scholarly journals Sandiaga Uno : Personal Branding di Twitter

2020 ◽  
Vol 6 (1) ◽  
pp. 19
Author(s):  
Deni Setiawan ◽  
Achmad Nurmandi
Keyword(s):  
Social Media ◽  
New Media ◽  
Current Trend ◽  
Secondary Data ◽  
Literature Study ◽  
Political Actors ◽  
Twitter Account ◽  
Personal Branding ◽  
Presidential Election Campaign ◽  
Analyze Data

The development of communication technology has given birth to new media and social media. One of the potentials of social media is to form the personal branding of political actors. Personal Branding through Twitter social media accounts is becoming the current trend. This study aims to analyze Sandiaga Uno's Twitter account during the presidential and vice-presidential election campaign process in 2019. This study uses a qualitative approach to analyze secondary data on Personal Branding from Sandiaga Uno's Twitter account. As well as additional data from a literature study that discusses Personal Branding. Nvivo 12 Plus is used to analyze data. This study found that Sandiaga Uno used his personal Twitter to do branding during the campaign process, this can be seen from the content of photos, videos, and tweets that portrayed themselves as someone close to the community.

Personal Branding Digital Natives di Era Komunikasi Media Baru (Analisis Personal Branding di Media Sosial Instagram)

2020 ◽  
Vol 2 (1) ◽  
pp. 19-30
Author(s):  
Oryza Devi Salam
Keyword(s):  
Social Media ◽  
New Media ◽  
Research Question ◽  
Secondary Data ◽  
Digital Natives ◽  
Primary Data ◽  
Information Communication ◽  
Internet Users ◽  
Qualitative Descriptive ◽  
Personal Branding

The nature of humans in their lives is to carry out communication activities. An individual can be said to communicate with other people if both have an understanding of the meaning of the message conveyed in their interactions. The progress of information communication technology provides an opportunity for individuals to interact more easily through the internet. In 2017, the number of internet users in Indonesia was recorded at 143.26 million, or 54.68 percent of Indonesia's total population. This number increased compared to the previous year, namely in 2016 which was recorded at 132.7 million. Of the numbers recorded, 130 million of them are active on social media in term of New Media Communication, or noted as information technology-based communication, makes social media as primary chosen for individuals interacting socially in cyberspace. This study aims to analyze how the personal branding forming in social media instagram refer to eight laws of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. The best personal branding must be meets on these eight laws. The type of research conduct as qualitative descriptive, which the method is case study. The data used are primary data from interviews with selected informants and secondary data: documents in the form of photos and texts of digital natives on their Instagram. The data were analyzed by data reduction, data display by arranging it according to the pattern and then verification that is drawing the conclusion to answer the research question. Refer to the results of the study, the conclusion is personal branding of digital natives on Social Media Instagram need to be manage to meet all eight laws of personal branding.Keywords: Communication, Digital Natives, New Media, Social Media

scholarly journals Aplikasi Media Sosial sebagai Alat Politik Donald Trump (Netnografi Cuitan Trump di Twitter)

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Yohanes Ivan Adi Kristianto ◽  
Hanna Nurhaqiqi
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Communication Style ◽  
Literature Study ◽  
Donald Trump ◽  
Communication Tools ◽  
Political Actors ◽  
Twitter Account ◽  
The Media

Every political actors, either at local, national, or global levels, tends to demonstrate their characteristics, including Donald John Trump. Different from his predecessors, Trump decides his communication style by using simple, easily understood, and solid words. Meanwhile, for the media, Trump tends to prioritize social media, such as Twitter, as his tool. Using the concept of CNN Effect and Agenda-Setting, this paper aims to analyze the interests of Trump in using Twitter as the communication tools and verify the concept of CNN Effect by using the case study of the Trump’s utilization of social media. Then, by applying agenda setting, the authors analyze the content of Trump’s tweet and the interests following. Literature study is fully applied in this paper. Whereas, the time scope of this research is limited from Trump’s campaign period until September 2020. This research argues that the effects of Trump’s tweets in his Twitter account have similar implications with the concept of CNN Effect. This also confirms that CNN Effect can occur not only in mass media, but also in social media. Secondly, the paper argues that Trump consistently voice particular issues through his Twitter account in order to achieve his plans manifested in his campaign.

