scholarly journals ENTERPRISE COMPETITIVE POSITION MANAGEMENT ON THE BASIS OF BOOSTING CONFIDENCE TO BUSINESS

Author(s):  
Eva Frizovna Khandamova ◽  
Anastasia Vitalyevna Ivakh ◽  
Stanislav Vladimirovich Fedin ◽  
Mikhail Borisovich Shchepakin

Solving the problems of business growth in modern conditions requires effective management of the ever-increasing system of market relations between business and consumers, partners and other participants in the communication space. The increasing role of marketing communications in resolving motivational and resource contradictions between market participants is substantiated. The influence of various potentials on the formation of sources of effective functioning and business development is indicated. Different points of view regarding communication as a category determining the formation of "confidence" as a tool for managing the competitive position of an enterprise are considered. The nature of communication divergence is revealed in the construction of marketing fields of interacting subjects. The need to consider the interrelationship of different resources (labor, intellectual, communication, cognitive, motivational) as the basic components determining the state of the capital (moral, motivational, marketing-behavioral) formed by the subject is identified. A resource approach to building trust in business is proposed. The influence of organizational culture on the implementation of a positive marketing mimicry of business to the requirements of a competitive market is indicated. The model of the enterprise competitive position management by means of increasing the confidence to business in terms of building the marketing communication field is offered.

2021 ◽  
Vol 2 (2) ◽  
pp. 45-49
Author(s):  
E. S. NIKIFORENKO ◽  

The subject of the research is the construction of internal tax control in organizations within the framework of the general system of internal control. The purpose of the study is to identify the role of internal tax control in the structure of organizations' activities, to determine the degree of development of problems and variability of implementation. The research methodology is the application of theoretical and empirical methods of sci-entific knowledge: observation, analysis, synthesis, modeling, extrapolation, logical generalization. The result of the study is the identification of the main elements and methods of introducing internal tax control in organ-izations. The conclusion is the need to expand the theoretical, methodological and regulatory framework in order to develop internal tax control and involve organizations in the application of this form of control.


2018 ◽  
Vol 227 (2) ◽  
pp. 43-62
Author(s):  
Assist. Lect. Yasien M. Taher

      This research consists of two parts: the theoretical part and the practical part. The first part provides a general description of idioms and idiomatic expressions. The definition of the idiom depending on different points of view and theories, its composition and types according to different standards and criteria, and the relation between the idiom and other linguistic phenomena were given in detail. To give a simplified and complete image about idioms and to pave the way to the second part of the research, which focuses specifically on one type of idioms "idioms from numbers", all aspects regarding the idiom should be clarified in detail. The reason for choosing this kind of idioms is the absence of studies that tackle it well, particularly in Iraq ,and this type represents the core of the second part of present research .This part refers to the importance and role of idioms from numbers in comprehension English at various levels such as syntactic, semantic  , vocabulary and context. To achieve the purpose of this research, two tests (pre -test and post- test) have been constructed and presented to a group of specialists to verify their validity and reliability. Then, the two tests were applied to a sample consisting of 40 undergraduate students and a lecture dealing with the subject of research has been delivered to the sample. The results of the two tests have been analyzed  statistically and compared with each other in order to show the progress of achievement  of the sample at various levels of the language which were mentioned above . In the light of the results of the study, several conclusions were inferred, one of them, the important and effective role played by idioms from the numbers in teaching English as a foreign language for Iraqi students.


2019 ◽  
Vol 58 (1) ◽  
pp. 27-42
Author(s):  
Asst. Lect Yasien M. Taher

This research consists of two parts: the theoretical part and the practical part. The first part provides a general description of idioms and idiomatic expressions. The definition of the idiom depending on different points of view and theories, its composition and types according to different standards and criteria, and the relation between the idiom and other linguistic phenomena were given in detail. To give a simplified and complete image about idioms and to pave the way to the second part of the research, which focuses specifically on one type of idioms "idioms from numbers", all aspects regarding the idiom should be clarified in detail. The reason for choosing this kind of idioms is the absence of studies that tackle it well, particularly in Iraq ,and this type represents the core of the second part of present research .This part refers to the importance and role of idioms from numbers in comprehension English at various levels such as syntactic, semantic  , vocabulary and context. To achieve the purpose of this research, two tests (pre -test and post- test) have been constructed and presented to a group of specialists to verify their validity and reliability. Then, the two tests were applied to a sample consisting of 40 undergraduate students and a lecture dealing with the subject of research has been delivered to the sample. The results of the two tests have been analyzed  statistically and compared with each other in order to show the progress of achievement  of the sample at various levels of the language which were mentioned above . In the light of the results of the study, several conclusions were inferred, one of them, the important and effective role played by idioms from the numbers in teaching English as a foreign language for Iraqi students


