scholarly journals Communication Patterns of Government Public Relation in the Digital Era: A Content Analysis on Twitter Account of the Directorate General of Taxes

2019 ◽  
Author(s):  
Neng Indriwati Nurfurqonah ◽  
Andre Rahmanto ◽  
Sri Hastjarjo
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Communication Patterns ◽  
Public Relation ◽  
Digital Era ◽  
Directorate General ◽  
Twitter Account

The headway of information and communication technology has brought into the world a digital era with the emergence of new media such as Twitter social media. Nowadays social media is increasingly used by the community and can support various activities. This condition has also encouraged a new approach to public relations activities known as online public relations (online PR). This online PR activity is very important in addition to traditional PR activities, Grunig (2009) argues that new media has the potential to make public relations more strategic and global. Currently, Twitter is increasingly being used by government public relations, the Directorate General of Tax (DGT) public relations is no exception. But so far there has been no research related to aspects of communication patterns on DGT’s official Twitter account, so research needs to be carried out as input and evaluation material. This study aims to determine the communication pattern based on Grunig and Hunt’s public relations models in a message or tweet delivered by DGT public relations (Taxmin) on DGT’s official Twitter account (@DitjenPajakRI) by referring to the research conducted by Waters and Williams (2011) at government agencies in the USA. The method used in this study is a quantitative method, with a content analysis approach. This study will analyze the content of tweets in the period of July-August 2018. The results of this study found that overall DGT public relation still relies on one-way communication rather than two-way communication. From 565 taxmin tweets, 70.3% public information, 15.8% two-way symmetry, 12.2% publicity, and 1.8% two-way asymmetry. These results indicate that DGT public relation has used all four public relations models together, although it is not yet ideal, which Taxmin is using public information pattern more than other communication patterns.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

scholarly journals Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia

2020 ◽  
Vol 22 (2) ◽  
pp. 47-66
Author(s):  
Muhamad Zaki Mustafa ◽  
Mohd Faizal Kasmani ◽  
Mohd Yahya Mohamed Ariffin ◽  
Khairunneezam Mohd Noor
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Ministry Of Education ◽  
Analysis Method ◽  
Health Ministry ◽  
Media Usage ◽  
Content Analysis Method ◽  
Domestic Affair

Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan. New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.

Multimodal Mapping of a University's Formal and Informal Online Brand

2018 ◽  
pp. 1072-1124
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

Multimodal Mapping of a University's Formal and Informal Online Brand

2015 ◽  
pp. 586-635
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university's electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

scholarly journals Transformasi Fungsi Komunikator dan Fungsi Konstruksi Akun Facebook Presiden SBY

2013 ◽  
Vol 10 (2) ◽  
Author(s):  
F. X. Lilik Dwi Mardjianto
Keyword(s):  
Social Media ◽  
Distribution Function ◽  
Content Analysis ◽  
Literature Review ◽  
New Media ◽  
Original Function ◽  
Digital Era ◽  
Technological Advances ◽  
The World ◽  
The Media

Abstract: New media in a form of social media has grown rapidly nowadays. The growth of social media is supported by technological advances connected people around the world. They are connected to each other and easily exchange messages. The transformation has finally weakened the media itself. This is a concept paper combining two methodoloies, namely literature review and content analysis of Presiden Yudhoyono’s Facebook account. This paper reveals that public connectedness within digital era has brought back the media to its original function; media that has only message distribution function, without having message construction function. Abstrak: Media baru dalam bentuk media sosial berkembang begitu pesat. Perkembangan yang didukung dengan kemajuan teknologi tersebut telah menciptakan keterhubungan antar orang. Publik terhubung satu dengan yang lain dan saling bertukar pesan. Transformasi peran dan fungsi audiens akibat kemunculan media sosial itu berpotensi mendegradasi fungsi media. Makalah ini adalah makalah konseptual yang menggabungkan dua metodologi, yaitu studi pustaka dan analisis isi sederhana terhadap akun Facebook Presiden Susilo Bambang Yudhoyono. Makalah ini mengungkap bahwa keterhubungan publik di era digital adalah masa ketika media kembali kepada fungsi awalnya, hanya sebagai perantara distribusi pesan, tanpa lagi dilengkapi kemampuan untuk mengemas atau mengonstruksi makna.

scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

scholarly journals DAKWAH MILENIAL ERA DIGITAL: ANALISIS LINGUISTIK KOGNITIF PADA LAGU BALASAN JARAN GOYANG

2019 ◽  
Vol 4 (2) ◽  
pp. 235
Author(s):  
Dwi Kurniasih
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Digital Era ◽  
Cognitive Linguistic ◽  
Cognitive Semantic ◽  
Analyze Data ◽  
Descriptive Qualitative

This study aims to deliver the message of representation for the milenial generation in the digital era. The method used in this research is descriptive qualitative, which describe the objects based on reality. Data from this research are the lyrics of Jaran Goyang song and The Reply Song of Jaran Goyang. The technique used to analyze data is qualitative content analysis. Results of this study indicate that the milenial generation utilizes Youtube social media accounts to carry out da'wa activities by changing the song Jaran Goyang which is titled The Reply Song of Jaran Goyang intos lyrics filled with da’wa messages. Results of this study indicate that the da'wa language in the songs analyzed uses cognitive-linguistic aspects in a cognitive semantic perspective that contains the meaning of da'wa, namely the invitation to perform night prayers, recites the Al-Qur’an, and avoid shirk.

scholarly journals Da’wah of Digital Era Applicative Study: Qs. An-Nahl: 125 on Millennial Generation

2019 ◽  
Vol 2 (2) ◽  
pp. 380-391
Author(s):  
Muhammad Raihan Nasution
Keyword(s):  
Social Media ◽  
Young People ◽  
New Media ◽  
Communication Technology ◽  
The Internet ◽  
Research Approach ◽  
Digital Era ◽  
Library Research ◽  
The Media ◽  
Getting Lost

In this digital era, young people are very vulnerable to negative things, therefore Islam as a religion which is rahmatan lil alamin, must take appropriate and fast actions to save young generations of Islam from getting lost in the darkness of cyberspace life. This article is prepared with a library research approach by conducting a literature review and collecting data from various sources and subsequently, the data is analyzed descriptively by presenting facts or findings which are then theoretically reviewed. Therefore da’wah of digital era really must use the media, especially new media. The development of communication technology has changed the way people communicate and interact. Nowadays, almost everyone uses the internet to send, search, and read information. Therefore, the Qur’an Surah An-Nahl: 125 offering da'wah methods of digital era have to be able to attract sympathetic Millennials, presenting representative, interactive and innovative da'wah methods through social media is the best way to save the young generations of Islam in the future.

scholarly journals KOMUNIKASI MEDIA ONLINE PENGUSAHA MILENIAL DALAM MEMBANGUN PERSONAL BRANDING DI ERA DIGITAL

2019 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Dewi Rachmawati ◽  
Lestari Nurhajati
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Internet Technology ◽  
Online Media ◽  
Media Communication ◽  
Digital Era ◽  
Generation Cohorts ◽  
The Social ◽  
Personal Branding ◽  
Age Range

