scholarly journals “Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Marshelia Gloria Narida
Keyword(s):  
Social Media ◽  
The Public ◽  
Brand Building ◽  
Public Figures ◽  
Personal Brand ◽  
Good Will ◽  
Twitter Account ◽  
Personal Branding ◽  
High Level

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 

Communicative and linguistic trends in Elon Musk’s personal branding (based on Twitter publications in 2020)

2021 ◽  
pp. 7-22
Author(s):  
N. V. Davydovska
Keyword(s):  
Popular Culture ◽  
High Resistance ◽  
Common People ◽  
Informative Advertising ◽  
Brand Building ◽  
Personal Brand ◽  
Twitter Account ◽  
Saving Face ◽  
Personal Branding ◽  
Space Colonization

This research is dedicated to the study of the main communicative trends and linguistic specificities of Elon Musk’s personal branding. The paper analyses over 500 Tweets posted by Elon Musk in his personal Twitter account throughout 2020 and classifies them into 7 categories according to their communicative aim with regard to brand-building. According to the results of the analysis, informative, advertising, self-promotion, provocative, entertaining, bonding and saving face Tweets were singled out. We examined each group separately, tracing their influence on building, maintaining or boosting Elon Musk’s personal brand, as well as on countering threats to its status. The study analyses the most representative examples of each group and explains their role in Elon Musk’s personal branding. As part of the present research, we studied linguistic devices employed by Elon Musk within the brand-building effort and concluded that irony, codeswitching, quoting, play on words, slogans, slang abbreviations / netspeak and extralinguistic signs are the main linguistic trends of his personal branding. The research proves that Elon Musk’s personal brand is consistent, competitive and shows high resistance to the attacks of adversaries on its status and to various challenges that could undermine its authority. The paper traces how Elon Musk uses his Twitter account to present himself as a visionary for space colonization and robotization, a member of geek and meme communities, to reinforce his image of bold, charismatic and influential businessman, who appreciates real talent and does not distance himself from common people and popular culture. The study reveals Twitter to be a powerful branding source, as it has wide outreach, real-world repercussions and global significance.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

scholarly journals Exploring public engagement with missing person appeals on Twitter

2020 ◽  
Author(s):  
Reka Solymosi ◽  
Oana Petcu ◽  
Jack Wilkinson
Keyword(s):  
Social Media ◽  
Public Engagement ◽  
Evidence Base ◽  
Evidence Based ◽  
The Public ◽  
Missing Persons ◽  
Early Return ◽  
Police Agencies ◽  
Key Factor ◽  
Twitter Account

Police agencies globally are seeing an increase in reports of people going missing. These people are often vulnerable, and their safe and early return is a key factor in preventing them from coming to serious harm. One approach to quickly find missing people is to disseminate appeals for information using social media. Yet despite the popularity of twitter-based missing person appeals, presently little is known about how to best construct these messages to ensure they are shared far and wide. This paper aims to build an evidence-base for understanding how police accounts tweet appeals for information about missing persons, and how the public engage with these tweets by sharing them. We analyse 1,008 Tweets made by Greater Manchester Police between the period of 2011 and 2018 in order to investigate what features of the tweet, the twitter account, and the missing person are associated with levels of retweeting. We find that tweets with different choice of image, wording, sentiment, and hashtags vary in how much they are retweeted. Tweets that use custody images have lower retweets than Tweets with regular photos, while tweets asking the question “have you seen...?” and asking explicitly to be retweeted have more engagement in the form of retweets. These results highlight the need for conscientious, evidence-based crafting of missing appeals, and pave the way for further research into the causal mechanisms behind what affects engagement, to develop guidance for police forces worldwide.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

Chinese Citizenry Social Media Pressures and Public Official Responses

2020 ◽  
pp. 139-181
Author(s):  
James Robert Masterson
Keyword(s):  
Social Media ◽  
Public Domain ◽  
Chinese Government ◽  
Public Official ◽  
Government Officials ◽  
The Public ◽  
Access Information ◽  
The Government ◽  
Use Of Social Media ◽  
High Level

Widespread use of social media in China is a double edged sword: social media offers opportunities for the government to connect with society, gauge the opinion of citizens in the public domain, and allow citizens to voice their anger when necessary by blowing off steam online rather than in the streets. However, social media also allows citizens to access information outside of China much more rapidly and efficiently and to link up and communicate with other citizens much more quickly. Social media allows users to share texts, photos, and files, making it much more difficult for the government to control information and to thwart organizing for political purposes. In some instances, the use of social media has forced the Chinese government to take actions that it otherwise would not have done or to reverse actions or policies already set in place. The goal of this chapter is to illustrate the double-edged sword that social media poses to government officials in China, particularly high-level party officials in Beijing.

scholarly journals It is ethical to diagnose a public figure one has not personally examined

