scholarly journals The Visualization as a Way of Involvement in TV Commercials

2016 ◽  
Vol 8 (3) ◽  
pp. 142-151
Author(s):  
Larisa N Fedotova
Keyword(s):  
Positive Attitude ◽  
Social Needs ◽  
Symbolic Consumption ◽  
Philosophy Of Life ◽  
New Information ◽  
The World ◽  
Wide Scale ◽  
Tv Commercials ◽  
The Individual

The problem of visualization characteristic of TV and street advertising, is utterly relevant, as the follow-up of cultural and artistic origins of any new information technology helps to present potential of the creative perception of social reality historically engendering both forms of art and their artistic palette. Visualization of goods, that is demonstration them to its customers is the first phase of the exchange, and it is only foreshadowed advertising. When production becomes ponderous, information about goods should become regular, inclusive, and possibly aggressive. A wide-scale consumer boasts of increase of the number of social needs. In the course of time exhortations system has complicated to a larger extent, and their form become more diverse. Nowadays exhortation exists as a potential conclusion after reading the text. The advertising message may consist of a simple statement of some information about the offer: but it may also show. Demonstration can promote a positive attitude to the product. The heyday of this practice we can see on TV. Due to power of its pictorial capacities it shows the world in all its beauty. It just shows the power of using the product demonstration process. And most importantly - since the image might be hiding, or it reflects the pattern of life, - even a whole philosophy of life. This is the model of any symbolization - from details to the total, from the individual to the whole universe. TV used this mechanism in such mode of advertising as the celebrities marketing. The figure of the hero is symbolic, consumption becomes synonymous with success, achievement. Sometimes visualization of ideas have problems with limits symbolization (the example of the TVC Daisy). This problem becomes more urgent nowadays because the marketing communications based on unfounded statements do not work anymore. The strength of the latter particularly manifested itself under the crisis.

scholarly journals Modern approaches to educating the creative personality of the new generation of specialists

2019 ◽  
Vol 3 (I) ◽  
pp. 4-15
Author(s):  
Надія ГОЛІВЕР
Keyword(s):  
Personal Development ◽  
Cognitive Activity ◽  
Individual Characteristics ◽  
Point Of View ◽  
Social Needs ◽  
Creative Activity ◽  
World Picture ◽  
The World ◽  
Creative Abilities ◽  
The Individual

The article is devoted to the problem of formation of creative abilities and cognitive interests of students. The main directions of development of the creative person according to the social needs of the present are considered. It is noted that creative activity becomes a form of knowledge of the material-objective world; identifies personality possibilities, new ways of one’s personal development. Therefore, the problem of developing the creative abilities of students in the course of educational and cognitive activity is of an exceptional relevance. The author believes that influencing the organization of creative activity is possible only under certain conditions, in particular: to conduct classes in an atmosphere of mutual understanding and co-creation, perceiving each student as a person; to give preference to the dialogical form of conducting classes, when students have an opportunity: to think independently, to make suggestions, to defend their own point of view, presenting their own arguments; it is advisable to create situations of choice at classes and to enable students to carry it out. The author notes that the observance of certain organizational and methodological conditions can significantly contribute to the development of creative potential of students, namely: the creative vision of the world through the systematic organization of work with students; development of creative values through the proper level of teacher's teaching skills; deepening the perception of the world picture through the integration of various types of students’ creativity, works of art and their figurative reproduction in their own creative activity; individual peculiarities of perception and emotional attitude through the use of the educational potential of the family, organization of creative activity. When performing creative tasks the individual characteristics of students to select the material of the appropriate level of complexity must be taken into account. The article examines the examples of students' creativity during the European Cultures Festival, debates and clubs on the basis of the Kryvyi Rih National University.

scholarly journals Profile of the Portuguese male university rugby sevens championship

2018 ◽  
Author(s):  
João Diogo Silva ◽  
Antonio Cruz-Ferreira ◽  
Carlos Alberto Fontes Ribeiro ◽  
Luiz Miguel Santiago
Keyword(s):  
Incidence Rate ◽  
Statistical Significance ◽  
Return To Sport ◽  
Small Sample ◽  
Injury Incidence ◽  
Warm Up ◽  
The World ◽  
Training Habits ◽  
The Individual