scholarly journals Law Enforcement Efforts against the Crime of Body Shaming Through Mediation

2021 ◽  
Vol 1 (2) ◽  
pp. 101
Author(s):  
Elsa Intan Pratiwi
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Data Collection ◽  
Qualitative Analysis ◽  
Criminal Law ◽  
Secondary Data ◽  
Self Esteem ◽  
Criminal Code ◽  
Literature Study ◽  
Collection Method

This study aims to analyze the forms of action that are categorized as body shaming crimes and criminal law enforcement against body shaming crimes on social media. This study uses a normative juridical approach. The data used is in the form of secondary data consisting of primary and secondary legal materials. The data collection method uses literature study and descriptive qualitative analysis. The results of this study indicate that, the forms of action that are categorized as body shaming crimes, namely: the words uttered contain elements of physical insult and have humiliated and lowered one's self-esteem because they can be seen/witnessed by many people, making them feel sad and depressed. Perpetrators of body shaming can be charged under Article 315 of the Criminal Code, with a maximum imprisonment of four months and two weeks or a maximum fine of four thousand and five hundred rupiahs. And if it is done on social media, the perpetrator can be charged under Article 27 paragraph (3) jo. Article 45 paragraph (3) of the ITE Law with a maximum imprisonment of four years and/or a maximum fine of seven hundred and fifty million rupiah. The police also offer a settlement process in a non-litigation context, namely by maximizing penal mediation to reduce the build up of cases in court.

scholarly journals “Kang Pisang”: Personal Branding of the Jokowi’s Youngest Son in the Microblogging Media

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Marshelia Gloria Narida
Keyword(s):  
Social Media ◽  
The Public ◽  
Brand Building ◽  
Public Figures ◽  
Personal Brand ◽  
Good Will ◽  
Twitter Account ◽  
Personal Branding ◽  
High Level

Awareness in using the technology for building a self brand through personal branding can appear in anyone, whether from the public figures, nor from the society in general. The youngest son of Presiden Joko Widodo (Jokowi), Kae Sang Pangareb (Kae Sang) is known as an person who has a high level of awareness on her social media.  This study examines trends in shaping the content of microblogging as a personal branding of Kae Sang. Studies conducted on the accounts twitter Kae Sang (@kaesangp) by looking at twitter account contents and personal branding process through microblogging. According to personal brand buildings theory by Peter Montoya, this research take 8 personal brand building category, specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and good will. It can be conveyed that the personal branding of Kae Sang on twitter complies with the criteria of the forming of personal brandingKeyword : Personal Branding; Microblogging; Twitter 

scholarly journals KOMUNIKASI POLITIK SEMESTER 5 KELOMPOK 3

2020 ◽  
Author(s):  
Mona Maghfira
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Human Beings ◽  
Political Actors ◽  
Media Technologies ◽  
Keywords Internet ◽  
Challenges And Opportunities ◽  
Use Of Social Media ◽  
The One

Abstarknyo The development of communication technology has penetrated the lives of human beings. One form of communication is the development of new media technologies who gave birth to social media. Political world is also not free from the influence of new media and social media. Social media are like two sides of a coin for political actors. On the one hand, the success by using social media is getting positive support. But on the other hand failure by using social media is the risk by damaging the image. This paper discusses the challenges and opportunities of social media on political actors. Exposure to the use of social media in political communication becomes the first part of this paper. The second section discusses the challenges faced by political actors in the 2.0 era. The third section gives an offer opportunities for political actors in the utilization of social media. There is also the fourth and final section is a conclusion that contains what should be done by political actors to minimize the risks and maximize the opportunities offered by social media. Keywords: internet, new media, social media, political communication

scholarly journals Strategi Pengelolaan Komunikasi dalam Membentuk Personal Branding di Media Sosial Tiktok

