scholarly journals Influence of Sales Promotion, Hedonic Shopping Motivation and Fashion Involvement Toward Impulse Buying through a Positive Emotion.

2018 ◽  
Vol 7 (4) ◽  
pp. 448-457
Author(s):  
Kiki Andani ◽  
Wahyono Wahyono
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Questionnaire Data ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Fashion Involvement

This study aims to determine the direct indirect influence of sales promotion, hedonic shopping motivation, fashion involvement and positive emotion as an intervening variable on impulse buying. The population of this research is customer of House of Smith Semarang. The number of samples is 100 respondents with incidental sampling technique through likert scale questionnaire. Data analysis using descriptive percentage and path analysis. The results show that sales promotion, hedonic shopping motivation, fashion involvement service affect impulse buying and positive emotion influence impulse buying and mediate the influence of sales promotion, hedonic shopping motivation, fashion involvement.

THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)

2020 ◽  
Vol 25 (1) ◽  
pp. 45-54
Author(s):  
Nia Yusnia Sari ◽  
Sri Hermawati
Keyword(s):  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Internet Users ◽  
To Come ◽  
Shopping Motivation ◽  
Hedonic Shopping

Increasing internet users and the growing of e-commerce in Indonesia impact on consumer behaviour in terms of shopping. One of the models of shopping channels that are currently being the world's trend is replacing conventional shopping systems that require shoppers to come to shopping with a shopping system online. This research aims to determine whether there is a influence on shopping lifestyle, hedonic shopping motivation and sales promotion of impulse buying in Berrybenka consumer. The samples on this research are consumers who have ever shopped at Berrybenka e-commerce through websites or applications. The sampling method used in this study is non probability sampling using the purposive sampling technique. The data analysis used is a descriptive analysis and confirmatory factor analysis (CFA). The hypothesis test results show that shopping lifestyle variable affects impulse buying behavior, while hedonic shopping motivation and sales promotion have no effect on the impulse buying behavior.

scholarly journals Millennials’s Impulse Buying Behaviour: Why Positive Emotion Does not Mediate?

2019 ◽  
Vol 22 (2) ◽  
Author(s):  
Achmad Choirul ◽  
Yessy Artanti
Keyword(s):  
Positive Emotion ◽  
Rapid Development ◽  
Impulse Buying ◽  
Mediating Role ◽  
Potential Market ◽  
Buying Behaviour ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Fashion Involvement

Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potential market segment. The purpose of this study is to investigate the role of hedonic shopping motives, fashion involvement, and store atmosphere toward positive emotion and impulse buying. The study also tests the mediating role of positive emotion. Judgemental sampling was employed to collect data from 110 millennials of Surabaya people and the relationships proposed were analysed with path analysis.The study confirms that hedonic shopping motives isn’t significantly influence impulse buying, whereas both fashion involvement and store atmosphere are significantly influence impulse buying. Then, all hedonic shopping motives, fashion involvement, and store atmosphere are significantly influence positive emotion. Furthermore, positive emotion isn’t significantly influence impulse buying. Hence positive emotion doesn’t mediate the effect of hedonic shopping motivation, fashion involvement, and store atmosphere to impulse buying. This study provides novel and useful insights on the complex impulse buying by millennials by expanding the application of both fashion involvement and store atmosphere for fashion marketers.

scholarly journals The Effect of Hedonic Shopping Motivation, Shopping Lifestyle And Fashion Involvement With Impulse Buying

2020 ◽  
Vol 2 (1) ◽  
pp. 18-28
Author(s):  
Satria Tirtayasa ◽  
◽  
Myisha Nevianda ◽  
Hery Syahrial ◽  
◽  
...  
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Partial Least Square ◽  
Least Square ◽  
Impulse Buying ◽  
Analysis Method ◽  
Partial Least Square Analysis ◽  
Shopping Motivation ◽  
Hedonic Shopping ◽  
Fashion Involvement

