Media Ecology and its Multi Dimensional Effect- A Critical Analysis

2015 ◽  
Vol 8 (2) ◽  
Author(s):  
Dr. M. Rabindranath
Keyword(s):  
Free Will ◽  
Communication Systems ◽  
Media Ecology ◽  
Ecological Perspective ◽  
Media Technology ◽  
Media Change ◽  
The Media ◽  
Media Environments ◽  
The One ◽  
Effects Of Media

Media Ecology is study of complex communication systems as environments. Media ecologists are interested in the interactions of communications media, technology, technique, and processes with human feelings, thoughts, values, and behaviour. Ecology implies the study of environments: their structure, content, and impact on people and media environments; the specifications are more often implicit and informal, half concealed by our assumption that what we are dealing with is not an environment but merely a machine. Media Ecology tries to find out what roles media forces us to play, the media structure what we are seeing, why media make us feel and act as we do. An ecological perspective instead views the human as always being situated within both environmental and technical networks, and contends that an analysis of the human must not proceed from an abstract essence, such as the concept of the soul or free will. An ecological perspective instead views the human as always being situated within both environmental and technical networks, and contends that an analysis of the human must not proceed from an abstract essence, such as the concept of the soul or free will, but instead should compose an investigation into the networks in which humanity is situated. McLuhan saw that media change the way we live and who we are. McLuhan gave Media Ecology a centre of gravity, a moral compass. Neil Postman, who wisely created Media Ecology in so much of McLuhan’s image, was the one most responsible for our focus on media, technology, process, and structure, rather than content. This paper analyses the different dimensional effects of Media Ecology and the own personal interpretation of the author himself.

scholarly journals Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

Information ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 35
Author(s):  
Syed Hassan Raza ◽  
Umer Zaman ◽  
Moneeba Iftikhar
Keyword(s):  
Differential Susceptibility ◽  
Ecological Perspective ◽  
Survey Method ◽  
Media Effect ◽  
Effect Model ◽  
The Media ◽  
Media Trust ◽  
And Gender ◽  
Effects Of Media ◽  
Ethnicity And Gender

There is a long-standing debate about the effects of media-generated stereotypes on receivers’ trust and attitude. However, there is insufficient consensus about their influence on the media receiver’s ecological perspective in determining their extent of trust and attitudes. Drawing an analogy from Differential Susceptibility to Media Effect Model (hereafter DSMM) notion that media effects are conditional and are contingent on differential-susceptibility, this study examines the influence of dispositional and social susceptibility to media. To do so, the study validates the influence of media user’s gender (dispositional susceptibility) and ethnicity (social susceptibility) in determining the outcomes of media-generated stereotypes, media trust (MT), and attitude towards media organization (AO). The survey method has been employed to collect data through a self-administered questionnaire from 1061 university students in public sector institutions in Pakistan. The results provide empirical evidence that media-generated stereotypes are a substantially negative predictor of media trust and attitudes towards the media organization. The results also validate that the influence of the stereotyping manifested by the receiver’s ecological perspective such as ethnicity and gender are crucial determinants of the receiver’s trust and attitudes. Managerially, the study urges that journalistic practices must be more ethnoculturally inclusive, to cope with the contemporary media landscape.

Towards professional and ethical balance: insights into application strategy on media literacy education

Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miftachul Huda ◽  
Azmil Hashim
Keyword(s):  
Media Literacy ◽  
Golden Rule ◽  
Literacy Education ◽  
Media Technology ◽  
Negative Effects ◽  
Content Type ◽  
Media Literacy Education ◽  
The Media ◽  
Effects Of Media ◽  
The Way

PurposeMedia literacy education is knowingly contributed to give insights in facilitating the interaction and communication, and thus enabling to understand the way we look at the world around us. However, the challenging issues emerged around need to take serious consent towards engaging the professional and ethical balance in the context of application strategy on media literacy education. This paper attempts to examine in addressing the ability with substantial foundation to recognize and understand between its benefit and its impacts assigned with analysing and evaluating the media engagement.Design/methodology/approachThis paper proposes the theoretical framework guideline with particular emphasis on empowering both professional and ethical dimensions relating to the media literacy and education to be keenly adhered to as a golden rule in media literacy, education and practice.FindingsThe findings reveal that such a marriage between the ethical dimensions and professional skills would promote the good of individuals, groups and broader society by addressing the inherent negative effects of media technology and practice. Consequently, the model would contribute to broader societal goodness and peaceful coexistence.Originality/valueThe professional and ethical balance being proposed here is necessary to reconsider the way and manner along with media technology tools utilized across different cultures with expressing the purpose of promoting appropriate and wise usage for the sustainable positive benefit of mankind at all times.

