scholarly journals The role of multimodal metaphors in the creation of the fake news category: a proposal for analysis / A atuação das metáforas multimodais na criação da categoria fake news: uma proposta de análise

2020 ◽  
Vol 28 (2) ◽  
pp. 777
Author(s):  
Natália Elvira Sperandio
Keyword(s):  
Cognitive Linguistics ◽  
Meaning Construction ◽  
Fake News ◽  
Conceptual Metaphor Theory ◽  
Multimodal Texts ◽  
Specific Objective ◽  
Editorial Cartoons ◽  
Metaphor Theory ◽  
Analytical Category

Abstract: Almost forty years ago, the proposal of the Conceptual Metaphor Theory represented a milestone for Cognitive Linguistics studies. From this point, many pieces of research were developed around the analytical category of metaphor. However, the majority of these papers are still in the monomodal field, intending to build a concept resulting from the source and target domains that come specifically from the verbal structures. Taking this into consideration, this paper intends to focus on the metaphorical occurrence in diverse semiotic modes that constitute multimodal texts. In order to fulfill this aim, we outlined a corpus of five editorial cartoons about “fake news”. Our specific objective is to, making use of the concept of multimodal metaphors proposed by Forceville (1996, 2009), presented how the different semiotic modes, in this case the verbal and the visual ones, are interwoven in the building of these metaphors. In this way, in our study, besides validating the thesis proposed by Forceville (2009) about the occurrence of metaphors not only in the verbal mode, it was also possible to verify the importance of multimodal metaphors for the meaning construction process in the analyzed genre.Keywords: metaphors; multimodal metaphors; fake news.Resumo: Há quase quarenta anos atrás um marco nos estudos da Linguística Cognitiva, em especial em sua semântica, ocorreu: a proposta da Teoria da Metáfora Conceitual. A partir desse trabalho, muitas pesquisas foram desenvolvidas em torno da categoria analítica da metáfora. Porém, grande parte desses trabalhos ainda encontra-se no campo dos denominados textos monomodais, visando apenas a construção conceitual resultante de domínios fonte e alvo oriundos especificamente do modo verbal. Diante disso, o presente artigo propõe-se a promover um trabalho dedicado à ocorrência metafórica nos diferentes modos semióticos que constituem os textos multimodais. Para cumprirmos tal objetivo, delineamos como corpus cinco charges que versam sobre o conceito fake news. Nosso objetivo específico consiste em apresentar, através do conceito de metáforas multimodais, proposto por Forceville (1996, 2009), a forma pela qual diferentes modos semióticos, nesse caso em especial o verbal e o imagético, imbricaram-se na construção dessas metáforas. Assim, em nosso estudo, além de vislumbrarmos a validação da proposição de Forceville (2009) sobre a não ocorrência do processo metafórico apenas no modo verbal, foi possível a verificação da importância das metáforas multimodais para a construção dos sentidos do gênero em análise.Palavras-chave: metáforas; metáfora multimodal; fake news.

Conceptual metaphor theory

2008 ◽  
Vol 6 ◽  
pp. 168-184 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Cognitive Linguistics ◽  
Standard Theory ◽  
Top Down ◽  
Conceptual Metaphor Theory ◽  
The Past ◽  
Cognitive Metaphor ◽  
Wide Range ◽  
Metaphor Theory ◽  
Basic Level

Despite its popularity in and outside cognitive linguistics, cognitive metaphor theory (CMT) has received a wide range of criticisms in the past two decades. Several metaphor researchers have criticized the methodology with which metaphor is studied (emphasizing concepts instead of words), the direction of analysis (emphasizing a top-down instead of a bottom-up approach), the category level of metaphor (claiming its superordinate status instead of basic level), the embodiment of metaphor (emphasizing the universal, mechanical, and monolithic aspects instead of nonuniversal, nonmechanical, and nonmonolithic aspects of embodiment), and its relationship to culture (emphasizing the role of universal bodily experience instead of the interaction of body and context). In the paper, I respond to this criticism largely based on my own research and propose a view on these issues that can successfully meet these challenges and that can be regarded as an alternative to the “standard theory.”

Meaning Construction of Selected Quranic Metaphors

2018 ◽  
Vol 10 (6) ◽  
pp. 134
Author(s):  
Amani M. Alhusban ◽  
Mohammad Alkhawaldah
Keyword(s):  
Conceptual Metaphor ◽  
Meaning Construction ◽  
Stage Model ◽  
Conceptual Blending ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Holy Quran ◽  
Cognitive Theories ◽  
The Holy Quran

This paper examines a number of Quranic conceptual metaphors from the perspective of Kövecses (2013) model of metaphor analysis. This is a model of metaphorical expressions’ meaning construction based on the idea of the main meaning construction that incorporates in its analysis aspects from both cognitive theories, the Conceptual Metaphor Theory (CMT) (Lakoff and Johnson, 1980) and the Conceptual Blending Theory (CBT) (Faucconier and Turner, 1998, 2003). The purpose of the study is to demonstrate the adequacy of Kövecses (2013) four-stage model for studying the meaning construction of metaphorical expressions in the Holy Quran, and to draw attention to the important role of lexical items in the appropriate meaning specification which enables comprehending the divine messages implemented in Quranic metaphorical instantiation.

