Gender Representation in Chinese Tobacco Advertising

2021 ◽  
Vol 7 (5) ◽  
pp. 2687-2700
Author(s):  
Zhu Yuchen ◽  
Mao Jia ◽  
Wang Xi
Keyword(s):  
Literature Review ◽  
Chinese Culture ◽  
Online Advertising ◽  
Emerging Market ◽  
Gender Representation ◽  
Future Research ◽  
Tobacco Advertising ◽  
Marketing Campaign ◽  
Tobacco Marketing ◽  
Chinese Advertising

The broad development prospects of the Chinese tobacco consumer market have attracted an increasing number of international companies to do business and invest in China. In tobacco marketing campaign, gender representation in advertising is a common and effective means to attract consumers. It has a great significance to marketing practitioners and advertisers, especially in the emerging market of China. A comprehensive understanding of gender representation in Chinese advertising can provide a universal framework for marketing campaign and help establish an academic foundation for market segmentation. This literature review aims to research the portrayal of gender representative images and roles in Chinese advertising, their formation reasons and changing trends. Drawing on huge number of academic journals, research papers and academic books in the online academic literature database, this literature review will critically analyze and summarize the literature related to gender representation in Chinese tobacco advertising. The results show that the characteristics of gender representation in traditional Chinese advertisements are influenced by traditional Chinese culture, socialist political policies and Western value culture, and tend to modern Western advertising models. The gender representation in Chinese online advertising emphasized the concept of self and began to show more Chinese characteristics. In the future, the booming Chinese online advertising will have more variables and more complex trends, and there will be a huge academic gap left for future research.

Gender and firm innovation - A systematic literature review and future research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Arun TM ◽  
Rojers P. Joseph
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Emerging Market ◽  
Empirical Studies ◽  
Future Research ◽  
Firm Level ◽  
Firm Innovation ◽  
Content Type ◽  
Future Research Agenda ◽  
Quantitative Studies

PurposeThis paper presents a systematic review of 94 research articles in the domain of gender and firm innovation to map the area and infer future research avenues. The literature captured in this review includes seven theoretical, 16 qualitative and 71 quantitative studies from over 50 journals, examining the role of gender in firm innovation in over 100 countries.Design/methodology/approachThis research utilises a reproducible systematic literature review process to identify prominent theoretical and empirical studies.FindingsThe findings suggest that the area is growing and presents interesting opportunities. However, it is observed that empirical investigations are primarily influenced by literature from the Anglo-Saxon areas and give little attention to contextual intricacies of emerging market countries. Among quantitative studies, three main themes of gender are addressed unevenly. They are Top Management Team (TMT) diversity level, R&D team diversity level and individual entrepreneur level studies. Six interesting research avenues are proposed as a major outcome of the review.Originality/valueThis review is one of the first of its kind to extensively review the literature of gender and firm-level innovation. The review consolidates and widens the understanding of the relationship between gender variables and firm innovation-related variables to advance the discussion in the domain by presenting research gaps and questions gleaned from the articles. To this end, the review presents six promising research avenues in the area of gender and firm innovation.

Systematic literature review on business process re-engineering approaches in logistics

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Na Li ◽  
Habibeh Nazif
Keyword(s):  
Literature Review ◽  
Systematic Literature Review ◽  
Emerging Market ◽  
Research Work ◽  
Implementation Process ◽  
Future Research ◽  
Logistics Industry ◽  
Content Type ◽  
Classification Framework ◽  
Comprehensive Classification

PurposeBPR is “the central reconsideration and thorough restructuring of business procedures to enhance the critical and contemporary aspects of performance like the expense, quality, service, and speed”. Also, as it's a key factor for guaranteeing businesses' achievement, however, the profound discussion about the BPR is very rare as far as we know. We need more studies regarding the subject due to the absence of BPR works in the logistics industry. Hence, this study investigates the Systematic Literature Review (SLR) of BPR for logistics companies, leading the managers and writers active in BPR, and making them aware of the present, past and future trends in this discipline.Design/methodology/approachAs BPR is a necessary foundation for ensuring enterprise systems' success, this study will systematically investigate the BPR in logistics. The proposed BPR in logistics research classification framework is based on a comprehensive literature review, which concentrates on peer-reviewed journal papers published until 2019. A total of 22 academic sources have been retrieved and analyzed in terms of research purpose and nature, the employed method, theoretical approach and analysis level.FindingsThe findings of this paper showed that BPR companies outperform the non-BPR ones regarding information computing, technology uses, organizational architecture, coordination and all key logistics procedures. The results can motivate non-BPR logistics organizations to reassess the feasibility of these plans.Research limitations/implicationsThis paper provides an overview of BPR to young academics. Also, it identifies some distinct research gaps that could be worth studying. However, this paper may be restricted by choice of dimensions and the selection of relevant articles. In turn, researchers need to become more innovative in terms of their research techniques when examining BPR implementation.Practical implicationsThis paper guides researchers and practitioners to insight into published research work and their findings. The findings are valuable to logistics firms in an emerging market, as logistics resources may affect logistics service costs and quality. Also, it discusses indications for future research in BPR. It emphasizes the need to bridge the lacuna between BPR theory and evidence-based practice. Furthermore, it provides a better understanding of BPR implementation, which can be applied toward overcoming operational difficulties during the implementation process.Originality/valueThis paper fulfills an identified need for a comprehensive classification framework of BPR in logistics studies. We can consider it as the first-evaluated methodically gathered workaround BPR in logistics. It essentially provides both academics and practitioners with a conceptual map of existing BPR in logistics research and points out future research opportunities.

