scholarly journals BRAND EQUITY TOWARDS REPURCHASING INTENTION OF MOBILE PHONES THROUGH CONSUMER VALUE

2015 ◽  
Vol 12 (1) ◽  
Author(s):  
Christina Esti Susanti
Keyword(s):  
Regression Analysis ◽  
Mobile Phones ◽  
Brand Equity ◽  
Random Sampling ◽  
Customer Value ◽  
Cell Phones ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Consumer Value ◽  
Research Show

This research is aimed to partially and simultaneously examine the influence of brand equityelement towards repurchasing intention of Nokia cell phones in Surabaya through the customervalue. The populations of this research are the entire Nokia cell phones customers in Surabaya.The numbers of population taken are 150 respondents. The sample was taken by using purposivesampling method. The data are processed and analyzed by using hierarchical regression analysis.The results of the research show that brand equity elements affect the customer value.Consequently, the customer value affects the repurchasing intention of the customers. Inconclusion, the elements of brand equity partially and simultaneously affect the repurchasingintention through the customer value in Surabaya. Based on the results of the research, it issuggested that the producer of Nokia cell phones should creates advertisement in television,which gives the better information about cell phones Nokia specification.Penelitian ini bertujuan menguji pengaruh elemen ekuitas merk terhadap niat membeli ulangmelalui nilai pelanggan baik secara parsial maupun secara simultan pada telepon seluler MerkNokia di Surabaya. Populasi penelitian ini adalah para pengguna telepon seluler merk Nokia diSurabaya. Jumlah sampel dalam penelitian ini ditetapkan sebesar 150 responden. Metodepengambilan sampel menggunakan purposive random sampling. Data diolah dan dianalisisdengan menggunakan hierarchical regression analysis. Hasil penelitian ini menunjukkan bahwaelemen ekuitas merk mempengaruhi nilai pelanggan. Hasil penelitian ini juga membuktikanbahwa nilai pelanggan mempengaruhi niat beli ulang. Kesimpulan yang dapat diambil dalampenelitian ini adalah elemen ekuitas merek baik secara parsial maupun simultan mempengaruhiniat beli ulang melalui nilai pelanggan di Surabaya. Berdasarkan hasil penelitian tersebut, saranbagi produsen telepon seluler adalah merancang iklan di televisi, yang memberikan informasilebih baik tentang spesifikasi telepon seluler merk Nokia.

scholarly journals Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness

2021 ◽  
Vol 4 (1) ◽  
pp. 53-74
Author(s):  
Rulloh Delia Anggorawati ◽  
Budiyanto Budiyanto ◽  
Esti Margiyanti Utami
Keyword(s):  
Regression Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Equity ◽  
Corporate Image ◽  
Brand Awareness ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Corporate Social ◽  
Positive Effect

The purpose of this study examine the influence of corporate social responsibility on brand equity; the effect of corporate social responsibility on brand awareness; the influence of corporate social responsibility on corporate image; the influence of brand awareness on brand equity; the effect of corporate image on brand equity; effect of corporate social responsibility on brand equity mediated by brand awareness; effect of corporate social responsibility on brand equity mediated by corporate image. Sample of this research is 120 people. Sampling technique used in this study is judgment sampling. Hypothesis testing used hierarchical regression analysis. The results showed that corporate social responsibility has an positive effect on brand equity, corporate social responsibility has a positive effect on brand awareness, corporate social responsibility has a positive effect on corporate image, brand awareness has a positive effect on brand equity, corporate image has a positive effect on brand equity, brand awareness mediates the effect of corporate social responsibility on brand equity, and corporate image mediates the influence of  corporate social responsibility on brand equity.Penelitian ini bertujuan untuk menguji pengaruh corporate social responsibility terhadap brand equity; pengaruh corporate social responsibility terhadap brand awareness; pengaruh corporate social responsibility terhadap corporate image; pengaruh brand awareness terhadap brand equity; pengaruh corporate image terhadap brand equity; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh brand awareness; pengaruh corporate social responsibility terhadap brand equity yang dimediasi oleh corporate image. Sampel penelitian ini berjumlah 120 orang. Teknik sampling yang digunakan dalam penelitian ini yaitu judgement sampling. Pengujian hipotesis yang digunakan adalah hierarchical regression analysis. Hasil penelitian menunjukkan bahwa corporate social responsibility berpengaruh positif terhadap brand equity, corporate social responsibility berpengaruh positif terhadap brand awareness, corporate social responsibility berpengaruh positif terhadap corporate image, brand awareness berpengaruh positif terhadap brand equity, corporateimage berpengaruh positif terhadap brand equity, brand awareness memediasi pengaruh corporate social responsibility terhadap brand equity, dan corporate image memediasi pengaruh corporate social responsibility terhadap brand equity.

scholarly journals SOCIAL MEDIA ENGAGEMENT SEBAGAI MEDIATOR ANTARA FEAR OF MISSING OUT DENGAN KECANDUAN MEDIA SOSIAL PADA REMAJA