Unrealistic scenarios, metaphorical blends and rhetorical strategies across genres

2010 ◽  
Vol 3 (2) ◽  
pp. 250-274 ◽  
Author(s):  
Elena Semino
Keyword(s):  
Conceptual Metaphor ◽  
Meaning Construction ◽  
Rhetorical Strategies ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
And Function ◽  
Argumentative Texts ◽  
Proper Account

In this paper I discuss a form of metaphorical creativity that involves the introduction of ‘unrealistic’ scenarios for rhetorical purposes in expository and argumentative texts. I primarily account for the nature and function of this form of creativity in terms of Fauconnier and Turner’s (2002) notion of Blending, with some references to Conceptual Metaphor theory (Lakoff and Johnson 1980, 1999). I show that a proper account of the textual extracts I analyse needs to include the role of genre in the construction and interpretation of texts, and allow for differences in meaning construction between writers and readers, and between different groups of readers.

scholarly journals Flannel and beggar’s blanket: metaphors or conceptual blends? A cognitive analysis of selected common names of mullein in English

2021 ◽  
Vol 33 ◽  
pp. 131
Author(s):  
Agnieszka Bożena Mierzwińska-Hajnos
Keyword(s):  
Cognitive Linguistics ◽  
Meaning Construction ◽  
Integration Theory ◽  
Cognitive Analysis ◽  
Conceptual Integration ◽  
Verbascum Thapsus ◽  
Semiotic Approach ◽  
Metaphor Theory ◽  
Conceptual Integration Theory

The paper offers a cognitive analysis of selected common English names of mullein (Verbascum thapsus L.) motivated by the appearance of the plant. While analyzing such names as flannel and beggar’s blanket, the author strives to portray the way they are conceptualized by recalling Conceptual Metaphor Theory and Conceptual Integration Theory, in particular the Brandt and Brandt six-space model of conceptual integration, also known as a cognitive-semiotic approach to metaphor. In the course of the analysis, the author also makes reference to those aspects which seem indispensable from the standpoint of cognitive linguistics, viz. (i) the role of human experience and embodied thought in the conceptualization process, (ii) the dynamic and context-dependent meaning construction and (iii) the role of linguistic worldview in decoding meaning.

scholarly journals Strengthening the Foundations: An Introduction to the Role of Conceptual Metaphor Theory in Art Therapy

2021 ◽  
Author(s):  
Amelia Thomley ◽  
Adam Safron
Keyword(s):  
Art Therapy ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Theory And Practice ◽  
Art Making ◽  
Conceptual Metaphor Theory ◽  
Conceptual Systems ◽  
Abstract Thought ◽  
Metaphor Theory

This paper offers an introduction to conceptual metaphor theory (CMT), rooted in the cognitive linguistics field of study, and its application to art therapy theory and practice. Utilizing comics as a form of further elaboration and explanation, this manuscript is divided into five main sections: 1) an overview of current theories of conceptual metaphor, 2) a review of metaphor in art therapy, 3) an introduction to metaphor in comics, 4) a discussion of how CMT applies to art therapy practice, and 5) an encapsulation of these ideas in comic form. CMT proposes that metaphor is one of the main ways that humans are able to have abstract thought, and argues that metaphors often 1) work from the concrete to the abstract, 2) are based in bodily experience, and 3) build on each other over time, forming interconnected conceptual systems. Simultaneously, the field of art therapy utilizes metaphor in the understanding of both the process and product of art-making. The author puts forth that the work being done in cognitive linguistics can enhance and support the work being done in art therapy, and that CMT will further our understanding of art therapy pedagogy and practice.

scholarly journals The Role of the “Path” and the “Container” Image Schemas in Political Discourse in Kenya

2019 ◽  
Vol 1 (2) ◽  
pp. p123
Author(s):  
Dr. Raphael Francis Otieno
Keyword(s):  
Political Discourse ◽  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Schema Theory ◽  
Target Domain ◽  
Conceptual Metaphor Theory ◽  
Image Schemas ◽  
Metaphor Theory ◽  
Image Schema

The study of conceptual interaction has attracted the attention of many scholars in Cognitive Linguistics. Primarily, the analysis has focused on the role of image-schemas in the construction of metaphors. This study explores the PATH and the CONTAINER image-schemas and the role they play in conceptual formation of metaphors in political discourse in Kenya. The study presents the PATH and its subsidiary image schemas of Verticality, Process and Force-Motion and the CONTAINER image-schema and the subsidiary image-schemas of Excess and In-Out. The analysis reveals that both the PATH and the CONTAINER image-schemas structure the relationship between the source domains (journey and container) and the target domain (politics) by activating subsidiary image-schemas in metaphors of politics in Kenya. The study further reveals that image-schemas provide the axiological value (positive or negative) of metaphorical expressions in political discourse. A positive political environment is a key ingredient for green growth and knowledge economy. The study contributes to the field of metaphor in political discourse by examining the politicians’ conceptualization of politics as a journey, which consists of four structural elements (a source, a destination, contiguous locations which connect the source and the destination and a direction) and as a container, which consists of an interior, an exterior and a boundary. The study used the Conceptual Metaphor Theory (CMT) as a tool to establish conceptual metaphors used during the 2005 Draft Constitution referendum campaigns in Kenya and the Image-Schema Theory to account for the presence of image-schemas in political discourse in Kenya. Lakoff and Johnson’s (1980) Conceptual Metaphor Theory is the locus classicus of the image schema theory.