Introduction: Rugby Sevens is one of the fastest growing sports in the world, especially the sevens variant after its inclusion in the Summer Olympics’ programme. The Portuguese University Sevens Championship is an amateur tournament that takes place every year. Objectives: To gather a set of relevant data regarding the profile of the Portuguese university rugby sevens’ players, as well as the epidemiology of injuries at this level of competition. Methodology: Firstly, an observational study was conducted to collect data regarding each player anthropometry, individual experience, training habits and warm-up routines. Secondly, a prospective cohort study including all participating athletes was conducted, to identify and describe all injuries occurring during the competition. A follow-up period until the return to sport from all injured players was conducted. Results: A total of 87 players from 8 teams competed in the tournament. On average, athlete’s heighted 178.6 cm (± 6.65) and weighted 83.34 kg (± 11.22). Total match exposure was 53.67 player match-hours and the injury incidence rate was 186.2 per 1000 player match-hours (94.7-332.4, CI 95%). Average severity was 26.6 days (± 6.23). Most injuries occurred on the second half (n=6), following contact events with the opponent (n=8). Lower limb (n=6) and joint/ligament (n=7) injuries were the most frequent. Discussion: The overall injury incidence rate was higher than any previously reported in the literature. Insufficient training and warm-up routines of the injured players strengthens the idea that these are key elements in injury prevention. The small sample limits the results' statistical significance. Conclusions: Similar but larger studies must be conducted to gain better knowledge of the individual profile of the Portuguese university rugby player and the burden of injuries at this level of competition.

scholarly journals Representasi Nilai Kearifan Ranggawarsita pada Kepemimpinan Kepala Dinas Penerangan Komando Armada II dalam Mewujudkan World Class Navy

REPRESENTAMEN ◽  
2020 ◽  
Vol 6 (01) ◽  
Author(s):  
Afrizal Prasadana ◽  
Purwanto Purwanto
Keyword(s):  
Public Relations ◽  
Positive Attitude ◽  
Qualitative Data ◽  
Information Service ◽  
Philosophy Of Life ◽  
Descriptive Research ◽  
The World ◽  
World Class ◽  
Excellent Leadership ◽  
Qualitative Data Collection

Public relations (PR) has an important focus on the ability of a public relations practitioner to carry out leadership functions. The importance of a quality and value of leadership in the world of public relations (excellent leadership in public relations) in managing an organization. On the other hand, leadership in general is universal, but leadership in public relations practice is contextual. Specifically, the context of this research on how the leadership carried out by the head of the Information Service Fleet Command II represents the value of wisdom contained in the fiber and philosophy of life of Ranggawarsita which is applied to internal and external public in order to realize the Navy World Class. Through the constructivist paradigm, researchers conduct qualitative data collection and are processed through descriptive research. The results of this study indicate, (1). Referring to Panca Pratama, the concept of maintaining good relations between public relations leaders and their public, is in accordance with the concept of Amilala (which means to maintain) (2). In making a decision, the head of the office is the head of the information service or the commander of the Koarmada who takes over and all parts of the organization must carry out. This relates to the Javanese concept of accepting pandum. (3). The head of the information service has a positive attitude and outlook on life, so that subordinates will always melu handarbeni, hangrungkebi melu, mulat sarira hangrasa wani in the sense that all achievements obtained by the organization will always be well developed by subordinates. Keywords: Public Relations, Leadership, Koarmada II, Local Wisdom, Ranggawarsita

scholarly journals Pedagogical Potential of the Folk Calendar in the Educational Process of Primary School

2018 ◽  
Vol 7 (4.38) ◽  
pp. 231
Author(s):  
Irina E. Kashekova ◽  
. . ◽  
. .
Keyword(s):  
Fairy Tales ◽  
Integrated Approach ◽  
Educational Process ◽  
Russian Language ◽  
Learning Material ◽  
Holistic View ◽  
New Information ◽  
The World ◽  
Music And Technology ◽  
The Individual

The article reveals the possibilities of improving the quality of education in the context of an interdisciplinary integrated approach to learning based on immersion in traditional culture and mastering a universal complex of folk calendar, which possesses a striking pedagogical potential in the formation of a holistic view of the world, the development of strategic and associative thinking, and instilling of environmental culture of the individual. The pedagogical potential of the folk calendar is an optimal complex that integrates into education various fields of knowledge, such as natural cycles and phenomena, geographical features of the area and the encompassing landscape, local historical collisions, customs and folklore, folk beliefs and fairy tales, and the specifics of folk ornaments decorating household items and tools of trade. The study of the folk calendar complex in primary or basic school makes it possible providing a holistic presentation of learning material scattered in different subjects. Integrating the content of subjects studying the world around us, such as mathematics, literary reading, the Russian language, visual arts, music, and technology will help the child to understand not only the diversity and richness of the world, but also the existing interconnections. At the same time, games, proverbs, sayings, bright and expressive folklore images, images of mythological characters will cause interest of the child, and thus help him to master new information on various subjects at the emotionally positive background. 

