scholarly journals Crisis Communication- The rise of New Brand Language in India

2021 ◽  
Vol 58 (1) ◽  
pp. 5864-5876
Author(s):  
Dr Pooja Jain

Traditionally the research on crisis communication was targeted to public and private organizations’ but there is a limited awareness on crisis communication from the perspective of Indian brands.It is considered as a powerful strategic approach to reach the existing and prospective target audience during troublesome situations. Whenever a crisis occurs, there is a need of proactive, swift and comprehensive communication. In India, now days every brand has started thinking about an emergency communication plan that they may use whenever needed. Since it’s all about a brand’s repute when a crisis occurs, it becomes crucial to communicate with the masses addressing their immediate concerns and counter false information, ensuring that the communication language remains consistent throughout. Advertising is the key focus here since it plays a fundamental role at the junction of mass interaction. In present scenario, Social media platforms has turned out to be expedient tool for crisis communicating. But along with it, identifying the facts about the crisis and its significance is equally essential. This paper thus aims to bring forth tools and tactics of communication being used by brands before and after crisis. To better understand how this issue may affect the decision-making outcomes, Qualitative research approach will be taken to investigate judgement by observing & interviewing domain experts. Primary & Secondary data will help to evaluate the crisis response strategies taken by some power brands of India. Case study approach will yield the desired level of detail & understanding. Conclusions point out the glaring fact that all the brands that are involved in crisis communication have been successful in retaining their social identity and acceptance with high ethical standards in regard to social responsibility. Recommendations for how crisis communication can be further improvised in practice are discussed as well as suggestions for future research are provided.

2014 ◽  
Vol 19 (1) ◽  
pp. 10-33 ◽  
Author(s):  
Stefania Romenti ◽  
Grazia Murtarelli ◽  
Chiara Valentini

Purpose – The aim of this paper is to develop and test a theoretical framework, grounded in managerial and organisational theories of dialogue, through which organisations can take decisions in relation to the most appropriate crisis response strategies for handling social media stakeholders. Design/methodology/approach – The theoretical framework is developed through a conceptual analysis of literature on dialogue, social media and crisis communication. The theoretical framework is then tested in eight different international organisations experiencing a crisis. For each case, different web contents, such as organisations' status updates/posts, links, videos published on Facebook, Twitter, and YouTube, were analysed using a rhetorical research approach. Findings – The analysed organisations apply different online dialogue strategies according to crisis types and in combination with specific crisis response strategies. Most of the organisations investigated carry on those dialogue strategies suitable to develop consensus (concertative), guide conversations on specific topics or issues (framing), find solutions to the crisis collectively (transformative). Concertative strategies were often associated with informative crisis response strategies, framing strategies with denial and justification crisis response strategies and transformative strategies with corrective actions. Research limitations/implications – By using a dialogic perspective in setting up online conversations with their external stakeholders, the paper proposes a theoretical model to explain companies' decisions in carrying on online dialogues during critical situations and thus contribute to the body of knowledge on online crisis communications. Practical implications – The proposed model can support crisis communicators to manage dialogue's aims and dimensions differently by taking into account both contextual and situational conditions. Originality/value – By integrating management studies on dialogue into crisis communication and social media literature, the authors intend to offer an alternative thinking of organisations' decision-making in relation to crisis response strategies and social media stakeholders.


2016 ◽  
Vol 34 (6) ◽  
pp. 1198-1223 ◽  
Author(s):  
Julie L. Globokar ◽  
Edna Erez ◽  
Carol R. Gregory

In contrast to works on victim advocacy in specific organizational contexts, this article introduces the term “victim work” to capture the vast array of victim-related roles and tasks that have proliferated in recent decades. Data are derived from in-depth interviews with 30 “victim workers” in public and private agencies in two Midwestern states. The interviews revealed diverse work experiences that spanned hotlines, crisis response, legal proceedings, and postconviction support. Three themes emerged that characterize “victim work”: flexibility, emotions, and the challenge of “fit”—the multifaceted difficulties of interacting with victims and agents of the justice system. Based on the findings, we offer a revised model of criminal justice vis-à-vis victims and implications for practice and future research.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 755-755
Author(s):  
Shirin Hiatt ◽  
Jia-Wen Guo ◽  
Lee Ellington ◽  
Djin Tay