ABSTRACT Scientists who use cohort generation (generation cohorts) to classify subjects by age group, strongly believe in differences in attitudes, behaviors and communication in each generation. Millennials in the age range of 23-39 (born 1980-1995) tend to be depicted as relying heavily on communication based on internet technology. This situation certainly causes significant communication changes, including when these millennials become entrepreneurs, inevitably they will rely on communication via online media. In 2018, several rows of Indonesian millennials entered the ranks of successful Asian entrepreneurs under the age of 30. This phenomenon certainly becomes interesting to study about how the use of online media by young entrepreneurs as a means of their communication with the public. This study aims to find out how the personal branding of millennial entrepreneurs is built with communication via online media. The personal branding study that is often used as a guideline is the Eight Laws of Personal Branding concept, which is a personal branding strategy that emphasizes the side; specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. This study uses the content analysis (content analysis) approach to 5 online media (Instagram, Facebook, Twitter, Youtube, LinkedIn and Website / blog) owned by 5 millennial entrepreneurs (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, and Stanislaus Tandelilin) within 1 year (1 January 2018 - 31 December 2018). The results of this study indicate that the effort to build personal branding on each of the online media owned, is only attached to the figure of Dian Pelangi, who is very active in using all lines of social media. While the other 4 subjects actually did not all actively utilize the social media / online media they had..Keywords:  online media communication, millennials, personal branding, millennial entrepreneurs, digital era.  ABSTRAK Ilmuwan yang menggunakan cohort generation (generasi kohort) untuk menggolongkan subyek berdasarkan kelompok umur, sangat mempercayai adanya perbedaan sikap, perilaku dan komunikasi pada tiap generasi. Generasi milenial dalam rentang usia 23-39 (lahir 1980-1995) cenderung digambarkan sangat mengandalkan komunikasi berbasis penggunaan teknologi internet. Situasi ini tentu menyebabkan perubahan komunikasi yang signifikan, termasuk ketika para milenial ini menjadi pengusaha, mau tidak mau mereka akan mengandalkan komunikasi via media online. Tahun 2018 lalu beberapa deretan pengusaha milenial Indonesia masuk dalam jajaran pengusaha sukses Asia di bawah usia 30 tahun. Fenomena ini tentu menjadi menarik untuk diteliti tentang bagaimana penggunaan media online para pengusaha muda ini sebagai sarana komunikasi mereka dengan publik. Penelitian ini bertujuan untuk mengetahui bagaimana personal branding para pengusaha milenial dibangun dengan komunikasi via media online. Kajian personal branding yang sering dijadikan pedoman adalah konsep Eight Laws of Personal Branding, yakni strategi personal branding yang menekankan pada sisi; spesialisasi, kepemimpinan, kepribadian, kekhasan, terlihat, Kesamaan antara yang terlihat dan tak terlihat, kegigihan dan itikad baik. Penelitian ini menggunakan pendekatan penelitian content analysis (analisis isi) atas 5 media online (Instagram, Facebook, Twitter, Youtube, LinkedIn dan Website/blog) yang dimiliki oleh 5 pengusaha milenial (Dian Pelangi, Fransisca Hadiwidjana, Talita Setyadi, Rorian Pratyaksa, dan Stanislaus Tandelilin) dalam kurun waktu 1 tahun (1 januari 2018 - 31 Desember 2018). Hasil dari penelitian ini menunjukkan bahwa upaya membangun personal branding pada masing-masing media online yang dimiliki, hanya melekat pada sosok Dian Pelangi, yang sangat aktif menggunakan semua lini media sosialnya. Sementara ke 4 subyek lainnya justru tidak semuanya aktif memanfaatkan media sosial/ media online yang dimilikinya..Kata Kunci: komunikasi media online, milenial, personal branding, pengusaha milenial, era digital.

scholarly journals # Pillar of Defense: Using Social Media to Manage Impressions of Conflict: A Case Study of the November 2012 Israel-Hamas conflict

2021 ◽  
Author(s):  
Jelena Djurkic
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Impression Management ◽  
Armed Conflict ◽  
Character Structure ◽  
Military Involvement ◽  
Reputation Risk ◽  
Twitter Account ◽  
Israel Defense Forces

Threats to reputation can destroy a brand. Communicating effectively during a conflict can help to manage negative impressions that expose brands to reputation risk. This is important now more than ever as organizations—and nations—turn to Twitter to address various publics. The rigid 140-character structure of Twitter thus necessitates the creation of sound bites that act as productive texts to address multiple rhetorical objectives simultaneously. An examination of the Israel Defense Forces’ (IDF) Twitter account through sentiment and content analysis shows evidence that the Force took a significantly defensive approach to impression management of Operation Pillar of Defense in November 2012. There is evidence that Israel sought to re-frame public impression of its military involvement from aggressor to defender in the armed conflict. Codes discovered in the analysis suggest that the IDF tried to justify force, avoid responsibility and establish legitimacy of its operations.

Sign in / Sign up

Export Citation Format

Share Document