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 280
Author(s):  
Shani Dwi Putri ◽  
Suzy Azeharie
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Participant Observation ◽  
Management Strategies ◽  
Case Study Research ◽  
Research Approach ◽  
Literature Study ◽  
Communication Management ◽  
Circular Model ◽  
Personal Branding

One of the features that characterize TikTok social media is its main page called For You Page or FYP. Users who are frequently featured on FYP can become popular and have many followers, known as TikTok celebrities. The strategies used by each TikTok celebrity in forming personal branding tend to be different from one another. This research aims to find out the authentic personal branding that TikTok celebrities want to form in their TikTok accounts and the communication management strategies they are doing to form their personal branding on TikTok. This research is conducted because there has not been any research that discussed communication management strategies to form personal branding on TikTok social media before. The theories used in this research are new media theory, personal branding, and communication management strategy Circular Model of SoMe for Social Communication. The research uses descriptive qualitative research approach with case study research method. The datas are obtained from in-depth interviews with five key informants, non-participant observation, documentation, and literature study. The results show that the communication management strategies carried out by each TikTok celebrity was through their interaction and content. The types of interactions differ according to their personal choices and do not always depend on the category of content they create.Salah satu ciri khas media sosial TikTok adalah halaman utamanya yang bernama For You Page atau FYP. Pengguna yang sering ditayangkan dalam FYP dapat menjadi populer dan memiliki banyak pengikut, disebut sebagai seleb TikTok. Strategi yang digunakan setiap seleb TikTok dalam membentuk personal branding cenderung akan berbeda satu sama lain. Tujuan penelitian adalah untuk mengetahui personal branding autentik yang ingin dibentuk seleb TikTok dalam akun TikTok mereka dan untuk mengetahui strategi pengelolaan komunikasi yang dilakukan para seleb TikTok dalam membentuk personal branding masing-masing di media sosial TikTok. Penelitian ini dilakukan karena belum ada penelitian yang membahas mengenai strategi pengelolaan komunikasi dalam pembentukan personal branding di media sosial TikTok.Teori yang digunakan dalam penelitian ini adalah teori media baru, personal branding, dan strategi pengelolaan komunikasi Circular Model of SoMe for Social Communication. Penelitian menggunakan pendekatan penelitian kualitatif deskriptif dengan metode penelitian studi kasus. Data hasil penelitian diperoleh dari hasil wawancara mendalam, observasi non-partisipan, dokumentasi, dan studi kepustakaan terhadap lima narasumber. Hasil penelitian menunjukkan bahwa strategi pengelolaan komunikasi yang dilakukan setiap seleb TikTok adalah melalui interaksi dan konten. Jenis interaksi yang dilakukan berbeda sesuai kehendak pribadi setiap seleb TikTok, serta tidak selalu bergantung pada kategori konten yang dibuat.

scholarly journals DEMOKRASI POST-PENYIARAN DALAM MUNCULNYA FANS POLITIK DI INDONESIA

2021 ◽  
Vol 20 (1) ◽  
Author(s):  
Vannyora Okditazeini
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
New Media ◽  
High Mobility ◽  
The Political ◽  
Political Actors ◽  
Broadcast Media ◽  
Cultural Productions ◽  
New Strategy ◽  
Technology And Communication

This study aims to elaborate on how the pattern of democracy shifts along with the development of technology and communication. This shift can be seen from the use of broadcast media as a channel of aspirations to the use of new media known as post-broadcasting democracy. This post-broadcasting democratic pattern will be seen on the #2019gantippresi fanpage community and will analyze the activities carried out by members in the group. This paper is a netnographic study by integrating the concepts of mediated politics, post-broadcasting democracy, and political fans. The results of the study show that this shift in the pattern of democracy creates a new phenomenon, namely political fans. This can be seen in: first, the activities carried out by political fans on social media foster a political constellation with high mobility. Second, post-broadcasting democratic publics become interactive publics. Third, political fans produce texts which in turn become cultural productions in mediated politics. Fourth, the activities of these political fans indirectly influence public opinion regarding the political actors they admire. The author observes that the phenomenon of political fans as seen on the #2019gantippresi fanspage can be a new strategy for political actors in growing fanatical sympathizers by utilizing technological and communication developments. 