scholarly journals Emerging multinationals' strategic asset-seeking M&As: a systematic review

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yanze Liang ◽  
Axèle Giroud ◽  
Asmund Rygh
Keyword(s):  
Literature Review ◽  
Multinational Enterprises ◽  
Emerging Market ◽  
Developed Countries ◽  
Performance Outcomes ◽  
Future Research ◽  
Content Type ◽  
Global Presence ◽  
Emerging Multinationals ◽  
And Performance

PurposeEmerging market multinational enterprises (EMNEs) have consolidated their global presence recently, challenging existing international business (IB) theories. One of their most significant characteristics has been the prevalence of strategic asset-seeking (SAS) mergers and acquisitions (M&As) targeting firms in developed countries. Such SAS M&As have been ascribed to the aim of acquiring or augmenting firm-specific advantages, rather than exploiting existing advantages. A literature review is needed to synthesize the growing number of academic studies and to contribute to ongoing theoretical developments on EMNEs' catch-up strategies.Design/methodology/approachThe authors follow a standard systematic literature review approach. The authors collate academic studies on EMNEs' SAS M&As in developed markets published between 2000 and mid-2020, structuring the analysis using the logic of antecedent, process and performance outcomes.FindingsThe authors present recent research trends in terms of year, journal, theories and methods. The authors synthesize and analyze existing knowledge on EMNEs' SAS M&As and identify remaining gaps to suggest future research directions.Originality/valueThe review contributes by focusing on the key argument of current EMNE research – SAS M&As. By providing the first focused review on this topic, it provides a basis for further research on EMNEs' SAS M&As.

A Systematic Literature Review of the EFQM Excellence Model from 1991 to 2019

1970 ◽  
Vol 2 (2) ◽  
pp. 11-15
Author(s):  
Muhammad Yousaf ◽  
Petr Bris
Keyword(s):  
Quality Management ◽  
Data Collection ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Quantitative Research ◽  
Web Of Science ◽  
State Of The Art ◽  
Future Research ◽  
European Foundation ◽  
The Subject

A systematic literature review (SLR) from 1991 to 2019 is carried out about EFQM (European Foundation for Quality Management) excellence model in this paper. The aim of the paper is to present state of the art in quantitative research on the EFQM excellence model that will guide future research lines in this field. The articles were searched with the help of six strings and these six strings were executed in three popular databases i.e. Scopus, Web of Science, and Science Direct. Around 584 peer-reviewed articles examined, which are directly linked with the subject of quantitative research on the EFQM excellence model. About 108 papers were chosen finally, then the purpose, data collection, conclusion, contributions, and type of quantitative of the selected papers are discussed and analyzed briefly in this study. Thus, this study identifies the focus areas of the researchers and knowledge gaps in empirical quantitative literature on the EFQM excellence model. This article also presents the lines of future research.

Website Information Security and Privacy Concerns in 4IR: The Moderating Role of Trust in B2C e-Commerce

10.29007/jlq6 ◽  
2019 ◽  
Author(s):  
Thabang Mofokeng
Keyword(s):  
South Africa ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Success Factors ◽  
Industrial Revolution ◽  
Emerging Market ◽  
Security And Privacy ◽  
Future Research ◽  
Privacy And Security ◽  
Customer Trust

The technology devices introduced in recent years are not only vulnerable to Internet risks but are also unable to elevate the growth of B2C e-commerce. These concerns are particularly relevant today, as the world transitions into the Fourth Industrial Revolution. To date, existing research has largely focused on obstacles to customer loyalty. Studies have tested e-commerce models guided by the establishment of trusting, satisfied and loyal consumers in various international contexts. In South Africa, however, as an emerging market, there has been limited research on the success factors of online shopping.This study examines the influence of security and privacy on trust, seen as a moderator of customer satisfaction, which in turn, has an effect on loyalty towards websites. Based on an exhaustive review of literature, a conceptual model is proposed on the relationships between security and privacy on the one hand, and customer trust, satisfaction and loyalty on the other. A total of 250 structured, self-administered questionnaires was distributed to a purposively selected sample of respondents using face-to-face surveys in Johannesburg, South Africa. A multivariate data analysis technique was used to draw inferences from the data. With an 80.1% response rate, the findings showed that privacy and security do influence customer trust; security strongly influences customer trust and weakly influences satisfaction. In South Africa, customer loyalty towards websites is strongly determined by satisfaction and weakly determined by trust. Trust significantly moderates the effect of customer satisfaction on loyalty. The study implications and limitations are presented and future research directions are suggested.