2020 ◽  
Vol 1 (8) ◽  
pp. 215-229
Author(s):  
I. A. Kazharova ◽  
Z. A. Kuchukova ◽  
L. B. Berberova

Aspects of the author’s modality manifestation and related features of didactic text perception are considered. The authors briefly describe the reflection of didactic discourse in the literary reception, argue the importance of identifying the author’s modality in the moralizing texts presented in the educational literature. Based on a specific material, the authors study the forms of expression of the author’s consciousness and the specifics of perception of the didactic text. The defining role of background knowledge in a situation when the reader and the author of a didactic work belong to different eras is shown. Expressions of modality in the present article are determined by the choice of genre and interaction between the author’s consciousness with the laws of the genre, points of view dominant in the text and the regularities of their interactions, the choice of character and characters, the degree of categoricity of the author’s “I.” Examples are given from the didactic works of A. G. Dymov (“Adab”), whose work has not yet been considered from the position of semantic expressiveness of the subject of the author’s plan involved in it. Despite the fact that the measure of subjectivity in a didactic text intended for educational purposes should be minimal, and their aesthetics can be unassuming, it is proved on a specific material that the recognition of forms of author’s modality allows not only to specify the author’s value attitudes, but also to judge in many ways the reasons that hold attention when reading such texts.


The volume contains articles concerning the influence of Latinitas in the territory now occupied by Poland, Lithuania, Ukraine and Belarus’. The articles, all published in English, range from history to literature and to cultural history and the history of ideas. They analyze the issue of building an identity, either real or imagined, from different points of view. Among the most interesting topics are the classical origins of myths and ideas that have helped build the national identities of those that constituted the ethnic mosaic of the Grand Duchy of Lithuania and the role of Neo-Latin poetry, as a conveyor of Latinitas, in the development of national identities. Because of the significance of Latinitas for both common European cultural traditions and the national cultures, literatures and languages of Belarus, Poland, Lithuania, Estonia, Latvia and Ukraine, it is to be hoped that the subject will continue to attract a good level of attention in the future.


2020 ◽  
Author(s):  
Karyna Tymoshenko ◽  

The article explores the issues of formation and development competitive advantages of destinations, based on the concept of competitive advantages of nations, which was put forward by M. Porter, the characteristics of countries and regions are considered as destinations as subjects of competitive relations in the field of tourism. Through the presented determinants of the competitive advantages of the tourism market, the proposed provisions are analyzed from various points of view of economic theory, paying attention to the factor conditions of competitive advantages and identifying a number of features that determine them, noting that the speed and efficiency of their creation and renewal are of great importance. It is concluded that modern ideas about the role of tourism in the development of society and the national economy make certain adjustments to the main provisions of M. Porter's concept of competition. Particular attention is paid to the need to assess the contribution of competitive advantages in the competitiveness of the subject and their preliminary differentiation by levels: mega-, macro-, meso- and microlevels. The competitiveness of an economic entity operating within a certain level can be ensured only if there is a competitiveness of an economic entity at a higher level. Thus, the state actually creates a legislative and budgetary basis for the functioning of the tourism industry. In this regard, it has been established that it is necessary to develop public-private partnerships in the field of tourism as one of the most effective forms of concentration of resources of government, business and the local population. Further, the formation and development of the competitive advantages of a destination is considered in the aspect of referring to one of the two main concepts of sustainable competitive advantage, paying more attention to the formation of strategic competitive advantages, differentiating them according to a number of characteristics and based on the types of competitiveness. It is argued that the competitiveness of the destination must be considered in conjunction with the life cycle of the destination, adhering to the cluster concept of the competitiveness of the territory. At the same time, it is argued that competition is an important condition for the effective functioning and development of a destination.