Populism and social media: a global perspective

2018 ◽  
Vol 40 (5) ◽  
pp. 754-765 ◽  
Author(s):  
John Postill
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Cross Cultural ◽  
Global Perspective ◽  
Communicative Practices ◽  
Political Actors ◽  
The World ◽  
Western Theory ◽  
Filter Bubble

The link between the spread of social media and the recent surge of populism around the world remains elusive. A global, rather than Western, theory is required to explore this connection. Such a theory would need to pay particular attention to five questions, namely, the roots of populism, ideology and populism, the rise of theocratic populism, social media and non-populist politicians, and the embedding of social media in larger systems of communication. In this essay, I draw from a range of cross-cultural examples to argue that social media are inextricable from a dense web of highly diverse online and offline communicative practices. Like most other forms of political communication, populism is twice hybrid, in that it entails the ceaseless interaction between old and new media as well as between online and offline sites of communication. Populists never operate in a vacuum or indeed in a filter bubble: they share hybridly mediated spaces and arenas with other populists and with non-populists. Over time, these varied political actors have co-evolved media strategies and tactics in full awareness of one another’s existence.

scholarly journals ANALISIS DAMPAK ADIKSI INTERNET PADA MEDIA SOSIAL TWITTER DI INDONESIA DENGAN PENDEKATAN TEORI KOMUNIKASI

2021 ◽  
Vol 7 (1) ◽  
pp. 582
Author(s):  
Nadya Berliana Putri ◽  
Nada Arina Romli
Keyword(s):  
Social Media ◽  
New Media ◽  
Learning Process ◽  
Internet Addiction ◽  
Communication Theory ◽  
Secondary Data ◽  
Theory Approach ◽  
Media Communication ◽  
Keywords Internet ◽  
The Impact

AbstrakTwitter merupakan salah satu platform media sosial terkemuka di seluruh dunia. Di Indonesia sendiri, penggunaannya sangat luas mulai dari update status, hiburan sampai berbisnis. Tak heran, berbagai kalangan sangat senang menggunakan media sosial ini. Namun, terdapat dampak dari penggunaan yang terus menerus. Maka dari itu, penulisan artikel ilmiah ini bertujuan untuk menganalisis dampak adiksi internet pada media sosial  Twitter di Indonesia dengan pendekatan teori komunikasi. Teori yang digunakan dalam penelitian ini adalah Teori Komunikasi Media Baru oleh Daniel Harries dan Teori Komunikasi Interpersonal oleh Young Yun Kim dan William Gudykunst. Metode yang digunakan pada penelitian ini adalah dengan pendekatan kualitatif dimana teknik pengumpulan data menggunakan kajian pustaka yang memfokuskan pada data sekunder. Hasil penelitian ini menunjukkan bahwa Twitter memanfaatkan proses pembelajaran berbasis bakat alami kita yaitu pemicu, perilaku, dan penghargaan. Kita memiliki ide atau memikirkan sesuatu yang lucu (pemicu), tweet (perilaku), dan menerima likes dan retweet (hadiah). Proses belajar ini menyebabkan aliran dopamin di pusat-pusat otak. Semakin banyak kita melakukan ini, semakin perilaku ini semakin diperkuat bahkan karena kuatnya kebanyakan orang memilih untuk tidak tidur (atau susah tidur) karena euforia yang dirasakan.Kata-kata kunci: Adiksi internet; perilaku; media sosial; teori komunikasi; twitter.AbstractTwitter is one of the leading social media platforms throughout the world. In Indonesia, its use is very wide ranging from status updates, entertainment, to business. Not surprisingly, various groups are very happy to use social media. However, there is an impact of continuous use. Therefore, the writing of this article aims to analyze the impact of internet addiction on Twitter's social media in Indonesia with a communication theory approach. Theories used in this research are New Media Communication Theory by Daniel Harries and Interpersonal Communication Theory by Young Yun Kim and William Gudykunst. The method used in this study is a qualitative approach where data collection techniques use literature review that focuses on secondary data. The results of this study indicate that Twitter makes use of our natural talent-based learning process, namely triggers, behaviors, and rewards. We have ideas or think of something funny (triggers), tweet (behavior), and receive likes and retweets (gifts). This learning process causes the flow of dopamine in the centers of the brain. The more we do this, the more amplified this behavior is, even because most people choose not to sleep (or have trouble sleeping) because of the euphoria they feel. Keywords:  Internet addiction; behavior; social media; communication theory; twitter.

