scholarly journals Pengaruh Daya Tarik Iklan di Konvergensi Media Terhadap Brand Awareness (Studi Iklan Tiket.com di YouTube Pada Kalangan Generasi Z di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 160
Author(s):  
Felicia Herlyana ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Social Media ◽  
Young People ◽  
Technological Progress ◽  
Survey Methods ◽  
Brand Awareness ◽  
Quantitative Survey ◽  
Generation Z ◽  
Advertising Appeal ◽  
Research Objects ◽  
A Company

The presence of social media increases technological progress. One of the most accessed social media is YouTube. Aside from being a means of entertainment, YouTube is now a means of promotion. One company that uses YouTube as a promotional tool is Tiket.com. Tiket.com is a company most often used by young people in Indonesia. Research on discussing the advertising appeal of Tiket.com on YouTube on brand awareness of Z generation in Jakarta. This study aims to determine whether or not there is an influence of the attractiveness of advertisements on brand awareness and how much influence the attractiveness of advertisements on YouTube on brand awareness by using Tiket.com ads as research objects.. This research was conducted using quantitative survey methods. The population in this study was generation Z in Jakarta who had watched Tiket.com advertisements on YouTube with a sample of 115 respondents. The conclusions of the study show that there is an influence of advertising appeal of Tiket.com on YouTube on brand awareness is strong and equal to 61,9%, while the remaining 38,1% could be influenced by others factors. Hadirnya media sosial meningkatkan kemajuan teknologi. satu media sosial yang banyak diakses adalah YouTube. Selain sebagai sarana hiburan, kini YouTube menjadi  sarana promosi. Salah satu perusahaan yang menjadikan YouTube sebagai sarana promosi yaitu Tiket.com. Tiket.com merupakan perusahaan yang memberikan pelayanan reservasi tiket secara online yang menempati urutan kedua sebagai perusahaan tiket yang paling sering digunakan kalangan muda di Indonesia. Penelitian ini membahas tentang pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness generasi Z di Jakarta. Penelitian ini bertujuan untuk mengetahui apakah ada atau tidak pengaruh dari daya tarik iklan terhadap brand awareness dan seberapa besar pengaruh daya tarik iklan di YouTube terhadap brand awareness dengan menggunakan iklan Tiket.com sebagai objek penelitian. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan metode survei. Populasi penelitian ini adalah generasi Z di Jakarta yang pernah menonton iklan Tiket.com di YouTube dengan sampel penelitian sebanyak 115 responden. Hasil kesimpulan penelitian menunjukkan bahwa terdapat pengaruh daya tarik iklan Tiket.com di YouTube terhadap brand awareness bersifat kuat dan sebesar 61,9%, sedangkan sebanyak 38,1% dapat dipengaruhi oleh faktor-faktor lain. 

scholarly journals Generation Z and Organizational Listening on Social Media

2020 ◽  
Vol 8 (2) ◽  
pp. 185-196 ◽  
Author(s):  
Hanna Reinikainen ◽  
Jaana T. Kari ◽  
Vilma Luoma-aho
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Institutions ◽  
Online Survey ◽  
Global Climate ◽  
Public Authorities ◽  
Generation Z ◽  
Non Governmental Organizations ◽  
Age Cohort ◽  
The Uk

Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build relationships with them. However, critics have lamented that these attempts often fail and that young people’s trust in institutions, brands, and organizations continues to decline. This article asks how young people perceive organizational listening on social media and whether their perceptions are related to their trust in the information shared by brands and other organizations on social media. Data for the study were gathered through an online survey in Finland and the UK. The respondents (N = 1,534), aged 15–24, represent the age cohort known as Generation Z. The results show that organizational listening is connected to higher levels of perceived benefits from social media as well as higher levels of trust in the information that brands, public authorities, and non-governmental organizations share on social media. The results highlight the role of competent listening on social media, bolstering the previous literature connecting both organizational listening and trust with higher levels of participation and engagement online.

