Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria

Shopping today is much more than just buying, it is an experience itself. Consumers now value convenience and choice as well as getting value for their hard-earned money. Motivation is where consumption starts, where it all begins, with the acknowledgement of a need. Online shopping has shown to provide more satisfaction to modern consumers seeking convenience and speed, however, in a country like Nigeria, consumers still buy a lot from shops and malls thereby still making offline shopping very relevant. This research made use of multi-stage sampling; using purposive, simple random and convenience sampling techniques. A four point Likert Scale was used to measure consumers’ shopping motivation and preferred shopping platform.Most of the research on online shopping focuses on consumers in developed countries with little or none among Nigerian consumers. Consequently, this study provides information on apparel shopping motivation (utilitarian and hedonic) of the average Nigerian; such information is beneficial for online and offline Fashion merchants that seek to retain customers.Consumers of this study were affected by all the utilitarian motivating factors as well as almost all the hedonic shopping motivations measured. It was revealed that the respondents preferred to shop offline than online shopping platforms.In conclusion, the consumers of this study are fashion conscious, utilitarian and hedonic shoppers, however, they prefer the offline shopping platforms.

Download Full-text

THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM

Russian Journal of Agricultural and Socio-Economic Sciences ◽

10.18551/rjoas.2018-02.11 ◽

2018 ◽

Vol 74 (2) ◽

pp. 99-107

Author(s):

Asnawati ◽

S. Wahyuni

Keyword(s):

Online Shopping ◽

Impulse Buying ◽

Shopping Motivation ◽

Hedonic Shopping

Download Full-text

The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya

Petra International Journal of Business Studies ◽

10.9744/ijbs.3.1.23-36 ◽

2020 ◽

Vol 3 (1) ◽

pp. 23-36

Author(s):

Ervina Fernandes ◽

Hatane Semuel ◽

Michael Adiwijaya

Keyword(s):

Social Media ◽

Research Methods ◽

Purchase Intention ◽

Quantitative Research ◽

Online Advertising ◽

Sampling Techniques ◽

Quantitative Research Methods ◽

Shopping Motivation ◽

Hedonic Shopping ◽

Beauty Care

This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.

Download Full-text

Influence of Perceived Risks on Consumers' Online Purchase Behaviour

International Journal of Sociotechnology and Knowledge Development ◽

10.4018/ijskd.2017070102 ◽

2017 ◽

Vol 9 (3) ◽

pp. 17-37 ◽

Cited By ~ 7

Author(s):

Rama Mohana Rao Katta ◽

Chandra Sekhar Patro

Keyword(s):

Perceived Risk ◽

Risk Perceptions ◽

Financial Risk ◽

Online Shopping ◽

Developed Countries ◽

Online Purchase ◽

Performance Risk ◽

Shopping Environments ◽

Reduce Risk ◽

Almost All

This article describes how online shopping has been emerging as an important part of consumers' life style in almost all developed countries as well as developing countries. People can buy anything at any time and from anywhere through online shopping. Consumers have to deal with risks they perceive about the product, the environment, or the buying process. Beside the vast benefits of online shopping, consumers perceive different type of risks involved in online shopping environments. Therefore, consumers have to deal with the risks they perceive in relation to financial risk, product performance risk, convenience risk, security & privacy risk and health risk. These perceived risk factors determine the consumers' purchase behaviour towards online shopping. The purpose of this article is to analyze the dimensions of risk and the perceptions of the consumers in online shopping processes. The findings of the study would help the e-retailers to have a better understanding and to develop strategies to eliminate or reduce risk perceptions of the target consumers.

Download Full-text

The Effect of Sales Promotion and Store Atmosphere on Hedonic Shopping Motivation and Impulsive Buying Behavior in Hypermart Manado City

DeReMa (Development Research of Management) Jurnal Manajemen ◽

10.19166/derema.v13i1.785 ◽

2018 ◽

Vol 13 (1) ◽

pp. 83

Author(s):

Nova Christian Mamuaya

Keyword(s):