Solace in sound: Glenn Gould’s electronic solitude

2021 ◽  
Vol 20 (1) ◽  
pp. 19-32
Author(s):  
Steven Hicks
Keyword(s):  
Twentieth Century ◽  
Social Systems ◽  
Media Ecology ◽  
Marshall Mcluhan ◽  
Media Environment ◽  
Musical Tradition ◽  
General Systems ◽  
The Media ◽  
Musical Traditions ◽  
Media Environments

Inspired by Marshall McLuhan, pianist Glenn Gould dedicated his career to polemics against the concert hall tradition. Through radio/television broadcasts, written works and contentious recorded catalogue, Gould advocated adoption of the new electric media environment of the mid-twentieth century, challenging musical traditions of centuries past. Gould also used telephonic technology to mediate contact with the outside world. Gould has been acknowledged by such authors as Paul Théberge as putting into practice the ideas of Marshall McLuhan. In this study, I follow Robert Logan’s work in media ecology and general systems and investigate Gould’s polemics through systems theory. In particular, I employ Niklas Luhmann’s theory of social systems, offering a model of society through which we may observe the effects of electric technology via the notion of functional de-differentiation of social systems as discussed by authors such as Erkki Sevänen. I suggest that Gould’s polemics are not just commentary on musical tradition but the media environments in which those traditions arose and show how we too can find solace in sound.

scholarly journals Ecological perspectives and children’s use of the Internet: exploring micro to macro level analysis

2015 ◽  
Vol 3 (2) ◽  
pp. 32-53 ◽  
Author(s):  
Brian O’Neill
Keyword(s):  
Social Life ◽  
Ecological Model ◽  
Evidence Base ◽  
The Internet ◽  
Media Technologies ◽  
The Media ◽  
Use Of The Internet ◽  
The Many ◽  
The One ◽  
Effects Of Media

Age-old debates on children’s encounters with media technologies reveal a long, fractured and contentious tradition within communication and media studies. Despite the fact there have been studies of effects of media use by children since the earliest days of broadcasting, the subject remains under-theorised, poorly represented in the literature and not widely understood in media policy debates. Old debates have intensified in relation to the study of children and the internet. Pitted between alarmist accounts of risks, excessive use and harmful effects on the one hand and the many accounts about "digital natives" and the transformational power of technology is the empirical project – represented by EU Kids Online among others – of building an evidence base for understanding the evolving environment for youth online engagement. In this paper, I situate that body of work in an ecological context, both in the sense of the Bronfenbrenner’s bio-ecological model that has been so important in the new sociology of childhood, as well as in the more loosely defined theoretical approach of media ecology. The latter tradition, associated primarily with McLuhan and later Postman, frames the media environment as a complex interplay between technology and society in which modes of communication and mediated interaction fundamentally shape human behaviour and social life. These strands offer the basis for framing some of the issues of evidence-based policymaking relating to internet governance, regulation and youth protection online.

scholarly journals Media Innovations, User Innovations, Societal Innovations

2014 ◽  
Vol 1 (1) ◽  
pp. 13-27 ◽  
Author(s):  
Axel Bruns
Keyword(s):  
Media Ecology ◽  
Media Technology ◽  
Media Audiences ◽  
Media Technologies ◽  
Technology Innovations ◽  
The Status ◽  
Societal Changes ◽  
The Media ◽  
Contemporary Media ◽  
Media Practices

As the Journal of Media Innovations comes into existence, this article reflects on the first and most obvious question: just what do we mean by “media innovations”? Drawing on the examples of a range of recent innovations in media technologies and practices, initiated by a variety of media audiences, users, professionals, and providers, it explores the interplay between the different drivers of innovation and the effects of such innovation on the complex frameworks of contemporary society and the media ecology which supports it. In doing so, this article makes a number of key observations: first, it notes that media innovation is an innovation in media practices at least as much as in media technologies, and that changes to the practices of media both reflect and promote societal changes as well – media innovations are never just media technology innovations. Second, it shows that the continuing mediatisation of society, and the shift towards a more widespread participation of ordinary users as active content creators and media innovators, make it all the more important to investigate in detail these interlinked, incremental, everyday processes of media and societal change – media innovations are almost always also user innovations. Finally, it suggests that a full understanding of these processes as they unfold across diverse interleaved media spaces and complex societal structures necessarily requires a holistic perspective on media innovations, which considers the contemporary media ecology as a crucial constitutive element of societal structures and seeks to trace the repercussions of innovations across both media and society – media innovations are inextricably interlinked with societal innovations (even if, at times, they may not be considered to be improvements to the status quo).

scholarly journals Responsible media technology and AI: challenges and research directions