Metaphor, Cognition, Culture

2018 ◽  
Author(s):  
Zoltán Kövecses
Keyword(s):  
Conceptual Metaphor ◽  
The Other ◽  
Conceptual Metaphor Theory ◽  
Conceptual Metaphors ◽  
Culture And Cognition ◽  
Metaphor Theory ◽  
The One ◽  
Cultural Reality ◽  
Metaphor And Metonymy

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.

scholarly journals Konseptualisasi Citra Hara ‘Perut’ dalam Idiom Bahasa Jepang

2018 ◽  
Vol 1 (1) ◽  
pp. 65-78
Author(s):  
Akhmad Saifudin
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Human Life ◽  
Human Perception ◽  
The Body ◽  
Human Language ◽  
Japanese People ◽  
Conceptual Metaphor Theory ◽  
Metaphor Theory ◽  
Cognitive Experience

 Hara simply means belly, but for Japanese people it means more than physical. Hara is a concept, an important concept related to Japanese human life. This paper discusses the conceptualization of hara image for Japanese people. The study utilizes 25 idioms that contain hara ‘belly’ word that are obtained from several dictionaries of Japanese idioms. This paper is firmly grounded in cognitive linguistics, which relates linguistic expressions to human cognitive experience. The tool for analysis employed in this paper is the “conceptual metaphor theory” pioneered by Lakoff and Johnson. This theory considers human perception, parts of the body, and people’s worldview as the basis for the structure of human language. The analysis of this paper results that metaphorically, hara ‘belly’ is an entity and a container, which contains important elements for humans, such as life, mind, feeling, mentality, and physical. The concept of hara 'belly' for Japanese people is to have a spiritual, psychological, social and cultural, biological, and physical image. Keywords: conceptualization, conceptual metaphor, hara ‘belly’,  idioms, imagee.

Tests of Conceptual Metaphor Theory with Episodic Memory Tests

2020 ◽  
Vol 6 (1) ◽  
pp. 56-82
Author(s):  
Albert N. Katz ◽  
J. Nick Reid
Keyword(s):  
Cognitive Psychology ◽  
Episodic Memory ◽  
False Memory ◽  
Cognitive Linguistics ◽  
Semantic Information ◽  
Conceptual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Memory Tests ◽  
Metaphor Theory ◽  
Release From Proactive Interference

Adopting Lakoff’s (1990) “cognitive commitment”, we make the argument that an under-employed means of testing tenets of Conceptual Metaphor Theory (cmt), and in bridging the gap between studies in cognitive linguistics and experimental cognitive psychology can be through the use of episodic memory tests. We provide examples of the utility of episodic memory for studying cmt, emphasizing the use of the drm False Memory Paradigm. We then describe its utility with other tasks, most notably with Release from Proactive Interference methodology. Although these tasks are based on episodic memory, they are heavily influenced by semantic information, making them useful tools to examine conceptual metaphors. We conclude by describing how episodic memory tasks could be employed to test the automaticity assumption of cmt.

Metaphorical conceptualization of emotion in Spanish

2015 ◽  
Vol 5 (1) ◽  
pp. 20-41 ◽  
Author(s):  
Florencia Reali ◽  
Catalina Arciniegas
Keyword(s):  
Cognitive Linguistics ◽  
Conceptual Metaphor ◽  
Conceptual Structure ◽  
The Body ◽  
Corpus Analysis ◽  
Conceptual Metaphor Theory ◽  
Wide Range ◽  
Metaphor Theory ◽  
Bounded Space ◽  
Concrete Concepts

Over the last two decades, accumulating work in cognitive science and cognitive linguistics has provided evidence that language shapes thought. Conceptual metaphor theory proposes that the conceptual structure of emotions emerges through metaphorization from concrete concepts such as spatial orientation and physical containment. Primary metaphors for emotions have been described in a wide range of languages. Here we show, in Study 1, the results of a corpus analysis revealing that certain metaphors such as EMOTIONS ARE FLUIDS and EMOTIONS ARE BOUNDED SPACEs are quite natural in Spanish. Moreover, the corpus data reveal that the bounded space source domain is more frequently mapped onto negative emotions. In Study 2, we consider the question of whether the instantiation of metaphorical framing influences the way we think about emotions. A questionnaire experiment was conducted to explore this question, focusing on the Spanish case of locura (‘madness’). Our results show that when madness was framed as a fluid filling a container (the body), people tended to rate symptoms as less enduring and as more likely to be caused by social and environmental factors, compared with when it was framed as a place in space. Results are discussed in the light of conceptual metaphor theory.

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