Instagram was used to engage with influencers who focused on mental health issues. Google search, recommendations from peers and prior knowledge of services played a role in how resources were located. Findings from this survey indicate that digital technologies and online resources have an important role to play in supporting young people's mental health. The COVID-19 pandemic has highlighted these digital tool's potential as well as how they can be improved to better meet young people's needs.

scholarly journals Political Trust and Values of Loyal and Oppositional Youth in the Exclave Region of Russia

2021 ◽  
Vol 23 (4) ◽  
pp. 570-583
Author(s):  
Aleksandr V. Shchekoturov
Keyword(s):  
Young People ◽  
Political Institutions ◽  
Online Survey ◽  
Freedom Of Expression ◽  
Political Trust ◽  
State Institutions ◽  
Theory Of Value ◽  
The Government ◽  
Kaliningrad Region ◽  
Materialistic Values

The study determines the level of trust in public and political institutions among the loyal and oppositional youth of the Kaliningrad region, as well as their attitudes towards materialistic and post-materialistic values. The study is based on R. Ingleharts theory of value and the understanding of trust as described in the works of P. Sztompka and A. Giddens. The author relies on an online survey conducted among young people aged between 18 and 35 (n = 987). As a result of the study, the author defines three groups of institutions, depending on the degree of trust in them. The study confirms the hypothesis that young people loyal to the government demonstrate greater trust in traditional and state institutions. It also reveals that, in general, young people put post-materialistic values in the first place, while materialistic values are more characteristic of the youth loyal to the government. The author concludes that the level of the political trust towards a certain institution among loyal and oppositional youth differs depending on the possibility of influencing the institution. The trust of loyal youth is based on the importance of social status, and the trust of oppositional youth is based on the freedom of expression.

scholarly journals Pengaruh Daya Tarik Iklan di Konvergensi Media Terhadap Brand Awareness (Studi Iklan Tiket.com di YouTube Pada Kalangan Generasi Z di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 160
Author(s):  
Felicia Herlyana ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Media ◽  
Young People ◽  
Technological Progress ◽  
Survey Methods ◽  
Brand Awareness ◽  
Quantitative Survey ◽  
Generation Z ◽  
Advertising Appeal ◽  
Research Objects ◽  
A Company

The presence of social media increases technological progress. One of the most accessed social media is YouTube. Aside from being a means of entertainment, YouTube is now a means of promotion. One company that uses YouTube as a promotional tool is Tiket.com. Tiket.com is a company most often used by young people in Indonesia. Research on discussing the advertising appeal of Tiket.com on YouTube on brand awareness of Z generation in Jakarta. This study aims to determine whether or not there is an influence of the attractiveness of advertisements on brand awareness and how much influence the attractiveness of advertisements on YouTube on brand awareness by using Tiket.com ads as research objects.. This research was conducted using quantitative survey methods. The population in this study was generation Z in Jakarta who had watched Tiket.com advertisements on YouTube with a sample of 115 respondents. The conclusions of the study show that there is an influence of advertising appeal of Tiket.com on YouTube on brand awareness is strong and equal to 61,9%, while the remaining 38,1% could be influenced by others factors. Hadirnya media sosial meningkatkan kemajuan teknologi. satu media sosial yang banyak diakses adalah YouTube. Selain sebagai sarana hiburan, kini YouTube menjadi  sarana promosi. Salah satu perusahaan yang menjadikan YouTube sebagai sarana promosi yaitu Tiket.com. Tiket.com merupakan perusahaan yang memberikan pelayanan reservasi tiket secara online yang menempati urutan kedua sebagai perusahaan tiket yang paling sering digunakan kalangan muda di Indonesia. Penelitian ini membahas tentang pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness generasi Z di Jakarta. Penelitian ini bertujuan untuk mengetahui apakah ada atau tidak pengaruh dari daya tarik iklan terhadap brand awareness dan seberapa besar pengaruh daya tarik iklan di YouTube terhadap brand awareness dengan menggunakan iklan Tiket.com sebagai objek penelitian. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan metode survei. Populasi penelitian ini adalah generasi Z di Jakarta yang pernah menonton iklan Tiket.com di YouTube dengan sampel penelitian sebanyak 115 responden. Hasil kesimpulan penelitian menunjukkan bahwa terdapat pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness bersifat kuat dan sebesar 61,9%, sedangkan sebanyak 38,1% dapat dipengaruhi oleh faktor-faktor lain. 

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