scholarly journals KOMUNIKASI POLITIK ANIES BASWEDAN MELALUI SOSIAL MEDIA TWITTER

2021 ◽  
Vol 4 (2) ◽  
pp. 441-453
Author(s):  
Ashari Sakti Alim ◽  
Dian Eka Rahmawati
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Public Services ◽  
The Political ◽  
Political Actors ◽  
Software Applications ◽  
Political Communications ◽  
Political Branding ◽  
Twitter Account

Abstract This paper wants to analyze how Anies Baswedan conveyed his political communication on Twitter social media. In this contemporary era, one of the most dominant political communications is social media, where political communication plays an important role because it can have an impact on political participation, political socialization. In the political field the role of social media is very important because it contributes as openness and transparency, Anies Baswedan is one of the political actors who play social media Twitter to convey political communication while increasing its popularity. In accordance with its previous political promises of integrated transportation and ok oce program. Anies is not uncommon to convey and show the development of political promises that have been running on his Twitter social media. in disseminating information through social media Twitter has proven to be very effective because many users around the world. This study uses descriptive qualitative research methods and analyzes using the help of NVIVO12 Plus software applications. The results of this study revealed that Anies Baswedan's political communication on Twitter social media was very focused on public services in DKI Jakarta. Political communication from Anies Baswedan also received a lot of responses from his followers on his Twitter account. This can be seen from the number of retweets and mentions done to Anies Baswedan. Anies Baswedan was also quite active in conveying his political communication through Twitter social media such as notifying work programs, political branding, giving political talks that were light in nature and also related to public services in DKI Jakarta. Keywords : Political Communication, Anies Baswedan, Social Media, Twitter Abstrak Tulisan ini ingin menganalisis bagaimana Anies Baswedan dalam menyampaikan komunikasi politiknya di sosial media Twitter. Pada era kontemporer ini salah satu komunikasi politik yang paling dominan adalah media sosial, dimana komunikasi politik sangat memegang peranan penting karena bisa berdampak untuk partisipasi politik, sosialisasi politik. Dalam bidang politik peran media sosial media sangat penting karena berkontribusi sebagai keterbukaan dan transparansi, Anies Baswedan adalah salah satu aktor politik yang bermain sosial media Twitter untuk menyampaikan komunikasi politik sekaligus menaikan popularitasnya. Sesuai dengan janji politiknya terdahulu yaitu transportasi terintegrasi dan program oke oce. Anies tak jarang menyampaikan dan memperlihatkan perkembangan janji politiknya yang telah berjalan di sosial media Twitter miliknya. dalam penyebaran informasi melalui sosial media Twitter sudah terbukti sangat efektif karena banyak penggunanya diseluruh dunia. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dan melakukan analisis dengan menggunakan bantuan aplikasi perangkat lunak NVIVO12 Plus. Hasil dari ini penelitian ini mengungkapkan bahwa komunikasi politik Anies Baswedan di sosial media Twitter sangat befokus pada pelayanan publik di DKI Jakarta. Komunikasi politik dari Anies Baswedan juga mendapatkan banyak respon dari pengikutnya di akun Twitter hal ini dapat dilihat dari jumlah Retweet dan mentions yng dilakukan kepada Anies Baswedan. Anies Baswedan juga cukup aktif dalam menyampaikan komunikasi politiknya melalui sosial media Twitter seperti memberitahukan program kerja, Branding politik, memberikan perbincangan politik yang sifatnya ringan dan juga terkait dengan pelayanan publik di DKI Jakarta. Kata Kunci : Komunikasi Politik, Anies Baswedan, Sosial Media, Twitter

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