2018 ◽  
Vol 2 (3) ◽  
pp. 208
Author(s):  
Sarentya Fathadhika ◽  
Afriani
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Random Sampling ◽  
Hierarchical Regression ◽  
Short Version ◽  
Stratified Random Sampling ◽  
Hierarchical Regression Analysis ◽  
Fear Of Missing Out ◽  
Social Media Engagement ◽  
Banda Aceh

Fear of missing out atau kekhawatiran akan kehilangan momen penting pada aktivitas media sosial, menjadi salah satu faktor yang menyebabkan tingginya intensitas remaja dalam menggunakan media sosial saat ini. Hal tersebut dapat mengarah kepada terjadinya kecanduan media sosial. Penelitian ini bertujuan untuk mengetahui hubungan antara fear of missing out dengan kecanduan media sosial yang dimediasi oleh social media engagement pada remaja di Kota Banda Aceh. Sejumlah 343 remaja dengan rentang usia 13 – 18 tahun dari 4 sekolah menengah di Kota Banda Aceh terpilih sebagai subjek penelitian melalui metode multistage cluster dan disproportionate stratified random sampling. Penelitian ini mengadaptasi alat ukur yaitu Social Media Disorder (SMD) Scale-short version dari Eijnden, Lemmens, dan Valkenburg, Fear of missing out Scale dari Przybylski, Murayama, Haan, dan Gladwell, dan Social media engagement Questionnaire dari Przybylski, Murayama, Haan, dan Gladwell untuk mengukur variabel kecanduan media sosial, fear of missing out, dan social media engagement. Data penelitian dianalisa menggunakan hierarchical regression analysis untuk menguji hipotesa penelitian. Hasil analisa menunjukkan bahwa fear of missing out memiliki hubungan yang signifikan secara langsung (β=0,37; p<0,05) dan tidak langsung (β=0,39; p<0,05) terhadap kecanduan media sosial. Penelitian ini menunjukkan bahwa risiko kecanduan media sosial berkaitan dengan fear of missing out yang dimediasi oleh social media engagement. Semakin besar kekhawatiran remaja akan kehilangan momen dalam media sosial, maka mendorong mereka untuk terus dapat terikat dengan aktivitas di media sosial yang mengarah kepada perilaku kecanduan.

Power, Conflict, and Effectiveness

2000 ◽  
Vol 5 (1) ◽  
pp. 28-33 ◽  
Author(s):  
M. Afzalur Rahim ◽  
David Antonioni ◽  
Krum Krumov ◽  
Snejana Ilieva
Keyword(s):  
United States ◽  
Regression Analysis ◽  
Interpersonal Conflict ◽  
The United States ◽  
Hierarchical Regression ◽  
Hierarchical Regression Analysis ◽  
Referent Power ◽  
Legitimate Power ◽  
Power Base ◽  
Effectiveness Data

This study investigated the relationships of bases of leader power (coercive, reward, legitimate, expert, and referent) and styles of handling interpersonal conflict (integrating, obliging, dominating, avoiding, and compromising) to subordinates' effectiveness. Data for this study were collected with questionnaires from the United States and Bulgaria and analyzed with hierarchical regression analysis for each country. Results indicated that in the United States referent power base of supervisors and integrating style of handling conflict of subordinates were positively associated with effectiveness. In Bulgaria, legitimate power base of supervisors was positively associated with effectiveness, but the subordinates' conflict styles were not associated with effectiveness.

scholarly journals Spotting Loneliness at School: Associations between Self-Reports and Teacher and Peer Nominations

2021 ◽  
Vol 18 (3) ◽  
pp. 971
Author(s):  
Flore Geukens ◽  
Marlies Maes ◽  
Antonius H. N. Cillessen ◽  
Hilde Colpin ◽  
Karla Van Leeuwen ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Children And Adolescents ◽  
Social Behaviors ◽  
Peer Status ◽  
Hierarchical Regression ◽  
Moderate Correlation ◽  
Hierarchical Regression Analysis ◽  
Teacher Nominations ◽  
Self Reports ◽  
Peer Nominations

In two independent studies, we aimed to examine the extent to which teacher and peer nominations of loneliness are associated with children’s and adolescents’ self-reported loneliness, respectively. Additionally, we examined whether loneliness nominations from teachers and peers were informative above and beyond peer status and social behaviors associated with loneliness. In Study 1 (N = 1594, Mage = 9.43 years), teacher nominations of loneliness showed a small to moderate correlation with children’s self-reported loneliness as assessed using the Loneliness and Social Dissatisfaction Questionnaire (LSDQ). The results of a hierarchical regression analysis showed that teacher nominations of loneliness predicted children’s self-reported loneliness above and beyond teacher nominations of peer status and social behaviors. In Study 2 (N = 350, Mage = 13.81 years), peer nominations of loneliness showed a small to moderate correlation with adolescents’ self-reported loneliness as assessed using the peer-related loneliness subscale of the Loneliness and Aloneness Scale for Children and Adolescents (LACA). The results of a hierarchical regression analysis showed that peer nominations of loneliness predicted adolescents’ self-reported loneliness above and beyond peer nominations of peer status and social behaviors. We conclude that loneliness nominations are valuable, but caution is needed when they are used exclusively to identify lonely children and adolescents.