Structural Equation Modeling ◽

Structural Equation ◽

Sales Promotion ◽

Primary Data ◽

Equation Modeling ◽

Survey Method ◽

Impulsive Buying ◽

Convenience Sampling ◽

Shopping Motivation ◽

Hedonic Shopping

The purpose of this research is to know and analyze the effect of sales promotion and store atmosphere on hedonic shopping motivation and impulsive buying of Hypermart consumers in Manado City. The method used in this research is explanatory survey method; with 175 consumers who shop at Hypermart in Manado City as sample with convenience sampling technique; primary data with data collecting technique using questionnaire instrument with Likert scale and structural equation modeling analysis technique with Lisrel 8.80 program. The result of this research shows that sales promotion has positive and significant effect on hedonic shopping motivation; store atmosphere has positive and significant effect on hedonic shopping motivation; sales promotion has positive and significant effect on impulsive buying; store atmosphere has positive and significant effect on impulsive buying; and hedonic shopping motivation has positive and significant effect on impulsive buying of Hypermart consumers in Manado City. Impulsive buying will be improved if Hypermart management in Manado City is able to increase hedonic shopping motivation with the most dominant indicator is “shopping for value”, where hedonic shopping motivation will be improved if Hypermart management in Manado City can increase sales promotion with the most dominant indicator is “sample giveaway program” and store atmosphere with the most dominant indicator is “in-store appearance”. Bahasa Indonesia Abstrak: Tujuan penelitian ini adalah ingin mengetahui dan menganalisis pengaruh promosi penjualan dan atmosfir toko terhadap motivasi belanja hedonik dan pembelian impulsif konsumen Hypermart di Kota Manado. Metode yang digunakan dalam penelitian ini adalah explanatory survey; dengan sampel 175 orang konsumen yang berbelanja di Hypermart Kota Manado dengan teknik convenience sampling; data primer dengan teknik pengumpulan data menggunakan instrumen kuesioner dengan skala Likert dan teknik analisis structural equation modeling dengan program Lisrel 8.80. Hasil penelitian menunjukkan promosi penjualan berpengaruh positif dan signifikan terhadap motivasi belanja hedonik; atmosfir toko berpengaruh positif dan signifikan terhadap motivasi belanja hedonik; promosi penjualan berpengaruh positif dan signifikan terhadap pembelian impulsif; atmosfir toko berpengaruh positif dan signifikan terhadap pembelian impulsif; dan motivasi belanja hedonik berpengaruh positif dan signifikan terhadap pembelian impulsif konsumen Hypermat di Kota Manado. Pembelian impulsif akan mampu ditingkatkan jika manajemen Hypermart di Kota Manado mampu meningkatkan motivasi belanja hedonik dengan indikator yang paling dominan adalah “belanja untuk nilai”, di mana motivasi belanja hedonik akan mampu ditingkatkan jika manajemen Hypermart di Kota Manado mampu meningkatkan promosi penjualan dengan indikator yang paling dominan adalah “program pemberian sampel” dan atmosfir toko dengan indikator yang paling dominan adalah “interior toko”.

Download Full-text

Population Change, Modernization and Welfare. By Joseph Spengler. Prentice-Hall Inc., Englewood Cliffs, N.J. 1974.

The Pakistan Development Review ◽

10.30541/v16i2pp.220-222 ◽

1977 ◽

Vol 16 (2) ◽

pp. 220-222

Author(s):

Zeba A. Sathar

Keyword(s):

Population Growth ◽

Population Change ◽

Population Control ◽

Stable Condition ◽

Developed Countries ◽

Wide Field ◽

Wide Scale ◽

Socio Economic Variables ◽

Almost All

The book covers a wide field, touching on almost all aspects of popula¬tion change on a world-wide scale. It discusses, using world and country data, the relationships between demographic and socio-economic variables, and elaborates on" their relative importance in the determination of population problems which confront the world as a whole and nations individually. Policies designed to alleviate these problems are discussed with an emphasis on those related to population control. The first chapter is entitled "Population Growth: Past and Prospective" and reviews the various parameters associated with population change in the past and in the future. It touches upon the concept of a stable population in order to show the elements which cause a population to change (i.e. remove it from its stable condition). The main elements of change, population growth, migration, mortality and natality are discussed individually. The chapter is concluded by a description of the main differences in these elements and other socio-economic conditions as they exist in the less-developed and developed countries.

Download Full-text

PENGARUH FAKTOR INTERNAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS JAMBI

Jurnal Manajemen Terapan dan Keuangan ◽

10.22437/jmk.v8i1.6930 ◽

2019 ◽

Vol 8 (1) ◽

pp. 1-12

Author(s):

Winda Syafitri ◽

Dahmiri Dahmiri

Keyword(s):

Regression Analysis ◽

Multiple Regression Analysis ◽

Sampling Method ◽

Descriptive Analysis ◽

Research Use ◽

Sampling Techniques ◽

Student Interest ◽

Business Faculty ◽

Internal Factors ◽

Convenience Sampling

ABSTRAK The purpose of this research is to explain the effect of Internal Factors toward student interest in entrepreneurship on Economics and Business Faculty of Jambi University. Sampling techniques used on is Non-Probability Sampling with Convenience Sampling Method. The number of respondents is 100 consumers. Technique analysis for this research use descriptive analysis to describe the research variables and multiple regression analysis to find the effect between research variables using SPSS 20.0. This research revealed the significant effect of Internal Factors on Student Interest in entrepreneurship on Economics and business Faculty of Jambi University. Keywords: Internal Factors, Interest in Entrepreneurship

Download Full-text

SmartFit: Smartphone Application for Garment Fit Detection

Electronics ◽

10.3390/electronics10010097 ◽

2021 ◽

Vol 10 (1) ◽

pp. 97

Author(s):

