The Effects of Power on the Motivation of Following Social Norms in Payment: Focusing on the Moderation Effect of Visibility of Payment Action and the Mediation Effect of Embarrassment

2021 ◽  
Vol 34 (7) ◽  
pp. 1207-1228
Author(s):  
JeongGyu Lee ◽  
KyungSoo Kim
Keyword(s):  
Social Norms ◽  
Mediation Effect ◽  
Moderation Effect

scholarly journals The nexus between corporate philanthropy and customer citizenship behavior: The role of corporate reputation and customer socialization.

2020 ◽  
Vol 1 (1) ◽  
pp. 22-33
Author(s):  
Linart Janbout
Keyword(s):  
Corporate Reputation ◽  
Corporate Philanthropy ◽  
Mediation Effect ◽  
Citizenship Behavior ◽  
Socially Responsible ◽  
Moderation Effect ◽  
Customer Citizenship Behavior ◽  
The Impact ◽  
The Relationship

Corporate philanthropy is one of the most debated topics among scholars for socially responsible firms. This study examines the impact of corporate philanthropy on customer citizenship behavior. Furthermore, this study aims to investigate the mediation effect of corporate reputation as well as the moderation effect of customer socialization on the relationship between corporate philanthropy and customer citizenship behavior. The population of this study consists of 393 students from one university in North Cyprus. Using the regression analysis method, the findings of this study revealed that corporate philanthropy positively affects customer citizenship behavior and such a relationship is partially mediated by corporate reputation. The result of the interaction effect reported for a positive significant effect of customer socialization on the relationship between corporate philanthropy and customer citizenship behavior. The research contributes to the literature by providing empirical findings on the relationship between corporate philanthropy and customer citizenship behavior as well as examining the underline mechanisms of how and under what conditions corporate philanthropy enhances customer citizenship behavior.

scholarly journals A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention

2020 ◽  
Vol 12 (23) ◽  
pp. 9889
Author(s):  
Md. Alamgir Hossain ◽  
Nusrat Jahan ◽  
Minho Kim
Keyword(s):  
Social Support ◽  
Relationship Quality ◽  
Structural Equation ◽  
The United States ◽  
Equation Model ◽  
Mediating Effect ◽  
Mediation Effect ◽  
Social Commerce ◽  
Moderation Effect ◽  
The Social

This study examines the antecedents of social commerce intention by conceptualizing a model that includes two exogenous variables; relationship quality and social support, and an endogenous variable; social commerce, along with a mediation effect of relationship quality and moderation effect of cultures. This research model is tested by survey data collected in the United States and Korea, analyzed by a structural equation model. The results reveal that relationship quality generates the social commerce intention through commitment, satisfaction and trust, and becomes a maiden study with its mediating effect on social commerce intention. Social commerce intention is highly representative of social sharing and social shopping on social media. The social support is measured through emotional and informational support, proving to be a stronger predictor of relationship quality and social commerce intention. In addition, social support articulates differences in respect to the cultural differences. The model offers valuable insights to researchers and practitioners that aims to improve social commerce intention.

scholarly journals Moderasi Norma Sosial dan Keterlibatan Personal terhadap Perilaku Peduli Lingkungan

2021 ◽  
Vol 11 (2) ◽  
pp. 83
Author(s):  
Yogi Pambudi ◽  
Ni Putu Pristi Wisuantari
Keyword(s):  
Statistical Analysis ◽  
Social Norms ◽  
Environmental Behavior ◽  
Self Report ◽  
Environmental Damage ◽  
Descriptive Norm ◽  
Injunctive Norm ◽  
Moderation Effect ◽  
Personal Involvement ◽  
The Relationship

