scholarly journals Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)

2020 ◽  
Vol 26 (4) ◽  
pp. 82-87
Author(s):  
E. N. Malyuga ◽  
E. V. Ponomarenko ◽  
A. V. Minayeva
Keyword(s):  
Speech Acts ◽  
Small Volume ◽  
Functional Space ◽  
Text Generation ◽  
Cultural Stereotypes ◽  
Demographic Profiles ◽  
Political Sources ◽  
Advertising Discourse ◽  
Market Relations

The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence, advertising texts make a proper object of analysis since the need for quick catching of the customers attention and saving money on publication space determines advertisements small volume. The authors set the purpose of analysing the stylistic features of advertising minitexts in economic and political sources in terms of the formation of their discursive features. Methods of discourse functional analysis, descriptive and contextual analyses are implemented thereto. The article addresses the issue of correlation between text and discourse with regard to the advertising linguistic status, types of advertising texts, extralinguistic factors (including psychographic and demographic profiles of consumers) determining the choice of means that actualise advertising discourse functions. The analysis focuses on the expressive means forming peculiar advertising stylistics and special pragmatic increments aimed at making efficient impacts on the recipient. The findings of the empiric analysis are presented in reference to such expressive means as metaphors, allusions, wordplay, antithesis, etc. The prevalence of metaphors, epithets and hyperbole as the most frequent stylistic devices in advertising discourse has been revealed. The authors conclude that discursive features of the texts under analysis are actualized in pragmasemantic increments which are not inferred from speech elements direct meanings alone but are synergistically formed in advertising functional space in the course of text generation and perception based on the communicating parties living backgrounds.

The Applied-Ethical Structural Synthesis of International Development

2019 ◽  
Vol 50 (197) ◽  
Author(s):  
Nikos Astroulakis
Keyword(s):  
International Development ◽  
Free Market ◽  
National Level ◽  
Applied Ethics ◽  
Global Ethics ◽  
Structural Synthesis ◽  
Policy Theory ◽  
Development Institutions ◽  
Market Relations

<p>The paper challenges the mainstream stance in the study of applied ethics<br />in international development. Applied ethics is positioned at the macro-social level<br />of global ethics while a specific codification is attempted by formulating international development based on its structural synthesis, in a threefold level: First, the structural synthesis –associated with the framework of existing international development policy–can be found in the ‘market relations’. Second, the analysis specifies the policies applied at the national level and the role of nation-state policy. Third, the paper criticizes the international development institutions’ policies. In each of the levels mentioned above, the analysis reveals the fundamental policy theory issues of neoclassical economics, as the intellectual defender of free market economics.</p>

Myocardial CO2 buffering: role of transmembrane transport of H+ or HCO3-ions

1976 ◽  
Vol 230 (4) ◽  
pp. 1037-1041 ◽  
Author(s):  
DR Strome ◽  
RL Clancy ◽  
NC Gonzalez
Keyword(s):  
Small Volume ◽  
Coronary Circulation ◽  
Myocardial Cell ◽  
Ringer Solution ◽  
Red Cells ◽  
Transmembrane Transport ◽  
High Degree

Isolated rabbit hearts were perfused with rabbit red cells suspended in Ringer solution. A small volume of perfusate was recirculated for 10 min at Pco2 of 33.4 +/- 0.9 or 150.8 +/- 7.5 mmHg. Hypercapnia resulted in an increase in perfusate HCO3- concentration that was smaller than that observed when isolated perfusate was equilibrated in vitro with the same CO2 tensions (delta HCO-3e = 1.6 mM, P less than 0.01). This difference is consistent with a net movement of HCO3- into or H+ out of the mycardial cell, and cannot be accounted for by dilution of HCO3- in the myocardial interstitium. Recirculation of perfusate through the coronary circulation at normal Pco2 for two consecutive 10-min periods was not followed by changes in perfusate HCO3- concentration. A high degree of correlation (r = 0.81) was observed between intracellular HCO-3e concentration and the corresponding delta HCO-3e in individual experiments. The results suggest that transmembrane exchange of H+ or HCO3- is a buffer mechanism for CO2 in the myocardial cell.

scholarly journals The Effect of Instruction on Learners' Pragmatic Awareness: a Focus on Refusals

2010 ◽  
Vol 10 (1) ◽  
pp. 65 ◽  
Author(s):  
Eva Alcón Soler ◽  
Josep Guzmán Pitarch
Keyword(s):  
Second Language ◽  
Second Language Acquisition ◽  
Language Acquisition ◽  
Cognitive Processes ◽  
Speech Acts ◽  
Speech Act ◽  
Pragmatic Awareness ◽  
Research Gap ◽  
Instructional Contexts