TERRITORIO ◽  
2012 ◽  
pp. 147-152
Author(s):  
Denis Gervasoni

The concept of an image, used in various urban planning and governance projects, is far from unequivocal and holds many meanings within it. Its nature can be observed from many different points of view ranging from its role as a graphic representation, to the role played by images themselves in governance processes and the results that their use generates. Discussion of the subject starts with definitions in the literature and addresses three factors of ambiguity in the use of images: visual communication, the role of images and outcomes of their use in decision-making processes. Examples are found in some experiences in the Milan area and in the Lombardy region. The discussion explores the strengths and weaknesses in the use of images as a guide and support for urban planning decisionmaking processes.


1988 ◽  
Vol 5 (2) ◽  
pp. 247-253
Author(s):  
Rizwan Malik

This paper is not an exercise in or a contribution to the ongoing debatein the Muslim world about the nature of the relationship between Islamicprinciples and Western statecraft, or the inseparability of spiritual and profanein a Muslim state. While all these issues are in one way or another relevantto the subject under discussion here, they do not form its core. This paperhas two major objectives. The first is to attempt to analyze how the ’ulamaviewed political developments in the late 19th and early 20th century in India.The second, equally important but only indirectly touched on in this paper(and the two are interrelated), is an investigation into whether it was Islamicreligious issues or the presence of the British that engrossed the attentionof the ‘ulama.This is essential if one is to understand the nature of the ‘ulama’sparticipation in the formative phase of religio-political developments in 19thand 20th century Indian Islam, and in particular, its impact in later yearson the interaction between the ’ulama and the Muslim League. It is in relationto both these objectives that a great deal of analysis-both from objectiveand polemical points of view-regarding the nature and content of the roleof the ‘ulama in politics suffers from a great degree of biases and confusion.Before discussing the political role of the Indian ‘ulama, it is necessaryto observe that it would be wrong to think of the ‘ulama in terms of an “estate”within the Muslim community or to assume that the ‘ulama were, as a body,capable of generating a joint political will. The reason for ‘ulama to takeso long to appear on the political horizon of India was one of principle andexpediency, that stopped the ’ulama from hurling futiiwa of condemnationat the East India Company when it eventually superseded Mughal power inIndia. Until 1790, penal justice in Bengal continued to be dispensed underthe revised Shari’ah forms of Aurengzeb’s time. In the sphere of civil law, ...


2013 ◽  
Vol 4 (1) ◽  
pp. 109-114
Author(s):  
Anna Lvovna Menshchikova

Egocentrism as personal feature is defined by social -psychological conditions of formation of the personality and carries out stabilizing functions in structure of ego-system. Egocentrism is defined by a position occupied with the subject in system social-psychological, first of all — interpersonal relations. The centration and the decentration are the mechanisms allowing during dialogue to support a feedback, not breaking thus integrity and uniqueness of the person. Formation of correct representation about a role of the egocentrizm and value a centration of persons, i. e. concentration of consciousnesses on itself, own experiences, is the important stage of increase of social psychological competence of physicins. Overcoming the centration of contents includes formation of skills of coordination of the points of view with colleagues, with patients in decoding essence of the reasons of disease and ways of struggle against them.


2015 ◽  
Vol 14 (2) ◽  
pp. 64
Author(s):  
Aida Leonor Rodríguez Cabrera ◽  
Luisa Álvarez-Vázquez ◽  
Giselda Sanabria-Ramos

Objective : To identify references on the main sexuality characteristics of people aged 60 or over . Method: An analysis of the contents of published articles was carried out in Cuban and foreign scientifi publications from the year 2000 and onward. Information was obtained from Yearbooks, International Conference Reports and works considered as classical in the subject. Results : Population ageing and sexuality are not properly considered by health systems. There are only a few references that explore sexuality in the elderly and his aspirations, feelings, and ways of thinking on his healthcare and, more specifially, sexuality needs. Intimacy within an elderly couple is generally disregarded from the social and family points of view. Conclusions : The assessment of sexual activity in the elderly lacks a multidisciplinary approach since most of the predominating criteria are permeated by cultural inflences, taboos, myths and habits that negatively inflence it. Evidence points out to the existence of sexual activity and dysfunctions among the elderly, which indicates the need for a healthcare staf that has is properly trained for approaching any issue related to this activity of life. The determining role of the health sector in this fild as coordinator of all the sectors and actors related to human sexuality and the ageing process, is not fully appreciated


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