Pro-environmental behavior is a solution to overcome environmental problems. Plastic straw waste, which was produced majorly from restaurant’s consumption, has been identified as one of the causes of the environmental damage. This research was conducted to examine the moderation effect of social norms to plastic straw usage among restaurant visitors. The uantitative method was used by using self-report questionnaires to measure descriptive norm, injunctive norm, and personal involvement. Data were collected from 106 respondents whose ages ranged from 18 to 54 years with the proportion of 44% male and 66% female. This study has four hypotheses, namely the injunctive norm moderates the relationship between descriptive norm and pro-environment behavior, personal involvement moderates the relationship between descriptive norm and pro-environmental behavior, descriptive norm moderates the relationship between injunctive norm and pro-environmental behavior, and personal involvement moderates the relationship between injunctive norm and pro-environmental behavior. Statistical analysis using IBM SPSS with the add-on PROCESS Hayes 3.4 was used to test the moderation effect. The study found that there are no significant results from the four hypotheses. Although all hypotheses were not proven, the descriptive norm was proved to have a moderation effect to relationship between the injunctive norm and pro-environmental behavior when the score of descriptive norms is moderate or high. Hence, injunctive norm has potential to increase pro-environment behavior when it is moderated by moderate or high levels of descriptive norm.Keywords: Descriptive norm, injunctive norm, personal involvement, pro- environmental behavior Abstrak: Perilaku peduli lingkungan adalah solusi untuk mengatasi masalah lingkungan. Salah satu penyebab masalah lingkungan dengan begitu banyaknya sampah sedotan plastik. Penelitian ini menguji interaksi moderasi dari norma sosial dan keterlibatan personal terhadap perilaku peduli lingkungan pada pengunjung restoran terkait penggunaan sedotan plastik. Penelitian ini menggunakan metode kuantitatif terhadap 106 responden dengan rentang usia dari 18 – 54 tahun dan proporsi gender pria 44% dan perempuan 66%. Instrumen yang digunakan adalah alat ukur norma deskriptif, norma injungtif, dan keterlibatan personal. Penelitian ini menguji empat hipotesis, yakni; norma injungtif memoderasi norma deskriptif terhadap perilaku peduli lingkungan, keterlibatan personal memoderasi norma deskriptif terhadap perilaku peduli lingkungan, norma deskriptif memoderasi norma injungtif terhadap perilaku peduli lingkungan, dan keterlibatan personal memoderasi norma injungtif terhadap terhadap perilaku peduli lingkungan. Analisis statistik menggunakan IBM SPSS dengan add-on PROCESS Hayes 3.4 untuk melihat efek moderasi tersebut. Hasilnya, keempat hipotesis tidak terbukti. Meskipun keempat hipotesis ditolak tetapi norma deskriptif, ketika berada nilai moderat dan tinggi, memiliki pengaruh interaksi dalam memoderasi peran norma injungtif terhadap perilaku peduli lingkungan, Sehingga norma injungtif yang dimoderasi oleh norma deskriptif berpotensi untuk meningkatkan perilaku peduli lingkungan.

scholarly journals Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

2021 ◽  
Vol 13 (18) ◽  
pp. 10266
Author(s):  
Dima Sawaftah ◽  
Ahmad Aljarah ◽  
Eva Lahuerta-Otero
Keyword(s):  
Source Credibility ◽  
Relative Effect ◽  
Mediation Effect ◽  
User Generated Content ◽  
Credibility Theory ◽  
Digital Content ◽  
Behavioral Engagement ◽  
Moderation Effect ◽  
Likelihood Model ◽  
Content Marketing

Digital content marketing that increases consumers’ favorable behavior is of increasing interest to marketers. However, there is a lack of studies that examine the relative effect of digital content marketing on brand defense. Building on the theoretical lens of elaboration likelihood model, attachment theory, and source credibility theory, this experimental study examines the relative effect of two types of digital content marketing on brand defense, taking into consideration the mediation effect of behavioral engagement and the moderation effect of age generation. Based on 237 participants collected from a United States sample, the findings of this study revealed that user-generated content is a stronger predictor of brand defense and behavioral engagement compared to firm-generated content. Further, behavioral engagement served as a mediator variable between the digital content marketing types and brand defense. Significant evidence has additionally been found between behavioral engagement and brand defense. Moreover, the findings of the moderation analysis illustrated that Generation Z is the most influenced by user-generated content, followed by Generations X and Y. Generation Y is the most influenced by firm-generated content, followed by Generations Z and X. This study adds empirical relevance to the growing literature of the importance of digital content marketing, behavioral engagement, and generation as well validates the effects of those constructs on brand defense.

scholarly journals Work-Culture for Employee Work-Behaviour: Mediating Role of Satisfaction

2020 ◽  
Vol 13 (1) ◽  
pp. 17-32
Author(s):  
Prakash Kumar Gautam
Keyword(s):  
Social Exchange ◽  
Employee Satisfaction ◽  
Social Exchange Theory ◽  
Mediation Effect ◽  
Work Culture ◽  
Moderation Effect ◽  
Organizational Behaviour ◽  
Mediating Role ◽  
Employees Satisfaction ◽  
Medium Enterprise

 Culture is the enduring set of values, beliefs and work principles guiding overall organizational behaviour. Employees’ behaviours are the consequences of work-culture as they behave reciprocal of their experience. This study establishes unique relationship among work-culture, employee satisfaction and work-behaviour in Small and Medium Enterprise (SMEs). Structured questionnaire was used to collect the data from 376 respondents. Confirmatory Factor Analysis was used to examine the model significance with validity, regression analysis to test the direct relationship while Preacher and Hayes Process Macro approach for examining mediation effect. This study revealed the work-culture significantly influenced employees’ satisfaction and work-behaviour with no moderation effect of job satisfaction. Findings of this study suggest managers to promote supportive work-culture to increase employee satisfaction and positive work-behaviour. This study also provides evidence to strengthen a reciprocity approach of social exchange theory (SET) in employees’ work-behaviour in SMEs.