AI and Ethics ◽  
2021 ◽  
Author(s):  
Christoph Trattner ◽  
Dietmar Jannach ◽  
Enrico Motta ◽  
Irene Costera Meijer ◽  
Nicholas Diakopoulos ◽  
...  
Keyword(s):  
Interdisciplinary Approach ◽  
Media Industry ◽  
Media Technology ◽  
Research Directions ◽  
Content Selection ◽  
The Media ◽  
Close Cooperation ◽  
Negative Impacts ◽  
The One ◽  
User Personalization

AbstractThe last two decades have witnessed major disruptions to the traditional media industry as a result of technological breakthroughs. New opportunities and challenges continue to arise, most recently as a result of the rapid advance and adoption of artificial intelligence technologies. On the one hand, the broad adoption of these technologies may introduce new opportunities for diversifying media offerings, fighting disinformation, and advancing data-driven journalism. On the other hand, techniques such as algorithmic content selection and user personalization can introduce risks and societal threats. The challenge of balancing these opportunities and benefits against their potential for negative impacts underscores the need for more research in responsible media technology. In this paper, we first describe the major challenges—both for societies and the media industry—that come with modern media technology. We then outline various places in the media production and dissemination chain, where research gaps exist, where better technical approaches are needed, and where technology must be designed in a way that can effectively support responsible editorial processes and principles. We argue that a comprehensive approach to research in responsible media technology, leveraging an interdisciplinary approach and a close cooperation between the media industry and academic institutions, is urgently needed.

Evaluation of the Effects of Media Velocity on HEPA Filter Performance

2007 ◽  
Author(s):  
Steven Alderman ◽  
Michael Parsons ◽  
Kristina Hogancamp ◽  
O. Perry Norton ◽  
Charles Waggoner
Keyword(s):  
Particle Size ◽  
Glass Fiber ◽  
Dynamic Testing ◽  
Media Technology ◽  
Filter Efficiency ◽  
Related Data ◽  
Static Testing ◽  
Filter Performance ◽  
The Media ◽  
Effects Of Media

Section FC of the ASME AG-1 Code addresses glass fiber HEPA filters and restricts the media velocity to a maximum of 2.54 cm/s (5 ft/min). Advances in filter media technology allow glass fiber HEPA filters to function at significantly higher velocities and still achieve HEPA performance. However, diffusional capture of particles < 100 nm is reduced at higher media velocities due to shorter residence times within the media matrix. Therefore, it is unlikely that higher media velocities for HEPA filters will be allowed without data to demonstrate the effect of media velocity on removal of particles in the smaller size classes. In order to address this issue, static testing has been conducted to generate performance related data and a range of dynamic testing has provided data regarding filter lifetimes, loading characteristics, changes in filter efficiency and the most penetrating particle size over time. Testing was conducted using 31 cm × 31 cm × 29 cm deep pleat HEPA filters supplied from two manufacturers. Testing was conducted at media velocities ranging from 2.0–4.5 cm/s with a solid aerosol challenge composed of potassium chloride. Two set of media velocity data were obtained for each filter type. In one set of evaluations, the maximum aerosol challenge particle size was limited to 3 μm, while particles above 3 μm were not constrained in the second set. This provided for considerable variability in the challenge mass mean diameter and overall mass loading rate. Results of this testing will be provided to the ASME AG-1 FC Committee for consideration in future versions of the HEPA standard. In general, the initial filter efficiency decreased with increasing media velocity. However, initial filter efficiencies were generally good in all cases. Filter efficiency values averaged over the first ten minute of the loading cycle ranged from 99.970 to 99.996%. Additionally, the most penetrating particle size was observed to decrease with increasing media velocity, with initial values ranging from 194 to 134 nm.

scholarly journals Moralitas Pemimpin: Dialektika atas Teks Suci Agama dan Pembentukan Budaya Lokal (Kajian Living Hadits dalam Sinetron Para Pencari Tuhan (PPT) Jilid 2 Eps.3)

2017 ◽  
Vol 15 (2) ◽  
pp. 345
Author(s):  
Ridha Hayati
Keyword(s):  
Soap Opera ◽  
Media Technology ◽  
Religious Texts ◽  
The Media ◽  
The One