The purpose of this research is to analyse the direct Effect of Hedonic Shopping Motivation, Shopping Lifestyle and Fashion Involvement with Impulse Buying. The population of this research is Zalora's customer in Medann are unknown, The sample size 96 respondents with using Bernoulli formula sample sise measurement. Meanwhile, the respondents have criteria, such as: respondent expenditure more than Rp 1.500.000,-, ever bought on Zalora more than three time, and the counsumer are the active internet user in Medan(purposive sampling). Data collection was used the Google form questionnaire and the data analysis method is used associative statistical analysis and Partial-Least Square analysis (SEM-PLS). The results of the research showed that the Hedonic Shopping Motivation variable had significant effect with Impulse Buying, the Shopping Lifestyle variable has significant effect with Impulse Buying and the Involvement Fashion variable has significant effect with Impulse Buying.

scholarly journals Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Retail Business ◽  
Consumer Attention ◽  
Hedonic Shopping ◽  
Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

scholarly journals POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

2020 ◽  
Vol 9 (5) ◽  
pp. 1942
Author(s):  
Ni Wayan Cynthia Devi ◽  
I Made Jatra
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Research Objects ◽  
The Creation ◽  
Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

scholarly journals SHOPPING LIFESTYLE AS MEDIATING BETWEEN HEDONIC SHOPPING ON IMPULSE BUYING ONLINE AT MARKETPLACE

2020 ◽  
Vol 10 (2) ◽  
Author(s):  
Viajeng Purnama Putri
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Causal Relationship ◽  
Path Coefficient ◽  
Impulse Buying ◽  
Consumer Responses ◽  
Purposive Sampling ◽  
Path Diagram ◽  
Analysis Technique ◽  
Hedonic Shopping

This  study  is  to  test  the  effect  of hedonic shopping, shopping lifestyle to impulse buying online. This  research  sample  of  100 respondents,  taken  based  on  Purposive  Sampling .The  data analysis  uses PLSsoftware3.  This  path  analysis  technique  will  be  used  in  testing  the  amount  of contribution  shown  by  the  path  coefficient  on  each  path  diagram  of  the  causal  relationship between variables  Hedonic shopping (HS), Shopping Lifestyle (SL), on Impulse Buying (IB). Hedonic shopping support  have  a  positive  and  significant  effect  on impulse buying. Shopping lifestyle positif effect on impulse buying and shopping lifestyle able to mediate the effect between hedonic shopping on impulse buying. Hedonic shopping and shopping lifestyle had positively and significantly influenced the consumer’ responses to impulse buying.The findings of this study contribute to the theory of impulse buying online, namely hedonic shopping and shopping lifestyle important factors in realizing impulse buying online.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

scholarly journals PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

2019 ◽  
Vol 7 (1) ◽  
pp. 65
Author(s):  
Adista Anjar Diany ◽  
Marijati Sangen ◽  
Ikhwan Faisal
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Emotion ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Store Design

<p><em>The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.</em></p><p><em>This  research  used  Non  Probability  Sampling  and  Purposive  Sampling  Technique,  with  the  sample  of  148</em></p><p><em>respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).</em></p><p><em>The results of the analysis proved that the sales promotion did not have significant effects on positive emotion and</em></p><p><em>impulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.</em></p><p><em>It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.</em></p>

scholarly journals PENGARUHSTORE ATMOSPHERE DAN PROMOSI TERHADAP SHOPPING EMOTION DAN IMPULSE BUYING PADA SUPERMARKET HALIMAH LYTECH HOMEBATAM CENTRE”

2017 ◽  
Vol 5 (1) ◽  
pp. 103
Author(s):  
Rahmat Hidayat ◽  
Risa Erika
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Business People ◽  
Retail Business ◽  
Analysis Technique ◽  
Main Target ◽  
Promotional Strategies ◽  
The Relationship

Abstract: Along with the increasing creativity of retail business people impact on the increasing frequency of competition for market share. With a variety of promotional strategies offered, it is expected that consumers who become the main target can be affected and make purchases Impulsive. This study aims to determine the effect of Store Atmosphere and Promotion on Impulse Buying through Shopping Emotion as an intervening variable on Supermarket con- sumers Halimah Lytech Home Batam Center. Data analysis technique used is path analysis, with sample of 100 respondens by using Accidental Sampling technique which is part of non-probability sampling. The results of this study explain that shopping emotion indirectly can affect the relationship between store atmosphere and promotion of impulse buying at Halimah Supermarket. These results illustrate that impulse buying will increase if shopping emotion has a greater influence. Keywords:Impulse Buying, Promotion, Shopping Emotion, Store Atmosphere

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