scholarly journals Personal Branding of Anies Baswedan Through Facebook And Twitter Account: Study Of Image Grid Analysis in Banjarmasin Society Aged 17 – 24 Years

2016 ◽  
Vol 7 (3) ◽  
Author(s):  
RAMADHAN FEBRIAN ANSHARI ◽  
SETYASTUTI YUANITA ◽  
MAULINA NOVARIA
Keyword(s):  
Grid Analysis ◽  
Twitter Account ◽  
Personal Branding

Communicative and linguistic trends in Elon Musk’s personal branding (based on Twitter publications in 2020)

2021 ◽  
pp. 7-22
Author(s):  
N. V. Davydovska
Keyword(s):  
Popular Culture ◽  
High Resistance ◽  
Common People ◽  
Informative Advertising ◽  
Brand Building ◽  
Personal Brand ◽  
Twitter Account ◽  
Saving Face ◽  
Personal Branding ◽  
Space Colonization

This research is dedicated to the study of the main communicative trends and linguistic specificities of Elon Musk’s personal branding. The paper analyses over 500 Tweets posted by Elon Musk in his personal Twitter account throughout 2020 and classifies them into 7 categories according to their communicative aim with regard to brand-building. According to the results of the analysis, informative, advertising, self-promotion, provocative, entertaining, bonding and saving face Tweets were singled out. We examined each group separately, tracing their influence on building, maintaining or boosting Elon Musk’s personal brand, as well as on countering threats to its status. The study analyses the most representative examples of each group and explains their role in Elon Musk’s personal branding. As part of the present research, we studied linguistic devices employed by Elon Musk within the brand-building effort and concluded that irony, codeswitching, quoting, play on words, slogans, slang abbreviations / netspeak and extralinguistic signs are the main linguistic trends of his personal branding. The research proves that Elon Musk’s personal brand is consistent, competitive and shows high resistance to the attacks of adversaries on its status and to various challenges that could undermine its authority. The paper traces how Elon Musk uses his Twitter account to present himself as a visionary for space colonization and robotization, a member of geek and meme communities, to reinforce his image of bold, charismatic and influential businessman, who appreciates real talent and does not distance himself from common people and popular culture. The study reveals Twitter to be a powerful branding source, as it has wide outreach, real-world repercussions and global significance.

scholarly journals “Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Marshelia Gloria Narida
Keyword(s):  
Social Media ◽  
The Public ◽  
Brand Building ◽  
Public Figures ◽  
Personal Brand ◽  
Good Will ◽  
Twitter Account ◽  
Personal Branding ◽  
High Level

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 

scholarly journals Sandiaga Uno : Personal Branding di Twitter

2020 ◽  
Vol 6 (1) ◽  
pp. 19
Author(s):  
Deni Setiawan ◽  
Achmad Nurmandi
Keyword(s):  
Social Media ◽  
New Media ◽  
Current Trend ◽  
Secondary Data ◽  
Literature Study ◽  
Political Actors ◽  
Twitter Account ◽  
Personal Branding ◽  
Presidential Election Campaign ◽  
Analyze Data

The development of communication technology has given birth to new media and social media. One of the potentials of social media is to form the personal branding of political actors. Personal Branding through Twitter social media accounts is becoming the current trend. This study aims to analyze Sandiaga Uno's Twitter account during the presidential and vice-presidential election campaign process in 2019. This study uses a qualitative approach to analyze secondary data on Personal Branding from Sandiaga Uno's Twitter account. As well as additional data from a literature study that discusses Personal Branding. Nvivo 12 Plus is used to analyze data. This study found that Sandiaga Uno used his personal Twitter to do branding during the campaign process, this can be seen from the content of photos, videos, and tweets that portrayed themselves as someone close to the community.

scholarly journals ANALISIS ELABORATION LIKELIHOOD MODEL DALAM PEMBENTUKAN PERSONAL BRANDING DI TWITTER

2017 ◽  
Vol 3 (3) ◽  
pp. 588
Author(s):  
Tuti Widiastuti Widiastuti
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Analysis Method ◽  
Likelihood Model ◽  
Twitter Account ◽  
Study Population ◽  
The Media ◽  
Personal Branding ◽  
Real Action ◽  
Made In

This study sought to look at the fact that twitter can shape one’s personal branding, then on the basis of this research is compiled on how the analysis elaboration likelihood model in the formation of personal branding in social media. The method used in this research is quantitative content analysis method. The study population was the whole text or tweets made by Ridwan Kamil through his twitter account (@ridwankamil). This study shows, twitter contents can shape one’s personal branding. Establishment of personal branding can be done through posts made in his twitter. The formation of personal branding is seen from the theme of writing, retweet and favorite number, type of writing, the uniqueness of writing and writing direction. Establishment of personal branding is required by a person not only through the writings conveyed through the media, but also the need for real action participation and involvement in community life.

