scholarly journals Keyword Categorization using Statistical Methods

TEM Journal ◽  
2021 ◽  
pp. 1377-1384
Author(s):  
Dominika Krasňanská ◽  
Silvia Komara ◽  
Mária Vojtková
Keyword(s):  
Machine Learning ◽  
Detailed Analysis ◽  
Search Engine ◽  
Statistical Methods ◽  
Online Advertising ◽  
The Internet ◽  
Keyword Analysis ◽  
Total Analysis Time ◽  
Total Analysis ◽  
Insight Into

Keyword analysis is a way to gain insight into market behaviour. It is a detailed analysis of words and phrases that are relevant to the selected area. Keyword analysis should be the first step in any search engine optimization, as it reveals what keywords users enter into search engines when searching the Internet. The keyword categorization process takes up almost half of the total analysis time, as it is not automated. There is currently no known tool in the online advertising market that facilitates keyword categorization. The main goal of this paper is to streamline the process of keyword analysis using selected statistical methods of machine learning applied in the categorization of a specific example.

scholarly journals Enhancing Capability of Tanjung Bumi Batik Sales Bangkalan Madura

2019 ◽  
Vol 2 (1) ◽  
pp. 4
Author(s):  
Astria Hindratmo ◽  
Ong Andre Wahyu Riyanto
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Online Advertising ◽  
Internet Technology ◽  
The Internet ◽  
Product Price ◽  
Marketing Activities ◽  
Place Promotion ◽  
The City ◽  
Insight Into

Madura Island besides producing salt, it turns out that it is also the producer of the craft written batik. One of the regions that have batik-producing SMEs is in Tanjung Bumi Bangkalan Madura District. In Tanjung Bumi Subdistrict there are very many batik craftsmen with a distinctive bird motif. However, although there are many batik SMEs, there are also many craftsmen who close their businesses due to having several problems in their business. One of the problems is not having a good marketing concept and not being able to utilize information technology through the internet in marketing activities. This can be seen from the sales activities that still rely on shops and also just waiting for suppliers or buyers from outside the city such as from Surabaya. With the competition of batik sales outside the city, such as Surabaya, causing the number of buyers from Surabaya is currently decreasing. The decline finally drastically impacted the decline in sales of Tanjung Bumi written batik. The purpose of this activity is to provide knowledge and insight into designing 4P marketing mix concepts (Product, Price, Place, Promotion) and determining STP (Segmentation, Targeting, Positioning) and making SME partners begin to take advantage of internet technology for online advertising. The method used in this activity is to train to create marketing concepts and train the use of online media and social media to advertise. The result of this activity is that partners have the knowledge of designing marketing concepts and are able to innovate in marketing activities using information technology with the internet on social media

scholarly journals PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS

2020 ◽  
Vol 6 (1) ◽  
pp. 58
Author(s):  
Devita Eka Santi
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Online Advertising ◽  
Internet User ◽  
Purchase Decision ◽  
The Internet ◽  
Search Engine Marketing ◽  
Marketing Social ◽  
The Mind ◽  
Optimization Search

Abstract: In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research has been described various types of online advertising that has been done by Axis, such as search engine optimization, search engine marketing, social media advertising, and placement banner. Online advertising which has been done by Axis is to build awareness, consideration, purchase decision to the audiences who access the online advertising. Online advertising is done to reach the target audiences of Axis and instill Axis brand in the mind of the audiences (top of mind) Keywords: Advertising, Online Advertising, Build Awareness, Purchase Decision

scholarly journals NON-STATISTICAL METHODS FOR ASSESSING THE TRANSFORMATION OF THE SETTLEMENT SYSTEM OF THE PSKOV REGION (ACCORDING TO THE VKONTAKTE NETWORK AND THE YANDEX SERVICE)

2020 ◽  
pp. 53-63
Author(s):  
Anton I. Krasnov ◽  
◽  
Mariya V. Krasnova ◽  
◽  
Keyword(s):  
Social Network ◽  
Spatial Heterogeneity ◽  
Search Engine ◽  
Statistical Methods ◽  
Economic Geography ◽  
The Internet ◽  
Settlement System ◽  
Pskov Region ◽  
External Actors ◽  
Temporal Transformation

The spatial and temporal transformation of a territory and its settlement system is a classic subject of study in socio-economic geography. The aim of our research was to develop tools for applying non-statistical methods when analyzing these processes. This article discusses the possibility of using non-statistical methods for evaluating processes that describe the population and the regional development. The authors have analyzed databases collected through the Vkontakte social network and the Yandex search engine. The spatial heterogeneity in the development of the Pskov region’s territory, reflected in the Internet activity of the population, is demonstrated; six types of municipal districts have been identified according to the attractiveness and intensity of their development. There has been revealed heterogeneity in the gravitation of external actors of the territory’s transformation (primarily those from St. Petersburg). The obtained data are compared with data presented in some statistical sources.

scholarly journals Machine Learning as a New Search Engine Interface: An Overview

2014 ◽  
Vol 2 (2) ◽  
pp. 103-112 ◽  
Author(s):  
Taposh Kumar Neogy ◽  
Harish Paruchuri
Keyword(s):  
Machine Learning ◽  
Search Engine ◽  
Search Engines ◽  
New World ◽  
Human Factor ◽  
Experimental Results ◽  
The Internet ◽  
Web Pages ◽  
Web Page ◽  
Real People

The essence of a web page is an inherently predisposed issue, one that is built on behaviors, interests, and intelligence. There are relatively a ton of reasons web pages are critical to the new world, as the matter cannot be overemphasized. The meteoric growth of the internet is one of the most potent factors making it hard for search engines to provide actionable results. With classified directories, search engines store web pages. To store these pages, some of the engines rely on the expertise of real people. Most of them are enabled and classified using automated means but the human factor is dominant in their success. From experimental results, we can deduce that the most effective and critical way to automate web pages for search engines is via the integration of machine learning.  