2018 ◽  
Vol 213 (5) ◽  
pp. 633-637 ◽  
Author(s):  
John Gartner ◽  
Alex Langford ◽  
Aileen O'Brien
Keyword(s):  
Mental Health ◽  
Social Media ◽  
British Journal ◽  
Mental Health Professionals ◽  
Health Professionals ◽  
Public Figure ◽  
Duty To Warn ◽  
The Public ◽  
Public Figures ◽  
The Press

SummaryShould psychiatrists be able to speculate in the press or social media about their theories? John Gartner argues the risk to warn the public of concerns about public figures overrides the duty of confidentiality; whereas Alex Langford suggests this is beyond the ethical remit of psychiatric practice.Declaration of interestA.O'B is joint debates and analysis Editor of the British Journal of Psychiatry. J.G. is the founder of Duty To Warn, an association of mental health professionals who advocate the president's removal under the 25th Amendment on the grounds that he is psychologically unfit and dangerous.

scholarly journals Membangun Personal Branding melalui YouTube

2020 ◽  
Vol 4 (2) ◽  
pp. 61-69
Author(s):  
Widya Nur Bhakti Pertiwi ◽  
Arum Wahyuni Purbohastuti ◽  
Enok Nurhayati
Keyword(s):  
Social Media ◽  
Research Method ◽  
Positive Image ◽  
Personal Brand ◽  
The Subject ◽  
Personal Branding ◽  
And Performance ◽  
Descriptive Method

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity,  integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.

scholarly journals Possible influence of social media on shaping the image of nurses on the Internet

2019 ◽  
Vol 18 (2) ◽  
pp. 75-83
Author(s):  
Piotr Pawłowski ◽  
Daria Makuch ◽  
Paulina Mazurek ◽  
Adrianna Bartoszek ◽  
Alicja Artych ◽  
...  
Keyword(s):  
Social Media ◽  
Current Knowledge ◽  
Comparative Method ◽  
Social Networking Site ◽  
The Internet ◽  
The Public ◽  
The Social ◽  
The Subject ◽  
High Level ◽  
Offensive Language

AbstractIntroduction. Nowadays, a professional image is an important element of the identity of individual professions. Its formation is a difficult process, dependent on many factors, including the use of new communication channels, such as social media, which in recent years have become a space for expressing social opinion, including those concerning individual professions.Aim. The analysis of the possibilities of using social media in shaping the image of nurses on the Internet.Material and methods. The study was carried out using the comparative method. The subject of the research were websites (fanpages) related to the professional environment of nurses on the social networking site Facebook.com, chosen deliberately according to the adopted criteria.Findings. During the research, differences in the strategy of administering the analyzed websites were identified, depending mainly on the subject matter and purpose of publishing the content. The topicality, visual attractiveness and cohesion were characterized by a high level. The posts appearing on individual websites were written in the language of the recipients, with different publication frequency. The websites created a long-term group of recipients and tried to influence the image of nursing in Poland in a positive way.Conclusions. Content published on social media can affect both the positive and negative image of the nurse in the public opinion. Among the factors that do not affect the image of nurses can be indicated, among others, offensive language of comments and displaying negative traits of nurses. Positive reception guarantees current knowledge in the field of nursing and emphasizing professional competences.

scholarly journals The Control of Information in Traditional Media through the Social Ones

2015 ◽  
Vol 2 (1) ◽  
pp. 107
Author(s):  
Resul Sinani
Keyword(s):  
Social Media ◽  
Prime Minister ◽  
National Level ◽  
Traditional Media ◽  
State Institutions ◽  
The Public ◽  
The Social ◽  
The Media ◽  
High Level

The usage of social media by Kosovar politicians is almost absolute. Politicians of all levels have their accounts on Facebook as well as other social networks. They use those for various reasons, starting from contacting the voters and supporters during the election campaigns as well as during the time they are in the office, up to presenting their stands and ideas that have do with different issues of public interest. For many of them, especially for low-level politicians the social media, mainly Facebook, have become the only place where they express themselves, since they find it almost impossible to become a part of the traditional media, especially of those on the national level, like newspapers, radio or television. Whereas for high-leveled politicians, concretely the heads of main institutions like the prime-minister, the head of parliament or the president, who refuse to be interviewed and be present in political shows where they could face questions from the journalists or the public, they are using Facebook statements in order to avoid direct questions from the journalists about the political subjects of the day. By making it impossible for them to take direct answers through their journalists the traditional media (newspapers, radio, TV) have to quote the posts that the politicians are making on Facebook. The kosovar journalists and the heads of media see this tendency of politicians, especially of the prime minister as the lack of transparency, avoidance of accountability, control of information and setting the agenda of the media. This paper attempts to argument the hypothesis that the high level politicians, the heads of main state institutions in Kosovo are controlling the information in traditional media through the usage of social media. In order to argument this hypothesis as a case study we have taken the Kosovar (ex)PM Hashim Thaçi whose almost every status and update has been quoted by the media. We have also interviewed journalists and editors of Kosovar media houses who have expressed their thoughts about the subject, while supporting the hypothesis of this paper.

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