Is JUUL marketing to kids on social media? Analysis of JUUL Twitter Followers� Age (Preprint)

2018 ◽  
Author(s):  
Annice Kim ◽  
Robert Chew ◽  
Michael Wenger ◽  
Margaret Cress ◽  
Thomas Bukowski ◽  
...  
Keyword(s):  
Social Media ◽  
Application Programming Interface ◽  
Media Analysis ◽  
Prediction Algorithm ◽  
Social Media Networks ◽  
Verification Methods ◽  
Twitter Account ◽  
Application Programming ◽  
Age Verification ◽  
Age Category

BACKGROUND JUUL is an electronic nicotine delivery system (ENDS) resembling a USB device that has become rapidly popular among youth. Recent studies suggest that social media may be contributing to its popularity. JUUL company claims their products are targeted for adult current smokers but recent surveillance suggests youth may be exposed to JUUL products online. To date, there has been little attention on restricting youth exposure to age restricted products on social media. OBJECTIVE The objective of this study was to utilize a computational age prediction algorithm to determine the extent to which underage youth are being exposed to JUUL’s marketing practices on Twitter. METHODS We examined all of @JUULvapor’s Twitter followers in April 2018. For followers with a public account, we obtained their metadata and last 200 tweets using the Twitter application programming interface. We ran a series of classification models to predict whether the account following @JUULvapor was an underage youth or an adult. RESULTS Out of 9,077 individuals following @JUULvapor Twitter account, a three-age category model predicted that 44.9% are 13 to 17 years old (N=4,078), 43.6% are 18 to 24 years old (N=3,957), and 11.5% are 25 years old or older (N=1,042); and a two-age category model predicted that 80.6% (N=7,313) are under 21 years old. CONCLUSIONS Despite a disclaimer that followers must be of legal age to purchase tobacco products, the majority of JUUL followers on Twitter are under age. This suggests that ENDS brands and social media networks need to implement more stringent age-verification methods to protect youth from age-restricted content.

Teaching Workplace Genre Ecologies and Pedagogical Goals Through Résumés and Cover Letters

2021 ◽  
pp. 232949062110318
Author(s):  
Sara Doan
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Research Methods ◽  
Qualitative Interviews ◽  
Critical Discourse ◽  
Tracking Systems ◽  
Personal Branding ◽  
Current Concerns ◽  
Pedagogical Goals ◽  
Pedagogical Methods

This study examines how and why 20 instructors (17 tenure-line and 3 nontenure-line) in introductory service courses enact their pedagogical values and address current concerns (e.g., personal branding, LinkedIn, and applicant tracking systems) when teaching résumés and cover letters. Research methods included a demographics survey, qualitative interviews, and critical discourse analysis of assignment sheets and deidentified student examples. Results provide an opportunity to renegotiate gaps between Business and Professional Communication’s research and pedagogical methods, shifting from overemphasizing formatting and checklists and toward understanding job applications as workplace genre ecologies to encourage deeper learning.

Geodiversity evaluation and geoconservation using grid analysis: case study, north of Ilam Province

2021 ◽  
Author(s):  
Mehdi Ahmadi ◽  
Davoud Mokhtari ◽  
Masood Khodadadi ◽  
Himan Shahabi
Keyword(s):  
Grid Analysis

scholarly journals Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland

Religions ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 421
Author(s):  
Iwona Leonowicz-Bukała ◽  
Andrzej Adamski ◽  
Anna Jupowicz-Ginalska
Keyword(s):  
Communication Channel ◽  
Basic Research ◽  
Marketing Practice ◽  
Religious Media ◽  
The Social ◽  
Social Media Platforms ◽  
Twitter Account ◽  
Research Questions ◽  
Marketing Tool

This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nationwide Catholic opinion-forming weeklies. The basic research questions concerned the extent of utilizing the platform by the magazines’ editors to create and distribute the content of their media product, maintain and develop brand communication and self-promotion. The case studies and the content analysis of the accounts of the three magazines—Gość Niedzielny, Tygodnik Katolicki Niedziela and Przewodnik Katolicki—show that there are three different ways in how the editors of the magazines understand the role of the Twitter account of the title they represent—as an ‘active communicator’, ‘active communicator and community supporter’ or ‘community supporter’. The conclusions show that the studied media fairly efficiently use the visual and distributional potential of the platform as well as some of its features, at the same time missing the chance to build a brand-loyal community. They also limit the role of Twitter to that of a supplement for the main communication channel, which is the printed weekly and its website.

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