scholarly journals A phone in a basket looks like a knife in a cup: The perception of abstract relations

2020 ◽  
Author(s):  
Alon Hafri ◽  
Michael F. Bonner ◽  
Barbara Landau ◽  
Chaz Firestone
Keyword(s):  
Visual Processing ◽  
Image Features ◽  
Target Image ◽  
Relational Properties ◽  
Single Target ◽  
The World ◽  
Dynamic Relations ◽  
The Individual ◽  
The Mind

The world contains not only objects and features, but also relations between them. When a piece of fruit is in a bowl, and the bowl is on a table, we appreciate not only the individual objects and their features, but also the relations containment and support, which abstract away from the particular objects involved. How does the mind represent relations themselves, separately from the objects participating in them? Though abstraction of this sort is frequently studied within the domains of language and higher-level reasoning, here we show that abstract relations may also arise in automatic visual processing, by exploring a surprising perceptual “error” that such relations can produce. In four experiments, participants saw a stream of images containing different objects arranged in force- dynamic relations — e.g., a phone contained inside a basket, a marker resting on a garbage can, or a knife sitting inside a cup. Participants’ task was to respond to a single target image (e.g., phone-in- basket) within the stream of distractors. Surprisingly, even though participants completed this task quickly and accurately, they false-alarmed more often to images that matched the target’s relational category than to those that did not — even when such images involved completely different objects. In other words, when participants were searching for a phone in a basket, they were more likely to mistakenly respond to a knife in a cup than to a marker on a garbage can. Follow-up experiments using this “image confusion” paradigm ruled out strategic responding, and also controlled for various image features that may have been confounded with these relations. We suggest that relational properties are automatically extracted by the mind, and in ways that are abstract: We see relations themselves, beyond the identities of the objects participating in them.

Comparison of Performance of Various Machine Learning Classification Techniques With Ensemble Classifiers for Prediction of Chronic Kidney Disease

2021 ◽  
pp. 245-270
Author(s):  
Noopur Goel
Keyword(s):  
Machine Learning ◽  
Data Mining ◽  
Chronic Kidney Disease ◽  
Kidney Disease ◽  
Ensemble Classifiers ◽  
Machine Learning Classification ◽  
The World ◽  
The Individual ◽  
Better Than

Chronic kidney disease has become a very prevalent problem worldwide and almost 10% of the population is suffering and millions of people are dying every year because of chronic kidney disease. Numerous machine learning and data mining techniques are applied by many researchers round the world to diagnose the presence of chronic kidney disease, so that the patients of chronic kidney disease may get benefitted in terms of getting proper healthcare follow-up. In this chapter, Experiment 1 is conducted by implementing five different classifiers on the original chronic kidney disease dataset. In Experiment 2, two different ensemble classifiers are implemented combining all five individual classifiers. The Results of both the Experiments 1 and 2 are compared, and it is observed that the accuracy of ensemble classifiers is far better than the accuracy of individual classifiers. It may be concluded that the two experiments conducted in the chapter show the performance of ensemble classifiers is better than the individual classifiers.

scholarly journals Profile of the Portuguese male university rugby sevens championship

2018 ◽  
Author(s):  
João Diogo Silva ◽  
Antonio Cruz-Ferreira ◽  
Carlos Alberto Fontes Ribeiro ◽  
Luiz Miguel Santiago
Keyword(s):  
Incidence Rate ◽  
Statistical Significance ◽  
Return To Sport ◽  
Small Sample ◽  
Injury Incidence ◽  
Warm Up ◽  
The World ◽  
Training Habits ◽  
The Individual