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

scholarly journals Increasing the Brand Awareness of PT. Banmadju Mandiriperkasa’s Customers Through A Company Profile Video

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 31-38
Author(s):  
Felix Octavius Saverino
Keyword(s):  
Social Media ◽  
Main Product ◽  
Brand Awareness ◽  
Potential Customer ◽  
The Road ◽  
Intense Competition ◽  
A Company ◽  
Potential Customers

PT. Banmadju Mandiriperkasa is located at Jl. Pattimura 104b, Kediri. As a tyre retreading company, the main product of PT. Banmadju Mandiriperkasa are both hot and cold retreading systems. Meanwhile, the company also offers a complete tyre sizing for each category of a vehicle from sedan, minibus, bus, truck, forklift, and also OTR (Off the Road). The company’s main problem is the intense competition between the competitors in the global retread tyre market, which causes PT. Banmadju Mandiriperkasa should increase brand awareness to the customers. Therefore, it is better to make a company profile video as a solution to overcome the company’s problem. To gain awareness from the potential customer, the company profile video will be distributed by using social media such as WhatsApp, Instagram, Facebook, and YouTube. By having a company profile video, PT. Banmadju Mandiriperkasa can increase the brand awareness to the potential customers from all over Indonesia. Keywords: retreading company, tyre, awareness, company profile video, potential customers.

scholarly journals The Effect of Social Media to the Brand Awareness of a Product of a Company

2016 ◽  
Vol 10 (1) ◽  
pp. 9 ◽  
Author(s):  
Hansel Bagus Tritama ◽  
Riswan Efendi Tarigan
Keyword(s):  
Social Media ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Awareness ◽  
Online Media ◽  
Marketing Communication ◽  
Significant Information ◽  
The Relationship ◽  
A Company ◽  
Research Type

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.

scholarly journals The Democratization of Luxury Products with Influencer Marketing

2021 ◽  
Vol 9 (12) ◽  
pp. 215-222
Author(s):  
Gulcin Ipek Kalender
Keyword(s):  
Social Media ◽  
Young People ◽  
Body Shape ◽  
Skin Care ◽  
Opinion Leaders ◽  
Brand Awareness ◽  
Lifestyle Habits ◽  
Luxury Products ◽  
The Masses ◽  
Hedonic Shopping

Female influencers, who are enthusiastic about disclosing their lifestyles to the masses on social media on topics ranging from giving personal skin care to themselves at their homes to matching different outfits and creating combinations for date nights as the latest fashionistas, to preparing diet and healthy meals for having a fit body shape, or showing how to exercise to have a balanced work-out, try to change the lifestyle habits and the conversation topics in the lives of many young people by presenting themselves as opinion leaders, view affecters or digital penetrators (Deniz, 2021, p. 49). Lifestyle influencers who prepare make-up tutorials in which they set the new trends by also adding parts from their own lives such as going shopping and purchasing different outfits, and going for a meeting with a group of friends at a restaurant with a luxurious product such as a bag, not only help the dissemination of brand awareness, but also motivate young people to try new masstige products by inciting them to hedonic shopping. Many lifestyle influencers are fond of luxury products and they prepare vlogs in which they open a special luxury product such as a bag and this can be named as a transformation of luxury products because these special goods that address to the elite become visibly available to the masses through social media, which is a populous tool. This research aims to show what influencer marketing is in fact about and how influencer marketing creates brand awareness of luxury products by showing these products as a part of influencers’ lifestyle. The results show that influencers’ introduction of luxury products on social media helps the democratization process of luxury products.

scholarly journals SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA

2021 ◽  
Vol 23 (1) ◽  
pp. 18-26
Author(s):  
Fransisca Andreani ◽  
Leonardo Gunawan ◽  
Selden Haryono
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Three Dimensions ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Techniques ◽  
Generation Z

Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya.