scholarly journals Why and when leader humility promotes constructive voice: a crossover of energy perspective

2019 ◽  
Vol 49 (5) ◽  
pp. 1157-1175
Author(s):  
Chao Ma ◽  
Chia-Huei Wu ◽  
(George) Zhen Xiong Chen ◽  
Xinhui Jiang ◽  
Wu Wei
Keyword(s):  
Effect Study ◽  
Mediation Effect ◽  
Conservation Of Resources ◽  
Psychological Resources ◽  
Negative Consequences ◽  
Voice Behavior ◽  
Conservation Of Resources Theory ◽  
Content Type ◽  
Moderation Effect ◽  
Leader Humility

Purpose The purpose of this paper is to build a moderate mediation model to delineate the effects of leader humility on employee constructive voice behavior based on conservation of resources theory and crossover of resources model. Specifically, when a leader behaves with humility, the followers will be more likely to feel they receive psychological resources from their interactions with the leader (i.e. relational energy), and thus engage in more constructive voice behavior. In addition, this energizing effect only occurs when the leader is perceived as having higher apparent sincerity by their subordinates. Design/methodology/approach The research hypotheses of this study were empirically tested using multi-timepoint and multi-source (i.e. supervisors and subordinates) survey data in China. Study 1, based on data from 449 subordinates and 88 immediate supervisors, was conducted to test the proposed mediation effect. Study 2, based on data from 185 subordinates and 50 immediate supervisors, was conducted to replicate the findings of Study 1 and test the integrated model. Findings The results of Study 1 support the proposed mediation effect that leader humility positively predicts followers’ constructive voice behavior via boosting followers’ relational energy. The results of Study 2 replicate the findings of Study 1 and further indicate that leader humility is only positively related to perceived relational energy when a leader is perceived as having higher apparent sincerity by their subordinates. Practical implications This paper provides detailed instructions for business practitioners. First, given that employee constructive voice behavior is related to employee relational energy and is beneficial to organizations, leaders are encouraged to behave with humility when interacting with their subordinates. Second, from the perspective of human resource management, well-designed training programs can be used to help leaders to develop leader humility. Third, the findings of this paper call attention to a potential risk for humble leaders. Organizations should educate leaders on the potential negative consequences of false humility and encourage leader humility that will appear in leaders’ sincerity. Originality/value Overall, drawing on conservation of resources theory and crossover of resources model, this paper reveals that boosting relational energy is a mechanism via which humble leaders can shape employees’ voice behavior. Second, by examining the moderation effect of apparent sincerity of leaders from followers’ perspective, this paper suggests an actor–recipient perspective to identify the boundaries of the energizing mechanism. Third, the findings of this paper add to the knowledge on voice research by highlighting an additional source of energy for employee constructive voice behavior.

The effect of personality on task performance and adaptive performance

2016 ◽  
Vol 29 (4) ◽  
pp. 607-630
Author(s):  
TaeYong Yoo ◽  
ChaeRyeong Lee
Keyword(s):  
Job Performance ◽  
Task Performance ◽  
Job Crafting ◽  
Mediation Effect ◽  
Future Research ◽  
Adaptive Performance ◽  
Mediating Effects ◽  
Performance Task ◽  
Moderation Effect ◽  
The Relationship

The first purpose of this study was to investigate the effect of personality(extraversion, openness, conscientiousness) on job crafting. The second purpose was to examine the effects of job crafting on task performance and adaptive performance. The third purpose was to examine the mediating effects of job crafting on the relationship between personality(extraversion, openness, conscientiousness) and job performance(task performance, adaptive performance). The last purpose was to testify the moderating effect of the leader’s empowering behavior on the relationship between personality(extraversion, openness, conscientiousness) and job crafting. Data were collected from 167 employees who were working in a variety of organizations in Korea by the survey research method. Both task performance and adaptive performance were rated by others(peer or supervisor). The result of this study showed that the relationship between personality(openness, conscientiousness) and job crafting, and the relationship between job crafting and job performance(task performance, adaptive performance) were significantly positive. Also, the job crafting had full mediation effect on the relationship between personality(openness, conscientiousness) and job performance(task performance, adaptive performance). Leader’s empowering behavior had moderation effect on the relationship between conscientiousness and job crafting. That is, the positive relationship between conscientiousness and job crafting was stronger when leader’s empowering behavior was lower rather than higher. Based on these results, we discussed the implications and limitations of the study, and the suggestions for the future research.

Sign in / Sign up

Export Citation Format

Share Document