Introduction: Rugby Sevens is one of the fastest growing sports in the world, especially the sevens variant after its inclusion in the Summer Olympics’ programme. The Portuguese University Sevens Championship is an amateur tournament that takes place every year. Objectives: To gather a set of relevant data regarding the profile of the Portuguese university rugby sevens’ players, as well as the epidemiology of injuries at this level of competition. Methodology: Firstly, an observational study was conducted to collect data regarding each player anthropometry, individual experience, training habits and warm-up routines. Secondly, a prospective cohort study including all participating athletes was conducted, to identify and describe all injuries occurring during the competition. A follow-up period until the return to sport from all injured players was conducted. Results: A total of 87 players from 8 teams competed in the tournament. On average, athlete’s heighted 178.6 cm (± 6.65) and weighted 83.34 kg (± 11.22). Total match exposure was 53.67 player match-hours and the injury incidence rate was 186.2 per 1000 player match-hours (94.7-332.4, CI 95%). Average severity was 26.6 days (± 6.23). Most injuries occurred on the second half (n=6), following contact events with the opponent (n=8). Lower limb (n=6) and joint/ligament (n=7) injuries were the most frequent. Discussion: The overall injury incidence rate was higher than any previously reported in the literature. Insufficient training and warm-up routines of the injured players strengthens the idea that these are key elements in injury prevention. The small sample limits the results' statistical significance. Conclusions: Similar but larger studies must be conducted to gain better knowledge of the individual profile of the Portuguese university rugby player and the burden of injuries at this level of competition.

AAC Supports for Individuals With Rett Syndrome Across the Lifespan

2015 ◽  
Vol 24 (3) ◽  
pp. 74-85
Author(s):  
Sandra M. Grether
Keyword(s):  
Rett Syndrome ◽  
Communication Skills ◽  
Preliminary Analysis ◽  
Multidisciplinary Approach ◽  
Motor Deficits ◽  
Complex Profile ◽  
Communication Behaviors ◽  
The Individual

Individuals with Rett syndrome (RS) present with a complex profile. They benefit from a multidisciplinary approach for diagnosis, treatment, and follow-up. In our clinic, the Communication Matrix © (Rowland, 1990/1996/2004) is used to collect data about the communication skills and modalities used by those with RS across the lifespan. Preliminary analysis of this data supports the expected changes in communication behaviors as the individual with RS ages and motor deficits have a greater impact.

New walls to keep the bad out: populism and the totalitarian psyche

2019 ◽  
Vol 1 (2) ◽  
pp. 120-130
Author(s):  
Coline Covington
Keyword(s):  
Cold War ◽  
Balance Of Power ◽  
Berlin Wall ◽  
Group Solidarity ◽  
Freedom Of Movement ◽  
Psychological Understanding ◽  
Psychic Development ◽  
The World ◽  
The Individual ◽  
The Cold War

The Berlin Wall came down on 9 November 1989 and marked the end of the Cold War. As old antagonisms thawed a new landscape emerged of unification and tolerance. Censorship was no longer the principal means of ensuring group solidarity. The crumbling bricks brought not only freedom of movement but freedom of thought. Now, nearly thirty years later, globalisation has created a new balance of power, disrupting borders and economies across the world. The groups that thought they were in power no longer have much of a say and are anxious about their future. As protest grows, we are beginning to see that the old antagonisms have not disappeared but are, in fact, resurfacing. This article will start by looking at the dissembling of a marriage in which the wall that had peacefully maintained coexistence disintegrates and leads to a psychic development that uncannily mirrors that of populism today. The individual vignette leads to a broader psychological understanding of the totalitarian dynamic that underlies populism and threatens once again to imprison us within its walls.

Virginia Woolf and Being-in-the-world

2017 ◽  
Author(s):  
Emma Simone
Keyword(s):  
Virginia Woolf ◽  
Historical Context ◽  
The Political ◽  
Cartesian Dualism ◽  
Self And Other ◽  
The World ◽  
Binary Oppositions ◽  
The Individual ◽  
The Relationship ◽  
Existential Perspective

Virginia Woolf and Being-in-the-world: A Heideggerian Study explores Woolf’s treatment of the relationship between self and world from a phenomenological-existential perspective. This study presents a timely and compelling interpretation of Virginia Woolf’s textual treatment of the relationship between self and world from the perspective of the philosophy of Martin Heidegger. Drawing on Woolf’s novels, essays, reviews, letters, diary entries, short stories, and memoirs, the book explores the political and the ontological, as the individual’s connection to the world comes to be defined by an involvement and engagement that is always already situated within a particular physical, societal, and historical context. Emma Simone argues that at the heart of what it means to be an individual making his or her way in the world, the perspectives of Woolf and Heidegger are founded upon certain shared concerns, including the sustained critique of Cartesian dualism, particularly the resultant binary oppositions of subject and object, and self and Other; the understanding that the individual is a temporal being; an emphasis upon intersubjective relations insofar as Being-in-the-world is defined by Being-with-Others; and a consistent emphasis upon average everydayness as both determinative and representative of the individual’s relationship to and with the world.

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