Abstract Caregivers are often engaged in decision making with and for patients. However, the role of patient-caregiver interpersonal processes on decisions about advance care planning (ACP) are not well known. This secondary data analysis examined the effects of patient-caregiver enjoyment about collaboration regarding choices for life-sustaining treatment on patients’ and caregivers’ decisional uncertainty following a dyadic ACP intervention. A purposive sample of 18 adult home health patients and their informal caregivers (N=36) participated in a one-group pretest posttest study. The Interpersonal Enjoyment subscale of the Perceptions of Collaboration Questionnaire and the Decisional Uncertainty subscale of the Decisional Conflict Scale were administered using parallel questionnaires. The Actor-Partner Interdependence Model (APIM) was used to examine actor and partner effects of patients and caregivers’ interpersonal enjoyment on their uncertainty in decisions about ACP before and after the intervention. The mean age was 68.2±9.6 years for patients and 61.3±13.6 years for caregivers. The majority of patients (61.1%) and caregivers (72.2%) were female and married (55.6% and 66.7%, respectively). Almost all were non-Hispanic White (97.0%). Patients’ and caregivers’ interpersonal enjoyment and uncertainty scores were similar before the intervention. A significant partner effect between greater interpersonal enjoyment among caregivers at pretest and greater patient uncertainty at posttest (β=0.44, p=.037) was found. Previous analyses found that overall patients improved in decisional uncertainty at posttest. However, these findings suggest that for some dyads, interpersonal factors can negatively affect patients’ decisional certainty. Future research is needed to verify this finding with a larger sample.


2021 ◽  
Vol 6 (1) ◽  
pp. 53-61
Author(s):  
Aqida Nuril Salma

Life in the digital era runs instant and fast-paced. The development of science and technology, especially the Internet and social media has a very strong influence. Not only does it affect the daily activities of people's lives, but also the activities of the professional world, especially in crisis communication that is considered more complex, and even raises new possibilities in which each company will be more vulnerable to crisis with a greater impact than ever. Thus, preparing for the worst possible scenario will help a crisis situation go as smoothly as possible. In consequence, organizations today are required to have a structured and internet-based crisis communication plan and policy as an effort to respond to these developments. This research paper presents an exploratory study conducted to understand how the practitioners prepare for the worst scenario and the strategy of handling it, and how the planning is influential to the success of crisis communication. An in-depth interview was conducted to senior corporate communication executives and crisis manager from High Reliability Organization (HRO). This paper concludes by suggesting  and  drawing up  guidelines for practitioners to structuring an effective crisis communication plan as well as directions for future research in this domain for researchers to take up.


2018 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Amirul Mustofa dkk

This research was conducted to know the difference of visit number and satisfaction level before and after referral regionalization policy. The research type is quantitative with cross sectional study approach. This study uses secondary data of JKN participants at the Hospital Bantul District. Data analysis using paired t-test paired test and analysis of variance (Anova). Based on the test of normality's output that visit data and satisfaction are normally distributed. The research data was taken in seven hospitals because it has complete data about JKN participants' satisfaction data in Advanced Health Facility Advanced Facility (FKRTL) before and after the policy was enacted.


2018 ◽  
Vol 8 (2) ◽  
pp. 202-219 ◽  
Author(s):  
William J. Ashton ◽  
Rajesh V. Manchanda

Purpose This paper aims to report a research approach that explores how to use evaluations of previous social marketing efforts to assess and guide a new shelterbelt program called Working Tree. By targeting farmers, this new program aims to gain benefits from enhancing and expanding on-farm tree shelterbelts on the Canadian prairies. Design/methodology/approach This paper uses a novel method that relies on secondary data from six completed social marketing cases as data for a comparative analysis with the new program. A conceptual framework is proposed and applied. This framework incorporates process and outcome indicators of evaluation, key dimensions of the rational choice theory and proven practices from experience. Findings Analysis suggests key parameters of the Working Tree program to be appropriate, with some modifications. However, limitations in the data also point to avenues for future research to deepen the authors’ understanding of assessing a new social marketing program in the prelaunch phase. More research is needed on what works, where and why. Research limitations/implications The seven indices are a modest set for comparatives and are not exhaustive. Six selected cases are small samples that are unable to fully reflect the environmental nature of the new program; yet, they contained critical data for the comparative analysis. Financial data are not in constant dollars, which would be needed when further analysis is undertaken. Practical implications This paper illustrates the importance of the evaluation stage of the social marketing process. It demonstrates the practicality of being able to effectively draw upon previous evaluations to inform new program investors and social marketers at the prelaunch stage. Originality/value The conceptual framework and method present a novel approach to use evaluation data to guide new program funding and initiatives. It is offered with the hope that others might draw upon the ideas presented here and advance them.