scholarly journals Children’s Views and Practices Regarding Online Advertising

2013 ◽  
Vol 34 (2) ◽  
pp. 107-122 ◽  
Author(s):  
Carolina Martínez ◽  
Gunilla Jarlbro ◽  
Helena Sandberg
Keyword(s):  
Everyday Life ◽  
Online Advertising ◽  
Regulatory Framework ◽  
The Internet ◽  
Individual Interviews ◽  
Negative View ◽  
Children’S Views ◽  
Insight Into

Abstract This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on the internet. The interview results are interpreted in relation to de Certeau’s (1984) theory of practices in everyday life, and New dimensions regarding the concept of tactics are highlighted in the conclusion. The results suggest that children have an ambivalent or negative view of online advertising. They report on avoidance tactics used in order to escape advertisements, but they also sometimes find it difficult to cope with advertisements due to their frequent appearance, color and motion. The children also report on their uses of online advertising as entertainment, and the authors stress the need for policymakers to consider whether the regulatory framework for broadcasting could be extended to cover online advertising.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (1) ◽  
pp. 36-41
Author(s):  
Jung-Woo Lee ◽  
Seung-Cheon Kim ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

Background/Objectives: In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

A study of Leakage Ratio for increasing performance of online keyword search advertising

2019 ◽  
Vol 118 (8) ◽  
pp. 308-314
Author(s):  
Jung-Woo Lee ◽  
Seung- Cheon ◽  
Sung-Hoon Kim ◽  
Jin-Ho Lim
Keyword(s):  
Online Shopping ◽  
Keyword Search ◽  
Online Advertising ◽  
The Internet ◽  
Shopping Malls ◽  
Portal Site ◽  
Internet Portal ◽  
Search Advertising ◽  
Large Size ◽  
Low Efficiency

In this study, research to improve efficiency of online advertising market, we would like to propose a new performance index called "Leakage Ratio" which can increase the efficiency of advertisement. Methods/Statistical analysis: Naver, the Internet portal site in Korea, is the most influential medium for online keyword search advertising. In this study, Leakage Ratio management is applied to online keyword search ads for five medium and large size online shopping malls at Naver. Based on the performance trend of each search keyword, we tried to improve the efficiency of the whole advertisement by changing the bid of the low efficiency keyword.

Home ownership in Saudi Arabia: Spatial Dimensions

2018 ◽  
Author(s):  
Asharaf Abdul Salam
Keyword(s):  
Saudi Arabia ◽  
Standard Deviation ◽  
Detailed Analysis ◽  
Statistical Methods ◽  
Home Ownership ◽  
Ownership Type ◽  
Chi Square ◽  
Spatial Dimensions ◽  
One Way Anova

<p>This paper undertakes a detailed analysis of 2010 Census Population and Household Tables (Final), to assess governorate wise variations in home ownership, type of living accommodations and housing infrastructure - material used for construction, electricity, water and sewage facilities.</p> <p>The data published by the Ministry of Economics and Planning in its “Population and Housing, 2010 Census” analyzed in detail using SPSS20, applying statistical methods such as, cross tabulations and chi-square; mean and standard deviation; and One-Way ANOVA. Governorates classified into small, medium and large, according to the number of Saudi persons, have been analyzed across 13 regions quantifying homeownership status. Further governorates are classified according to the percentage of owning homes in order to analyze the type of living accommodations, built up material of housing, source of electricity, water and sewage facilities. </p> <br>

Home ownership in Saudi Arabia: Spatial Dimensions

2018 ◽  
Author(s):  
Asharaf Abdul Salam
Keyword(s):  
Saudi Arabia ◽  
Standard Deviation ◽  
Detailed Analysis ◽  
Statistical Methods ◽  
Home Ownership ◽  
Ownership Type ◽  
Chi Square ◽  
Spatial Dimensions ◽  
One Way Anova

<p>This paper undertakes a detailed analysis of 2010 Census Population and Household Tables (Final), to assess governorate wise variations in home ownership, type of living accommodations and housing infrastructure - material used for construction, electricity, water and sewage facilities.</p> <p>The data published by the Ministry of Economics and Planning in its “Population and Housing, 2010 Census” analyzed in detail using SPSS20, applying statistical methods such as, cross tabulations and chi-square; mean and standard deviation; and One-Way ANOVA. Governorates classified into small, medium and large, according to the number of Saudi persons, have been analyzed across 13 regions quantifying homeownership status. Further governorates are classified according to the percentage of owning homes in order to analyze the type of living accommodations, built up material of housing, source of electricity, water and sewage facilities. </p> <br>

Detecting Abnormal Behavior of an IoT Device in the Network Based on a Traffic Model

Telecom IT ◽  
2019 ◽  
Vol 7 (3) ◽  
pp. 50-55
Author(s):  
D. Saharov ◽  
D. Kozlov
Keyword(s):  
Machine Learning ◽  
Internet Of Things ◽  
Mobile Networks ◽  
Learning Algorithms ◽  
Machine Learning Algorithms ◽  
Abnormal Behavior ◽  
Traffic Model ◽  
The Internet ◽  
Wide Spread ◽  
The Internet Of Things

The article deals with the СoAP Protocol that regulates the transmission and reception of information traf-fic by terminal devices in IoT networks. The article describes a model for detecting abnormal traffic in 5G/IoT networks using machine learning algorithms, as well as the main methods for solving this prob-lem. The relevance of the article is due to the wide spread of the Internet of things and the upcoming update of mobile networks to the 5g generation.

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