In recent years, some Indonesian television artists have used the Qur'an and the Hadith as part of the dialogue in their work. Thus in some of the TV soap opera there are religious and aesthetic power that shows the content of religion, that is da'wah or tabligh (invitation, or appeal) to the audience. The Seeker of God (PPT) is an example, how soap opera Ramadan is filled with nuances of religion and has more emphasis on the elements of Islam. In this research, the writer reviews the one of the episodes in PPT soap opera which generally talk about a leadership in society. In this episode, religious texts (Al-Qur'an and Hadith) and community actions interact, ayat and the referred hadith are sometimes understood textually, but sometimes also contextually. It is expected that this research explains that the study of the Qur’an and hadits do not only dwell on the literature of the books of tafsir only, but also has spread in the media technology in its curremt forms.Keywords: Al-Qur’an, Hadith, Dialogue, Indonesian Television. Belakangan ini, muncul karya-karya para seniman dan artis televisi Indonesia yang menjadikan Al-Qur’an maupun Hadits sebagai bagian dari dialognya. Sehingga dalam karya tersebut tercium aroma religius dan berdaya estetitis yang menunjukkan muatan spiritualitas yang bersifat dakwah atau tabligh (ajakan, seruan, maupun himbauan) bagi penonton­nya. Sinetron Para Pencari Tuhan (PPT) adalah sinetron Ramadhan yang bernuansa religi dan lebih menekankan unsur-unsur keislaman. Dalam penelitian ini penulis mengkaji sinetron PPT jilid 2 episode 3 yang secara umum berbicara tentang sebuah kepemimpinan dalam masyarakat. Di dalam episode ini, teks keagamaan (Al-Qur‟an dan Hadis) dan tindakan masyarakat saling berinteraksi, ayat maupun hadits yang dirujuk terkadang dipahami secara tekstual, namun terkadang juga kontekstual. Penelitian ini diharapkan dapat menjelaskan bahwa kajian Al-Qur’an dan hadis tidak hanya berkutat pada literatur kitab tafsir saja, melainkan telah menjalar dalam media teknologi sesuai perkembangan zamannya.Kata Kunci: Al-Qu’an, Hadits, Dialog, Televisi Indonesia. 

scholarly journals Mordmedieringer

2021 ◽  
Vol 51 (2) ◽  
pp. 235-259
Author(s):  
Lars August Fodstad
Keyword(s):  
Communication Systems ◽  
Media Theory ◽  
Judicial System ◽  
Media Culture ◽  
Media Technology ◽  
Criminal Proceedings ◽  
The Past ◽  
Modern Media ◽  
The Media

Abstract The so-called Torgersen case is one of the most famous murder cases and criminal proceedings in modern Norwegian history, as it started in the late 1950s and still figures in the judicial system, even after the convict’s death. Among the multitude of medial occurrences in the wake of the case we find three dramas, including Finn Iunker’s Det skjendige drapet i skippergata. In this article Iunker’s play is studied in a media archeological perspective, informed by German materialist media theory, focusing on media technology, communication systems, transmission, noise, and meta mediality. A key assertion is that Iunker’s play not only can be studied through the lens of media archeology, but to a certain extent can be read as media archeological excavation of the past, focusing on hypermedial aspects such as noise. Finally, the media archeological approach allows for a brief discussion on drama form and modern media culture.

Murder with Impunity: The Construction of Arab Masculinities and Honor Crimes

1970 ◽  
pp. 38-45
Author(s):  
May Abu Jaber
Keyword(s):  
Violence Against Women ◽  
Social Boundaries ◽  
Religious Institutions ◽  
The Social ◽  
The Family ◽  
The Media ◽  
The One ◽  
Male Authority ◽  
Cultural Networks ◽  
Gender Specific

Violence against women (VAW) continues to exist as a pervasive, structural,systematic, and institutionalized violation of women’s basic human rights (UNDivision of Advancement for Women, 2006). It cuts across the boundaries of age, race, class, education, and religion which affect women of all ages and all backgrounds in every corner of the world. Such violence is used to control and subjugate women by instilling a sense of insecurity that keeps them “bound to the home, economically exploited and socially suppressed” (Mathu, 2008, p. 65). It is estimated that one out of every five women worldwide will be abused during her lifetime with rates reaching up to 70 percent in some countries (WHO, 2005). Whether this abuse is perpetrated by the state and its agents, by family members, or even by strangers, VAW is closely related to the regulation of sexuality in a gender specific (patriarchal) manner. This regulation is, on the one hand, maintained through the implementation of strict cultural, communal, and religious norms, and on the other hand, through particular legal measures that sustain these norms. Therefore, religious institutions, the media, the family/tribe, cultural networks, and the legal system continually disciplinewomen’s sexuality and punish those women (and in some instances men) who have transgressed or allegedly contravened the social boundaries of ‘appropriateness’ as delineated by each society. Such women/men may include lesbians/gays, women who appear ‘too masculine’ or men who appear ‘too feminine,’ women who try to exercise their rights freely or men who do not assert their rights as ‘real men’ should, women/men who have been sexually assaulted or raped, and women/men who challenge male/older male authority.

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