Developing Management from Islamic Perspectives (MIP) as a Formal Academic Discipline

2009 ◽  
Vol 26 (1) ◽  
pp. 46-69
Author(s):  
Shamas-Ur-Rehman Toor
Keyword(s):  
Literature Review ◽  
Academic Discipline ◽  
Real Life ◽  
Growth Potential ◽  
Future Research ◽  
Business Practices ◽  
Research Directions ◽  
International Consortium ◽  
Future Research Directions ◽  
Scholarly Attention

Management from Islamic Perspectives (MIP) is an emerging field that has begun to attract scholarly attention. However, the research undertaken so far has been rather fragmented and lack a clear agenda. This paper presents a literature review of the field and the areas of current focus. Although the field has a huge growth potential, I argue that it faces several challenges and problems as it develops further. I outline these potential pitfalls, suggest how to develop MIP as a formal discipline, and explain how to integrate it within real-life business practices. The article closes with a call for research to be conducted in a more organized fashion through an international consortium of researchers as well as recommendations for future research directions.

A Literature Review of “ Parenting Styles and Emotional Intelligence of X Class Students”

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
P. Bhavani ◽  
T. G. Amuthavally
Keyword(s):  
Emotional Intelligence ◽  
Literature Review ◽  
Parenting Styles ◽  
Research Programme ◽  
Research Process ◽  
Future Research ◽  
Review Of Literature ◽  
Related Literature

The research for the review of literature is one of the first and foremost important steps in the research process. The search for related literature is a time consuming but fruitful phase of any research programme. In this article, the researcher was made an attempt to present findings from the collected related literature on parenting styles and emotional intelligence of adolescents. The main motto behind this article is to review of related literature from 1990 to till date. The paper also summarizes the findings of the studies on Emotional Intelligence and Parenting Styles giving a direction for future research.

Consumer Behavior in Emerging Markets

2018 ◽  
pp. 218-240 ◽  
Author(s):  
Raquel Castaño ◽  
David Flores
Keyword(s):  
Consumer Behavior ◽  
Emerging Markets ◽  
Emerging Market ◽  
High Income ◽  
Future Research ◽  
Psychological Processes ◽  
Developed Markets ◽  
Contextual Characteristics ◽  
Initial Framework

Emerging markets are substantially different from markets in high-income, industrialized societies. While many aspects of consumer behavior are the result of inherent psychological processes and are, thus, generalizable across countries and cultures, the specific contextual characteristics of emerging markets can significantly influence other aspects of consumer behavior. In this chapter, we explore the behavior of emerging market consumers. This chapter reviews the existing literature and proposes an initial framework delineating the main differences between emerging markets and developed markets consumers that describe how consumers in these societies recognize a need for, select, evaluate, buy, and use products. The chapter discusses the issues and contributions of the research on emerging consumers and presents implications of extant research for international managers. Finally, the chapter elaborates on an agenda for future research in this area.

The Social Consequences of Phubbing

2020 ◽  
pp. 157-174 ◽  
Author(s):  
Mariek Vanden Abeele
Keyword(s):  
Literature Review ◽  
Social Relationships ◽  
Empirical Work ◽  
Social Consequences ◽  
Future Research ◽  
Expectancy Violations ◽  
Face To Face ◽  
Comprehensive Literature Review ◽  
The Social

Recent empirical work suggests that phubbing, a term used to describe the practice of snubbing someone with a phone during a face-to-face social interaction, harms the quality of social relationships. Based on a comprehensive literature review, this chapter presents a framework that integrates three concurrent mechanisms that explain the relational impact of phubbing: expectancy violations, ostracism, and attentional conflict. Based on this framework, theoretically grounded propositions are formulated that may serve as guidelines for future research on these mechanisms, the conditions under which they operate, and a number of potential issues that need to be considered to further validate and extend the framework.

Investments by Emerging-Market Multinationals in Other Emerging Markets

2018 ◽  
pp. 630-656
Author(s):  
Jing Li ◽  
Daniel Shapiro
Keyword(s):  
Sustainable Development ◽  
Corporate Governance ◽  
Emerging Economies ◽  
Multinational Enterprises ◽  
Emerging Market ◽  
Institutional Development ◽  
Spillover Effects ◽  
Investment Strategy ◽  
Future Research ◽  
Foreign Direct Investments

This chapter reviews the literature on foreign direct investments among emerging economies (E-E FDI), focusing on the motivations behind E-E FDI, country-specific advantages and firm-specific advantages associated with emerging-economy multinational enterprises (EMNEs), and spillover effects of E-E FDI on host-country economic and institutional development. We identify the following topics as posing important questions for future research: EMNEs’ ability to leverage home-government resources and diplomatic connections to promote investment in other emerging economies; nonmarket strategies of EMNEs in emerging economies; ownership and corporate governance affecting investment strategy and performance of EMNEs; E-E FDI contributions to sustainable development in host countries. Future studies should also consider potential heterogeneity among EMNEs by integrating insights from institutional theory, network theory, political science, corporate governance, corporate social responsibility, and sustainable-development research.

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