The benefits of instruction on learners’ production and awareness of speech acts is well documented (see Alcón and Martínez-Flor, 2008, for a review of pragmatics in instructional contexts). However, few studies examine the influence that instruction may have on the cognitive processes involved in speech act production (Félix- Brasdefer, 2008). In order to address this research gap, and taking into account the discussion in research on the concept of attention and related terms such as awareness (see Al-Hejin, 2004, for a review of the role of attention and awareness in second language acquisition research) this paper reports on the benefits of instruction on learners’ attention and awareness during the performance of refusals. Thus, based on a pedagogical proposal for teaching refusals at the discourse level, we focus on the benefits that this pedagogical proposal can have on the information attended to during the planning and execution of refusals. Secondly, we explore whether instruction makes a difference in learners’ awareness of refusals.

scholarly journals Contrastive Pragmatics: Apologies & Thanks in English and Italian

2016 ◽  
Vol 6 (1) ◽  
pp. 73
Author(s):  
Cuneyt Demir ◽  
Mehmet Takkac
Keyword(s):  
Social Action ◽  
Speech Acts ◽  
Language Use ◽  
Speech Act ◽  
American English ◽  
The Status ◽  
Language Competency ◽  
Different Cultures ◽  
Remedial Strategies

<p>Awareness of language or language competency has greatly changed from the focus of language itself as form and structure to language use as pragmatics. Accordingly, it is widely accepted that different cultures structure discourse in different ways. Moreover, studies have shown that this holds for discourse genres traditionally considered as highly standardized in their rituals and formulas. Taking inspiration from such studies, this paper employs a corpus-based approach to examine variations of the apology and thanking strategies used in English and Italian. First the apology itself as a form of social action is closely analyzed and then thanking. This study also pays special attention on analyzing and contrasting apology and thanking strategies in American English and in Italian in terms of Marion Owen’s remedial strategies (Owen, 1983), and Olshtain &amp; Cohen’s semantic formulas in the apology speech act set (Olshtain &amp; Cohen, 1983). The purpose of the study is not only to compare apology and thanking speech acts but to also learn their contextual use. The findings suggest that the status and role of the situation affect the speakers’ choice of apology and thanking strategies, and semantic formulas are of great importance.</p>

scholarly journals ‘You dribble faster than Messi and jump higher than Jordan’: The art of complimenting and praising in political discourse

2019 ◽  
Vol 15 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Zohar Kampf ◽  
Roni Danziger
Keyword(s):  
Speech Acts ◽  
Political Discourse ◽  
Public Discourse ◽  
Political Community ◽  
Political Actors ◽  
Political Communities

Abstract Communicating admiration and appreciation in public discourse are two important tasks for political actors who wish to secure relationships and advance models for civic behavior. Our goal in this study is to understand how political actors signal their desire to please addressees and advance political sociability by way of manifesting positive judgment towards others. On the basis of 241 utterances praising and complimenting others’ words and deeds, we identify the topics, patterns, and functions of these speech acts and the processes and struggles they evoke in Israeli public discourse. We conclude by discussing the role of positive evaluations in demarcating the boundaries of proper conduct in political communities and the ways the distinctive logic of politics is integrated with specific cultural speaking styles in influencing how members of the Israeli political community signal their appreciation and affect for other members’ skills, performances, and personalities.

World Englishes, Pragmatics, and Discourse

2015 ◽  
Author(s):  
Yamuna Kachru
Keyword(s):  
Speech Acts ◽  
Theoretical Models ◽  
Cross Cultural ◽  
World Englishes ◽  
Cultural Communication ◽  
Conversational Speech ◽  
Cross Cultural Communication ◽  
Unique Site ◽  
Selection Of

The central role of English in cross-cultural communication worldwide has made it a unique site for understanding diversity in systems of discourse pragmatics. In contact situations, these differences can help to refine theoretical models, such as the question of how universal speech acts or properties of facework and politeness are. They can also have significant real-world implications in the form of cross-cultural (mis-) communication in globalized contexts. This chapter reviews a selection of examples of speech acts and politeness in World Englishes contexts that use theoretical models to account for variation, but in some instances also challenge elements of such models. The discussion also includes a consideration of variation in surface form as well as variation in discourse other than conversational speech, such as written genres.

scholarly journals ENTERPRISE COMPETITIVE POSITION MANAGEMENT ON THE BASIS OF BOOSTING CONFIDENCE TO BUSINESS

2017 ◽  
pp. 7-21
Author(s):  
Eva Frizovna Khandamova ◽  
Anastasia Vitalyevna Ivakh ◽  
Stanislav Vladimirovich Fedin ◽  
Mikhail Borisovich Shchepakin
Keyword(s):  
Effective Management ◽  
Business Growth ◽  
Competitive Position ◽  
Market Participants ◽  
Communication Space ◽  
The Subject ◽  
Points Of View ◽  
Position Management ◽  
Market Relations

Solving the problems of business growth in modern conditions requires effective management of the ever-increasing system of market relations between business and consumers, partners and other participants in the communication space. The increasing role of marketing communications in resolving motivational and resource contradictions between market participants is substantiated. The influence of various potentials on the formation of sources of effective functioning and business development is indicated. Different points of view regarding communication as a category determining the formation of "confidence" as a tool for managing the competitive position of an enterprise are considered. The nature of communication divergence is revealed in the construction of marketing fields of interacting subjects. The need to consider the interrelationship of different resources (labor, intellectual, communication, cognitive, motivational) as the basic components determining the state of the capital (moral, motivational, marketing-behavioral) formed by the subject is identified. A resource approach to building trust in business is proposed. The influence of organizational culture on the implementation of a positive marketing mimicry of business to the requirements of a competitive market is indicated. The model of the enterprise competitive position management by means of increasing the confidence to business in terms of building the marketing communication field is offered.