KEBERLANJUTAN ◽  
2019 ◽  
Vol 4 (2) ◽  
pp. 1118
Author(s):  
Siti Ratna Sari Dewi

AbstractThe purpose of this study is to find out how much the amount of tax issued and whether there is a difference in the amount of tax issued by the company before and after the existence of "PP Number 46 year, 2013 and the influence of the PP Number 46 year 2013" with corporate tax. The nature of this research is qualitative research with a comparative method and descriptive analysis with a case study approach method. Data collection techniques carried out in this study are through primary data, namely data obtained directly from data sources where the research was carried out and secondary data namely data obtained from literature and books that have to do with the problem under study. Through analysis of qualitative descriptive data and quantitative data analysis this research was conducted. And the results of the study show the amount of tax issued before the existence of PP number 46 of 2013 shows no tax payable, whereas after the issuance of the latest regulations the amount of tax incurred has increased. So there are differences in the amount of tax payments incurred due to the issuance of the latest regulations and the influence of the latest regulations on corporate taxes.


2020 ◽  
Vol 13 (9) ◽  
pp. 1
Author(s):  
Nader Saadeh

The main focus of this paper is on a training program for telephone skills that was conducted at the end of January 2019 in a local hotel in Jordan. Depending on the philosophy of this study, choosing a qualitative investigation is appropriate because it examines the informers' position of behaviours and experiences being studied (Dawson, 2002). The research suggests that a limited amount of training program evaluation has a limited impact on performance improvements. A case-study approach was conducted in this evaluation. Besides, the data used for this study is primary in nature, as it reflects the participants' observations (Saunders, Lewis, and Thornhill, 2007) and is based on the subjective qualitative research approach (Greener, 2008). The data collected were based on interviews taken from ten employees and the human resources manager (HRM) of the hotel. According to HRM view, it has been found that the telephone skills training program did have an impact of change mainly on the front office employees. Furthermore, it has been found that training has a sustainable effect and was a motivation by itself for the employees. However, learning processes which were addressed in literature were not considered in this program. Therefore, limited impact on performance and culture was identified. This evaluation attempt is an introduction for future research associated with training programs within the local hotel industry in Jordan.


2016 ◽  
Vol 4 (2) ◽  
pp. 137
Author(s):  
M.Alkadri Perdana

Abstract: The palm oil is one of the plantation-sectors which has helped impro- ve economic conditions in Indonesia and has proved a powerful tool for povery alleviation. The oil palm has been successfully adapted suit the needs of small/medium growers. This research focuses on an evaluation strategic issues facing small/medium palm oil growers in Indonesia. This research method uses an exploratory case study approach to answer research aims and questions, based on review of relevant literature and interview questions. The PESTLE framework is the main tool used to evaluate strategic issues and challenges. Data has been collected using primary data as qualitative research by conduction semi-structured interviews with palm growers in Indonesia’s Riau Province. The secondary data has been used to a relevant source to research problem before and after collection of the primary data. Research findings suggest Indonesia has a succesfull national cluster of palm oil industries. Keywords: Palm oil, small/medium growers, PESTLE Framework, strategic issues and challenges, national cluster.


2019 ◽  
Vol 20 (3) ◽  
pp. 372-378
Author(s):  
Bingjie Liu-Lastres ◽  
Hany Kim ◽  
Tianyu Ying

Organizational learning is an important function of tourism crisis management. By examining and evaluating hotels’ responses to the 2010 bed bug crisis on social media, the purpose of this study was to provide insights into how to establish effective crisis responses. Situational crisis communication theory was used as the theoretical framework and a total of 136 management responses were included in the sample. Content analysis and co-occurrence analysis were conducted. The results revealed a learning curve of crisis management for hotels. Enhancing and Bolstering were the most commonly used strategies within the sample. Further analysis showed the inconsistencies between hotels’ crisis response strategies and the situational crisis communication theory guidelines, where instructing information were seldom included. Based on the findings, this study discussed the importance of creating effective crisis responses and future research directions.


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