From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia

2019 ◽  
Vol 28 (e2) ◽  
pp. e133-e140 ◽  
Author(s):  
Putu Ayu Swandewi Astuti ◽  
Ni Made Dian Kurniasari ◽  
Ketut Hari Mulyawan ◽  
Susy K Sebayang ◽  
Becky Freeman
Keyword(s):  
Social Media ◽  
Young People ◽  
New Products ◽  
Online Marketing ◽  
Tobacco Company ◽  
Structured Interviews ◽  
Point Of Sale ◽  
Social Media Engagement ◽  
Promotional Materials ◽  
A Company

ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels and other promotional cues to engage young people.ResultsMini-markets have both the highest total number of promotions and the highest indoor promotion index with a mean score of 5.1 and 3.7, respectively. Kiosks have the highest outdoor promotion index with a mean score of 1.6. Most of the retailers (98.9%) displayed cigarettes, more than half of kiosk retailers (54.8%) and mini-market retailers (56.3%) admitted selling cigarettes to young people, and 74% of kiosk retailers sell single stick cigarettes. We found links to online marketing, including two hashtags and a company website. Promotional materials also included youth-focused content such as English taglines, new products and small packs.ConclusionTobacco companies in Indonesia have strategically differentiated their advertisements based on retailer type and have bridged conventional retailer marketing to online channels. Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.

scholarly journals PERAN KOMUNITAS ONLINE ‘SUARA DISKO’ DALAM MEMBANGUN BRAND AWARENESS MUSIK TAHUN 80AN MELALUI INSTAGRAM THE ROLE OF ONLINE COMMUNITY ‘SUARA DISKO’ IN BUILD A BRAND AWARENESS THROUGH 80’S MUSIC INSTAGRAM

2018 ◽  
Vol 12 (2) ◽  
pp. 171-184
Author(s):  
Annisa Pramitasari ◽  
Dini Salmiyah Fithrah Ali
Keyword(s):  
Social Media ◽  
Young People ◽  
Case Studies ◽  
Online Community ◽  
Qualitative Method ◽  
Brand Awareness ◽  
Brand Recall ◽  
Brand Recognition ◽  
Four Levels

The development of the community is currently getting forward and more of young people who have an interest in a thing that is similar and  they began to build a community. Suara Disko. is a community that has a  purpose to popularize  the  80s music. With the evolve  of social media makes Suara Disko ha s  a media as Instagram to introduce their communities online. The purpose of this research is to find out how the role of online communities ‘Suara Disko ‘ in built a  Brand Awareness through 80s music Instagram.  This research using the qualitative method with approach case studies with indicator consists of four levels of Brand Awareness by Durianto that are Brand Recognition, Brand Unaware, Brand Recall, and Top Of Mind. Results of the study mentioned that the role of the community Suara Disko in built a Brand Awareness is by establishing the identity, provide the education, interaction with the followers, and become catchy by followers when considering which popularized back 80s music. Then to achieve the purpose of Suara Disko to popularize 80s music, Suara Disko is using Instagram to deliver activities in the form of visual and message.  Keywords – Brand Awareness, Community, Instagram, Role, Suara Disko

scholarly journals Digital Marketing Strategy to Increase Brand Awareness and Customer Purchase Intention (Case Study: Ailesh Green Consulting)

2021 ◽  
Vol 6 (5) ◽  
pp. 87-93
Author(s):  
Dwiana Rahmadiati Putri
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Interview System ◽  
Environmental Consulting ◽  
A Company ◽  
Potential Customers

Ailesh Green Consulting is an environmental consulting service with the target is a company that produces waste, especially companies that are included in the gold criteria in PROPER. The main problem is having low brand awareness and the low of customer purchase intention from target customers to use their services. The research methodology uses qualitative research. This research aims to help raise brand awareness and customer purchase intention of their potential customers. The data was collected using an interview system with 10 respondents who had a background in the environmental field, working for companies that are under gold criteria in PROPER. Based on the result, respondents' brand awareness is low, as well as the customer purchase intentions. It was found the digital media recommended to use for the company by the respondents is display advertising, LinkedIn social media, search engines, and websites. Based on the results, Ailesh Green Consulting is able to optimize Search Engine Optimization (SEO) supported by an attractive website optimizer and content marketing website, create and optimize the use of LinkedIn social media, and use of LinkedIn ads.

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