Kamrul H. Foysal ◽

Hyo Jung Chang ◽

Francine Bruess ◽

Jo Woon Chong

Keyword(s):

Body Shape ◽

Online Shopping ◽

Smartphone Application ◽

Shape Detection ◽

Time Saving ◽

Apparel Shopping ◽

Promising Solution ◽

Clothing Fit ◽

Body Shapes ◽

Garment Fit

The apparel e-commerce industry is growing day by day. In recent times, consumers are particularly interested in an easy and time-saving way of online apparel shopping. In addition, the COVID-19 pandemic has generated more need for an effective and convenient online shopping solution for consumers. However, online shopping, particularly online apparel shopping, has several challenges for consumers. These issues include sizing, fit, return, and cost concerns. Especially, the fit issue is one of the cardinal factors causing hesitance and drawback in online apparel purchases. The conventional method of clothing fit detection based on body shapes relies upon manual body measurements. Since no convenient and easy-to-use method has been proposed for body shape detection, we propose an interactive smartphone application, “SmartFit”, that will provide the optimal fitting clothing recommendation to the consumer by detecting their body shape. This optimal recommendation is provided by using image processing and machine learning that are solely dependent on smartphone images. Our preliminary assessment of the developed model shows an accuracy of 87.50% for body shape detection, producing a promising solution to the fit detection problem persisting in the digital apparel market.

Download Full-text

Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

SHS Web of Conferences ◽

10.1051/shsconf/20207601052 ◽

2020 ◽

Vol 76 ◽

pp. 01052

Author(s):

Sesilya Kempa ◽

Kevin Vebrian ◽

Hakim Bendjeroua

Keyword(s):

Online Shopping ◽

Positive Influence ◽

Partial Least Square ◽

Sales Promotion ◽

Least Square ◽

Impulse Buying ◽

Fashion Products ◽

Hedonic Shopping Value ◽

Hedonic Shopping ◽

Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

Download Full-text

The perfect storm of personal consumption

Voprosy Ekonomiki ◽

10.32609/0042-8736-2021-10-27-50 ◽

2021 ◽

pp. 27-50

Author(s):

L. M. Grigoryev ◽

Z. S. Elkina ◽

P. A. Mednikova ◽

D. A. Serova ◽

M. F. Starodubtseva ◽

...

Keyword(s):

Stock Prices ◽

Durable Goods ◽

Developed Countries ◽

Service Industries ◽

Investment Funds ◽

Fiscal Incentives ◽

Personal Consumption ◽

Service Sectors ◽

Real Estate Prices ◽

Almost All

The COVID-19 pandemic forced the governments of almost all countries to introduce lockdowns in 2020, which sharply reduced the supply in a number of large service sectors: transport, recreation, catering, tourism. The recession began without a crisis, and the unique supply of cheap money and fiscal incentives prevented the development of a “liquidity crunch”. On the contrary, it led to an increase in stock prices, real estate prices, and a reduction in bankruptcies. There was no drop in the value of pension and investment funds. The working population has faced a reduction in employment in labor-intensive service industries, a violation of traditional lifestyle models. The course of the recession in these conditions has changed the structure of personal consumption in developed countries, with its severe adaptation in medium-developed and less developed countries. The pandemic and the recession have caused an uneven compression of activity and consumption across social strata that leads to an increase in social disparities on exiting the recession. The drivers of the demand-side recovery in developed countries are the growth of investments in housing and durable goods, and developing countries are gradually restoring normal consumption of non-durable goods and exports.

Download Full-text

SME Financing: A UAE Entrepreneur Perspective

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v9i1.1023 ◽

2021 ◽

Vol 9 (1) ◽

Author(s):

Abid Mahmood Muhammad ◽

Mohammed Bilal Basha ◽

Gail Al Hafidh

Keyword(s):

United Arab Emirates ◽

Sampling Method ◽

Abu Dhabi ◽

Islamic Banking ◽

Motivating Factors ◽

Mena Region ◽

Statistical Tools ◽

Research Findings ◽

Convenience Sampling ◽

Sme Financing

This research is an investigation into the motivating factors driving choice of bank for SME entrepreneurs in the United Arab Emirates (UAE). The study aims to highlight the challenges and suggest solutions in addressing the credit gap between the cash flow needs of SME entrepreneurs and the finance policies of UAE banks. The data collected was generated from a sample of SME owner-managers in three emirates: Abu Dhabi, Dubai and Sharjah. A structured research questionnaire was distributed and the convenience sampling method resulted in 380 completed responses. These were analyzed using appropriate statistical tools. The results of the study will enable banks to better understand and analyze the key determinants that impact the SME entrepreneurs’ attitude in bank selection and the products and services this particular group values. Research findings are also envisaged to be of particular interest to scholars and practitioners of Islamic Banking specifically, inspiring further studies across the MENA region.

Download Full-text