scholarly journals Speech Acts

2016 ◽  
Author(s):  
Stephen C. Levinson
Keyword(s):  
Conversation Analysis ◽  
Speech Acts ◽  
Language Use ◽  
Speech Act ◽  
Linguistic Pragmatics ◽  
Recursive Structures ◽  
Core Language ◽  
Core Issues ◽  
Essential Insight

The essential insight of speech act theory was that when we use language, we perform actions—in a more modern parlance, core language use in interaction is a form of joint action. Over the last thirty years, speech acts have been relatively neglected in linguistic pragmatics, although important work has been done especially in conversation analysis. Here we review the core issues—the identifying characteristics, the degree of universality, the problem of multiple functions, and the puzzle of speech act recognition. Special attention is drawn to the role of conversation structure, probabilistic linguistic cues, and plan or sequence inference in speech act recognition, and to the centrality of deep recursive structures in sequences of speech acts in conversation.

Identification of non-invasive biomarkers for early detection of breast cancer: A Review

2021 ◽  
Vol 2 (1) ◽  
pp. 01-05
Author(s):  
Asima Tayyab
Keyword(s):  
Breast Cancer ◽  
Early Breast Cancer ◽  
Potential Role ◽  
Small Volume ◽  
Breast Cancer Diagnosis ◽  
Diagnostic Purpose ◽  
Diagnose Breast Cancer ◽  
Non Invasive ◽  
Early Stages

Despite decades of research, diagnostic tests with specificity and accuracy for early breast cancer are yet unavailable. Major problems associated with poor diagnosis are either due to incompetency of reported biomarkers or small volume of patients under study. Moreover, heterogeneity of the disease further complicates the struggle of identifying effective biomarkers. Therefore, to improve the survival rate, look for new, sensitive and specific biomarkers for early breast cancer diagnosis is need of hour. In this study, we have reviewed recently reported serum biomarkers and categorized them based on their biomolecular nature such as protein, ctDNA, epigenetics regulation and miRNA. Potential role of these available biomarkers in early diagnosis of breast cancer has also been discussed. Based on the facts obtained from literature review, it is revealed that using any individual biomolecule as a biomarker is not sufficient to diagnose breast cancer at early stages rather it is suggested that a panel of proteins or miRNAs would offer better sensitivity and specificity. Whereas, unavailability of a potential ctDNA and epigenetics regulation candidate for diagnostic purpose is and suggest the use of more sophisticated techniques to unwound these regulations in serum especially at early stages of breast cancer.

A Language/Action Based Approach to Information Modelling

2011 ◽  
pp. 2386-2389
Author(s):  
Paul Johannesson
Keyword(s):  
Information System ◽  
Information Systems ◽  
Philosophy Of Language ◽  
Speech Acts ◽  
Systems Design ◽  
Box Model ◽  
Information Modelling ◽  
Functional Perspective ◽  
Data View

There are several different views of the role of information systems. Two of the most important are the data view and the communicative view. According to the data view, the primary purpose of an information system is to provide a model of a domain, thereby enabling people to obtain information about reality by studying the model. In this respect, an information system works as a repository of data that reflects the structure and behaviour of an enterprise, and the system provides data that can be used for decisions about the enterprise. In contrast, the communicative view states that the major role of an information system is to support communication within and between organisations by structuring and coordinating the actions performed by organisational agents. The system is seen as a medium through which people can perform social actions, such as stating facts, making promises, and giving orders. The data and communicative views of information systems are mirrored by two different views of organisations: the functional view and the constructional view (Dietz, 2003a). The functional view focuses on the functions of an organisation with respect to its environment, in particular, the resources that the organisation consumes and produces. A model of an organisation from a functional perspective is a black-box model, as it shows the interactions with the environment but not the internal mechanisms. The constructional view, on the other hand, focuses on how behaviour and function are brought about by the operations and structure of an organisation. A model of an organisation from a constructional perspective is a white-box model as it shows the inner workings of the organisation. In information systems design, the starting point has often been based on the data view and the functional view, though frequently augmented by concepts like reasoning and monitoring. However, these views easily lead to a computerand technology-biased management of the communication taking place in an organisation, and they benefit from being complemented by the communicative and constructional views. A promising theoretical foundation for these views is the language/action approach, which is based on theories from linguistics and the philosophy of language. In the language/action approach, business actions are modelled on the notions of speech acts and discourses, which provide a basis for distinguishing between different communication phases, such as preparation, negotiation, and acceptance. The purpose of this chapter is to outline how the language/action approach can be used as a basis for the information modelling of communicative aspects in organisations.

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