Predictors of professional commitment for Chinese new generation cohorts in a sample of seafaring officers

2021 ◽  
pp. 1-17
Author(s):  
Xiaohui Jia
Keyword(s):  
Regression Analysis ◽  
Questionnaire Survey ◽  
Important Predictor ◽  
Professional Commitment ◽  
Hierarchical Regression ◽  
Dynamic Features ◽  
Hierarchical Regression Analysis ◽  
Generation Cohorts ◽  
New Generation

Abstract This study aims to examine the predictors of professional commitment of the Chinese new generation, divided into post-80s and post-90s cohorts. A questionnaire survey was employed to collect data from Chinese seafaring officers of these cohorts. The results through hierarchical regression analysis present the two cohorts as having both similar and different predictors. The main difference is that company management and policies positively drive the post-80s cohort to work at sea but not the post-90s. The main similarity is that the work itself is the most important predictor for both cohorts. This study contributes to helping maritime companies to estimate the possibility of Chinese new generation officers quitting sea jobs and can be of value to both managers and authorities as they seek to comprehend the generational dynamic features to better cope with the problem of shortage of younger qualified officers.

Interval Identification Predicts Success in Melodic Dictation

2021 ◽  
pp. 002242942110119
Author(s):  
Bryan E. Nichols ◽  
D. Gregory Springer
Keyword(s):  
Regression Analysis ◽  
Demographic Variables ◽  
Hierarchical Regression ◽  
Musical Experience ◽  
Two Stage ◽  
Hierarchical Regression Analysis ◽  
Melodic Dictation ◽  
Identification Test ◽  
Predictive Relationships

The purpose of this study was to investigate possible predictive relationships between interval identification and melodic dictation performance on tasks where students identify short pitch spans after a brief tonicization. College musicians ( N = 35) completed an interval identification test and a series of melodic dictation tasks. Results indicated that interval identification and melodic dictation tests reflected a battery of items ranging from very easy to very difficult with acceptable Cronbach’s α levels. We conducted a two-stage hierarchical regression analysis to examine the extent to which interval identification served as a predictor of melodic dictation accuracy while controlling for selected music and demographic variables. Results indicated that interval identification served as a significant predictor of melodic dictation scores, contributing 28.9% of the variance in melodic dictation scores while controlling for musical experience variables. The analysis indicated a dictation task by interval ability interaction based on grouping by lower, mid-, and upper performing groups on the interval identification test. Issues in measurement of melodic dictation accuracy and strategies that affect the development of melodic dictation skills are discussed.

The Relationships among Perceived Stress, Athletic Burnout and Leisure Participation for the Badminton Player

2017 ◽  
Vol 2 (4) ◽  
pp. 07-12
Author(s):  
Chih-Wei Lin ◽  
Ching-Chi Wu ◽  
Jen-Wei Chen ◽  
Bo-Hao Lai ◽  
Su-Shiang Lee ◽  
...  
Keyword(s):  
Regression Analysis ◽  
Perceived Stress ◽  
Questionnaire Survey ◽  
Jel Classification ◽  
Hierarchical Regression ◽  
Research Subjects ◽  
Hierarchical Regression Analysis ◽  
Study Results ◽  
Convenience Sampling ◽  
National Ranking

Objective - This study examines the relationship between perceived stress, athletic burnout and leisure amongst badminton players. Methodology/Technique - The research subjects were all first national ranking tournament badminton players in 2012. The study uses convenience sampling to conduct a questionnaire survey. 350 questionnaires were distrubuted, with 288 valid questionnaires being returned (male 195, female 93). The rate of effectiveness was 82%. All of the data collected was analyzed using descriptive statistic and hierarchical regression analysis. Findings – The research subjects were all first national ranking tournament badminton players in 2012. The study uses convenience sampling to conduct a questionnaire survey. 350 questionnaires were distrubuted, with 288 valid questionnaires being returned (male 195, female 93). The rate of effectiveness was 82%. All of the data collected was analyzed using descriptive statistic and hierarchical regression analysis. Novelty – The study highlights that badminton players who participate in leisure-based activities are able to effectively adjust their perception of pressure to a "reduced sense of accomplishment" which has an effect on athletic burnout. Additionally, the study results give rise to variety of proposed solutions or suggestions for dealing with burnout or stress. Type of Paper - Empirical Keywords: Hierarchical Regression Analysis; Sources of Stress; Leisure; Badminton Players. JEL Classification: M10, Z20.

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